Effectiveness on Public Advertisement Interaction of Advertiser Awareness, Advertisement Appeal and Customer Involvement and Need for Cognition |
Park, Junyoung
(한국과학기술원 경영대학)
Kang, Dongwoo (한국과학기술원 경영대학) Kang, Hyunjin (한국과학기술원 경영대학) Kwon, Hyeyon (한국과학기술원 경영대학) Kim, Joontae (한국과학기술원 경영대학) Park, Byungho (한국과학기술원 경영대학) Jo, Hyeon (동아대학교 경영대학 경영정보학과) |
1 | Batra, R. and D. M. Stayman, "The role of mood in advertising effectiveness", Journal of Consumer Research, Vol.17, No.2(1990), pp.203-214. DOI ScienceOn |
2 | Block, L. G. and P. A. Keller, "When to accentuate the negative:The effects of perceived efficacy and message framing on intentions to perform a health-related behavior", Journal of Marketing Research, Vol.32, No.2(1995), pp.192-203. DOI ScienceOn |
3 | Cacioppo, J. T., R. E. Petty, and C. F. Kao, "The efficient assessment of need for cognition", Journal of personality assessment, Vol.48, No.3(1984), pp.306-307. DOI |
4 | Cacioppo, J. T., R. E. Petty, and K. J. Morris, "Effects of need for cognition on message evaluation, recall and persuasion", Journal of Personality and Social Psychology, Vol.45, No.4(1983), pp.805-818. DOI |
5 | Chebat, J. C., F. Limoges, and C. GTlinas- Chebat, "Limits of the effects of Advertisement Framing:The Moderating Effects of Prior Knowledge and Involvement", Advances in Consumer Research, Vol.25, No.1 (1998). pp.324-333. |
6 | Cohen, A. R., E. Stotland, and D. M. Wolfe, "An experimental investigation of need for cognition", The Journal of Abnormal and Social Psychology, Vol.51, No.2(1955), pp. 291-294. DOI |
7 | Cutler, B. D. and R. G. Javalgi, "Analysis of print ad features:Services versus products", Journal of Advertising Research, Vol.33, No.2(1993), pp.62-69. |
8 | Flora, J. A. and E. W. Maibach, "Cognitive responses to AIDS information", Communication Research, Vol.17, No.6(1990), pp.759-774. DOI |
9 | Goldberg, M. E. and J. Hartwick, "The effects of advertiser reputation and extremity of advertising claim on advertising effectiveness", Journal of Consumer Research, Vol.17, No.2(1990), pp.172-179. DOI ScienceOn |
10 | Golden, L. L. and K. A. Johnson, "The impact of sensory preference and thinking versus feeling appeals on advertising effectiveness", Advances in Consumer Research, Vol.10, No.1(1983), pp.203-208. |
11 | Harkness, A. R., K. G. DeBono, and E. Borgida, "Personal involvement and strategies for making contingency judgments : A stake in the dating game makes a difference", Journal of Personality and Social Psychology, Vol.49, No.1(1985), pp.22-32. DOI |
12 | Holbrook, M. B., "Beyond attitude structur e : toward the informational determinants of attitude", Journal of Marketing Research, Vol.15, No.4(1978), pp.545-556. DOI ScienceOn |
13 | Lafferty, B. A. and R. E. Goldsmith, "Corporate credibility's role in consumers' attitudes and purchase intentions when a high versus a low credibility endorser is used in the Ad", Journal of Business Research, Vol.44, No.2(1999), pp.109-116. DOI ScienceOn |
14 | Levin, I. P., J. D. Jasper, and G. J. Gaeth, "Measuring the effects of framing country- of-origin information : A process tracing approach", Advances in consumer research, Vol.23(1996), pp.385-389. |
15 | Liu, S. S. and P. A. Stout, "Effects of message modality and appeal on advertising acceptance", Psychology and Marketing, Vol. 4, No.3(1987), pp.167-187. DOI |
16 | Lynn, J. R., "Perception of Public Service Advertising:Source, message and Receiver Effects", Journalism Quarterly, Vol.50, No.4 (1973), pp.673-679. DOI |
17 | Lynn, J. R., "Effects of Persuasive Appeals in Public Service Advertising", Journalism Quarterly, Vol.51, No.4(1974), pp.622-630. DOI |
18 | Maheswaran, D. and J. Meyers-Levy, "The influence of message framing and issue involvement", Journal of Marketing Research, Vol.27, No.3(1990), pp.361-367. DOI ScienceOn |
19 | Pallak, S. R., E. Murroni, and J. Koch, "Communicator attractiveness and expertise, emotional versus rational appeals, and persuasion: A heuristic versus systematic processing interpretation", Social Cognition, Vol.2, No.2(1983), pp.122-141. DOI |
20 | McGuire, W. J., "The nature of attitudes and attitude change", The handbook of social psychology, No.3(1969), pp.136-314. |
21 | Perdue, B. C. and J. O. Summers, "Checking the success of manipulations in marketing experiments", Journal of Marketing Research, Vol.23, No.4(1986), pp.317-326. DOI ScienceOn |
