• 제목/요약/키워드: Product analysis

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제품 포트폴리오 전략 수립을 위한 표준연결망 활용방안 연구 (A Study on the Application of Korean Standards(KS) Networks to the Development of a Product Portfolio Strategy)

  • 윤태영;조남욱
    • 품질경영학회지
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    • 제41권4호
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    • pp.637-648
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    • 2013
  • Purpose: The objective of this study is to provide a methodology that can facilitate efficient development of a product portfolio by utilizing Korean Standards(KS) networks. Methods: A case study on a steel manufacturing company is provided. Social network analysis h as been conducted on KS network and KS certification information of the company. Core test standards of a company have been identified. The core standards, then, used to construct a product-standard network of a corresponding industry. Results: As a result of analyzing product-standard networks, a product portfolio of a company has been developed. It has been shown that the candidate product portfolio is a cost-effective alternative in terms of standard maintenance cost. Conclusion: By using social network analysis, standards information can be used to support new product development process.

의류점포의 서비스품질, 제품품질과 가격이 점포애고에 미치는 영향 (The Influence of Service Quality, Product Quality, Price on Store Patronage for Apparel Stores)

  • 김지연;이은영
    • 한국의류학회지
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    • 제28권1호
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    • pp.12-21
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    • 2004
  • The purposes of this research were (1) to identify service quality and apparel quality in apparel stores, (2) to examine the influence of service quality, product quality and price on customer satisfaction, (3) to examine the influence of service quality, product quality, price and customer satisfaction on repurchase intention that is important feature of store patronage. The data was collected from 435 female students, career women, and house wives using questionnaire and analyzed by frequency analysis, factor analysis, reliability analysis and regression. The results of this research were as follows: (1) Service quality in apparel stores was divided into six factors: facilities and policy/ salesperson VMD/ after service/ impression and atmosphere/ promotion. (2) Product quality was divided into four factors: objective feature/ expressive feature/ wearing sensation/ fitness. (3) Service quality, product quality, price influenced customer satisfaction. (4) Product quality, price and customer satisfaction influenced repurchase intention directly, but service quality influenced repurchase intention indirectly. (5) Service quality factors that influenced customer to have repurchase intention were facilities and policy, salesperson, and VMD. (6) Product quality factors that influenced customer to have repurchase intention were objective feature and wearing sensation.

빅데이터 텍스트 마이닝을 활용한 소비자 리뷰에서의 의류 소재 키워드 분석 (Keywords Analysis of Clothing Materials in Consumer Reviews Using Big Data Text Mining)

  • 강가은;박지원;유신정
    • 한국의류학회지
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    • 제48권4호
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    • pp.729-743
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    • 2024
  • This research explores consumer preferences for materials in different clothing product categories, using web-crawling and text mining techniques. Specifically, the study focuses on the material-related terms found in consumer reviews across three distinct product categories: functional clothing, formal shirts, and knit sweaters. Top-selling products within each category were identified on the Naver Shopping website based on the volume of reviews, and the four most-reviewed products were selected. Six hundred reviews per product were analyzed using the Textom big-data analysis software to determine the frequency of material-related mentions and word associations. The analysis utilized two comparative metrics: product category and usage duration. Our findings reveal notable variations in the material preferences mentioned by consumers across different product categories. The study suggests a need to re-evaluate existing standardized review criteria to better reflect consumer interests specific to each product category. Additionally, an increase in material-related terms in reviews over one month indicates the potential importance of extending the duration of product reviews to enhance the accuracy of information that reflects longer-term consumer experiences with material quality.

소비자 변수와 패션리더십 - 심미적 성향, 혁신성, 대인민감성, 역할완화소비를 중심으로 - (Consumer Characteristics and Their Influences on Fashion Leadership - Focused on Centrality of Visual Product Aesthetics, Consumer Innovativeness, Consumer Susceptibility to Interpersonal Influences, and Role-relaxed Consumption -)

