• 제목/요약/키워드: Purchase tendency

검색결과 208건 처리시간 0.026초

고등학생의 방사선조사식품에 대한 지식, 태도 및 행위 (Knowledge, Attitude and Behavior of High School Students Regarding Irradiated Foods)

  • 최윤석;송종남;정문택;최남길;한재복
    • 한국방사선학회논문지
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    • 제8권6호
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    • pp.309-315
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    • 2014
  • 방사선조사식품에 대한 광범위한 국민적 공감대를 형성하고 국민이해를 제고하기 위한 커뮤니케이션 전략의 일환으로 교육적인 개입전략을 계획하는데 필요한 기초 근거자료를 제공하고자 하였다. 일반인 중 교육의 파급효과가 높은 고등학생을 대상으로 방사선조사식품에 대한 지식, 태도 및 행위 수준을 조사한 결과 방사선조사식품에 대해 정보를 습득한 경험이 없는 학생이 82.9%(627명), 교육 경험이 없는 학생이 89.3%(675명)로 압도적으로 많았다. 교육을 받지 못한 이유로는 교육의 기회가 없어서(88.2%)가 대부분이었다. 방사선조사식품에 대한 지식수준은 1.71점(10점 만점)으로 매우 낮은 수준을 나타냈고, 방사선조사식품의 안전성에 대한 태도수준도 2.76점(5점 만점)으로 비교적 낮은 태도수준을 나타냈다. 이는 방사선조사식품에 대한 매우 낮은 지식과 부정적 태도를 가지고 있기 때문에 방사선조사식품을 구입 및 섭취로 이어지는 행위수준은 낮을 수밖에 없다고 예측할 수 있다. 또한 방사선조사식품에 대한 교육경험이 있는 학생이 교육 경험이 없는 학생보다 방사선조사식품에 대한 긍정적 태도수준이 더 높게 나타났다(p<0.001). 이러한 결과는 방사선조사식품에 대한 지식제공 뿐만 아니라 올바른 태도형성을 위한 교육을 함께 제공할 필요가 있음을 알 수 있다.

가중 윈도우를 통한 사용자 이력 기반 추천 시스템 (Weighted Window Assisted User History Based Recommendation System)

  • 황성민;;;김경백
    • 정보처리학회논문지:소프트웨어 및 데이터공학
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    • 제4권6호
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    • pp.253-260
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    • 2015
  • 온라인에서 물품을 구매하고자 할 때, 추천 시스템은 사용자에 맞춘 추천을 하게 되며, 사용자가 관심을 가질만한 새로운 물품까지 추천해 준다. Collaborative filtering 등, 여러 모델들이 보다 정확한 추천을 위해 제안되었으며, 활발히 연구되고 있다. 그중 Collaborative filtering은 사용자 선호도를 예측하는 데 좋은 결과를 보여주지만 사용자 개체 및 데이터가 부족한 환경에서는 사용자들끼리의 비교를 힘들게 하여 collaborative filtering이 적용되기 힘들게 한다. 새로 시작하는 시스템이거나 사용자 개체 수가 적은 경우, 문제가 발생하며, 이와 같은 상황에서는 content-based filtering이 사용된다. 하지만 content-based filtering은 비슷한 물건만 추천해주거나, 사용자 성향 변화를 제대로 반영하지 못하는 등의 여러 단점을 가지고 있다. 이러한 한계점들을 극복하기 위해서 사용자 구매 기록에 가중 윈도우를 적용하고, 사용자 구매 기록 분석을 통한 윈도우 가중치 조정을 수행하는 시스템을 제안한다. 사용자 성향의 변화에 민감하게 반응할 수 있고, 이를 기반으로 무의미한 추천을 제거하며, 사용자가 찾기 어려운 관련 물품 추천이 가능한 새로운 상품도 추천하는 시스템을 제시하며, 언급된 사용자 개체 및 데이터가 부족한 환경에서의 동작을 검증하기 위해, 스타트업 무역업체에서 제공된 상품정보 기반 실험을 통해 제안된 시스템의 동작을 검증하였다.

