• 제목/요약/키워드: Product Design and Development

검색결과 2,106건 처리시간 0.033초

신제품 개발 전략에서의 전략적 디자인 분석에 관한 연구 (A Study on the Strategic Design Analysis for New Product Development Strategy)

  • 차경은;이혜선
    • 디자인학연구
    • /
    • 제19권5호
    • /
    • pp.191-202
    • /
    • 2006
  • 최근 기업을 둘러싼 시장 환경의 급격한 변화와 소비자의 구매 가치와 기호의 다양화가 급격히 진전되면서 기업의 생존을 위해 장기적인 경쟁 우위 창출을 위해 그 기업만의 차별적 가치를 제공하는 것이 그 무엇보다 중요한 시대가 도래하였다. 기업의 차별적인 가치를 창출하기 위해서는 무엇보다도 소비자의 잠재 니즈와 가치에 대한 심층적인 연구, 분석이 필요하며 따라서 소비자의 잠재 니즈와 가치를 만족시켜 줄 수 있는 부가가치를 제공하여 주는 신제품의 개발은 기업의 지속적인 경쟁 우위 창출에 있어 매우 중요한 전략적 행동이라 할 수 있다. 이 논문에서는 이러한 신제품 개발 전략에 있어 디자인이 가질 수 있는 전략적 위치와 역할에 대해 연구해 보고자 한다. 소비자는 제품의 아름답고 매력적인 디자인을 통해 기업이 제공하고자 하는 부가가치를 받아들이며 이를 통해 자신의 감성적, 주관적 가치를 만족시킨다. 하지만 본 연구에서는 디자인의 물리적인 실체로서의 제품 가치 제공자 역할에서의 관점에서 벗어나 기업의 차별화 요소로서 적용될 수 있는 소비자의 잠재 니즈와 가치 발견을 위한 도구로서의 디자인의 역할을 제안한다. 즉 소비자 니즈와 가치를 찾아내어 차별적인 가치를 제공하는 역할이라는 디자인의 역할에 대한 관점을 중심으로 이를 신제품 개발 전략에 있어 어떻게 적용시켜야 하는 가에 대한 연구를 논문의 중심으로 삼아 기업 경영 전략의 핵심인 차별적인 포지셔닝 창출의 전략적 요소로서의 디자인 영역의 역할을 제안한다. 본 연구는 디자인 전략의 맥락적 접근의 제시와 함께 이의 수립과 실행을 위한 전략적 디자인 분석에 대해 연구함으로써 경영 전략에 있어 기업의 차별적 위치 창출을 위한 가치 제공자로서 디자인의 범위를 확장하여 기업으로 하여금 디자인 경영의 구체적 실행 방안의 한 축을 제시했다는데 그 의의가 있다고 하겠다.

  • PDF

퍼지이론을 응용한 효율적 감성 수집과 분석에 관한 연구 (A Study of the Effective Method for Collecting and Analyzing Human Sensibility Applied Fuzzy Set Theory)

  • 백승렬;박범
    • 대한인간공학회지
    • /
    • 제17권1호
    • /
    • pp.47-54
    • /
    • 1998
  • Product design and development is very important process in enterprise activities. Reducing development time and reflecting consumer's needs is required to product design and development for increasing benefit and decreasing cost. Human sensibility ergonomics is one of the important technology of R&D in product development. However, the subjective method of human sensibility ergonomics has several problems to analyze and to Quantify experimental data and objective method of human sensibility ergonomics is still in process on study. In this research, new analyzing method is proposed for the subjective human sensibility ergonomics applied with fuzzy set theory. What is the useful theory for controlling uncertain type of information like human mind? This approach is more effective method for analyzing consumer's needs for product design and development process. At collecting needs, certainty scale is added for adapting hedge of fuzzy function. Using a kind of union operator, synthesize each item to analyze identification of each item with fuzzy hamming distance. Identification of analysis is classified with the relational weight using Relationship Chart Method, and is drawn the relationship diagram for clustering each item. A case study with sample test is conducted and demonstrated with this suggested method for more effective way.

