• Title/Summary/Keyword: Product Risk

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인터넷쇼핑 및 TV홈쇼핑 위험지각에 따른 의복쇼핑성향, 구매의도, 구매행동 (The internet and TV home-shopping perceived risk segments: Shopping orientations, purchase intention, and purchase behavior)

  • 황진숙;정정현
    • 한국의류학회지
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    • 제29권5호
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    • pp.637-648
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    • 2005
  • The purpose of this study was to investigate the differences among internet and TV home-shopping perceived risk segments in regard to clothing shopping orientations and purchase intention. The subjects used for the study were 290 female consumers aged from 20 to 40 living in Seoul. The study used factor analysis, cluster analysis, ANOVA, Duncan test, and $\chi^2-test$. The results showed that the Internet and TV home-shopping perceived risks consisted of 9 factors: Products uncertainty risk, Internet shopping mall trust risk, account-related risk, delivery risk, social risk, size risk, exchange/return risk, TV watching-related risk, and price risk. The cluster analysis showed that there were five groups segmented: Size risk/TV watching risk group, Social risk/Internet trust risk group, Return risk/TV watching low-risk group, Delivery risk/product trust group, and Product risk group. The clothing shopping orientations were classified by 5 factors: Planned shopping, pleasure shopping, sales/fashion oriented shopping, time saving shopping, and credit card preference/in-store oriented shopping. The results showed that the five segmented perceived risk groups differed in regard to clothing shopping orientations, purchase intention, and demographics. Further group differences and implications of the results were discussed.

소프트웨어 제품품질 개선을 위한 위험분석 시스템 개발 및 활용에 대한 연구 (Development and Application of a Risk Analysis system for Software Product Quality Improvement)

  • 장진욱
    • 한국산학기술학회논문지
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    • 제15권8호
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    • pp.5227-5232
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    • 2014
  • 소프트웨어 제품 위험을 초기단계에서 제거함으로써 품질이 높은 소프트웨어를 개발 할 수 있다. 이를 위해 위험을 효과적으로 분석하고 관리하는 위험 분석 시스템의 도입이 필요하다. 제품 위험 분석 및 도구의 관심이 확대 되고 있으나 기존의 위험 관련 도구는 위험 추적 수준으로 개발되었으며 분석 및 전략 수립은 지원하지 않아 조직에서 제품 위험 관리에 많은 어려움을 격고 있다. 이에 본 논문에서는 조직에서 소프트웨어 개발과정에서 야기 될 수 있는 제품 위험의 문제점을 초기단계에서 해결하고 축적된 품질 위험 데이터를 통하여 정형화할 수 있는 소프트웨어 위험 분석 시스템을 제안하였다. 또한 어떤 제품 위험을 분석하고 관리해야 하는지에 대한 가이드라인을 제공하고자 한다. 위험 분석 협의과정을 통하여 도출된 위험 아이템에 대하여 위험 분석정보와 전략 등을 제공하는 위험 분석 시스템을 구현하고 활용방안을 제시하였다.

협업공학 기반의 제품개발 지원 시스템 (A Collaborative Engineering Based System Supporting Product Development Process)

  • 박홍석;최흥원;이규봉
    • 한국CDE학회논문집
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    • 제9권4호
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    • pp.387-396
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    • 2004
  • In order to keep and increase a competitive potential, industrial enterprises have to reduce their costs for product development as well as shorten lead time in product development processes. Moreover they have to respond to market factors and conditions such as increasing demands for functionality and individuality of products, short product life cycles, high pressure on prices and time to market. The improved functional requirement in connection with high time and cost pressure lead to high risk in product development. Technological fine improvements in connection with high time and cost pressure lead to high development risk. To cope with these challenges many enterprises have to collaborate globally. The collaborative engineering in product development is aimed to create distributed collaborative corporations and to facilitate the management of design conflicts. This paper provides a methodology for analyzing collaborative design process as well as the tools and the framework to support collaborative product development. The methodology can identify the interdependences among design tasks and teams. The tools and framework are implemented to facilitate the management of product development process.

