• The Research Journal of the Costume Culture
• /
• v.24 no.6
• /
• pp.886-902
• /
• 2016

This study investigated multidimensional body image, self-esteem, clothing benefits sought, and Body Image After Breast Cancer (BIABC) within surgical subgroups among breast cancer survivors. The study applied the questionnaire survey method and the main research was conducted through an online survey. The respondents included 207 breast cancer survivors between the ages of 30 and 59, each of whom received the Multidimensional Body-Self Relations Questionnaire (MBSRQ). Self-esteem, clothing benefits sought, examination, and demographic variables were measured using a 5-point Likert scale. The main results of this study are outlined below. For clothing benefit sought, six factors were formulated-pursuit of self-expression/social approval, function/health, compensation, femininity, fashion, and camouflage-and BIABC was defined by the four factors of body stigma/vulnerability, transparency, limitation and cancer concern. While MBSRQ and self-esteem did not show a statistically significant difference between groups differentiated by the surgical methods experienced, those who underwent mastectomies scored slightly lower than members of the other groups. Moreover, the reconstruction after mastectomy group showed the highest mean on self-expression/social approval, compensation, femininity and entire clothing benefits sought, followed by the lumpectomy group and mastectomy group. The lumpectomy group was found to have more positive BIABC than the mastectomy group. In particular, the mastectomy group showed a lower body stigma/vulnerability mean than the other groups. This study is meaningful in that it improves our understanding of the body image of breast cancer survivors and provides basic knowledge for developing products and marketing strategies for breast cancer survivors as consumers.

• The Journal of the Korea Contents Association
• /
• v.13 no.2
• /
• pp.220-234
• /
• 2013

The purpose of this study is to understand the types and features of subjectivity perceptions of the police by applying Q methodology that draw upon schematic model in subjectivity study. A survey was carried out among police officers in Gangwon province, South Korea, to classify the 61 selected Q-statements into a normal distribution using a 11 point scale. The collected data was analyzed using QUANL program, and principal component factor analysis using varimax rotation was used to identify the types of perceived image of the police. Type I can be categorized by a strong concern for the education & manpower management, Type II can be categorized by advocating for duty observance, Type III can be categorized by the pursuit of publicized police image and Type IV can be categorized by the suggestions for legal improvement. The use of Q methodology provides insights into the image of the police that would not be available through traditional methodologies and offers a foundation for essential efforts to address and overcome concerns about the image of the police.

• Journal of Fashion Business
• /
• v.28 no.2
• /
• pp.76-91
• /
• 2024

This study analyzed the colors used in the logos of infants' and children's clothing brands, comparing them based on brand type and the pursued image. A total of 34 brands with the highest recent sales rates were selected. Among these, 17 were large-sized enterprise brands found in department stores, and the other 17 were in-house production enterprise brands. All colors used in the logos of the selected brands were extracted from the brand logo images. In addition, the study classified the pursued images of the selected brands using emotional adjectives in order to assess variations in different color attributes of the logos according to the brand type and pursued image. The study found that in-house production enterprise brands used lighter and more varied colors compared to department store brands. For both brand types, reddish-to-yellowish hues were most commonly used. Brands projecting a 'cute' and 'gorgeous' image exhibited a greater array of colors in their logos, while brands with a 'neat', 'modern', and 'luxurious' image used less saturated colors. In terms of logo type, symbol logos used the most colors with a moderate level of lightness, while typographic logos used the fewest colors with a low level of lightness.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.4
• /
• pp.669-680
• /
• 2008

Korea's national image can be delivered through cultural products, and cultural products can finally contribute to the affirmative attitude and recognition towards Korea. In an empirical study, a questionnaire was developed based on literature review and focus group interviews with foreigners who visit Korea were executed. Subjects of this study were foreign visitors from US, China, and Japan. Finally, a total of 247 copies were used for analyses. Descriptive analyses, factor analysis, regression analysis, ANOVA, Duncan test, and paired sample t-test were conducted for data analysis, Results are as follows. Firstly, as a result of factor analysis, I found that there were seven factors to form the image of Korea; culture/art, openness, lechnology/quality, food culture, passionate narcissism, conservativeness, and pursuit of quality of life. Secondly, Several image factors were found to influence positively or negatively on their attitude toward fashion cultural products. Especially, culture/art factor was found to influence positively to Chinese and Japanese and lechnology/quality factor was found to influence positively to Japanese and American. Meanwhile, conservativeness factor was found to influence negatively to Chinese. This study will be of help to practitioners of the fashion cultural product industry for building marketing strategies whose target market is foreign visitors from different cultural backgrounds.