  • 전경숙;박혜정
    • 복식문화연구
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    • 제19권6호
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    • pp.1247-1258
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    • 2011
  • This study aimed to clarify the relationships among the characteristics of consumers and their influence on fashion leadership. Two kinds of variables were investigated in this study: centrality of visual product aesthetics and consumer innovativeness as personal characteristics, and role-relaxed consumption and consumer susceptibility to interpersonal influence as interpersonal characteristics. Data were gathered by surveying university students in the Seoul metropolitan area, using convenience sampling, and 322 questionnaires were used in the statistical analysis. In analyzing data, correlation analysis, factor analysis, and regression analysis were conducted. Factor analysis on the centrality of visual product aesthetics revealed three sub-factors: value, acumen, and response intensity. Meanwhile, factor analysis for consumer susceptibility to interpersonal influence revealed two sub-factors: informative and normative conformities. However, consumer innovativeness, role-relaxed consumption, and fashion leadership revealed only one factor. Regression analysis showed that visual product aesthetics, especially acumen and response intensity, were the most influential factors; furthermore, consumer innovativeness and normative conformity had positive influence on fashion leadership. However, role-relaxed consumption had negative influence on fashion leadership.

헬리컬 기어의 금형변형 및 탄성회복에 대한 유한요소해석 (Finite Element Method on Die Deformation and Elastic Spring-Back Analysis for Product of Helical Gear)

  • 양동열
    • 한국소성가공학회:학술대회논문집
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    • 한국소성가공학회 1999년도 춘계학술대회논문집
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    • pp.237-240
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    • 1999
  • The elastic stress analysis of the die for helical gear forging has been calculated by using the nodal force at the final stage obtained from the rigid-plastic finite element analysis. In order to obtain more precise gear products. the elastic analysis of the die after release of punch and the elastic spring-back analysis of product after ejection have been performed and the final dimension of the computational product has been in good agreement with that of the experimental product.

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Organizational Behavior of Established Firms to a Disruptive Innovation : The Case of NEC's Behavior in the Japanese Laptop Computer Industry

  • Wi Jong-Hyun
    • 기술혁신연구
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    • 제14권2호
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    • pp.29-48
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    • 2006
  • This paper analyzes organizational behavior of an established firm when disruptive innovation, a change in product architecture, occurs on a previous product. For the analysis, the paper analyzes and compares the behavior of an established fm through product trajectories between NEC (an established firm) and Toshiba (a new entrance) in the Japanese laptop computers industry. An established firm that has developed and produced a previous product is difficult in adapting to a disruptive innovation due to accumulated immense knowledge through a previous product. By using regression model in the product trajectory analysis, the paper analyzes the behavior of established firms. Product trajectory means a pattern of product strategy shown in a series of products. Two facts found in the paper are as follows. First, though NEC was able to develop a laptop computer at the same time with Toshiba, it was restricted by the resources of a previous product in the early stage. Second, possibility of teaming trap in the adapting process was found. The paper found the risk that too much commitment in one evolution stage would prohibit the adapting behavior in the next evolution stage.

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중국(中國) 성인여성(成人女性)의 한국산(韓國産) 패션제품(製品) 인지도(認知度)에 관(關)한 연구(硏究) (A Study on the Awareness about Korean Fashion Product of Chinese Adult Women)

  • 손희순;임순;위혜정
    • 패션비즈니스
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    • 제7권1호
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    • pp.101-115
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    • 2003
  • The object of this study looks into the awareness and satisfaction about Korean fashion product of Chinese adult women inhabited in China, by comparing with foreign fashion product. The questionnaire used as a method of measurement, and the sample was 848 Chinese women from 20 to 50 age, living in China. The analysis of all data was handled by SAS(Statistical Analysis System) program, Frequency Analysis, ANOVA, Duncan's Multiple Range Test was also executed. The results from the study were as follows: 1. The preference about Korean fashion product of Chinese women is higher than American, English and Japanese fashion product, but is lower than Italy, French and Chinese fashion product in each age. 2. About the quality, design, service's satisfaction and brand reputation of Chinese adult women, Italy product is first ranked and Korean, Chinese is followed. 3. About the possession item on Korean fashion product of Chinese adult women, younger and younger chinese women on age, Ta-Ryun resident in area, a company employee on occupation hold the most. 4. About the recognition on Korean fashion product of Chinese adult women, younger and younger preferred the popularity and special design of Korean fashion product, the women inhabited in Ta-Ryun and Buk-Kyung recognized the Korean product as economical. 5. About the satisfaction on Korean fashion product of Chinese adult women, there is no significant difference on age, residential district and occupation.

