• 산업융합연구
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• 제2권2호
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• pp.173-195
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• 2004

The purpose of this study is to analyze satisfaction factors that consumers perceive during purchasing products and using services on Internet Shopping Mall. Consumers' purchase process on Internet Shopping Mall is examined by finding the relation between overall satisfaction and intention. The study results show that consumers' higher appraisal degree on satisfaction means their higher purchase intention. In the process of service encounter, many factors affect customer's evaluation for overall satisfaction. They are categorized as five factors; information provision, merchandising, ordering convenience, payment risk, after services.

• 서비스연구
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• 제2권2호
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• pp.115-123
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• 2012

건축물 미술작품은 공공미술의 한 부분으로 건축물의 미관을 아름답게 만들어 줄 뿐 아니라 도시 환경과의 친밀감과 상징적인 장소로서의 랜드마크적 기능을 가지고 있다. 주거 단지 내 '공간 스토리텔링'은 공간과 주민 사이를 이야기로 연결해 주며, 공간의 스토리를 생성 촉진하는 역할을 한다. 본 연구의 목적은 주거 공간을 기반으로 공간 스토리텔링의 서비스 전달과정을 이론적으로 검토하고 적용해 보려하였다. 공간 스토리텔링 요인은 건축물 미술작품의 차별화를 가능하게 할 수 있고, 건축물의 경쟁우위를 점할 수 있게 할 것이다. 또한 이 요인이 주민들의 시설물에 대한 호감을 높이고, 구매의사로까지 연결되는 과정을 설명할 수 있을 것으로 기대한다.

• 한국CDE학회논문집
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• 제14권3호
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• pp.186-196
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• 2009

Mass customization (MC) is a business practice that aims to provide customers with customized products and services at near mass production efficiency. To achieve the aim, a number of methods to implementing MC are proposed. However, most of them require changes in entire process of the company, which make companies hesitate to implement MC even if it is essential to survive. In this paper, we proposed alternatives to partially implement MC for quick adaptation of MC. The base line assumption is not to change the production lines. The pros and cons of alternatives are given by qualitative and quantitative evaluation. Especially, by giving radar chart analysis of the quantitative measures, we give insight on the changes in the business performance measures, such as time to market and cost. Proposed alternatives are based on sub-processes such as purchasing raw materials, production process changes and packaging for efficient logistics. In this way, companies are able to provide customized products with small changing of the current manufacturing system. The process and benefit of the proposed strategy is verified by real world cases of a Korean health food company.

• 한국환경과학회지
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• 제28권3호
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• pp.371-384
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• 2019

The purpose of this study was to propose an efficient management plan for purchased land considering the hydrological, watershed characteristics and ecological functions of the target land and surrounding area based on the result of monitoring the water quality improvement effect obtained by purchasing the land in the watershed area in the Geum river system. For this purpose, this study investigated through literature review, and examined ways to apply them to this research by deriving implications from a comprehensive analysis of previous research cases. After that, the components of assessment were derived to evaluate the ecological function of the purchase land, and the ecological function evaluation model for each land and area was proposed. In order to select purchase and restoration priorities of the land, this study analyzed the ecological status of the purchased land in main watersheds and tributaries using Arc GIS ver 10.1. Through this, a process to select restoration priorities was developed. And this study constructed the integrated management process with proposing a mid - to long - term plan by integrating the purchased land valuation and restoration priority selection process. Based on this process, this study suggested an effective management plan for purchased land through the integrated ecological management system of lands purchased. It can be used systematically in appraisal valuation, land purchase system, restoration project, and follow-up management of land purchase.

• 융합보안논문지
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• 제8권1호
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• pp.101-108
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• 2008

본 연구에서는 항만 물류 프로세스의 현황과 장애요인을 분석하고, Lean이론을 적용한 프로세스의 재설계를 통해 이를 개선하기 위한 방안을 도출하는 한편, 개선된 프로세스를 통한 항만물류시스템을 구축하기 이전 과정을 철강기업 내에 특화된 부두 운영 업무 중 슬라브 관리업무에서 항만물류프로세스의 관련 주체를 선별하고 각 주체간의 관계를 파악하여 부두, 조업, 출하, 공정, 품질, 구매에 이르는 관리업무를 정의하고 각각 개체사이의 정보와 슬라브의 흐름에서 Lean 도구를 사용하여 기존 프로세스 상에 Value added와 Non-Value added를 분석하여 Cycle Time의 감소, 재고감소, 업무전환시간의 감소, 재작업감소, 서비스개선, 낭비 감소 등을 목표로 업무프로세스를 정형화시키고, 항만현장이 항만물류프로세스를 최적의 상황으로 실행 할 수 있도록 환경의 재설계를 통한 항만물류프로세스의 개선된 모델을 제시한다.

• 디지털융복합연구
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• 제15권11호
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• pp.23-35
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• 2017

나라장터 또는 KONEPS (Korean ON-line E-Procurement System)라 불리는 국가종합전자조달시스템은 2002년 개시이래, 대한민국 공공조달의 핵심적인 시스템으로 자리잡아왔다. 본 논문에서는 이러한 국가종합조달시스템의 개시 이후 관련법령의 개정내용과 사용 중 발생되는 사용자 입장에서의 불편과 비효율적인 부분에 대한 실무적 개선방향에 초점을 맞추고 있다. 주요 국가별 정부조달에 대한 사례와 우리나라 국가종합전자조달시스템의 세부 프로세스 및 기능 등을 분석하고, 국가종합전자조달시스템의 개시이후 개정된 조달법령을 확인하였다. 국가종합전자조달시스템 사용자가 조달물품 구매를 위해 종합쇼핑몰에서 온라인 구매를 할 경우, 동일 제품을 일반 온라인 쇼핑몰 구매 시와 비교해 옵션 선택의 불편함과 구매 이후의 사용자 피드백에 대한 부분, 구매절차 일원화에 대해 초점을 두어 분석하였다. 본 연구는 국가종합전자조달시스템에서 구매 및 사용에 이르는 과정에서 발생하는 불편한 점과 비효율적인 부분에 대한 실무적인 개선방안을 제시하고 있다. 향후 본 연구에서 사용된 사례에 대한 연구모형과 조달법령기반 기능에 관한 설문을 토대로 실증 연구 및 공사계약에 관한 연구가 필요하다.

