• Title/Summary/Keyword: Promotion Strategies

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Contact Frequency and Psychological Distance between Leaders: Job Distress and Mediation through Employees' Perceived Self-Leadership (리더와의 접촉빈도와 심리적 거리가 직무 디스트레스에 미치는 영향: 구성원이 인지하는 셀프리더십의 매개효과)

  • Yang, Hoe-Chang;Jeon, Jun-Ho;Park, Jong-Rok
    • Journal of Distribution Science
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    • v.12 no.6
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    • pp.41-48
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    • 2014
  • Purpose - This study aims to investigate a solution to reduce the negative reactions arising from the performance of duties or the job distress of workers in the service industry, because human resource statistics regarding workers in the service sector have been unreported, while concerns regarding exposure to emotional exertion and poor working conditions have been continuously increasing. Research design, data, and methodology - This study specifically focused on workers in highway service areas. It differs from previous studies because it involves the perspective of the person-organization fit and regards workers' cognition of leaders through the psychological distance toward the leader and the contact frequency between workers and leaders within the framework of the leader-individual fit. Moreover, this study highlights the role of the self-leadership of workers as an important factor that becomes manifested in the individual-level fit to the organization. Hence, this study investigates whether the positive role of the above factors, in turn, could reduce job distress. Workers from highway service areas in Gyeonggi-do province provided data; 141 valid questionnaires are collected. SPSS 19.0 and AMOS 19.0 were used to test the reliability and validity of constructs. Simple regression, multiple regression, and 3 step mediation tests were used to test the hypotheses after the correlation tests. Results - Results indicated that leader-member contact frequency and psychological distance have negative effects on job distress but positive effects on self-leadership. A mediation test revealed that self-leadership, in the relationships between contact frequency and job distress and between psychological distance and job distress, resulted in partial mediation and full mediation, respectively. Conclusions - The result can be understood through two different possible explanations. First, service area workers generally possess a positive perspective toward their leaders. This can be interpreted to mean that increased contact frequency and psychological distance would be considered as supports from the leader, rather than intrusive controls or management schemes. Therefore, the management in highway service areas should invest efforts in increasing contact frequency as well as maximizing psychological similarities by adopting the viewpoints of workers in terms of moral and ethical management, to reduce the workers' job distress. The results relating to self-leadership also indicate that increased contact frequency must be accompanied by intentions for the effective promotion of workers' self-leadership. It also signifies the necessity of a strategic approach by leaders to induce workers to perceive "in-group"ness as suggested both by the similarity-attraction theory and by the social identity theory. In addition, the results of the mediation test of self-leadership indicate that because workers' self-leadership activates upon increased contact frequency by the leader, it should not be a means of control and should not be utilized only from the perspective of management. It is also suggested that strategies such as transfer of authority could have a positive effect in promoting the expansion of self-influence from workers.

Youth Startup Firms: A Case Study on the Survival Strategy for Creating Business Performance (청년창업기업의 창업초기 생존전략 : 중진공 청년전용자금 활용기업 사례)

