• 한국병원경영학회지
• /
• 제19권4호
• /
• pp.45-56
• /
• 2014

Purpose: This study aims to explore the effects of personal characteristics, satisfaction, quality of care, role performance, image, awareness level of public hospitals perceived by community residents on use-experience of public hospitals. Methods: A cross-sectional survey was conducted with 2,100 community residents around 39 district public hospitals. The questionnaire was designed to collected information on personal characteristics and community awareness of public hospitals. The community awareness consists of 5 factors and 15 items. The data were collected utilizing call-interview by a survey company. Results: The personal characteristic and community awareness were shown significant differences between having use-experience and not-having use-experience of public hospitals (p<.001), except gender. As the results of multiple logistic regression, the significant variables of use-experience of public hospitals were satisfaction (OR=1.06 95%CI=1.010-1.116), quality of care (OR=1.07, 95%CI=1.016-1.134, level of awareness to public hospitals (OR=1.50, 95%CI=1.378-1.632), age (OR=0.43, 95%CI=0.236-0.785), education (OR=1.62, 95%CI=1.013-2.590), type of medical security (OR=0.37, 95%CI=0.142-0.945). Conclusions: Public hospitals have to effort to improve community awareness through providing quality of care, and role performance. It is possible to support them by the Central and Local Government.

• 농촌지도와개발
• /
• 제16권4호
• /
• pp.967-992
• /
• 2009

The purpose of this study is to segment the social awareness on the function of public benefit of agriculture and rural areas by socio-economic and action/attitude characteristics, and to identify the influential variables in social awareness. The nationwide survey of 1,200 adults aged over 20 was conducted, and the data was analyzed by PASW statistics 17.0. One of the awareness variables was the degree of the consent to the preservation of the public beneficial function. This variable was segmented by the interest on related information, the criteria of buying agricultural products, occupation and age. And the other awareness variable was the willingness to pay for the preservation of the public beneficial function. This variable was segmented by the education, occupation, income and the experience of living in rural areas. According to the results, some suggestions for improving the social awareness on the public beneficial function of agriculture and rural areas were discussed.

• The Journal of Asian Finance, Economics and Business
• /
• 제4권2호
• /
• pp.45-53
• /
• 2017

The main purpose of this study is to investigate the factors that have an impact on public policy, green products and technology in Kuala Lumpur, given government initiatives to boost the environment awareness. The data used in this study was collected by distribution questionnaires randomly in six areas of Kuala Lumpur and 400 respondents were interviewed. Based on a literature review, three hypotheses were stated and tested using structural equation modeling (SEM). SEM is a statistical analysis method that involved two or more variables in analyzing structural relationships among the variables. The SEM model shows that green products and government policies have a direct influence on environmental awareness. However, green technology does not have a direct influence on environmental awareness. Since, knowledge on green technology does not have a significant impact on raising environmental awareness among the public, a much more pragmatic awareness campaign needs to be put in place to use green technology as a part of modern living. The study suggests that the urban population needs to be more aware of the environmental issue as cities tend to have better infrastructure to raise public awareness on green issues. Moreover, the government should increase the environmental awareness among younger generation through workshops, seminars, campaigns, and pamphlets.

• 한국비블리아학회지
• /
• 제28권3호
• /
• pp.45-66
• /
• 2017

한국 사회에서 다문화인이 겪는 편견과 차별로 인한 어려움을 해결하기 위해서는 시민들의 다문화 인식이 고양될 필요가 있으며, 공공도서관은 시민이 다문화에 대한 이해의 폭과 기회를 넓혀 나가는 문화 교류의 장으로 시민의 다문화 인식에 영향을 미칠 수 있다. 본 연구에서는 공공도서관 및 지역의 특성에 따라 공공도서관 일반 이용자의 다문화 인식에 차이가 있는지 살펴보고, 어떤 특성이 다문화 인식에 영향을 미치는지 알아보고자 하였다. 그 결과, 도서관별로 도서관 이용자의 다문화 인식에 유의한 차이가 있음을 파악하였고, 이를 통해 도서관 특성이 이용자의 다문화 인식에 영향을 미친다는 것을 확인하였다. 본 연구는 공공도서관이 전반적인 서비스 제공에 있어 문화다양성 측면을 고려하여야 할 필요가 있음을 제시하였다.