A Study on the Bobos Styles in the Contemporary Fashion Trend - Focusing on the Bobos feature in Korea -

  • Han, Gwi-Ja
    • 패션비즈니스
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    • 제8권3호
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    • pp.59-69
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    • 2004
  • This thesis has an intention to examine how much Bobos, which has appeared as a new ruling class in the age of digital information economy, has had an influence on the fashion design and which aspect Bobos fashion assumes specifically. The existence of Bobos in Korea and its cultural disposition are examined. To do so, questionnaire survey has been performed for 400 persons. According to the result, it is shown that they control themselves thoroughly through exercise and have much interest in their health; for example, they prefer organic agricultural products and nonpolluting foods. They also consume goods reasonably, emphasizing on their own individuality, rather than purchase high-price articles for no good reason, and enjoy their life while seeking for success in the society. Such a disposition is almost same as that in the U.S, showing a small difference in the occupation or origins. It is examined which aspect Bobos fashion design, a new trend, assumes in more detail. Bobos seeks for a thing that is not cheap, has a recognized brand, and is not behind the fashion. They like the nature friendly, classical, and not vulgar thing. design should be casual and practical, and the quality of the material should be good. Especially, an individual disposition is emphasized in Bobos fashion, in which they disregard a brand and try to be the subject of a trend, by creating a fashion by themselves, to express their originality freely. Bobos fashion the first style it harmonizes the appear things not to be matching with each other and depending on pursuing the mix & match. The second style of Bobos fashion nature is friendship and fight. The hazard which it does like that the fact that it attempts is the composition characteristic of idea. The namely design is an utility cheap assuredly with high-class characteristic of subject matter is not a recognize cheap. The third style of Bobos fashion is expressed in nostalgic about the art. Of course Bobos style is not a possibility fashion as main stream of doing still today, but the effect of Bobos is magnified gradually from cultural, social, economic area. It analyzes style is a tendency where trend of the consumer is gradually converted marketing. This paper is meaningful in the sense that Bobos class, which has not been examined yet systematically, and the fashion are connected closely, and the fashion trend in the next is examined.

중학생의 환경친화적 소비 행동 - 안양시 지역을 중심으로 - (Environmental Consumer Behavior of Junior High School Students - Case Study of Anyang City -)

  • 안미영;박태윤;남영숙
    • 한국환경교육학회지:환경교육
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    • 제18권2호
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    • pp.76-89
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    • 2005
  • The objectives of this study are to identify the environmental consumer behavior, to examine the degree of environmental consumer behavior of the junior high school students, and to investigate the educational system of a school which influence the consumer behavior. The data used in this study are 368 male and female students in 9th grade in Anyang City, Kyunggi-do province. Statistics used for data analysis are means, standard deviation, t-test, and Multiple Regression Analysis. The results of the research are summarized as follows : First of all, as a tendency of the environmental consumer behavior of junior high students, the primary factor to the environmental problems was media, and among those, TV and radio was the medium to environmental problems. This implies the fact that the time juveniles interact with mass media is significantly growing, which means that transmitting environmental problems by programs targeted to adolescences through mass media would be effective. Next, the disposal process showed the highest environmental consumer behavior, followed by the consuming and purchasing process. Education on the purchasing process will be necessary to encourage environmental consumer behavior. The route of obtaining environmental knowledge was basically from school and the level of the average environmental knowledge fumed out to be low. This shows the need to produce and distribute media education materials because educating the conclusion of actual experiments will be more effective than that of theoretical studies. The conformity showed general indifference on environmental consumer behavior and the environmental resources were normally collected seperated. Conformity is a cultural bond teenagers think important, therefore education available for students about the same age should be developed. Next, the value intention of the surveyed showed that the ecological intention was highest, followed by economic and convenience intentions. This means the morale of the junior high students to environmental consumer behavior is set sound. Females tended to act more environmentally, while males showed more intention to economic causes. Also, the students of the boys-only or girls-only schools showed higher environmentally sound behavior in disposal processes. Finally, the environmental consumer behavior was influenced most by environmental consumer behavior of the conformity group, followed by ecological morale, frequency of encountering environmental problems, gender, environmental knowledge, whether the school was boys-only or girls-only or not, economical morale, respectively. The largest factor affecting the consumer activity of the purchase, consumption, and disposal process was environmental consumer behavior of the conformity group, along with the ecological morale, and the frequency of encountering environmental problems. This implies that conformity group is a large factor to the juveniles and a plan to entice the environmental consumer behavior of conformity groups are necessary.

