• 한국비블리아학회지
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• 제31권3호
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• pp.51-77
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• 2020

본 연구는 도서관공간구성이 필요한 환경적 요인, 도서관공간 관련 실무의 중요도, 사서가 갖추어야 할 도서관공간기획 능력이 도서관공간기획 관련 교육에 미치는 영향에 대한 사서의 인식을 파악하고자 시작하였으며, 연구결과를 바탕으로 도서관공간기획 업무를 담당하는 사서와 사서를 대상으로 하는 도서관공간기획 관련 교육 방향에 기여하는 것을 목적으로 하였다. 도서관공간기획 관련 교과내용에 미치는 영향에 관한 조사를 바탕으로 교육의 방향과 개선사항을 제안하면 다음과 같다. 첫째, 도서관공간기획 관련 교육은 공간기획 실무를 중심으로 진행되어야 할 것이다. 둘째, 도서관공간기획 과정에서 사서의 참여는 이용자 및 전문가와의 원활한 소통을 위해 중요하게 인식되어야 할 것이다. 셋째, 도서관공간기획 관련 교육방법과 교육과정을 도서관 규모와 예산에 따라 계획하는 방안이 필요할 것으로 보인다. 넷째, 도서관공간기획 관련 교육에 대한 적극적인 홍보가 필요할 것으로 보인다. 도서관 공간교육의 적극적인 홍보를 통해 사서의 공간실무 참여와 필요성은 강조될 수 있으며, 나아가 도서관 운영과 이용자들에게 도서관서비스를 제공하는데 기여하게 될 것이다.

• 한국환경보건학회지
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• 제41권3호
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• pp.191-202
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• 2015

Objectives: Promotion of food safety/eradicating adulterated food has been listed as one of the four major issues recently identified for action by the Korean government. Due to the related seriousness, the food industry has been encouraged to take steps to restore consumer confidence. In order to set guidelines for the creation of manuals for the response to a food safety crisis by the food industry, this study provided a suggested organization for a crisis response team and operating procedures for crisis response activities. Methods: The prototypes of an organizational structure and a set of standard procedures for a crisis response system were provided. Results: The results of the study suggested that a crisis response team should be comprised of four divisions of responsibility: information analysis, site response, communication and operational support. The organization chart and the role and functions for each division of the crisis response team should be indicated. Response activities will be more effective when the team features multi-disciplined staffing, such as public relations, food safety/technology/quality, sales/marketing, purchasing, production, distribution/logistics, regulatory affairs/legal, and consumer service specialists. This study created a flow chart for the total crisis response system, which included crisis and normal situations. A crisis response team should be continuously operated for both crisis and normal conditions. This study also suggested a scenario to explain the procedures for crisis response activities. Conclusion: In order to cope more effectively with a food safety crisis, the organizational structure and its functions should be defined clearly, and a detailed set of standard procedures for response activities should be offered.

• 한국의상디자인학회지
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• 제25권2호
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• pp.17-29
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• 2023

The digital environment, which has been rapidly developing since the beginning of the 21^st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.

• 유통과학연구
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• 제12권12호
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• pp.101-106
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• 2014

Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.

• 한국언론정보학보
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• 제44권
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• pp.144-179
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• 2008