• 한국환경교육학회지:환경교육
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• 제18권2호
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• pp.76-89
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• 2005

The objectives of this study are to identify the environmental consumer behavior, to examine the degree of environmental consumer behavior of the junior high school students, and to investigate the educational system of a school which influence the consumer behavior. The data used in this study are 368 male and female students in 9th grade in Anyang City, Kyunggi-do province. Statistics used for data analysis are means, standard deviation, t-test, and Multiple Regression Analysis. The results of the research are summarized as follows : First of all, as a tendency of the environmental consumer behavior of junior high students, the primary factor to the environmental problems was media, and among those, TV and radio was the medium to environmental problems. This implies the fact that the time juveniles interact with mass media is significantly growing, which means that transmitting environmental problems by programs targeted to adolescences through mass media would be effective. Next, the disposal process showed the highest environmental consumer behavior, followed by the consuming and purchasing process. Education on the purchasing process will be necessary to encourage environmental consumer behavior. The route of obtaining environmental knowledge was basically from school and the level of the average environmental knowledge fumed out to be low. This shows the need to produce and distribute media education materials because educating the conclusion of actual experiments will be more effective than that of theoretical studies. The conformity showed general indifference on environmental consumer behavior and the environmental resources were normally collected seperated. Conformity is a cultural bond teenagers think important, therefore education available for students about the same age should be developed. Next, the value intention of the surveyed showed that the ecological intention was highest, followed by economic and convenience intentions. This means the morale of the junior high students to environmental consumer behavior is set sound. Females tended to act more environmentally, while males showed more intention to economic causes. Also, the students of the boys-only or girls-only schools showed higher environmentally sound behavior in disposal processes. Finally, the environmental consumer behavior was influenced most by environmental consumer behavior of the conformity group, followed by ecological morale, frequency of encountering environmental problems, gender, environmental knowledge, whether the school was boys-only or girls-only or not, economical morale, respectively. The largest factor affecting the consumer activity of the purchase, consumption, and disposal process was environmental consumer behavior of the conformity group, along with the ecological morale, and the frequency of encountering environmental problems. This implies that conformity group is a large factor to the juveniles and a plan to entice the environmental consumer behavior of conformity groups are necessary.

• 한국의류학회지
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• 제17권2호
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• pp.219-231
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• 1993

According to the literatures of marketing, psychology, and other related areas, the situational influences on consumers' decision-making process have been significant, thus increased explanatory power of consume behavior when introduced in a research as one of the independent variables. Considering the characteristics of clothing as a consumer goods, situational influences on clothing purchase behavior were expected to be significant. As the theoretical backgrounds of situational influences on clothing purchase behavior, this study was to propose the definition of sitution in Clothing & Textiles department, and to suggest the types of situational variables affecting clothing purchase process in consideration of the results of consumer behavior research and the research related to clothing. The results of this study suggested that the definition of situation, subjective situation or objective situation, should be adjusted to the purpose of research, and that the types of situations affecting clothing purchase process might be defined into three types; wearing situation, communication situation, and purchasing situation. It was also suggested that the empirical studies would be necessary to verify the results, and the conceptual framework for the types of situations and the personality characteristics related to the clothing purchase situation should be identified.

• 한국생활과학회지
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• 제18권5호
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• pp.1063-1075
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• 2009

This study intends to provide foundational data for enhancing the welfare of customers purchasing digital products through analyzing the notes from written on-line reviews. The data used for the analysis are 6,342 on-line reviews for cell phones and digital cameras released from November, 2007 until April, 2008, which was posted on Naver Knowledge Shopping from November, 2007 until June, 2008. Through the on-line reviews, this article analyzed the evaluations on the digital products' hardware, software, design, service, price, and other criteria and the customers' emotional experience in the process of purchase, use, and possession. According to the results of the analysis, negative evaluation and emotional experience were originated from the company's information provision methods and purchase process. In addition, insufficient information searches in the process of online purchases, consumers' low right consciousness, and impolite on-line reviews were also problematic. Customers' evaluations and emotional experiences on digital products were conducted in a complex way. Based on that, this research makes suggestions in the company's marketing, customer education, and theoretical aspect.

• 유통과학연구
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• 제16권2호
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• pp.5-18
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• 2018

Purpose - In recent years, new retail innovations have emerged in the Japanese eyeglasses industry and grown as a retail format. The purpose of this study is to establish the process model of retail format creation by examining how a retailer creates a retail format and under what kind of environmental conditions. Research design, data, and methodology - This study pointed out the weakness of the concept of the retail format in existing research on the retail format in existing research on the retail format variation theory and suggested the concept of "Formula" to analyze an individual retailer. This study categorized the subjects categorize the subjects of retail format creation into four categories, and analyzed JINS which is the retail format leader in the Japanese eyeglass industry. This study used secondary data because it is valid. Results - This research found "product handling skill," "changes to consumer purchasing patterns," and "competitive interaction" as environmental factors influencing retail format creation. This study highlighted how JINS adapted those environmental factors to create their original formula and suggested the process model of retail format creation through the JINS case study. Conclusions - This study discussed two theoretical implications and three managerial impressions which were derived from the JINS case study. This study also discussed limitations and further research issues.