• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.123-148
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• 2015

Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.

• 유통과학연구
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• 제13권6호
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• pp.45-70
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• 2015

Purpose - This study's purpose is to examine the effects of the country-of-origin antecedents on overall attitudes and the impact of overall attitudes on satisfaction and loyalty. Research design, data, and methodology - This study provides useful insights into international female purchasing behavior in the cosmetic industry in South Korea. This study explores the elements of country-of-origin antecedents, (cultural interest, perception of brand image, perception of fashion, perception of product quality, perception of price, and perception of advertising), on overall attitudes as well as the effect of overall attitudes on satisfaction and loyalty. Results - The results show that the effects of such antecedents are significant. Additionally, the effect of overall attitudes on satisfaction and of satisfaction on loyalty were significant. Conclusions - The findings of this study provide some important practical implications. First, with customer brand awareness growing along with products standards, considering the concepts points of parities and points of differences, the Korean cosmetic industry should try to establish brand associations with natural organic ingredients in its cosmetic items, distinguishing them from the majority of non-Korean brands.

• 가족자원경영과 정책
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• 제14권4호
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• pp.239-262
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• 2010

This study looks at the patterns of married women's lifestyles and verifies whether there are differences in their preferences, the will to continue shopping, and the importance of healthy foods. The paper analyzes the relative influence of each lifestyle pattern on the level of satisfaction with healthy foods. The results of the analysis of this study are as follows. To find patterns in the lifestyles of married women ages 20s to 50s, the factors were analyzed and five lifestyle patterns were extracted: health managing type, fashion pursuing type, self-expressing type, family-oriented type, and eco-friendly type. If we examine the purchasing of healthy foods for each lifestyle, women with a self-expressing lifestyle gain more information from news articles, books, and salespeople than from other information sources. Women of the health managing, family-oriented, and eco-friendly types had high purchasing frequencies and amounts. A cluster analysis was carried out to categorize the different groups being investigated into lifestyle types. They were categorized into the four clusters: active multiple-oriented type; fashion, self-expressing compromising type; passive well-being oriented type; and family and health managing type. It has been verified that there are differences among the clusters in terms of the level of importance of products, contributions to health, as well as distribution and management of healthy foods. To be more specific, the level of importance of the products as well as their distribution and management manifested as being higher among the active multiple-oriented type and the family-oriented and health managing types. The level of importance of contributions to health scored high among all groups, except the passive well-being oriented type. The active multiple-oriented type and the family-oriented and health managing types showed a high level of preference and will to continue purchasing healthy foods, while the fashion and self-expressing compromising types and passive well-being oriented type showed a low level of preference and will. In order to find patterns in the level of satisfaction with healthy foods, three factors were analyzed: credibility of labels, contributions to health, and satisfaction with the store. The factors that had the greatest influence on the total level of satisfaction was the credibility of labels for the family-oriented lifestyle; a product's contribution to health for the health managing lifestyle; and the store for the fashion pursuing lifestyle.

• 한국콘텐츠학회논문지
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• 제12권8호
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• pp.471-483
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• 2012

최근 스마트 기기의 대중화 및 교육용 어플리케이션에 대한 소비자들의 수요가 증가하고 있다. 이에 따라 본 연구에서는 교육용 어플리케이션 만족요인과 구매의도에 대한 사용자들의 요구를 분석함으로써 향후 교육용 어플리케이션의 보편화 시대를 대비한 개발 및 활용에 가이드를 제시하고자 하였다. 이를 위해 모바일 학습의 특성 및 어플리케이션의 만족과 구매의도에 대한 선행연구 고찰을 통해 교육용 어플리케이션의 적절성, 상호작용성, 유희성, 편재성을 독립 변인으로 설정하고, 만족 및 구매의도를 종속 변인으로 설정하여 연구 모형 및 가설을 수립하였다. 총 201명의 설문응답을 기반으로 한 구조방정식 분석 결과 적절성, 유희성, 편재성은 학습자의 만족과 교육용 어플리케이션의 구매의도에 긍정적인 영향을 미치는 것으로 나타났으며, 상호작용성은 기각되었다. 본 연구결과를 통해 학습자의 요구에 부합하는 교육용 어플리케이션 현황을 이해할 수 있었으며, 이를 바탕으로 향후 모바일 학습의 성장 및 교육 콘텐츠의 활성화에 기여 할 수 있는 방안이 모색되었다.