• 보건의료산업학회지
• /
• 제3권2호
• /
• pp.77-86
• /
• 2009

The aim of this study is to provide basic data in establishing marketing strategies for hospital by analyzing effective public relations of hospital through attitude and awareness on medical public relations by employee of hospital. The awareness on medical public relations by employee of hospitals were highest among aged 50s or above and above university graduates from the level of education, and from hospital management from types of duties and from those who have worked for more than 10 years. The methods medical public relations positively regarded by employee of hospitals were 'Appearing at health programs' followed by 'Periodicals like magazines and books', 'Issuing of hospital bulletins to homes of patients visiting hospitals'.

• 한국비블리아학회지
• /
• 제35권1호
• /
• pp.47-71
• /
• 2024

본 연구는 공공도서관의 사회적 가치에 대한 이용자/비이용자 집단의 인식비교를 통하여 사회적 가치라는 추상적인 개념을 보다 구체화하여 도서관 현장에 적용 가능한 방안을 제시하였다. 이를 위하여 파주 시민을 대상으로 2023년 5월 7일부터 15일간 대면 또는 온라인 방식으로 설문조사를 하였으며, 유효 응답지 206부를 SPSS 25.0를 활용하여 빈도분석, 요인분석, 독립표본t검정, 일원배치 분산분석을 실시하였다. 본 연구의 결과 첫째, 인구사회적 특성에 따른 공공도서관의 사회적 가치에 대한 인식에서는 연령에 따라 유의한 차이가 있으며, 10대와 40대의 인식이 다른 연령대보다 높았다. 지역사회 개발에 대한 인식에서는 여성이 남성보다 높았고, 직업에 따른 인식에서도 학생, 기타, 주부, 자영업, 직장인 순으로 높았다. 둘째, 공공도서관의 사회적 가치에 대한 인식은 전 영역에서 이용자 집단이 비이용자 집단보다 높았다. 셋째, 도서관 이용 정도에 따른 공공도서관의 사회적 가치에 대한 인식에서는 유의미한 차이가 없었다. 향후 파주시 공공도서관의 사회적 가치에 대한 인식 제고를 위하여 비이용자의 이용자로의 유입과 남성과 60대, 20대를 대상으로 하는 신규 콘텐츠 및 서비스의 개발, 지역사회 활동 강화를 제안하였다.

• 한국IT서비스학회지
• /
• 제12권4호
• /
• pp.235-253
• /
• 2013

This research investigates the interaction effects of factors, namely, advertiser awareness, advertisement appeal, and customer involvement and need for cognition, selected from the parties involved in public service advertisement. Manipulating the participant's involvement, attitude toward the advertisement and the advertiser and intention to donate according to 2 (awareness) X 2 (cognitive/affective appeal) factors were surveyed. In result, participants with high involvement were relatively less affected by advertiser awareness. Also, high need for cognition indicated less effect of advertiser awareness on intention to donate. Moreover, when cognitive appeal is used, advertiser awareness affected less on consumers' attitude toward the advertisement and the advertiser and intention to donate. Further issues on changing customers' attitudes and behaviors are discussed.