위험요인과 R&D성과 간의 관계: 신제품개발단계별 접근 (Relationships Between Risk Factors and R&D Output: Approach to New Product Development process)

  • 한상록;조근태
    • 기술혁신연구
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    • 제21권1호
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    • pp.165-198
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    • 2013
  • 본 연구의 목적은 R&D성과를 높이기 위해 신제품개발프로세스 단계별로 연구 개발을 수행하면서 고려되어져야 할 위험요인을 식별하고, 위험요인의 영향을 분석하기 위한 것이다. 이를 위하여 본 논문은 대한민국의 대표 IT 기업인 삼성 및 LG전자의 계열사가 최근 5년 이내 개발한 IT 신제품에 대한 설문조사를 기반으로 하였다. 연구는 우선적으로 신제품개발프로세스에 따라서 위험요인을 식별하였고, 설문지를 통해 식별된 위험요인을 평가하였다. 위험의 영향을 분석하기 위해 R&D 성과를 기반으로 로지스틱 회귀분석을 실시하였다. 위험요인의 영향은 저 성과 그룹에서 높게 나타남을 알 수 있었다. 고 성과 그룹은 R&D 성과를 높이기 위해 프로젝트를 관리하는데 있어서 위험을 중요한 일로 간주하고 있었으며, 효과적으로 위험요인을 잘 관리하였다. 결론적으로 R&D 성과를 높이기 위해 신제품개발프로세스 단계별로 위험요인을 식별하고 분석한 후, 영향력이 큰 위험을 집중적으로 관리하는 위험관리활동이 필요함을 알 수 있었다.

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온라인 중고제품 구매에 관한 지각된 위험과 구매의도: 온/오프 중고품 구매경험의 조절효과 (Examining the Moderating Role of Purchase Experience in the Relationship between Perceived Risk and Purchase Intention of Online Used Goods)

  • 한수진;강소라
    • 한국IT서비스학회지
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    • 제21권4호
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    • pp.123-140
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    • 2022
  • In the ever-increasing online secondhand product market, the perceived risk of online used products purchase was identified as a factor influencing consumer purchase intention. The results of this study are as follows. First, the relationship between the perceived risk of online secondhand purchase and purchase intention was presented with somewhat different results for each sub-risk factor. First of all, a significant negative causal relationship between physical risk, time loss risk, psychological risk, social risk and online used product purchase intention was verified. On the other hand, financial risk and functional risk did not show a statistically significant relationship with online used products purchase intention. Second, as a result of research on the moderating effect of purchasing experience, offline purchasing experience of used products and online purchasing experience were verified differently. First of all, the moderating effect of the online purchase experience of used products was significant only in the relationship between psychological and social risks on the intention to purchase used products online. The experience of purchasing used products online is believed to reduce uncertainty about the surrounding response to purchasing used products online and weaken the intention to purchase used products online by reducing tension and concerns about purchasing them. Other risks, such as financial risk, performance risk, physical risk, time loss risk, and online purchase experience of used products, were verified to have no significant effect on online used products purchase intention. In addition, the offline purchase experience of used products did not verify a significant moderating effect on the effect of all perceived risks on online used product purchase intention.

Mean-Variance Analysis for Optimal Operation and Supply Chain Coordination in a Green Supply Chain

  • Yamaguchi, Shin;Goto, Hirofumi;Kusukawa, Etsuko
    • Industrial Engineering and Management Systems
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    • 제16권1호
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    • pp.22-43
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    • 2017
  • It is urgently-needed to construct a green supply chain (GSC) from collection of used products through recycling of them to sales of products using the recycled parts. Besides, it is necessary to consider the uncertainty in product demand as a risk in a GSC. This study proposes the optimal operations for a GSC with a retailer and a manufacturer. A retailer pays an incentive for collection of used products from customers and sells a single type of products in a market. A manufacturer produces the products ordered by the retailer, using recyclable parts with acceptable quality and compensates the collection cost of used products as to the recycled parts. This paper discusses the following risk attitudes: risk-neutral attitude, risk-averse attitude, and risk-prone attitude. Using mean-variance analysis, the optimal decisions for product order quantity, collection incentive, and lower limit of quality level, in the decentralized GSC (DGSC) and the integrated GSC (IGSC) are made. DGSC optimizes the utility function of each member. IGSC does that of the whole system. The analysis numerically investigates how (i) risk attitude and (ii) quality of recyclable parts affect the optimal operations. Supply chain coordination between GSC members to shift IGSC from DGSC is discussed.