• 한국의류학회지
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• 제39권4호
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• pp.625-639
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• 2015

The number of Chinese tourists visiting Korea has rapidly increased over the last decade. It is important to understand Chinese consumption patterns and shopping behavior because they have become major customers in the Korean fashion market. This study focuses on how Chinese tourists feel while shopping in Korea and how emotions influence their attitude towards purchased products. We examine how planned purchase and unplanned purchase impact shopping emotions and product usage satisfaction. A survey was conducted on 550 women between 20 and 60 years of age who have visited Seoul more than once with an online panel from an international survey firm. Data are analyzed using structural equation modeling by AMOS 20.0. Respondents were asked to recall most impressive fashion product that they bought in Korea during their recent visit and to answer if it was a planned or unplanned purchase. This study also measures emotions during product purchases and usage satisfaction. The respondents are categorized into heavy and light buyers according to purchasing power to determine the moderating effects of purchase amount. The results indicate that planned purchases tend to deliver positive emotions that enhance product usage satisfaction. In the case of unplanned purchases, without the mediating role of positive shopping emotions, it has a negative impact on product attitude and shows the importance of positive emotions during shopping. The influence of unplanned purchases on shopping emotions or product attitude in light buyers is not significant for the moderating effect of purchasing power. Only planned purchases trigger product usage satisfaction when it is mediated by positive emotions.

• 한국의류산업학회지
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• 제16권5호
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• pp.719-729
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• 2014

This study identified factors for purchase motives in regards to the latest trendy color bags as well as ascertained the structural relations of purchasing behavior in regards to purchase motives, purchase type, satisfaction, and repurchase intention. Other purposes examined the differences in purchase motivations, purchase types, satisfaction, and repurchase intention according to consumer characteristics, and provided strategic information on women's bag manufacturers and retailers. A random sampling method collected data based on a survey of Korean women between the ages of 20 and 59 who had purchased the latest trendy color bag. A questionnaire developed by the researcher was distributed to 450 women in 2013. We analyzed 433 questionnaires using the SPSS 18.0 program and AMOS 18.0 program. The summarization of the findings are as follows. First, purchase motives for the latest trendy color bags were classified into 5 factors: awareness-symbolicity, practicality, aesthetic, harmony, and fashionability. Second, aesthetic and harmony showed significant influenceson planned purchases due to an analysis of structural relations between purchase motives for the latest trendy color bags and type of purchase; in addition, awareness-symbolicity, aesthetic and fashionability significantly influenced unplanned purchases. Third, there was no significant influence for planned purchases on satisfaction; however, unplanned purchases showed a significant.

• 디지털융복합연구
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• 제18권8호
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• pp.469-478
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• 2020

본 연구의 목적은 모바일 쇼핑이 일상화된 현시점에서 패션의류 소비자들의 쇼핑성향과 정보탐색이 쇼핑몰 만족도와 재구매 의도에 미치는 영향을 확인하고자 함이다. 이를 확인하고자 최근 1년 이내 모바일 쇼핑몰에서 패션의류 구매 경험이 있는 남녀 대학생들을 표본으로 이루어졌다. 가설 검증을 위해 요인분석과 다중회귀분석, 단순회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 모바일 쇼핑 경험이 있는 소비자들의 쇼핑성향은 경제적 쇼핑성향, 오락적 쇼핑성향, 편의적 쇼핑성향, 유행추구 쇼핑성향으로 확인되었다. 둘째 소비자들의 모바일 쇼핑성향 중 편의적 쇼핑성향, 오락적 쇼핑성향, 경제적 쇼핑성향은 모바일 쇼핑몰 만족도와 재구매 의도에 정의 영향을 미치는 것으로 확인되었다. 셋째, 모바일 쇼핑몰에서 패션의류를 구매하기 위한 정보탐색은 쇼핑몰의 만족도와 재구매 의도에 정의 영향을 미치는 것으로 확인되었다. 본 연구의 결과는 패션의류 기업의 마케팅전략에 유용한 정보로 활용될 수 있을 것이다.