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중관촌(中關村) 클러스터 연구개발 네트워크의 특성 (The characteristics of R&D Network in Zhongguancun Cluster)

  • 첨군;이철우
    • 한국경제지리학회지
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    • 제15권4호
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    • pp.550-569
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    • 2012
  • 본 연구에서는 중국 베이징시(북경시(北京市)) 중관촌(中關村) 클러스터를 사례로 첨단산업 연구개발 네트워크의 특성을 기업간, 산 학, 산 연, 산 관에 초점을 두고 고찰하였다. 분석결과는 다음과 같다. 중관촌(中關村) 클러스터 기업의 국제경쟁력을 제고시키기 위해서는 연구개발의 강화가 요구된다. 기업의 연구개발 네트워크 실태를 조사한 결과를 살펴보면, 조사 대상 기업들은 현재에도 어느 정도는 연구개발 네트워크가 활성화되고 있다. 특히 기업의 협력 대상별 연구개발 네트워크의 내용에 있어서 차이는 있으나, 기업들은 다양한 내용으로 연구개발 네트워크를 이용하고 있다. 그러나 연구개발 네트워크가 어느 정도 자리잡은 수준에 이르고 있지만 아직까지 기업들이 연구개발 네트워크를 구축하는데 많은 애로가 있는 것이 사실이다. 따라서 본문은 기업들이 연구개발 네트워크를 형성하는데 애로점을 해결하기 위해 개선방안을 제시하였다.

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한.중 대학생의 주거관에 대한 비교 연구 (A Comparative Study on the Housing Viewpoint between Korean and Chinese University Students)

  • 안옥희;조영미;학가
    • 한국주거학회논문집
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    • 제20권4호
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    • pp.121-129
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    • 2009
  • Today, we are living while interchanging with various countries in multilateral measures and residential culture have been changed while interchanging in the same manner. In order to become an internationally recognized residential environment designer in this environment, we must understand the housing viewpoint of residents in that country first. Therefore, this study is intended to obtain the useful materials for residential environment design of Korea and China by comparing the housing viewpoint between Chinese students studying in Korea and Korean students. A survey using questionnaire was conducted on 205 Korean students and 193 Chinese students (Chinese race) from Y University on a random sampling basis. The result of survey is as follows. First, as both Korean and Chinese university students have a similar tendency on previous house type, current house type, and desired house type, it can be understood that they are similar each other in the experience and preference of house type. Second, Korean and Chinese university students consider and as the most important functions of residence, but Chinese university students consider more functions of residence than Korean students. And, both Korean and Chinese students consider a living room as the most important space among housing spaces, but Chinese consider a private room more importantly than Korean. Third, Chinese university students have stronger desire to possess houses, and desire to purchase houses with larger and more rooms at earlier time than Korean university students. Fourth, when selecting the house, Chinese university students give a higher consideration in terms such as , , , , and than Korean university students. Fifth, satisfaction level of Korean students on current houses was average as a whole, and most Chinese students were generally satisfied with their houses. Sixth, as both of Korean and Chinese university students have higher level of consideration in the items such as safety>, , , , , , , , , , and compared to the level of satisfaction, thoughtful consideration should be given to those items in housing planning.