  • PDF

Helenkaminski의 지속가능 패션을 위한 포지티브 럭셔리 브랜드의 상품기획 (Helenkaminski's Positive Luxury Brand Product Planning for Sustainable Fashion)

  • 이수진;이금희
    • 패션비즈니스
    • /
    • 제28권2호
    • /
    • pp.92-108
    • /
    • 2024
  • This study examines the measures and implementation strategies needed to develop sustainable design from an international perspective, using examples of sustainability practices and product planning from Helen Kaminski, a representative fashion brand of positive luxury. The research method includes a literature study on positive luxury, a case study on positive luxury brands, and an empirical study where the researcher participated in the development of Helen Kaminski's design. The study identifies the following measures needed to develop designs for sustainable products: First, the development of designs that increase circularity; Second, the use of certified materials and strict adherence to material usage; Third, the simplification of production methods or development of new technologies for this purpose; Fourth, ensuring that design development incorporate the traditions and unique handicraft techniques of the local community. The implementation strategies required for a sustainable product planning process are as follows. First, changes in the product planning stage and expansion of participating members are needed. Second, securing and conducting prior inspections of the supply chain for ethical sourcing is required. Third, prioritizing the use of eco-friendly materials and material development. Fourth, establishing a stage for selecting and evaluating objects that will become representative designs with sustainability. As a result, this study can serve as basic data to strengthen corporate competitiveness and establish itself as a fashion brand for sustainability through actionable strategies applicable to the domestic fashion industry in the future.

Using Features as the Knowledge Carrier for Cross Company Collaboration and Change Management - A design methodology for compressing lead-time from plastic part design to mold making

  • Zengzhi, Li;Qinrong, Fu;Feng, Lu Wen;Bin, Song
    • International Journal of CAD/CAM
    • /
    • 제3권1_2호
    • /
    • pp.43-50
    • /
    • 2003
  • This paper presents a methodology in which the knowledge of design intents and change requests is communicated unambiguously cross collaboration partners through features. The domain of application is focused on the plastic part design for enabling effective collaboration between the product design and plastic mold making. The methodology takes the feature-based design approach and allows design features and knowledge to be reused in plastic injection mold design. It shortens the mold design lead-time, reduces mold design efforts, and enables unambiguous and fast design change management between product and mold designers. These contribute to the reduction of product development cycle time.

인류학적 접근을 통한 감성 디자인 연구 (Ethnographical Research for Capturing Emotional Level of User Demand)

  • 장진아
    • 한국HCI학회:학술대회논문집
    • /
    • 한국HCI학회 2007년도 학술대회 2부
    • /
    • pp.33-39
    • /
    • 2007
  • Designing emotion and product experience firstly require companies and individuals involved in NPD (New Product Development) to understand what user really want to receive from owning and using their product. Admitting this necessarily poses the following questions: Can a designer indeed plan for a particular emotion or experience? If yes, what factors must be devoted to designing the user's experience? How can the user's feelings and moods be measured when they use the product? The answer can be found in ethnographical design research.

  • PDF

Strengthening Risk Evaluation in Existing Risk Diagnosis Method

  • Wong, Shui Yee;Chin, Kwai Sang;Tang, Dawei
    • Industrial Engineering and Management Systems
    • /
    • 제9권1호
    • /
    • pp.41-53
    • /
    • 2010
  • An existing risk diagnosing methodology (RDM) diagnoses corporate risk for product-innovation projects. However, it cannot evaluate and compare the risk levels of multiple alternatives in the product development stage. This paper proposes a modified risk diagnosis method to fill the gap of risk evaluation in selections of innovative product alternatives and the application of the method will be also illustrated by a case problem on alternative selections in electrical dimmer designs. With RDM as the foundation, a modified RDM (MRDM) is proposed to deal with the problem of selecting innovative project alternatives during the early stages of product development. The Bayesian network; a probabilistic graphical model, is adopted to support the risk pre-assessment stage in the MRDM. The MRDM is proposed by incorporating the risk pre-assessment stage into the foundation. By evaluating the engineering design risks in two electrical dimmer switches, an application of the MRDM in product innovation development is successfully exemplified. This paper strengthens the existing methodology for RDM in innovative product development projects to accommodate innovative alternatives. It is advantageous for companies to identify and measure the risks associated in product development so as to plan for appropriate risk mitigation strategies.