• 통상정보연구
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• 제14권2호
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• pp.497-521
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• 2012

본 연구는 한 중 일 3개국을 대상으로 B2C 인터넷 쇼핑몰 환경에서 전반적 물류서비스 품질의 영향경로를 비교분석하는 것이다. 문헌연구를 통해 연구가설을 도출하였고 실증적 분석은 구조방정식모델을 활용하였다. 설문자료는 한국, 중국 및 일본에서 787부의 유효표본이 수집되었다. 실증적 분석결과를 통해 얻어진 결론은 다음과 같이 요약된다. 첫째, 전반적 물류서비스 품질은 고객확신성 및 고객만족에 긍정적인 영향을 미친다. 둘째, 고객확신성과 고객만족은 전반적 물류서비스 품질과 고객성과에서 매개적 역할을 수행한다. 셋째, 전반적 물류서비스 품질이 고객확신성과 고객만족에 미치는 국가 간 영향력의 차이는 유사하나 고객확신성과 고객만족이 고객성과에 미치는 영향력에서는 국가 간 유의미한 차이가 발견되었다.

• 한국정보통신학회논문지
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• 제26권7호
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• pp.1019-1025
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• 2022

최근 들어 잘못된 보행 습관과 생활환경으로 인한 족부 질환자들이 늘어나고 있다. 신발디자인 특성에 따른 경증 족부질환 환자가 정형 신발 구매시 만족도와 구매 의도에 어떠한 영향을 미치는지 살펴본다. 신발 디자인 특성은 기능성, 편의성, 심미성으로 구성하였다. 심미성이 정형 신발 구매 시 영향을 미치는 것으로 나타났다. 기능성과 편의성의 요소가 영향이 적더라도 심미성이 높다면 구매의도와 만족도에 영향을 준다. 경증 족부질환별 사회활동 참여 빈도와 착용 목적에 따라 디자인 또한 다양한 요소들이 요구된다. 연구 결과를 통해 알아본 정형 신발디자인 특성 요인을 더욱 보완하여 경증 족부질환 환자들이 일상생활에서 착용할 수 있는 유용한 정형 신발 디자인 개발과 현실적인 활용과 만족으로 이어지길 기대한다.

• 복식문화연구
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• 제12권6호
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• pp.984-998
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• 2004

The purpose of this study was to analyze contents of clothing product evaluation statements in the internet shopping mall and to discover consumers' recognition and evaluation of it. The data were collected from 151 consumers' statements in the four internet apparel shopping malls and a questionnaire was developed to measure consumers' recognition of clothing product evaluation statements. The questionnaire was administrated 272 consumers over 18 years old. The results of this study were as follows; First, The contents of clothing product evaluation statements in the internet shopping blog, were divided into three categories which were product, service and consumer buying decision process. Product category include evaluation of clothing product, description of difference between real product and product on the screen, and advice of uses. Service category include quickness and kindness in delivery, store preference for good service. For consumer buying decision process, motivation of purchasing, perceived risk, expression of satisfaction from good buying and canvassing for purchasing were included. Second, consumer recognized that clothing product evaluation statements has function of furnishing information, confirmation of purchasing decision, risk reduction of internet shopping, and interesting entertainment. Consumers also were dependent on product evaluation statements for making purchasing decision. And it was trusted by consumers. This recognition & evaluation were correlated with consumer's clothing product knowledge, involvement, risk perception of internet shopping, experiences of internet shopping. Managerial implications are provided for internet shopping mall.