• 경영과정보연구
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• 제31권1호
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• pp.247-272
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• 2012

본 연구는 온라인에서 이루어지는 판매촉진 메시지의 대표적인 유형인 수량한정 메시지와 시간한정 메시지가 조절초점과 가격할인 유무에 따라 판촉태도와 구매의도에 어떠한 조절 역할을 하는지를 실증적으로 검증하고자 하였다. 연구 결과, 첫째, 수량한정 메시지의 경우 촉진초점 보다는 예방초점 메시지에 대한 판촉태도와 구매의도가 높게 나타났다. 둘째, 희소성 메시지가 단순히 조절초점 뿐 아니라 가격할인과 같은 판촉 활동에 의해 다양하게 조절될 수 있다는 점이 확인되었다. 즉, 수량한정 메시지의 경우 가격할인이 제시되지 않은 메시지보다는 가격할인이라는 메시지가 제시되었을 때 판촉태도와 구매의도가 증폭된다는 점이 증명되었다. 그러나 시간한정 메시지의 경우에는 이러한 가격할인이라는 추가적인 가치가 판촉태도와 구매의도에 거의 영향을 미치지 않는다는 점이 발견되었다.

• 대한지역사회영양학회지
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• 제11권2호
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• pp.191-204
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• 2006

This study was carried out to investigate the experiences of breast milk feeding information and education, breast milk feeding knowledge and attitude and needs for breast milk feeding nutrition education of high school students to encourage breast milk feeding. The subjects were 565 (male: 250, female: 315) high school students from first to third grade. The results obtained were as follows: In this survey, only 30.0% of subjects experienced breast milk feeding information and only 6.1% of subjects had breast milk feeding education. And the subjects showed the average scores of knowledge of breast milk feeding were 0.29 points of 1 point. Subjects knew well about ingredients of breast milk but they didn't know well about the physiology and method of breast milk feeding and benefits of breast milk feeding for mothers. The average scores of attitude of breast milk feeding were 3.03 points of 4 points, showed slight positive attitudes of breast milk feeding, but they had negative attitudes of emotional and practical aspects. The future plan of feeding practices was breast milk feeding 35.9% and 60.0% of formula milk feeding. A concern was that the students showed high ratio of formula milk feeding plan and they decided by incorrect knowledge of breast milk feeding. The 33.5% of students answered high school students will need breast milk feeding nutrition education, and they thought hospital faculties were the proper educators of breast milk feeding education, but dietitians were recomended as educators because of easy access at school and good knowledge of life-cycle nutrition. Therefore, to encourage breast milk feeding by mothers and supporters of breast milk feeding, breast milk feeding nutrition education is needed urgently among high school male and female students. And nutrition education programs will have to contain benefits of breast milk for babies and mothers and physiology and practical methods of breast milk feeding to improve emotional and practical attitudes for breast milk feeding. Nationwide campaign to promote breast milk feeding at public areas will be needed.

• 대한지역사회영양학회지
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• 제6권3호
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• pp.331-339
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• 2001

This study was conducted to examine the predicting factors for the intention of breastfeeding with The Theory of Planned Behavior. The questionnaires were distributed to 131 primigravidas who were in their third trimester of pregnancy in Seoul, Kyonggido, Kyongsangbukdo, and Kyongsnagnamdo. Descriptive statistics, Pearsons Correlation and Multiple Regression were used to analyse the data. The subjects showed strong intention of breastfeeding. The subjects showed favorable attitudes toward breastfeeding. This fact showed significant correlation with the belief that their breastfeeding intention was due to the advantage of breast milk for the infant with regard to allergy prevention, disease protection, contribution to intellectual development, psychological closeness between mother and infant, convenience, cost, and the reduction of breast cancer risk and weight of the mother. No item of outcome evaluation did showed significant correlation with behavioral intension. The subjects were influenced about breastfeeding by their referents such as siblings and friends with breastfeeding experience, their mothers and husbands, and mothers-in-law. Most items of the control beliefs had a significant influence on the intention of breastfeeding. The subjects felt they could not control the situation ie. "when I have to breastfeed in public". However they felt they could control the situation ie. "when I suffer from mastitis", "when I have to cut down on coffee, alcohol, and smoking", "when I have Caesarean section", "when I need to maintain breast condition", and "when the infant hates to suck my nipple". Regression analysis revealed that control beliefs and attitudes toward breastfeeding could predict the behavioral intention of breastfeeding. Control beliefs were the most important factor in predicting behavioral intention. Therefore, nutrition education is needed to enhance the ability to cope with difficult situations while breastfeeding and increase faborable attitudes toward breastfeeding.eding and increase faborable attitudes toward breastfeeding.

