Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Structural Analysis of the Variables among Clothes Consumption Value, Need for Uniqueness, Use Information Sources Related to Importance of Apparel Product Attributes and Store Attributes

의복소비가치, 독특성 욕구, 정보원 활용이 의류제품속성 및 점포속성 중요도에 영향을 미치는 변인 간의 구조 분석

  • Park, Hye-Jung (Dept. of Fashion Industry, The Graduate School, Catholic University of Daegu) ;
  • Yoo, Tai-Soon (Dept. of Fashion Industry, The Graduate School, Catholic University of Daegu)
  • 박혜정 (대구가톨릭대학교 대학원 패션산업학과) ;
  • 유태순 (대구가톨릭대학교 대학원 패션산업학과)
  • Received : 2012.04.03
  • Accepted : 2012.07.16
  • Published : 2012.08.31
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Abstract

This study establishes how the clothes consumption value, need for uniqueness, and use information sources could influence the importance of apparel product attributes and the importance of store attributes. Data were collected through a survey of adults in their 20's and 30's with 48 questionnaires for statistical analysis. The collected data were processed with the programs AMOS 16.0 and SPSS 18.0 for windows and reliability analysis, correlation analysis, factor analysis, and structural equation analysis were conducted to analyze the data. The results in this research are follows. First, the clothes consumption value influences the importance of apparel product attributes both directly and indirectly and the importance of store attributes indirectly through use information sources. Second, the need for uniqueness influences the importance of apparel product attributes indirectly and importance of store attributes both directly and indirectly through clothes consumption value and use information sources. The implications of these findings and suggestions for future study are also discussed.

Keywords

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