성별에 따른 청바지 착용자의 의복행동 차이 (A Difference of Clothing Behavior of Jean's Wearer According to the Gender)

  • 이정숙;성수광
    • 한국의류산업학회지
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    • 제6권3호
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    • pp.336-340
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    • 2004
  • This is the result of the comparison of the number of jeans, colors, images, opinions when it was purchased, shapes according to the gender of persons in jeans. According to the gender, male students had 1.64 jeans(46.3%) and female students had 2.09 jeans(53.7%) on the average. Male students selected colors of jeans which they don't have, but want to wear once in the order of blue(3.7%), red(21.0%), white(24.1%), black(25.6%), and others(25.6%). Female students selected colors in the order of blue(3.2%), black(15.6%), red(24.8%), white(27.7%) and others(25.6%). In case of the general image about jeans, male students thought the jeans as masculine(1.2%), sexy(3.1%), unisexual(3.2%), active(23.6%), young(29.8%), and comfortable(36.5%) and female students thought it as masculine(0.3%), sexy(3.5%), unisexual(10.4%), young(21.9%), comfortable(28.1%) and active(35.8%). Male students considered torn or holed jeans ill-mannered(10.7%), delinquent, (20.7%)trendy(21.0%), comfortable(22.9%), and dandy(24.7%). Female students think it ill-mannered(3.4%), delinquent7.1%, trendy(17.4%), comfortable(21.1%), and dandy(50.9%). When they purchase jeans, male students choose according to trends(17.9%), don't consider design(19.5%) and look for their own styles(62.6%), female students didn't consider design(5.2%), choose according to trends(22.0%), and look for their own styles(72.5%). The designs of jeans which they usually wear were bell bottom(1.5%), wide-shaped(7.4%), baggy(17.5%), straight-shaped(73.6%) in case of male students. on the other hand, in case of female students, baggy(10.2%), wide-shaped(11.0%), bell bottom(17.0%), and straight-shaped(61.8%). The designs of jeans which they didn't have but want to wear once are wide-shaped(10.1%), bell bottom(13.2%), baggy(20.9%), and straight-shaped(55.2%) in case of male students. On the other hand, females students want to wear baggy(11.6%), wide-shaped(15.0%), straight-shaped(27.6%), and bell bottom(45.8%). The above-mentioned findings illustrated that both male and female students regarded blue as the original color of jeans, but they wanted to wear jeans in colors other than blue. In the past, jeans were considered masculine and unisex, but they viewed jeans as an apparel that was comfortable to wear and made it easier to move. Female students had a higher tendency to be fashionable than male students, and their preference for jeans was consequently different. Jeans manufacturers should take those characteristics into account to produce products in different colors and form.

우유(牛乳) 및 유제품(乳製品)의 소비행동(消費行動0에 관(關)한 연구(硏究) (Consumption of Milk and Milk Products)

  • 최선혜;모수미
    • Journal of Nutrition and Health
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    • 제9권1호
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    • pp.16-24
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    • 1976
  • To determine patterns of preference for and consumption of milk and milk products in Seoul city, a study was conducted of 724 girls and 587 boys ranging in age from elementary school to collage level, from July to August, 1974. Findings are summarized as follows: In general, milk and milk products were liked by both children and adults. A contrasting low tendency to purchase such products was due to socioeconomics, habitual, and educational factors, as well as a lack of adequate nutritional information, especially with regard to milk. Knowledge of the value of milk as a source of calcium was lacking, especially among boys. The majority of homemakers understood that milk was nutritious, but not specifically as the best source of calcium for their families. Milk, especially in beverage form, was commonly regarded as food for the infant and small child. Grandparents would not drink it. Such a beliefe is similar to that found in under-developed or developing nations. The need for nutrition education must be emphasized. Milk and milk products are expensive foods, particularly for the low income family; but even in higher income levels, consumption was limited. Milk was consumed mostly by the younger family members, less by the older. Among the children, preference, knowledge, and concern with the nutritional value of milk increased with age of subjects. It is presumed that awareness improved with increasing length of school education. Greater frequency of milk intolerance was found with decreasing age of respondents: about 10 percent had some form of milk intolerance. This percentage will be found to be much higher in villages where milk is less familiar. This study indicated that respondents liked ice cream best of all the milk products. For beverage, they preferred cider and cola in summer, coffee and milk in winter. Smaller families consumed more milk than larger families. Household consumption of condensed milk was very low, mostly as coffeemate. Among households interviewed, as many had regular as irregular delivery of dairy milk. Average consumption ranged 0.5 to 1.5 Hop. Engel indices of these families ranged 20 to 60. Use of milk at home was very simple. Not many methods of preparation were found. The milk was used mostly as beverage. In order to improve the nutritional level of Korean children and adults who especially need additional calcium, milk and milk products are recommended as the best source of calcium. Nutrition education of children and their parents should receive greater emphasis.

