• 제목/요약/키워드: Pursuing Value

검색결과 209건 처리시간 0.031초

전북 지역 여대생의 에고노미 성향이 셀프 메이크업 및 외모관리 행동에 미치는 영향 (Effects of Egonomy Tendency on Their Self-makeup and Appearance Management Behavior of University Women in Jeonbuk Province)

  • 박효원;김용숙
    • 복식문화연구
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    • 제19권6호
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    • pp.1372-1384
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    • 2011
  • The purpose of this study was to identify egonomy tendency on their self-makeup and appearance management behavior of university women in Jeonbuk province. A self-administered questionnaire was used for data collection. Frequency analyses, reliability analyses, cross-tabulations and multiple regression analyses were used. Factors of university women's egonomy tendency were individuality, value, luxury good, style, design, appearance, and economic feasibility. University women were classified into the egonomy retarde group(G1), the value pursuing group(G2), the economic feasibility pursuing group(G3), and the highly egonomy pursuing group(G4). G1 were indifferent to their makeup methods and appearance management, had the least experience in buying recommended cosmetics or idea cosmetics. G2 invested time and efforts in makeup and managed their appearance with cosmetics or folk remedies, had less experience in buying artist brand cosmetics. G3 performed makeup frequently, were not much interested in appearances while showing the most frequent appearance management behaviors using cosmetics of folk remedies, and spent small amount of money to buy cosmetics. G4 showed high frequencies of all factors of self-makeup and appearance management behaviors, had the most experience in buying artist brand cosmetics and spent much amounts of money to buy cosmetics. Self-makeup behavior was affected by their tendencies to pursue individuality, values, appearance and appearance management behavior was affected by their tendencies to pursue luxury goods, appearance, and economic feasibility.

소비자가치와 강박구매의 관련요인 및 관계분석 : 서울, 울산, 일본 나가사키 대학생을 대상으로 (Consumer Value and Compulsive Buying's Their Related Factors and Relationship: College Students from Seoul and Ulsan in Korea and Nagasaki in Japan)

  • 허은정;서정희
    • 가정과삶의질연구
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    • 제22권6호
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    • pp.75-87
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    • 2004
  • The purpose of this study is to analyze some related factors affecting consumer values and compulsive buying and to investigate the relationship between consumer value types and compulsive buying behavior. Data were collected from 481 college students at Seoul and Ulsan in Korea and at Nagasaki in Japan. The results indicated that consumer value types were differentiated by the age and the region(Ulsan, Seoul, and Nagasaki) and compulsive buying was differentiated by the region. Among the 8 sub-dimensions of consumer values, the college students in Ulsan showed a relatively high level of humanism familism and authoritarianism while those in Seoul showed a relatively high level of materialism and futurism The college students in Nagasaki showed a relatively high level of hedonism For the compulsive buying behavior, the college students in Seoul have the highest level, Nagasaki the middle level, and Ulsan the lowest level of compulsive buying. And four types of consumer values are identified: 'Satisfied-in-Present'; 'Pursuing-Power- Oriented-Value'; 'Pursuing-Current-Satisfaction', and 'Pursing-Future'. It was found that college student in Seoul, Usa and Nagasaki were classified into different types. The college students in Seoul were classified to , Usu in , and Nagasaki to . For the relationship between four types of consumer values and compulsive buying, showed the highest level, and the middle level, and the lowest level of compulsive buying.

지적장애인의 생활체육 요구유형 탐색: Q방법론을 중심으로 (Investigation of sports for all requirement types of People with intellectual Disability: Focused On Q methodology)

  • 김혜민;김소형;박진우;이현수
    • 한국체육학회지인문사회과학편
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    • 제54권1호
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    • pp.597-609
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    • 2015
  • 본 연구의 목적은 지적장애인의 생활체육에 대한 요구유형 탐색과 그에 따른 특성을 분석하는 데 있다. 연구목적을 규명하기 위하여 주관성 연구인 Q방법론을 적용하였으며, 연구대상자는 Q방법론의 소표본 이론(small sample doctrine)에 근거하여 P복지관 장애대학생 16명과 직업적응훈련반 12명, 총 28명으로 선정하였다. 조사도구인 Q분류(Q-sort)에 사용된 카드는 대한장애인체육회에 제시되어져 있는 27개의 생활체육 종목으로 선정하였다. 자료처리는 QUANL pc grogram을 통해 코딩되고 분석되었으며 eigen value 1.00 이상인 요인만을 추출하였다. 연구결과는 다음과 같이 도출되었다. 첫째, 지적장애인의 생활체육 요구유형은 네 개의 유형으로 나타났다(1유형; 5.6, 2유형; 2.3, 3유형; 1.9, 4유형; 1.7), 둘째, 다섯 가지 유형별 특성은 경험적 가치 추구형(1유형), 흥미적 가치 추구형(2유형), 목표 지향적 가치 추구형(3유형), 안전지향적 추구형(4유형)으로 도출되었다. 이러한 연구결과는 생활체육에 대한 지적장애인의 요구도가 다양하며, 배경변인에 따라 다양한 유형이 있을 수 있음을 시사하고 있다.