제품디자인 방향설정을 위한 사용자 자아개념의 언어적 분석방법 (The verbal analysis method of user′s self-concept for the design direction of product development)

  • 강범규;김성현
    • 디자인학연구
    • /
    • 제15권4호
    • /
    • pp.399-408
    • /
    • 2002
  • 오늘날 소비자들은 생활수준의 향상과 더불어 제품 구매시, 그 제품이 가지는 가치 중에서 제품이 '사용자의 이미지를 얼마나 잘 대변해 주고 있는지' 하는 상징적인 이미지가 중요한 구매결정 요소가 되고 있다. 이러한 맥락에서 제품 디자인 개발에 있어서 사용자의 상징적 이미지에 관한 정보가 절대적으로 중요하나, 그 구체적인 사용자의 정성적(Qualitative) 정보를 조사하고 분석하는 방법의 개발은 무척 미약한 편이다. 이러한 점에서 사용자의 자아개념 추출 틀(framework)의 개발을 통한 사용자 이미지 정보의 제공은 디자이너에게 유용한 사용자를 이해 할 수 있는 가이드라인(Guideline)정보로써의 궁극적으로 디자인 방향설정에 도움을 줄 수 있을 것이다. 이러한 목적을 위하여 본 연구에서는 사용자군의 자아개념 추출을 위한 21개 언어적 항목을 개발하여 제시했으며, 본 연구에서 사례조사를 통해 개발된 21개 언어적 사용자 자아개념 이미지 평가척도와 사회과학분석 툴(인구통계학적 data분석과 인자분석, 군집분석)의 보완적 활용방안을 모색해 보았다.

  • PDF

Development of Information System for Product Redesign: Evaluation of Assembly Process and Characteristics of Product Functions

  • Arakawa, Masahiro
    • Industrial Engineering and Management Systems
    • /
    • 제9권3호
    • /
    • pp.215-226
    • /
    • 2010
  • Since product design strongly depends on the experience and ability of the designers, and a long lead time is required for the product design stage, introducing a support system related to this experience and ability is an effective technique to reduce the lead time. In this paper, an information system is developed to support the development of engineering mechanisms with the evaluation of the assembly process on the basis of the abstract functions required for new products. The developed system is based on a database system involving the following data structure: (1) a hierarchical structure related to information about the product functions, (2) the relationship between the parts and engineering functions and/or mechanisms of products, and (3) the relationship between the parts and manufacturing characteristics. The system stores the relationships between the product functions, structure of parts, and assembly characteristics. This information can then be interactively retrieved using the data structure described in (1), (2), and (3). A procedure for designing new products is proposed that involves using the information about existing products. This paper presents the characteristics of the proposed procedure and the developed information system. In addition, a case study of the redesign of a simple structured robot by using the proposed procedure is discussed.

PI6sigma를 이용한 R&D 프로세스 혁신 사례 연구 (A Case Study on R&D Process Innovation Using PI6sigma Methodology)

  • 김영진;정우철;최영근
    • 산업경영시스템학회지
    • /
    • 제33권1호
    • /
    • pp.17-23
    • /
    • 2010
  • The corporate R&D(Research and Development) has a primary role of new product development and its potential is the most crucial factor to estimate corporate future value. However, its systemic inadequacies and inefficiencies, the shorten product life-cycle to satisfy customer needs, the global operations by outsourcing strategy, and the reduction of product cost, are starting to expose to R&D business processes. The three-phased execution strategy for R&D innovation is introduced to establish master plan for new R&D model. From information technology point of view, PLM(Product Life-cycle Management) is one of the business total solutions in product development area. It is not a system, but the strategic business approach that collaboratively manage the product from beginning stage to end of life in all business areas PLM functions and capabilities are usually used as references to re-design new R&D process. BPA(Business Process Assessment) and 5DP(Design Parameters) in PI6sigma developed by Samsung SDS Consulting division are introduced to establish R&D master plan and re-design process respectively. This research provides a case study for R&D process innovation. How process assessment and PMM(Process Maturity Model) can be applied in business processes, and also it explains process re-design by 5DP method.

전통적 조형요소 추출을 통한 신조형 창출에관한 디자인연구 (A Study on the Design Method , make a Embodyment of newly-form to the extract of traditional shape element)

  • 이상락;홍정표
    • 한국감성과학회:학술대회논문집
    • /
    • 한국감성과학회 1998년도 춘계학술발표 논문집
    • /
    • pp.17-24
    • /
    • 1998
  • Noweays, The flow of international relations have to competition with product of each nation, a means of this competitoveness is developmennt of goods based on nation culture. That is in need to development of design have color of our country make sure of original design. Now we need a positive opposed to wants of consumers with expaneded market, so as to need of develogment of distinctive design. And then, this stuey have purpose analory of distinctive design as a ilustrate to case of traditional design with on a conjoint analysis, look into the modeling method and meaning of traditional design. At first, it setting up the base of design development, as a present into a investigate to extract course of shape's element for design distinction. And look around about the developing case of domestic company and modeling method, a pattern of traditional design development, As on of distinction's way has doing conjoint analysis for abstract to character of traditional form and have devdloping to product with a present expression elements and design concept for a basis.

  • PDF