22 | Petty, R. E. and J. T. Cacioppo, "Forewarning, cognitive responding, and resistance to persuasion", Journal of Personality and Social Psychology, Vol.35, No.9(1977), pp. 645-655. DOI |
23 | Petty, R. E. and J. T. Cacioppo, "Issue involvement as a moderator of the effects on attitude of advertising content and context", Advances in Consumer Research, Vol.8, No.1(1981), pp.20-24. |
24 | Petty, R. E. and J. T. Cacioppo, "The elaboration likelihood model of persuasion", Advances in experimental social psychology, Vol.19, No.1(1986), pp.123-205. DOI |
25 | Petty, R. E., J. T. Cacioppo, and M. Heesacker, "Effects of rhetorical questions on persuasion:A cognitive response analysis", Journal of Personality and Social Psychology, Vol.40, No.3(1981), pp.432-440. DOI |
26 | Petty, R. E., J. T. Cacioppo, and D. Schumann, "Central and peripheral routes to advertising effectiveness:The moderating role of involvement", Journal of Consumer Research, Vol.10, No.2(1983), pp.135-146. DOI ScienceOn |
27 | Schmeling, D. G. and C. E. Wotring, "Making anti-drug-abuse advertising work", Journal of Advertising Research, Vol.20, No.3(1980), pp.33-37. |
28 | Snyder, M., "Self-monitoring of expressive behavior", Journal of Personality and Social Psychology, Vol.30, No.4(1974), pp.526-537. DOI |
29 | Sherif, C. W., M. Kelly, H. L. Rodgers Jr, G. Sarup, and B. I. Tittler, "Personal involvement, social judgment, and action", Journal of Personality and Social Psychology, Vol.27, No.3(1973), pp.311-328. DOI |
30 | Shimp, T. A., "Attitude toward the ad as a mediator of consumer brand choice", Journal of Advertising, Vol.10, No.2(1981), pp.9-48. DOI |
31 | Sorrentino, R. M., D. R. Bobocel, M. Z. Gitta, J. M. Olson, and E. C. Hewitt, "Uncertainty orientation and persuasion:Individual differences in the effects of personal relevance on social judgments", Journal of Personality and Social Psychology, Vol.55, No.3(1988), pp.357-371. DOI |
32 | Stafford, M. R. and E. Day, "Retail services advertising:the effects of appeal, medium, and service", Journal of Advertising, Vol. 24, No.1(1995), pp.57-71. DOI ScienceOn |
33 | Zielske, H. A., "Does day-after recall penalize 'feeling' ads?", Journal of Advertising Research, Vol.22, No.1(1982), pp.19-22. |
34 | 박장원, 박현순, "기부 관여도, 메시지 소구방식, 자아효능감의 기부 의사 제고 효과에 관한 연구", 홍보학 연구, 제11권, 제1호(2007), pp.107-140. |
35 | 조현, "SNS에 대한 인지요인이 구전효과에 미치는 영향", 한국IT서비스학회지, 제11권, 제3호(2012), pp.227-240. 과학기술학회마을 DOI ScienceOn |
36 | Braun, K. A., G. Gacth, and I. P. Levin, "Framing effects with differential impact:The role of attribute salience", Advances in Consumer Research, Vol.24(1997), pp.405- 411. |
37 | Choi, Y. and E. Thorson, "Memory for factual, emotional, and balanced ads under two instructional sets", proceedings of American Academy of Advertising, (1983), pp.160-164. |
38 | Petty, R. E., J. T. Cacioppo, and R. Goldman, "Personal involvement as a determinant of argument-based persuasion", Journal of Personality and Social Psychology, Vol.41, No.5(1981), 847-855. DOI |
39 | Levin, I. P. and G. J. Gaeth, "How consumers are affected by the framing of attribute information before and after consuming the product", Journal of Consumer Research, Vol.15, No.3(1988), pp.374-378. DOI ScienceOn |
40 | Lynn, J. R., "How Source Affects Response to Public Service Advertising", Journalism Quarterly, Vol.55, No.4(1978), pp.716-720. DOI |
41 | Sherif, M. and C. Hovland, "Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change" New Haven, CT : Yale University Press, 1961. |
42 | 김광수, "광고 효과 이론에 관한 통합적 틀. 커뮤니케이션 이론", 커뮤니케이션 이론, 제1권, 제1호(2005), pp.263-295. |
43 | 권중록, "공익광고에 나타난 문화적 가치와 표현기법에 관한 연구", 광고연구, 제56권 (2002), pp.127-159. |
44 | 권중록, "공익광고캠페인 주제와 수용자 비용 및 유익성과의 관계-인구통계학 변수 중심으로", 언론과학연구, 제5권, 제1호, pp.5-42. |
45 | 김광수, "광고에서의 프레이밍 효과 : 예상 이론을 중심으로", 광고학연구, 제9권, 제4호 (1998), pp.193-212. |
46 | 김성훈, 양병화, "공익광고에서의 주제별 메시지 권고성의 효과 연구", 동서언론제, 제6권(2002), pp.441-463. |
47 | 남인용, "광고주 유형, 메시지 유형, 자기 검색도, 관여도가 공익광고의 효과에 미치는 영향", 한국광고홍보학회 추계학술대회, 단일호(2001), pp.1-22. |
48 | 성영신, 이영철, "인지욕구와 메시지 주장의 유형에 따른 공익광고의 효과", 광고연구, 제1권, 제6호(1992), pp.55-79. |
49 | 심선영, "SNS 구매후기는 누구의 마음을 움직이는가? 소셜 네트워크 서비스를 활용한 마케팅 전략 연구", 한국IT서비스학회지, 제11권, 제3호(2012), pp.103-127. 과학기술학회마을 DOI ScienceOn |
50 | 이홍주, "온라인 키워드 광고 시장에서 광고 단가에 영향을 미치는 요인 분석", 한국IT서비스학회지, 제11권, 제3호(2012), pp.257- 267. 과학기술학회마을 DOI ScienceOn |
51 | Andreasen, A. R., "Presidential address:A social marketing research agenda for consumer behavior researchers", Advances in Consumer Research, Vol.20(1993), pp.1-5. DOI ScienceOn |