이 논문은 냉전의 종식 이후 부각된 전지구적 수준의 책임 주장에 주목하여, 나토의 대표적 군사개입 사례인 보스니아 내전($1992{\sim}1995$)과 코소보 분쟁($1998{\sim}1999$) 과정에서 미국 엘리트 언론이 주장한 '전지구적 책임'의 정치적 성격을 분석한다. 미국 엘리트 언론이 주장한 전지구적 책임을 분석한 결과, 이들의 주장은 일반적으로 정부 정책과 국익에 호응하는 것으로 나타났다. 군사개입을 정당화한 전지구적 책임 주장은 한편으로는 미국의 '멜로 드라마적 국가 정체성'에 접합되었다. 다른 한편으로는 '기술전'을 지지하고 자국 군의 희생에 반대하는 국익과 국내적 책임 중심의 정책 의견과 맞물려 있었다. 미국 엘리트 언론의 대내외적 영향력을 고려할 때, 이들의 전지구적 책임 담론이 나토의 군사행동을 인도주의적 개입으로 이해하는 지배적인 지식의 형성에 기여했다고 평가할 수 있다. 전지구적 책임의 주장과 인식은 인류의 성숙과 인류애의 성장을 담아내는 상징적 프로젝트라는 점에서 긍정적인 움직임을 나타낸다. 그러나 나토의 군사개입을 정당화한 전지구적 책임 담론은 주권 불간섭주의 원칙과 유엔의 권위를 해체한다는 점에서 문제적이다. 미국 엘리트 언론이 주장한 전지구적 책임은 신세계 질서에서 지배 관계의 유지와 강화를 위하여, 능동적이고 창조적인 자아 형성과 정체성을 통한 개인적 조직적 수준의 전지구적 책임에 대한 자각과 실천을 포섭할 수 있다는 점에서 전지구적 민주주의에 부정적 함의를 지닌다. 따라서 본 연구자는 전지구적 수준의 책임 인식이 지니는 잠재성의 실현과 세계 평화를 위하여 전지구적 책임 주장의 구성 방식과 기능에 대해 보다 성찰적인 접근이 필요하다고 주장한다.

• 한국엔터테인먼트산업학회논문지
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• 제15권2호
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• pp.99-109
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• 2021

본 논문의 연구목적은 웹 예능을 마케팅의 측면에서 살펴보고, 한국과 해외의 소비자는 이에 대해서 어떻게 느끼고 있는지를 분석하는 것이다. 이를 위해서 문헌연구, 사례연구, 소비자 인터뷰 등의 방법을 사용하였다. 본 논문의 주요 결론은 다음과 같다. 우선, <달려라 방탄>의 사례를 통해서 본 웹 예능은 상품적인 측면에서 웹 예능 고유의 상호성을 활용, 출연자들과 시청자들의 요구를 예능 콘텐츠에 적극적으로 반영하고 있다. 가격적인 측면에서는 웹 예능은 보다 다양한 콘텐츠를 담고 있는 유료서비스를 운영하고 있었다. 다만 시청자들의 수입이나 연령대별로 유료서비스에 대한 만족의 정도는 달랐다. 유통의 측면에서 웹 예능은 기존의 TV 예능보다 시청자들을 훨씬 명확히 포지셔닝 할 수 있으며, 시청자와의 상호소통성이 강하고, 해외 수출에 있어서 정치적인 갈등이나 검열에서 비교적 자유롭다. 마지막으로, 홍보의 측면에서 웹 예능은 기존 시청자의 주축을 이루는 팬들에게는 다양한 방식으로 홍보되고 있으나, 팬 이외의 다양한 시청자들에 대한 홍보는 비교적 약하다. 위와 같은 분석을 기반으로 본 논문은 다음과 같 세가지 개선방안을 제안하였는데, 웹 예능의 소비자를 지역별·나이별로 세분하여 맞춤 마케팅을 진행하고 소비자들이 콘텐츠에 직접 의견을 낼 수 있는 전문적인 창구를 마련하고, 다양한 매체를 통해 폭넓게 홍보하는 것 등이다.

• 가정과삶의질연구
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• 제33권6호
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• pp.65-75
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• 2015

This study aimed to analyze the preliminary data to increase the residents' satisfaction of mixed-generation house-sharing. For this purpose, we examined the recognition and demands of different generations and compared the differences. The participants were 50 elderly and 100 young people living in Seoul. The data were analyzed using SPSS statistics. The key findings are outlined below; 1. Most of the young people in our sample got to know about the house-sharing via various routes, but this option was not well known to the elderly. The interest in living in a house-sharing situation was higher among the young people than among the elderly. The reason why people were uninterested in house-sharing was their comfort in living alone. 2. Secure personal-space privacy and the choice of a housemate were regarded as the most important considerations in house-sharing by the young and the elderly, respectively. Young people anticipated a division of housework and the elderly were worried about communication with the younger generation. 3. Expected benefits tended to be higher in economic aspects for the young and in psychological aspects for the elderly. The elderly responded that they would be willing to share the kitchen and living room with the younger generation. Young people demanded necessary living facilities such as a laundry room and a community area with the elderly. The majority of the respondents from both generations said they would be able to solve problems through communication. In conclusion, public relations are needed to increase interest in house-sharing. The elderly and young should understand its purpose and treat each other as family members, not as house owners and tenants. There should be a manager who can coordinate the residents.