• Journal of Preventive Medicine and Public Health
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• 제41권5호
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• pp.315-322
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• 2008

Objectives : This study was performed to explore customer royalty and the related factors. Methods : 900 households(a 1% sample) were randomly selected from the total population of K city located in Kangwon province. An interview survey was performed with using a structured questionnaire for the subjects(923 persons) who had used medical service during the year before the survey, and the survey was done September, 2002. Results : When comparing the relating factors related with customer royalty according to the sociodemographic characteristics, the older group showed a significantly higher level of recognition for service quality, service reputation, internal customers' attitudes and switching cost. The lower income group showed a higher level of recognition for service quality, service image and switching cost. The lower educated group showed a higher level of recognition for service reputation, service image and internal customers' attitudes. The higher educated group showed a higher level of recognition for perceived risk, and seeking variety. In addition, the expert group or the service and manufacturing workers group showed a higher level of recognition for service involvement. On multiple regression analysis, internal customers' attitudes, service image, service reputation, service quality, switching cost, and substitutability showed significant relations with customer loyalty. Conclusions : This study showed that customer loyalty was significantly influenced by service factors like internal customers' attitudes, service image, service reputation, and service quality, and by market factors like switching cost, and substitutability. The results of this study can be used as a baseline for developing strategies to create and keep customers with high loyalty.

• 한국학교보건학회지
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• 제33권1호
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• pp.1-9
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• 2020

Purpose: sexual permissiveness, sexual behaviors and the consumption of mass media in female high school students. Methods: 306 students, from three different girls' high schools in Seoul, who understood the purpose of the study, participated as subjects in the research. The research tools were the mass-media consumption scale, the sexual attitudes survey, the sexual permissiveness survey, and the sexual behaviors scale. The data were analyzed using descriptive analysis, t-test, ANOVA with SPSS/WIN. 18.0 program. Results: The subjects' daily mass media consumption was 143.7 minutes of TV watching on weekdays, while 253.9 minutes on weekends, 88.5 minutes of Internet surfing, 57.8 minutes of listening to pop music. Watching TV music programs was 68.3 minutes a week. Watching TV 'alone' was 30.7% and Internet surfing in one's 'own room' was the highest at 39.9%. The average score of sexual attitudes, sexual permissiveness, and sexual behaviors was 25.7/55, 35.4/64 and 0.7/10, respectively. Sexual attitudes and sexual permissiveness varied according to how much time they spent surfing the Internet, with whom they watched TV, and how much time they spent listening to popular music; and sexual behavior differed according to the time spent on the Internet. Conclusion: Educational programs need to be developed to help young people control their media consumption behaviors. In addition, political attention and a proper system are needed to promote a healthier and sounder pop culture through a public review system.

• 한국산학기술학회논문지
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• 제15권6호
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• pp.3667-3674
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• 2014

본 연구는 대학생의 장애인에 대한 전반적인 인식과 태도를 알아보기 위한 서술적 조사연구이다. 연구대상은 D대학에 재학 중인 대학생으로 학년을 고려하여 같은 비율로 목적유층표집을 실시한 794명이며, 수집된 자료는 t-test, one-way ANOVA, Scheff$\acute{e}$ test로 분석하였다. 연구결과 장애인은 복지 생활시설에서 생활하는 사람이 많을 것이며, 국가나 지역사회가 돌봄의 주체가 되고, 장애의 정도나 종류에 따른 특수학교나 일반학교에서 공부하는 것이 좋을 것으로, 거주지역내 특수학교 설치가 교육에 나쁜 영향을 미치지 않을 것으로 인식하는 대학생이 많았다. 정보수집 경로는 매스컴을 통해서, 인식개선은 정부차원에서 적극적으로 장애인을 지원하는 방안이 많은 것으로 나타났다. 대학생의 영역별 장애인에 대한 긍정적 태도는 감정적 행동적 인지적 교류적 태도 순으로 나타났다. 일반적 특성에 따른 장애인에 대한 태도는 전공계열, 성별, 학년에서 유의한 차이가 있었다. 대학생의 장애인에 대한 올바른 인식정립과 긍정적 태도를 확립하는 방안 마련에 기초자료가 될 수 있을 것이다.