• Asian Pacific Journal of Cancer Prevention
• /
• 제16권7호
• /
• pp.2731-2737
• /
• 2015

Background: The majority of deaths from cancer occur in low and middle income countries, partly due to poor public awareness of the signs and symptoms of cancer. Materials and Methods: A community based survey using the Cancer Awareness Measure (CAM) questionnaire was conducted in three different communities in Oman. Omani adults aged 18 years and above were invited to participate in the study. Results: A total of 345 responded from 450 invited participants (response rate=76.7%). The majority of respondents were unable to identify the common signs and symptoms of cancer identified in the CAM (average awareness was 40.6%). The most emotional barrier to seeking help was worry about what the doctor might find (223, 64.6%); a practical barrier was too busy to make an appointment (259, 75.1%) and a service barrier was difficulty talking to the doctor (159, 46.1%). The majority of respondents (more than 60% for seven out of ten symptoms) would seek medical help in two weeks for most signs or symptoms of cancer. Females were significantly more likely than males to be embarrassed (p<0.001), scared (p=0.001), and lack confidence talking about their symptoms (p=0.022). Conclusions: Urgent strategies are needed to improve public awareness of the signs and symptoms of cancer in Oman. This might leads to earlier diagnosis, improved prognosis and reduced mortality from cancer.

• 벤처창업연구
• /
• 제9권5호
• /
• pp.205-219
• /
• 2014

'국가균형발전'이라는 정부정책에 따라 지방이전을 해야 하는 공공기관 종사자들은 가족의 생활터전이 바뀌거나 단신 부임으로 가족과 떨어져 별거생활을 해야 하는 등 새로운 근무환경과 생활환경에 적응해야 하는 상황이다. 이러한 조직변화에 대한 이전기관 종사자들의 인식을 개인-조직 적합성(P-O fit)이론에 적용하여 파악하고, 긍정적 인식 또는 부정적 인식에 따라 직무태도인 조직몰입과 이직의도에 어떠한 영향을 미치는지 알아보고자 하였다. 또한 공직자들 고유의 내재적 동기인 공공봉사동기가 조직변화에 대한 인식과 직무태도간의 관계에서 긍정적인 매개효과가 있을 것으로 예상되는 바, 전력공기업의 지방이전 대상자들을 중심으로 실증분석을 통해 이를 확인하였다. 본 연구는 조직변화에 대한 인식은 조직몰입과는 직접적인 관계가 없으나, 이직의도와 공공봉사동기에는 직접적인 영향을 미치는 원인으로 작용한다는 점과 공공봉사 동기는 조직몰입과는 정(+)의 관계를 형성하고 있으나, 이직의도에는 영향을 주지 못한다는 점, 그리고, 조직몰입은 이직의도와 부(-)적인 관계를 형성하고 있다는 점을 입증하였다. 또한, 공공봉사 동기는 조직변화에 대한 인식과 조직몰입 및 이직의도에 모두 유의한 영향을 미치는 매개효과를 나타낸다는 점과, 조직몰입 또한 공공봉사동기와 이직의도 간에 매개효과가 존재한다는 점을 실증적으로 규명하였다.

• 한국유기농업학회지
• /
• 제29권3호
• /
• pp.385-396
• /
• 2021

This paper investigated the satisfaction of agro-healing and analyzed its willingness to participate in agro-healing in the future. First, a survey of intentions to participate in agro-healing found that the ratio of participation was 55.6% (125 people). It is analyzed that more than half of teenagers who have experienced agro-healing programs are willing to participate again. Second, a survey of satisfaction with agro-healing showed the highest improvement in agricultural awareness, including increased public interest value of agriculture. This can be seen as a way to raise public awareness of agriculture, as well as the effects of mental and physical health recovery, social integration contributions, and social safety contributions. Third, an analysis of the effect of awareness on the willingness to participate in agro-healing showed that the less significant it was, the higher the awareness, the higher the willingness to participate. In other words, various information delivery means, such as public relations measures, should be prepared to raise awareness of agro-healing. Fourth, it can be seen that those with low satisfaction with expected effects such as health recovery, social safety, social integration, and improved agricultural awareness have a clear difference in their willingness to participate in the future. In other words, the higher the satisfaction level of the agro-healing program, the higher the willingness to participate in the agro-healing industry in the future.