• The Korean Journal of Community Living Science
• /
• v.23 no.3
• /
• pp.221-231
• /
• 2012

To find the differences between the real somatotype and the ideal somatotype, WHR(Waist to Hip Ratio), WCR(Waist to Chest Ratio), and body cathexis were analysed by using ANOVA test, Duncan's multiple range test, and $x^2$ test. Fashion image sought by female collegians was surveyed, too. The results were as follows. WHRs in slim, usual, fat body type were 0.75, 0.76, and 0.83 and WCRs were 0.77, 0.81, 0.80. The respondents who considered themselves to be overweight recognized themselves to be fatter than their real weight. They were not satisfied with their bust girth in slim body type, thighs and calves in usual body type, and all parts except for foot length, hand length and arm length in fat body type. 60% of the thin people considered their body hourglass shape, 30.4% of regular people recognized their body triangle type, 43.8% of fat people thought their body was round form. They thought current ideal body size was bigger in height and bust girth and smaller in waist girth and hip girth, and weight than real body size. Also they responded ideal body shape was an hourglass type independent of somatotype. The pursuit of clothing image was that 45.5% of female collegians were fashionable and raffine and 10.4% of female collegians was elegant and graceful. Among the body area, body parts that may have an effect on body image were body length in 13.1% of the respondents, waist girth in 10.7% of the respondents, and hip girth in 10.0% of the respondents.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.1 s.160
• /
• pp.33-43
• /
• 2007

Middle age is the time of the most important meaning in life and also the time of physical and mental change, which offers new social activities for self-development. Middle-aged women form the major consumer class in current clothing industry, but few have been performed on this so far. The researcher studied in many aspect on the clothes which middle-aged women need to wear during this period of change. Thus this study is executed to examine what benefits middle-aged women pursue in clothing attitudes and the relationship among clothing pursuit benefit and their somatotype compensation and image orientation. The research performed the theoretical study and practical study simultaneously. The subjects are 238 middle-aged women between 35 and 49 years old in September, 2004. The results of this study are as follows: 1. The attitude of women's clothing patterns in relation with image consist of two factor structures. One is the body image and the other is the appearance image. 2. As a result of researching the attitude for choosing clothes of each body group by Rohrer index, the women with gross body group take a top priority for the lower-body compensation, while the women with slim body group take a top priority for volume compensation. 3. As a result of researching the cognitive somatotype group's attitude for choosing clothes, gross body group takes a top priority for lower-body compensation and upper-body compensation. 4. As a result of researching the relationship between real somatotype and cognitive somatotype by Rohrer index, middle-aged women think of themselves as being fatter than present state. And choosing the clothes, the body misunderstanding group of women usually show that they consider more compensation than the normally body understanding group. 5. The evaluation on real somatotype, cognitive somatotype, ideal somatotype influences on the body cathexis.

• The Research Journal of the Costume Culture
• /
• v.7 no.3
• /
• pp.72-92
• /
• 1999