• 한국조사연구학회지:조사연구
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• 제9권1호
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• pp.23-42
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• 2008

이 연구는 한국 청소년의 복지의식 형성과 관련된 변인들에 대한 탐색적 연구이다. 연구에 포함될 변인들은 주로 청소년들의 가치관과 관련되어 있다. 청소년의 복지의식은 '노후생활에 대한 책임주체'에 대한 응답으로 알아보았다. 본 연구에서 사용된 자료는 한국청소년정책연구원(전(前) 한국청소년개발원)에서 진행 중인 "한국청소년발달지표조사연구"의 일환으로 실시된 한국청소년발달지표 1차년도(2005) 조사 자료이다. 청소년의 노후복지 책임주체 인식에 영향을 미치는 청소년 가치지향과 사회인구학적 변수들을 모델에 투입한 다항로짓분석(Multinomial Logit Model) 결과, 부모학력, 평등의식, 국가의 책무에 대한 인식 등이 한국 청소년들의 복지의식에 유의한 영향을 주고 있음이 밝혀졌다. 연구 설계상의 몇 가지 한계점은 있으나 사회구성원들의 복지의식과 사회정책의 결과와의 관련, 그리고 사회보장제도의 세대 간 지속성 등의 차원에서 본 연구의 의의를 찾을 수 있을 것이다.

• 한국치위생학회지
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• 제15권6호
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• pp.1099-1105
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• 2015

Objectives: The purpose of this study was to investigate parents' recognition and attitudes toward national health insurance coverage of sealant by the dental hygienists. Methods: A self-reported questionnaire was filled out by 329 elementary school children parents in G metropolitan city and N city from July 11 to 27, 2015. The questionnaire consisted of general characteristics of the subjects, recognition and attitudes toward national health insurance coverage of sealant and sealant by the dental hygienist, and recognition toward national health insurance. The data were analyzed by a descriptive analyses, multiple regression and logistic regression analysis using SPSS 12.0 program. Results: Recognition of national health insurance coverage was 2.52 times higher in high school and 4.97 times higher in recognition toward purpose of sealant. Factor affecting recognition of national health insurance was subscription of private health insurance, recognition of sealant treatment by dental hygienist (DH) and recognition of national health insurance coverage of sealant. Attitude toward sealant treatment by DH was positive in experience of sealant, recognition of sealant treatment by DH and experience of sealant treatment by DH. Factor affecting satisfaction on the sealant by DH was recognition of sealant treatment by DH and recognition of purpose of sealant. Conclusions: To increase national health insurance coverage of sealant, it is necessary to expand positive public relations of sealant by the dental hygienist.

• 한국학교보건학회지
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• 제30권3호
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• pp.211-223
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• 2017

Purpose: The purpose of this study is to clarify the social stigma phenomenon in teachers' perceptions and attitudes toward students who are classified as mental health support needs students in middle and high schools. Methods: Qualitative research was conducted through in-depth interviews and observations of 17 teachers and 2 consultants from 2 middle and high schools in Green City, which were evaluated as successful among the six pilot project schools designated by the Ministry of Education in 2013. The study's analysis is based on Hatch's hermeneutical method. Common categories were developed from the interviews and observations. Then, inferences were made per category and given importance to draw conclusions and lessons. Results: Teachers had a strong stigma in their perceptions of and attitudes to special needs students. Their perception was that those students are bound to go wrong due to family problems, even some having difficulty breathing, and that it's beyond their limit to help them. In addition, their attitudes included stereotypes, favoritism, punishment, and referral to experts. As a result, teachers did not expect those students would be cured or change and showed passive attitudes while shifting the responsibility to families and experts. Conclusion: This study is meaningful in that it showed the limitations of the role of teachers regarding mental health support needs students from the perspective of the teachers themselves. Today, when students' mental health problems are emerging as a serious issue, it is necessary to provide support to improve teacher's awareness and capabilities regarding adolescent mental health problems. In addition, we suggest the current selective policy that sorts out special needs students and provides care for them to evolve into a universal policy that improves public awareness and focus on prevention.

• 근관절건강학회지
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• 제31권1호
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• pp.22-30
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• 2024

Purpose: In-hospital cardiac arrest is rare, but often results in high mortality rates. Early and effective cardiopulmonary resuscitation (CPR) is crucial for survival and nurses are often the first responders. This study aimed to investigate how inter-professional attitudes and educational burdens affect self-efficacy related to CPR performance following team-based CPR simulation training. Methods: This retrospective observational study analyzed data from a satisfaction survey conducted after team-based CPR training sessions between January and November 2022. Of the 454 nurses surveyed, 238 were included in the study after excluding those with ambiguous responses. Multiple regression analysis was performed to assess factors influencing CPR self-efficacy. The factors examined included inter-professional attitudes and educational burden. Results: Higher levels of inter-professional attitudes, particularly regarding teamwork roles and responsibilities, lower educational burden, and a positive perception of CPR competence were all associated with improved CPR-related self-efficacy. Participants who reported higher engagement in teamwork, lower task load, and greater confidence in their CPR abilities demonstrated higher self-efficacy in performing CPR. Conclusion: Enhancing the competencies of nurses who may act as initial responders in CPR situations within or outside hospital settings can help save lives and support public health.