  • Lee, Seung-Chang;Lim, Won-Ho;Suh, Eung-Kyo
    • Journal of Distribution Science
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    • v.12 no.6
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    • pp.81-88
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    • 2014
  • Purpose - Entrepreneurship promotion is emerging as an important economic growth agenda. However, in Korea, entrepreneurship has weakened because of the collapse of the venture bubbles of the 2000s and the global economic recession in 2008, which have induced the business community to choose stability over risk. The Korean government has been implementing several support projects to inspire and promote youth entrepreneurship through various means including financial assistance; however, the perpetuation rate of young entrepreneurship is still low as compared to advanced economies such as the US and EU. This case study focuses on the Youth Start-Up Business Support Program of the Small & Medium Business Corporation, and explores practical alternatives. Further, it aims to suggest managerial factors and a conceptual model for change management factors affecting the business performance creation of a startup company, based on the Small and medium Business Corporation's young venture startup fund. Research design, data, and methodology - Many studies examine the current progress and issues of startup firms, for example, a lack of systematic cultivation of entrepreneurship and startup business training, lack of commercialization funding for youth startup businesses, lack of mentoring, and inadequate infrastructure. From prior research, we address four factors, namely, personal managerial capabilities, innovative business model, sufficient cash flow, and social network, affecting startup companies' business performance. This study involved a sample survey of 200 young entrepreneurs to investigate casual relations between the four factors and business performance. A regression analysis was used to verify the hypotheses. Results - First, in relation to differences in the founder's personal characteristics, age, sales amount, and number of employees significantly impact business performance. Second, regarding the causal relation between the four factors for creating business performance, an innovative business model and social networking have supported the hypotheses, revealing that the more that a start-up founder has an innovative business model and social networking, the more the start-up firms are likely to have better performance (e.g., sales volume, employment, ROE, ROI, etc.). Although the founder's competency and sufficient cash flow have no significant relationship with business performance, the mean value was higher performance for high founder's competency and sufficient cash flow. Conclusions - This study provides basic data on policy support strategies of the Small and Medium Business Corporation, to help young entrepreneurs achieve their start-up business goals. It shows that young entrepreneurship startup firms should strive to explore ideas to satisfy customers' needs, and that changes in customer value and the continuous innovation of business model differentiation are required to actively respond to change management. Moreover, at the infant startup stage, they should activate social network programs to share information, thereby offsetting resource scarcity and managing business risk. Further, the establishment of a long-term vision and the implementation of training programs in related specific fields should be supported to strengthen founders' personal capabilities.

The Structural Relationships among the Variables of Fan Attachment, Location-Based Service, and Future Fan Behavior by Utilizing Technology Acceptance Model (TAM) (스마트경기장 환경에 따른 위치기반서비스 품질이 구단애착심 및 미래행동에 미치는 효과 분석)

  • Chang, Deok-Seon;Kwon, Tae-Geun;Jeon, Jong-Hwan;Park, Sung-Bae Roger
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.2
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    • pp.231-238
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    • 2020
  • The main purpose of this current study was to identify the structural relationships between the variables of team attachment, location-based service, and future fan behaviors by utilizing Technology Acceptance Model (TAM). Among the 10 KBO franchises, SK Wyverns and KT Wiz were qualified to have their own smart applications programs and the relevant infrastructure at their home venues. Thus, a total of 500 surveys were collected from SK Wyverns and KT Wiz games during September of 2019 and a total of 448 were used for data analysis after deleting 52 surveys due to the missing data. According to the results of a structural equation modeling, 12 positive (+) causality out of 14 hypotheses were confirmed that there must be causal relationships among the variables of location-based service at the smart stadium, TAM, fan attachment, and future fan behavior. It is hoped that this study can be contributing to the foundational developments of marketing strategies by adopting the new technological advancement in the Korean sport industry in the future.

A Study on the Promotion of Regional Innovation and Industrial-Academic Cooperation Using Living Labs (리빙랩을 활용한 지역혁신과 산학협력 촉진방안)

  • Kim, Young Mi
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.121-127
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    • 2020
  • Innovation in local industries and the development of public services require, among other things, shared growth with the concept of regional co-prosperity. Regional co-prosperity is essentially aimed at bridging regional balance or regional gaps, which means a relationship that can achieve shared growth through complementary cooperation. In this study, cases using living labs were drawn based on the current status of industry-academic cooperation at the level of regional innovation and its policy implications were sought. Local governments are making various attempts to solve regional problems and enhance the linkage effect of securing mutual competitiveness through co-prosperity cooperation autonomously. In particular, an effective approach has been continued by activating the Living Lab Network, a problem-solving mechanism, focusing on pending regional issues. Above all, one of the strategies for regional development should be linked to the establishment of a cooperative system for win-win cooperation and policy means to support it. The activation of cooperative programs with local universities, companies and local governments and the case of problem-solving using living labs. Therefore, it suggested that active participation by various stakeholders and a cooperative governance model were needed to enable Living Lab.