TV방송 다큐멘터리 선호도에 대한 수용자의 주관성 연구 (Analysis of the Audience's Subjectivity about Preference of Documentaries on TV)

  • 현승훈
    • 한국콘텐츠학회논문지
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    • 제11권10호
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    • pp.128-136
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    • 2011
  • 본 연구는 TV 다큐멘터리 장르 선호도에 과한 수용자의 주관성 연구이다. 이에 본 연구의 방법론으로써 Q방법론(Q-methodology)을 사용하였다. 그 결과 TV 다큐멘터리에 대해 수용자들의 다양한 선호유형별 특징을 발견할 수 있었다. 각 유형별 특징은 먼저 즐거움과 재미를 추구하는 오락적 가치 지향형, 공익과 교육적 목적을 추구하는 공익, 사회적 가치 지향형, 그리고 마지막으로 다큐멘터리의 문화적 가치를 지향하는 문화, 예술적 가치 지향형 등 3개의 유형으로 분류되었다. 이와 같은 선호유형의 구분을 통해 추론할 수 있었던 것은 과거와 다르게 수용자들의 TV방송 선택이 수동적이고 매체 의존적인 형태에서 벗어나 능동적으로 변화되고 있음을 보여주고 있다는 것이었다. 그러므로 다매체, 다채널 디지털 방송의 시대에서 콘텐츠 유통과 생산에 대한 연구 개발의 초점은 콘텐츠 자체는 물론 수용자 욕구와 희망을 반영한 수용자 중심의 서비스개발 모델에 그 방향을 맞추어 나아가야 할 것이다.

중국 소비자의 라이프스타일이 애슬레저웨어 추구혜택과 구매의도에 미치는 영향 (Effect of Chinese Consumers' Lifestyle on Pursuing Benefits and Purchase Intention for Athleisure Wear)

  • 장분용;오경화
    • 한국의상디자인학회지
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    • 제25권1호
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    • pp.1-13
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    • 2023
  • This study examines the effects of Chinese consumers' lifestyles on pursuing the benefits and purchase intentions for athleisure wear. Chinese female consumers aged 20 to 40 in Shanghai and Chengdu, who have purchased athleisure wear were selected for a survey, and 510 questionnaires were collected. Data was analyzed using SPSS 26.0 software. Factor analysis, reliability verification, regression analysis, and discrete analysis were performed. As a result, Chinese consumers' lifestyles were classified into three categories: 'personality orientation', 'show-off orientation', and 'health orientation'. There were four benefits: 'situation pursuit', 'practicality pursuit', 'fashion style pursuit', and 'appearance pursuit' for athleisure wear. Among the lifestyle types of Chinese consumers, "individuality-oriented" showed a positive effect on "pursuit of practicality", "pursuit of situation", "pursuit of fashion style", and "pursuit of appearance" among the benefits of pursuing athleisure wear. Next, among lifestyle types, 'show-off orientation' showed a positive effect on 'individuality' and 'appearance pursuit'. Finally, among lifestyle types, 'health-oriented' showed a positive effect on 'pursuit of practicality' and 'pursuit of appearance'. On the other hand, Chinese consumers' lifestyle types of "show-off," "health-oriented," and "individuality-oriented" all exhibited a significant impact on their purchase intention for athleisure wear. According to age groups and location, there is no significant difference in terms of 'lifestyle', 'athleisure wear pursuit benefits' and 'purchase intention'. Compared married women and unmarried women, it was found that unmarried women value their health and leisure, while those with a lower their educational background, considered the lifestyle of "individuality-oriented" and "show-off-oriented", as well as "situation-pursuit", "practicality", and "fashion style pursuit".

산업 내 경쟁강도와 가치기반전략에 따른 기업성과 간의 관계 (Relationship between Value Based Strategy and Industry Competition)

  • 김철민;박광호
    • 한국IT서비스학회지
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    • 제19권1호
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    • pp.17-35
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    • 2020
  • The Korea government has been pursuing various policies to find a new industrial growth engine based on ICT (Industry and Communication Technology). However, ICT industry recently faces a serious crisis due to a lack of fundamental competitiveness and capital and technological gap with other countries. Accordingly, it is necessary for ICT industry to recognize the rapidly changing competitive business environment and to establish appropriate value-based strategies. This paper analyses factors affecting value-based strategy in the Korean ICT industry using 10 years data set. The result shows that the value-based strategy in the Korean ICT companies has a significant influence on their financial performance. In addition, it is confirmed that the competition level in the industry has a significant moderating effect on this relationship. In addition, when the companies are categorized based on performance, it is confirmed that there is a significant difference in competition level and value-based strategy in each categories. The results of this paper are expected to suggest implications for the effective use of balanced value-based strategies in the ICT industry.