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한국과 중국 청두의 창업생태계 비교에 관한 연구: 질적 연구를 중심으로 (Comparative Study of a Startup Ecosystem in Seoul, Korea and Chengdu, China)

  • 곽혜진;이무원
    • 벤처창업연구
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    • 제13권5호
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    • pp.131-154
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    • 2018
  • 세계 각국의 창업 활성화를 위한 노력과 더불어 한국의 창업에 대한 관심 역시 지속적으로 증가하고 있다. 그러나 한국의 창업생태계는 발전을 거듭하고 있음에도 불구하고 성공 모델을 지속적으로 양성하지 못한다는 한계를 지닌다. 이에 본 연구는 한국의 서울, 중국의 청두를 지리적 표본으로 선정하여 해당 지역의 창업생태계에서 기술창업 중심의 창업보육센터 종사자, 창업가와 인터뷰를 진행하고 그 결과를 사회, 경제, 정책적 부분으로 나누어 비교하고자 한다. 본 연구는 한국의 창업생태계의 발전을 위해 먼저 창업에 대한 인식이 생계형 창업에서 소프트웨어 기반 기술창업으로 이전되어야 하며, 투자환경 내 투자자는 단발적 지원금 대신 합자, 지분 매수와 같은 적극적인 투자방법을 써야 한다는 시사점을 제공했다. 또한 정부는 단순히 창업기업의 수를 늘리는 것이 아니라 스타트업의 성장에 초점을 맞추어 지원해야 한다는 결론을 도출했다는 점에서 향후 창업인프라 조성과 창업생태계 활성화 방안 마련 등의 정책자료로 활용될 수 있을 것이다.

이동전화단말기 속성이 고객만족에 미치는 영향에 관한 실증적 연구 (5An Empirical Study on effect between Mobile Device Property and Customer Satisfaction)

  • 최승일;김동일
    • 한국산학기술학회논문지
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    • 제11권5호
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    • pp.1856-1862
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    • 2010
  • 최근 급변하는 이동단말기 시장은 여러 산업의 시장 환경에 영향을 줄 뿐만 아니라 다양한 컨텐츠의 보급으로 일반 소비자의 소비 유형에도 영향을 주고 있다. 이동단말기 시장의 변화를 알아보기 위해서는 다양한 소비계층을 구분하여 분석하거나, 소비자의 구매행동에 차별화된 속성이 반영되고 있는지에 대한 분석과 더불어 고객의 개괄적인 만족도에 의해 평가가 이루어질 수 있다. 이러한 이동 단말기의 속성과 구매성향을 조사하여 분석하는 것은 향후 개인의 차별화된 정보를 제공하는 콘텐츠 산업을 가늠해 볼 수 있는 중요한 한 방법이라고 볼 수 있다. 이동통신단말기의 발전은 무선인터넷과 다양한 애플리케이션 그리고 멀티미디어산업의 가속화를 주도하고 있다. 본 연구에서는 이동통신 단말기의 특수한 형태를 고려하여 이동전화 단말기의 속성과 고객만족 그리고 고객 충성도간의 관계를 규명하고자 하였다. 연구결과에서는 이동통신단말기의 속성과 브랜드 인지도, 가격, 디자인 등의 관련 세부 변수가 통계적으로 유의한 영향 변수로 분석 되었다. 본 연구는 향후 이동단말기 시장의 특성과 더불어 다양한 콘텐츠 기반 산업의 발전에 지침을 제공 할 수 있을 것으로 기대된다.