• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.396-404
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• 2018

The purpose of this study is to do the subjective research on how the designation of reasonable price restaurants has an influence on customers' visits to those places and to find out how much the government support policy affects the customers. For these, researchers chose and conducted Q methodology known as Q sort for the analysis of the subjective views of customers to visit the restaurants with a designated resonable price. The analysis work will be conducted in the way that the respondents sort the statement cards. In this process, P samples will be chosen among the statements written by Q target population. Q-sort produced among classified samples is going to be analyzed through Q factor analysis using PC QUANL program. The results can be summarized as follows. customers divide into 4 types. Firstly, type 1 (N=5) is the people who pursue the quantity on value for money. Secondly, type 2 customers (N=2) prefer foods with good taste on value for money. Thirdly, type 3 ones (N=2) put a great value on cleanliness. Finally, type 4 ones (N=1) pursue foods with certification mark. The result shows that each has the unique features, respectively. Each subjective opinion derived from the research looks forward to becoming the foundation for further and various study and being applied to restaurants support policy that the government leads to.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.414-423
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• 2020

The purpose of This study is to investigate the effects of the acceptance of food culture through YouTube, one of the platforms that is currently being used, on consumers' perceptions, and to establish marketing effects that can be obtained from the acceptance of food culture through YouTube platform, Q-methodology was selected and exploratory research was conducted to analyze consumers' subjective perspectives. For this purpose, analysis was conducted by classifying statement cards by respondents, and Q-sorts were selected and composed by the Q-group, and after the statement was prepared through this, P-samples were selected and the Q-sorts obtained through classification work were analyzed through the Q factor analysis using the PC QUANL program. The analysis results were classified into four types: Type 1 [(N=6): Preferred Food and Responsibility Satisfaction Type], Type 2 [(N=3): Non-emotional Preferred Food Type, Type 3 [(N=14): Information Acquisition Preferred Food Type], Type 4 [(N=2): Undetermined Type], etc. Each subjective opinion from these analyses will be helpful for various studies in the future, and it will be used as a reference for YouTube-related marketing and consumer restaurant culture acceptance in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.46-53
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• 2016

The purpose of this study is to analyze the cognizance of AIDS by applying the Q methodology, as well as to provide preliminary data for developing AIDS prevention campaigns. A Q population was identified from a literature search and in-depth interviews. The study process analyzed the P sample, the study participants, using the Q-sorting methodology to produce the Q sample, which is composed of statements from October 20 to 27, 2014. 20 participants (analyzed) 27 statements and 3 types of AIDS cognizance were produced as a result. These types are 1(N=9), 2(N=6), and 3(N=5), which correspond to denial, social support, and selfish motivation, respectively. The members of the denial type had a strongly negative opinion about AIDS, whereas the social support type showed a friendly gesture. The selfish motivation type took a neutral stance. The common and different points, as well as the distinctive features of these types, were studied. The accomplishments of this study include suggesting an efficient strategy for making an AIDS control policy, as well as a qualitative analysis, through the employment of the Q-methodology, which is useful for understanding human beings' (internal viewpoint).

• Journal of Digital Convergence
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• v.17 no.4
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• pp.167-176
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• 2019

This study was conducted to determine the types of nurse's image in nurses and nursing students by using Q-methodology. Total 40 Q-samples were extracted from Q-population consisted of the 385 statements, which were collected from 135 nurses with more than one year clinical experience in H city and 250 nursing students at H university. The Q-sample classification was conducted by 10 nurses and 40 nursing students, and data were analyzed by using PQ method program. As results, the types of nurse's images were derived as 'textbooked', 'realistic' and 'periodic.' This study was meaningful in analyzing the types of nurse image from both nurses and nursing students. In order to improve the image of nurses, we propose not only to develop a systematic nursing curriculum but also to develop health and medical policies reflecting reality of care settings.