지역별 수산물 공급지장의 경제적 파급효과 분석 - 수산업 리스크 요인을 중심으로 - (Economic Effect of The Regional Fishery Product Supply Shortage - Focusing on Fisheries Risk Factors -)

  • 엄권오;이무희
    • 수산경영론집
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    • 제53권3호
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    • pp.65-83
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    • 2022
  • In addition to simply providing quality food to the people, the fishery industry must be maintained and developed because it has various functions such as national food security, preservation of natural scenery, protection of national territory, and revitalization of the local economy. However, risk factors such as climate changes and environmental destruction have raised concerns about the sustainable development of the industry. Since these risk factors are becoming larger and more complex over time, it is time to conduct research related to the risk of the fishery industry. Therefore, the purpose of this study is to explore the risk factors facing the fisheries at this point, to analyze the economic ripple effect of regional fishery product supply shortage, and to draw implications. As a result of this study, the economic ripple effect of fishery product shortage per won was highest in Busan, followed by Gangwon, Gyeongnam, and Gyeongbuk. Considering the size of the local fishery industry, Busan had the highest supply shortage per 1% of local fisheries production. It is also necessary to prepare special risk management and countermeasures for these regions since the effect of supply shortage in regions such as Jeonnam, Gyeongnam, and Jeju is large compared to other regions.

위험지각이 인터넷 패션 쇼핑몰 이용 소비자의 구매행동의도에 미치는 영향 (Impact of Perceived Risk on Purchasing Behavioral Intention of Internet shopping Mall Shoppers)

  • 구양숙;이승민
    • 한국의류산업학회지
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    • 제4권3호
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    • pp.235-242
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    • 2002
  • The purpose of this study was to investigate the types of perceived risk of Internet shopping and the impact of perceived risk on purchasing behavioral intention of Internet shopping mall shoppers. A self-administrated questionnaire was e-mailed to INR research (www.inr.co.kr) panel who had purchasing experience of fashion product through Internet shopping mall. The perceived risk was reduced when the innovativeness increased and purchasing experience in Internet shopping mall increased. The financial risk had an effect on purchasing intention, and social/psychological risk had impact on revisiting intention and word-of-mouth intention negatively. The performance risk perception had significantly negative influence on word-of-mouth intention. Internet using time per week, purchasing experience and Internet innovativeness were positive impact on purchasing behavioral intention of Internet fashion product.

스마트 의류의 지각된 위험과 제품혁신성 평가에 관한 연구 (The Study on the Perceived Risk and Product Innovativeness Evaluation of Smart Clothing)

  • 강경영;진현정
    • 한국의류산업학회지
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    • 제10권5호
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    • pp.618-624
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    • 2008
  • The purposes of this study were to explore the perceived risk of smart clothing, to classify consumers by risk perception of smart clothing, and to investigate the differences among the segmented groups in regard to the evaluation of newness and innovativeness of smart clothing. In addition, the relationship among perceived risk, evaluation of newness and innovativeness of smart clothing were examined. A questionnaire was administered to 338 male and female subjects aged from 17 to 50. Analysis was performed by factor analysis, cluster analysis, ANOVA, and Pearson's correlation analysis. The results showed that the perceived risk of smart clothing was composed of 4 factors: economic risk, social risk, functional risk and physical risk. Consumers were classified into four groups: high risk perception group, low economic risk perception group, low functional risk perception group, and low social risk perception group. ANOVA showed that there were significant differences among four groups regard to the evaluation of newness and innovativeness of smart clothing. High risk perception group most highly evaluated the newness and innovativeness of smart clothing. There were positive correlation among the perceived risks, the evaluation of the newness and innovativeness of smart clothing.

업사이클링 패션제품의 지각된 위험 차원과 신뢰, 구매의도 및 추천의도의 영향 관계 (The Influence of Perceived Risk of Up-cycling Fashion Product on Trust, Purchase Intention and Recommendation Intention)

  • 박현희;추태귀
    • 한국의류산업학회지
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    • 제17권2호
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    • pp.216-226
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    • 2015
  • This study identifies factors of perceived risk of up-cycling fashion products and investigates perceived risk factors that influence consumers' trust, purchase intention, and recommendation intention towards upcycling fashion products. We also examine the relationship of trust, purchase intention, and recommendation intention for upcycling fashion products. A qualitative research method using a free narrative form and depth interview were used. The perceived risk from up-cycling fashion products generated 5 factor solutions: aesthetic risk, sanitary risk, social risk, performance risk, and economic risk. Next, 201 effective data were collected from a questionnaire survey and analyzed with SPSS 22.0. The results are summarized as follows. First, aesthetic risk and performance risk had a negative effect on products. Second, aesthetic risk and performance risk had negative influence on purchase intention for upcycling fashion products. Third, performance risk had a negative impact on recommendation intention for upcycling fashion products. Fourth, trust had positive effect on purchase intention and recommendation intention for upcycling fashion products. The results of the current study provides various theoretical and practical implications for marketers and retailers interested in up-cycling fashion products.