The purpose of this thesis is to review relationship between various expression method in modern make-up and the tendency of Neo-Avantgarde. In this paper, the author classified the distinctive characters in Neo-Avantagarde with Historicism, Decadence, Humor, and Inhumanism and explained innovation and creatio which is manifested in the late 1990\`s make-up by studying Neo-Avantgarde tendency expressed in modern make-up. The results are as follows. 1. The Historicism in modern make-up is expressed in Japanese Kabuki Make-up, Chinese Pecking Opera make-up, and Primitive mask Make-up in Africa. 2. The Decadence is manifested in Tattoo make-up which is expressing fetishism and fin-de-냗칟 image, and Snobism Make-up which is expressing selg-ostentation and eroticism with artificial nail and eyelash. 3. The humor appears to the Character Make-up copying the characters in doll plays, animation and juvenile story. In addition it is showed in Kitsch Make-up, which has vulagr, rustic and childish image by wearing so diffusive and cheap ornaments. 4. The Inhumanism is appeared in Graphic Make-up which is in the pursuit of the visual happiness. It includes simple geometrical type, drawing and coloring. It is also showed in Vampire Make-up, which means the make-up style mading horro, hizarrerie, and mistery by primary color(black and red) make-up. As the above, Neo-Avantgarde can account for the diversity and pluralism of contemporary make-up.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.9_10
• /
• pp.1373-1383
• /
• 2007

The purpose of this study is to find out the dimensions of kidult fashion emotion and identify the influence of socio-psychological characteristics(nostalgic orientation, change inclination, and self-esteem) on kidult fashion emotion. 'Kidult', composite of kid and adult is indicating a group of people who feel nostalgic for and feel attachment to the products that they have been used in their childhood. A questionnaire was prepared in the survey and a total of 474 women in their twenties and thirties who had purchased the kidult fashion products were selected. The research findings are as follows: 1. Kidult fashion emotion can be classified as 5 factors: pursuits of fashion emotion, seeking girlish image emotion, preference for character emotion, seeking fun emotion, and past oriented emotion. 2. Socio-psychological variable that affected kidult fashion emotion is turned out change inclination. 3. The higher the seeking girlish image and pursuit of fashion emotion tendencies, the more they purchase the kidult fashion products. Based on these results, kidult fashion emotions are not the attachment to the past but positive expression of self and individuality.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.2
• /
• pp.118-123
• /
• 2023

With the continuous development of emerging technologies represented by VR technology, many game developers are declaring that they are constantly trying to break the "fourth wall" and break the boundaries between virtual and reality to create game immersion for players. new game. But for many gamers, a strong sense of immersion is not the focus of their pursuit. The sense of control and safe exploration during the game is also the game experience that many gamers are pursuing. Moreover, there is ambiguity in the definition of the concept of breaking the fourth wall in the field of academic theory. The purpose of breaking the fourth wall was to separate the real world from the virtual world, to remind the audience that the actors and the audience are in two different worlds, and to trigger the audience's thinking about drama and deeper philosophy. But in the current game, it has become a blurring of the boundary between virtual and reality, pulling players into the virtual world, and focusing on the immersive experience. In this paper, we will first sort out the concept of "breaking the fourth wall", and then conduct a comparative analysis of horizontal scroll games and VR games, and conclude that the "fourth wall" has an impact on players Great conclusion.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.12 no.10
• /
• pp.5015-5038
• /
• 2018

In this paper, a novel spectral-spatial joint sparse representation algorithm for hyperspectral image classification is proposed based on multi-layer superpixels in various scales. Superpixels of various scales can provide complete yet redundant correlated information of the class attribute for test pixels. Therefore, we design a joint sparse model for a test pixel by sampling similar pixels from its corresponding superpixels combinations. Firstly, multi-layer superpixels are extracted on the false color image of the HSI data by principal components analysis model. Secondly, a group of discriminative sampling pixels are exploited as reconstruction matrix of test pixel which can be jointly represented by the structured dictionary and recovered sparse coefficients. Thirdly, the orthogonal matching pursuit strategy is employed for estimating sparse vector for the test pixel. In each iteration, the approximation can be computed from the dictionary and corresponding sparse vector. Finally, the class label of test pixel can be directly determined with minimum reconstruction error between the reconstruction matrix and its approximation. The advantages of this algorithm lie in the development of complete neighborhood and homogeneous pixels to share a common sparsity pattern, and it is able to achieve more flexible joint sparse coding of spectral-spatial information. Experimental results on three real hyperspectral datasets show that the proposed joint sparse model can achieve better performance than a series of excellent sparse classification methods and superpixels-based classification methods.