• Journal of The Korean Association of Information Education
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• v.24 no.3
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• pp.225-232
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• 2020

This study is to clarify how college students think about quality computer classes. Q methodology is applied to extract the subjective thinking of college students. After extracting the statements through students' interviews and advanced study, the 54 Q samples were selected. The P sample consisted of 50 college students. They performed Q sort against the Q sample questionnaire. The Q sort results were analyzed by performing QUANL program. As a result of the analysis, four types of perceptions of quality computer classes based on college students' ideas were extracted. There were no differences between male and female students, but there was a clear difference between general college and teacher's college students by type. The types were divided into four categories which we named as follows: is 'Value change-oriented class through creative problem-solving', is 'Improving computer application skills through the learner's competition', is 'Improving advanced computer technology with programming skills' and is 'Learner centered pleasant class'.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.183-195
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• 2020

Non-verbal communication cues seem to be increasingly used in social media, such as emoticon, like, follow, etc. A Q methodology study is conducted to explore this phenomenon. Via a series of focus group activities with Facebook heavy users, 34 Q statements concerning online non-verbal communication cues are derived. Different Facebook users conduct Q sorts of these statements based on frequent use basis. Analysis of Q sort result reveals three distinctive usage patterns of non-verbal communication cues in Facebook: 'safe distance keeping' type, 'observing hermit' type and 'fully dedicated aficionado' type. Discussions are made concerning different components of non-verbal communication cues utilized in these groups, respectively, which can provide a theoretical basis for social media design.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.153-170
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• 2020

With the recent development of AI and ICT, autonomous vehicles are becoming a reality, and sales of the vehicles equipped with partial autonomous driving technology are also rapidly expanding. In this situation, technology research on autonomous vehicles has been actively conducted, but research on exploring the perception of autonomous vehicles from the user's perspective is relatively insufficient. Therefore, this study categorizes autonomous vehicle users into four types - , , , and . Then, it examines the characteristics of each type. For this purpose, we applied Q-methodology, a qualitative research method, to observe self-referent subjectivity of 32 P-samples using a Q-sample which consists of 34 statements. The results of our study have significance in that they provide domestic and global automakers with strategic directions for technological development and market expansion of autonomous vehicles, and academically provide hypotheses for subsequent quantitative research.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.329-341
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• 2015

The purpose of this study was to identify the types of subjectivity on communication styles of nursing freshmen and explore their properties by using the Q Methodology. Fifty nursing freshmen of P sample classified 55 Q-statements into the normal distribution of 11 point scale. Data were collected from May to June, 2015 and analyzed by using PC-QUANL program. As a result, communication styles are identified as 'Open-interaction facilitator', 'Other-considerate listener', 'Tense-sensitive to criticism person', and 'Non-interactive observer'. Open-interaction facilitators proficiently use verbal and nonverbal expressions, openly disclosing themselves and facilitating interactions with others. Other-considerate listeners primarily consider others before themselves, with careful communication. Tense-sensitive to criticism persons are nervous, sensitive to criticism, and are distractive style, so they have difficulties in intimate interaction with others. Non-interactive observers are bystanders who observe others and feel indifferent to interactions, without any self disclosure. The result of this study will be used for developing communication educational programs for nursing freshmen.

• 한국노년학
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• v.39 no.3
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• pp.613-633
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• 2019

The purpose of this research is to analyze the subjective perception pattern of Good Death of the Elderly by using Q-methodology. The researcher conducted individual in-depth interviews of 9 people, 4 times FGI and literature reviews to collect self-reflective statements about good death and dying. The interviewees were death-related workers, people who had experience with death of their spouse or parents, experts and the elderly through individual or group interviews. Thirty-four Q-samples were extracted from the Q-population and P-samples of thirty people male and female 15 each from sixties to eighties participated in Q-sorting. Data analysed using by QUANL program and found that three factor structures were appropriate accounted for 54.64% of the total variance. Perception pattern on Good Death was analysed into 3 types; Death without fear(type 1), Burdenless death(type 2), Long-lived-death(type 3). According to these results, the researcher discussed theoretically and suggested some significant implications.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.3
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• pp.1278-1288
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• 2011

The purpose of this study was to classify subjective structure of observation experience toward delivery on nursing students. A Q-methodological approach that gives information about the way of analyzing the subjectivity of each item was used. Q population was performed for analyzing through interview and literature review. From this, ultimately, a final Q sample of 35 statements was obtained. The P sample sorted the Q sample for observation experience toward delivery. The collected data was analyzing using PC QUANL program, which revealed three distinctive types of delivery experience about nursing students. Type 1 is a sympathy towards delivery woman, type 2 is a requirement of care. And type 3 is a future of analogical inference of delivery type. In conclusion, it is needed not only to give high quality of nursing service but also to have a right job value based on proper understanding of patient. Also, it is recommended about education of nursing students for making right view of value based on the three types of delivery experience.