Comparison of Safety Perception between Patients and Nurses and Factors Affecting Nurses Safety Management Activities in Tertiary Hospitals (상급종합병원 환자와 간호사의 안전 인식 비교와 간호사의 환자안전관리 직무수행 영향요인)

  • Kim, Youn-Hong;Choe, Yon-Jeong;Kang, Da-Hui;Jung, Ji-Young;Gil, Cho-Rong;Chang, Hee-Kyung
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.69-82
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    • 2020
  • This study is a descriptive research study to compare the safety perception between patients and nurses and to identify the factors affecting the nurses' safety management activities in tertiary hospitals. Data were collected with structured questionnaires from 147 patients and 147 nurses from a university hospital in J city, Gyeongnam, from July 24 to September 23, 2019, and analyzed using SPSS 23.0. The result showed that the patient's safety perception was significantly higher than the nurse's perception. The significant factors affecting patient management activity were nurse's educational level, position, effective communication, patient safety perception, and perception of importance on patient safety management. In the multiple regression analysis, knowledge about 'effective communication', and 'concerned about patient safety management', explained 54.8% of the nurses' patient management activity. Based on the results of this study, it is emphasized that nurses need to develop strategies to improve the communication and attention between patients and hospital members to improve patient safety management activities in tertiary hospitals.

Analysis of Science and E-book Application for Universal Design for Learning for Students with Disabilities (장애학생을 위한 초등학교 과학과 e-book의 보편적 학습설계 적용 분석)

  • Lee, Okin
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.9-14
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    • 2020
  • This study examined whether the integrated education science and resource e-book developed for students with disabilities were properly implemented in terms of universal design for learning. For analysis, "Teaching and learning materials for inclusive education of students with disabilities: grade 3~6 sciences", which were instructional adaptation, were selected for students with disabilities who are unable to learn the contents of general textbooks for the 3rd to 6th grade of the elementary school science course in the 2015 revised curriculum. The science grades are composed of 40 units, including basic science inquiry, matter, life, kinetic and energy, earth and universe. The content analysis standard was based on detailed items of 9 definitions according to the 3 principles of UDL presented in CAST (2018). As a result of the study, the strategy network was the largest among the UDL principles. As for the domain of the science curriculum, the kinetic and energy was the most common. As UDL detailed items, informations presentation suitable for learners was most frequent in cognitive network. Various ways of searching for data, was most frequent in strategies network. Diverse materials optimized difficulty of contents was most frequent in affective network.

Influence of Nunchi and Learning Flow on Communication Skills in Nursing Students (간호대학생의 눈치와 학습몰입도가 의사소통능력에 미치는 영향)

  • Kim, Young-Me;Shim, Chung-sin;Kang, Seung-Ju;Shin, Hae-Jin
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.445-452
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    • 2020
  • The purpose of this study was to identify the relationship between Nunchi and learning flow among nursing students and to investigate the factors influencing communication skills. Method: The participants were 260 nursing students in K city, who were surveyed between March 5 and April 17, 2019, using self-report questionnaire. Data were analyzed by frequencies, t-test, ANOVA, Pearson's correlation, multiple regression using SPSS Win 21.0. Result: There were positive correlation between Nunchi of participants and learning flow(r=.502, p<.001). There were positive correlation between Nunchi and communication skills(r=.619, p<.001) and between learning flow and communication skills(r=-.567, p<.001). In the multiple regression, Nunchi(β=.381, p<.001), learning flow(β=.243, p<.001) and satisfaction of clinical practice(β=.107, p=.028) were associated with communication skills. These factors accounted for 47.4% of the total variance in communication skills. Based on these results, it will be necessary to develop educational programs and strategies related with the Nunchi and learning flow disposition to improve communication skills of nursing students.