• 한국조리학회지
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• 제16권2호
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• pp.31-48
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• 2010

본 연구의 목적은 웹사이트를 이용하는 소비자들이 기능별 지각 수준이 다른 웹사이트로 전환하는 행동에 미치는 영향을 알아보고자 실시되었다. 분석 방법은 외식기업 웹사이트 사용자들을 대상으로 설문지를 배포하였으며, 응답자들의 일반적인 특성 파악을 위해 빈도분석과 외식기업 웹사이트의 기능별 지각 수준이 전환 행동과의 영향 관계를 분석하기 위해 단순 회귀분석과 다중회귀분석을 사용하였다. 연구 결과는 다음과 같다. 외식기업 웹사이트 기능별 지각 수준이 전환 행동에 미치는 영향을 분석한 결과, 오락 기능, 광고 기능, 커뮤니케이션 기능, 구매 결정 기능 모두 전환 행동에 유의한 영향을 미쳤으며, 지각 수준이 높을수록 전환 행동도 높아지는 것으로 나타났다. 특히 다음의 요소들이 전환 행동에 유의성을 나타내었다. 오락 기능의 지각 수준 중 검색이 이해하기 용이했다. 광고 기능의 지각 수준 중에서는 레스토랑 이미지가 쉽게 각인된다. 커뮤니케이션 기능의 지각 수준에 있어서는 신 메뉴 출시를 쉽게 알 수 있다. 구매 결정기능의 지각 수준 중에서는 웹사이트 이용은 자유롭다에서 전환 행동에 높은 유의성을 나타내었다.

• 한국안전학회지
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• 제33권2호
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• pp.124-131
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• 2018

In consideration of limitations of the classic economic approach to risk evaluation and the psychometric analysis of risk perception, this study applies a facilitated modeling technique to a group of college students in Korea. In this group activities, researchers did not provide a pre-selected list of risk items. Instead, 35 participants had group discussions to generate 63 risk items, to rate their risk level and to evaluate their characteristics in terms of the level of knowledge and dreadfulness. This study also analyzes the influence of mass media, online news papers in particular, on risk perception by counting the number of news articles covering key word corresponding risk items generated. The results show that there are significant differences between the rank order of risk items generated by students and that of statistical or objective risk. Psychometric analyses find that the levels of knowledge and dreadfulness have meaningful correlations with risk level. A well known or a dreadful risk demonstrates a high level of risk. Correlation analyses of media coverage and the risk level also re-confirms strong positive relations. The larger number of news articles a risk issue was covered by, the higher level of risk it showed. It means that college students generated risk items on the basis of what they were exposed by media. The role of mass media in risk perception and the importance of risk communication in risk evaluation are underlined. Implications of research findings and future research are discussed as well.

• 대한영양사협회학술지
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• 제7권4호
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• pp.410-425
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• 2001

This study was designed to assess the waste management practices, source-reduction programs and related tasks in elementary school foodservice in Seoul. and Kyonggi Province Areas. A questionnaire mailed to 910 school foodservice managers in Seoul and Kyonggi province: a 202% (N=184) response rate was obtained. About 83.7% of school foodservice managers were responsible for managing solid waste. Most foodservice operations take the responsibility of food waste but not packaging wastes. The average disposal cost per month per person was about 19 won and income was about 35 won. Leftovers were mainly disposed with platewaste. Platewaste was reused for the livestook feed(68.0%), and some platewaste was composted(11.6%). Source reduction programs implemented in half of school foodservice operations were adjustment of portion size', checking the plate waste', 'working with classroom teachers on waste reduction campaign', 'providing information leaflet on food waste minimization', posting education materials, 'classroom instruction about food waste minimization', and 'improving cooking method. According to factor analysis based on importance rating. slid waste management activities of elementary school foodservice operations were divided to 7 dimensions such as communication and cooperation with others', 'employee training', 'product quality control, 'yield control', plate waste control', 'purchasing', and 'public relations'. As a result of Important-Performance Analysis(IPA), sine dimensions such as 'communication and cooperation with others' and 'plate waste control were identified in Focus Here' quardrant area which need more enhanced performance.