FMEA기법을 이용한 화학제품의 PL 대응체계 연구 (A Study on Product Liability Response System of Chemical Products by Using Failure Mode and Effect Analysis)

  • 고재욱;유진환;김대흠
    • 한국가스학회지
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    • 제7권4호
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    • pp.30-35
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    • 2003
  • 제조물책임(Product Liability : PL)이란 제조물의 결함으로 인하여 소비자 또는 제3자의 생명, 신체, 재산 등에 손해가 발생했을 경우 그 제조물의 제조자 또는 판매자 등에게 손해배상 책임을 부과시키는 법으로 국내에서는 제조물책임법은 2002년 7월 시행되었다. 본 연구에서 FMEA를 이용한 화학제품의 제조물책임 대응체계를 구성하였으며, 깍N-Dimethyethylamine을 사례로 적용하여 연구를 진행하였다. 우선 화학제품의 취급설명서 역할을 하는 MSDS(Material Safety Data Sheet)를 통해 제품의 정보를 파악하고, 제품의 결함으로 인한 영향을 분석하는 FMEA기법을 적용하여 결함의 심각도, 결함의 발생빈도 및 검출도의 곱으로 정의된 RPN(Risk Priority Number)에 의하여 위험성을 정량적으로 제시하였다.

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온·오프라인 지인의 추천메시지가 제품태도와 구매의도에 미치는 영향 (Effect of On/off-line Acquaintance's Recommendation Message on Product Attitude and Purchase Intention)

  • 이정우;김미영
    • 한국의류학회지
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    • 제40권6호
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    • pp.1010-1024
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    • 2016
  • This study identifies the influence of on/off-line acquaintances' recommendation messages on fashion product attitude and purchase intention on the online purchase of fashion products in two-sided word of mouth situations as well as compares the difference in influence according to bond-base with equidistance. This study was conducted for one month on university students in their 20s who were believed to be active in smartphone use. Out of the collected 174 copies of the questionnaire, 162 copies were used for analysis. The questionnaire was classified into online and offline recommendation messages of an acquaintance. We present two-sided fashion product reviews made similar to the type found in an actual shopping mall web-site. As for analysis, confirmatory factory analysis, structural equation modeling, and multi-group analysis were conducted using AMOS 19.0. The analysis results are as follows. First, on/off-line acquaintances' recommendation messages had significant influences on product attitude in the situation where two-sided reviews on fashion products were presented; however, those messages did not influence purchase intention. Recommendation messages positively increased product attitude and enhanced purchase intention if acquaintances' recommendation messages were mediated between on/off-line acquaintances' recommendation messages and purchase intention. Consequently, a mediating effect on product attitude was revealed. Second, there was no difference between online acquaintances and offline acquaintances in terms of the influence of acquaintances' recommendation messages on product attitude and purchase intention, in the situation where two-sided reviews were presented on online fashion products. Therefore, no control effect according to the type of acquaintance was confirmed.

의복소비가치, 독특성 욕구, 정보원 활용이 의류제품속성 및 점포속성 중요도에 영향을 미치는 변인 간의 구조 분석 (The Structural Analysis of the Variables among Clothes Consumption Value, Need for Uniqueness, Use Information Sources Related to Importance of Apparel Product Attributes and Store Attributes)

  • 박혜정;유태순
    • 한국의류학회지
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    • 제36권8호
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    • pp.802-813
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    • 2012
  • This study establishes how the clothes consumption value, need for uniqueness, and use information sources could influence the importance of apparel product attributes and the importance of store attributes. Data were collected through a survey of adults in their 20's and 30's with 48 questionnaires for statistical analysis. The collected data were processed with the programs AMOS 16.0 and SPSS 18.0 for windows and reliability analysis, correlation analysis, factor analysis, and structural equation analysis were conducted to analyze the data. The results in this research are follows. First, the clothes consumption value influences the importance of apparel product attributes both directly and indirectly and the importance of store attributes indirectly through use information sources. Second, the need for uniqueness influences the importance of apparel product attributes indirectly and importance of store attributes both directly and indirectly through clothes consumption value and use information sources. The implications of these findings and suggestions for future study are also discussed.