COVID-19's Impact on the Space Industry and Countermeasures in Korea (코로나19가 한국 우주산업에 미친 영향과 대응방안)

  • Kim, Jong-Bum
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.195-201
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    • 2020
  • COVID-19 is hitting the world. In order to bring about new ways of innovation in the space sector, we need to analyze changes in the space sector and design new challenge strategies. COVID-19 exposes inherent vulnerabilities in the space sector. In particular, COVID-19 is causing supply chain shocks in the space industry, resulting in delays in the supply of systems, subsystems and parts due to a complete or partial interruption of a manufacturing unit. As the overall impact of New Normal on the industry is overall, we continue to look at it in the space sector. COVID is causing supply chain shock in the space industry. It causes a delay in the supply of systems, subsystems and parts due to a complete or partial interruption of a manufacturing unit. In the supply of launch services, the launch schedule is being delayed, but the main launch is still taking place. Demand for major applications such as environmental monitoring is soaring in the earth observation utilization sector. Analyzing the impact on manufacturing, the vendor-based contraction is bringing delays in the supply of systems, subsystems and components, and launch service providers are trying to minimize delays in the launch schedule.

Exploring the Improvement Plan for Science-Gifted Education through Analysis of the Performance Result of Master plan for Identifying and Nurturing of Science-Gifted Student (과학영재 발굴·육성 종합계획 성과분석을 통한 과학영재교육 발전방안 탐색)

  • Lee, Bongwoo;Son, Jeongwoo
    • Journal of The Korean Association For Science Education
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    • v.37 no.5
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    • pp.775-785
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    • 2017
  • The purpose of this study is to analyze the outcome of 'The second plan for identifying and nurturing of science-gifted student' and investigate the implications for the third plan. 'The second plan for identifying and nurturing of science-gifted student' was made for the promotion of science-gifted education from 2013 to 2017. This plan is composed of three strategies with 25 sub-projects: a systematic identification of science-gifted students with potential, an activation of creative and integrated science-gifted education and an establishment of optimized science education supporting system. We supposed six implications through the investigation of the performance analysis of each sub-project. First, the third plan should be composed of projects to be able to be supported directly. Second, the paradigm shift is needed from quantitative expansion to qualitative expansion. Third, third plan should include a special support for profoundly gifted students. Fourth, a specialization plan for science-gifted institute is required. Fifth, it is necessary to establish a camp or residential type gifted institute. Sixth, it is needed to have a quality management of science-gifted programs and MOOC (massive open online course) on science-gifted programs are needed.

The Effects of Franchisor's Promotion Strategies on Food Service Franchisee Trust and Business Performance (외식 프랜차이즈 가맹본부의 프로모션 활동이 가맹점의 신뢰와 경영성과에 미치는 영향에 관한 연구)

  • An, Sang-Joon;Kim, Tae-Hwan;Chang, Jun-Suk
    • Journal of Convergence for Information Technology
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    • v.7 no.6
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    • pp.259-265
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    • 2017
  • This study reviewed the existing studies in order to set up a strategy that can achieve the trust and business performance of the franchisers, who are actually operating franchised business, breaking from the research trend centered around franchise headquarters and added the factors of the franchise headquarters' strategy for expanding franchises, including word-of-mouth communication and advertising & publicity and added the exercise of recruitment agency outsourcing, flagship store, recently utilized often as preceding variables to verify the causal relation between the trust of the franchiser and the business performance of the franchise. The implications of this study, it can be concluded that the government authority for the attraction of healthy franchises can continuously attract franchises and enter the market can continuously attract franchises by increasing the trust of the franchises, and powerfully investing and managing them for the effort through word-of-mouth marketing. It is expected that this study will be helpful in the establishment of a business strategy for forming a continuous relationship as well as the franchise head office's strategy for the recruitment of new franchises.