현대 패션에 나타난 동.서양 Cross-Style 비교 연구 - 동.서양 사유관의 비교 연구를 통하여 - (A Comparative Study of Eastern and Western Cross-Style in Modern Fashion - Through a Comparative Study of "West Meets East" vs. "East Meets West" -)

  • 채혜숙;채금석
    • 복식
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    • 제58권10호
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    • pp.95-111
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    • 2008
  • Now when Wests meet Easts, they approach with a motive of acknowledging Eastern or Asian value, concretizing and sharing philosophy. As the result of this study through comparing Eastern and Western view of thinking, First, East is the cosmic beauty of harmony that pursues the harmony with the nature involving emotional and humane affection, and West has the tendency of proportional beauty of harmony involving order and balance. Second, East pursues the metaphorical beauty of mimesis which implies more in invisible parts, and West has the tendency of pursuing visual beauty of mimesis which has contents in visible parts. Third, East is the sublime beauty of nothingness which suggests a blank is endless infinitude of doctrines and mind breath, and West pursues the sublime beauty of being which desires to fill tangible existence without blank. Fourth, East is the expressive beauty that has the intuition of pleasure, which gives weight on non-clearness, emotional joke, and satire, and emphasizes a comic phase, and in West pursuing clearness of order, the concept of the ugliness of disformation is the intuition of defiance, and close to intuition of sadness.

20대 여성의 화장품 구매행동에 관한 연구 (I) - 소비가치를 중심으로 - (The Cosmetic Purchase Behavior of Women in Their 20s (I) - Focused on Consumption Value -)

  • 박광희
    • 복식
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    • 제67권3호
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    • pp.47-65
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    • 2017
  • The purpose of this study was to divide respondents by consumption values, and to examine the differences in their cosmetic purchase behavior. Cosmetic purchase behavior consisted of variables such as purchase frequency, purchase amount, place of purchase, purchase reason, reason for using cosmetics, purchase propensity, degree of using information source, and selection criteria. A survey was conducted with 308 women between the ages 20 and 29 from December 5th to 10th 2016. Data collected from the respondents through an Internet survey were analyzed using descriptive statistics, factor analyses, cluster analysis, analyses of variance and chi-square tests. Four consumption value dimensions emerged that were termed emotional, differentiated individuality-pursuing, functional and social value. The respondents were classified into three groups(emotional consumer group, functional consumer group, active consumer group) by cluster analysis using four dimensions of consumption value. The results of the analyses of variance and chi-square tests showed significant differences in purchase frequency, place of purchase, purchase reason, reason for using cosmetics, degree of using information source and selection criteria among groups classified by consumption value. However, there were no differences in purchase amount and purchase propensity among them.

한국과 FTA 추진국간의 무역수지 결정요인 분석 (An Analysis on Determinants of Balance of Payments of Korea and FTA Pursuing Countries)

  • 손용정
    • 통상정보연구
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    • 제14권3호
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    • pp.97-112
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    • 2012
  • 본 연구는 2012년 현재 한국이 FTA를 체결하였거나 추진 중인(발효, 타결, 협상, 공동연구) 65개국을 대상으로 한국의 무역수지 결정요인을 분석하고자 한다. 분석모형은 중력모형의 설명변수에 대상국의 경제적 지리적 변수를 포함시키고, 종속변수에 한국과의 무역수지 흑자 또는 적자 여부를 표시하는 이분값을 표시하여 로짓분석을 한다. 한국이 특정국가와의 교역에서 무역수지가 흑자이면 1의 값을 주고, 적자이면 0의 값을 취하도록 한다. logit 모형의 추정결과 GDP, 1인당 GDP, 상대국간 교역, 석유, 내륙국가, 해양국가 변수는 통계적으로 유의하지 않았다. 반면에 총교역, 수출의존도, 수입의존도, 광물, 거리 변수는 통계적으로 유의한 것으로 나타났다. 이는 경제규모를 나타내는 총교역과 무역의존도를 반영하는 수출의존도, 수입의존도, 지리적 특성과 자원부존여부를 반영하는 거리와 광물자원 등의 변수들이 한국의 무역수지에 대한 주요 결정요인으로 작용하고 있음을 의미한다.

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성공적인 6차산업을 위한 가치사슬 모형과 빅데이터 활용 방안 (Value Chain Model and Big Data Utilization for a Successful the 6th Industry)

  • 박상혁;박정선;이명관
    • 디지털산업정보학회논문지
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    • 제11권2호
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    • pp.141-152
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    • 2015
  • Our agriculture and rural villages have faced negative conditions in many reasons. To overcome this situation, a new change is needed by the 6th industrialization. Many agriculture and rural villages in Korea are pursuing the 6th industrialization through the convergence of the primary, secondary, and tertiary industries to vitalize agriculture and rural villages. But there are several problems with the 6th industrialization. There is a limit to the capacity building of the members of the rural organization and Korean agricultural base primary, secondary, and tertiary industries are weak all. In addition, it has been insufficient research for value chain management of the region as a whole; there has been no study of information sharing across the region for the 6th industrialization. This study is about value chain management model for successful the 6th industry with Quick Response System and the big data technology. In this study to provide the efficiency of 6th industry value chain management with customer's needs analysis using big data and research for the information share between the industries in the region through the information pipeline theory of the QR System. We hope that our study is helped to proceed successfully on the 6th industrialization in Korea.