• The Korean Journal of Food & Health Convergence
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• v.10 no.2
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• pp.1-5
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• 2024

This study aims to investigate the impact of character collaboration product characteristics on brand awareness and purchase intention within the food and beverage (F&B) industry, with a special focus on Generation MZ's growing interest in such products. The methodology involves a comprehensive review of existing literature on character marketing, brand awareness, and consumer purchase intention, supplemented by case studies of successful character collaborations in the F&B sector. The findings reveal that character collaborations significantly impact brand awareness and purchase intentions, particularly among younger consumers like Generation MZ. These collaborations not only rekindle nostalgia but also introduce new and exciting consumer experiences, effectively attracting a wide demographic. The success of character-themed products, from Pokémon bread to Coca-Cola's League of Legends collaboration, underscores the strategy's effectiveness in boosting brand recognition and consumer engagement. The implications of this research are manifold for the F&B industry. Firstly, it highlights the importance of leveraging popular characters to forge emotional connections with consumers. Secondly, it suggests that product development should closely align with consumer preferences and market trends to maximize appeal. Lastly, it positions character collaboration as a strategic marketing tool that not only enhances product sales but also strengthens brand loyalty and facilitates sustained brand growth.

• Journal of the Korean Operations Research and Management Science Society
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• v.10 no.2
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• pp.1-14
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• 1985

This problem of product selection and princing are considered in congested and uncongested markets. In a congested market, such as a computer service market, product quality (the level of congestion) is partly a function of the amount of usage, which in turn depands on user choice. In an uncongested market, product qualities are set solely by providers. A model of quality and capacity variation is developed using a state equation description to represent user optimizing behavior. The model is used to study the problem of scarce resources among competing user demands through quality-dependent pricing.

• Proceedings of the KSR Conference
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• 2006.11b
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• pp.1418-1422
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• 2006

The project of advanced urban transit system development is developing the advanced vehicle and the core technologies for the cost down by system change, the transport safety and the environmental friendliness and the improvement of passenger service. The product data management system is installed for management of each project. Various data and informations producted from each project are made for database. Therefore, we develop the product data management system.

• Proceedings of the KSRS Conference
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• v.2
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• pp.836-839
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• 2006

Telematics, one of the so-called New Growth Engine of IT839, is a leading IT service where wireless internet service represented by information and mobility is extended to the area of transportation. To provide telematics service, Telematics service provider have to connect with various Contents Provider or Service Provide server - for example - LBSS(Location Based Service Server), ASPS(Application Service Provider Server), TELICS(TELematics Information Center Server), GMS(Geo-mobility Server), WTPS(World Telematics Protocol Server) and MAUS(Map Air Update Server). Presently, It is nearly impossible or very difficult for the company that are manufacturing and testing telematics device to develop and test telematics solution without connecting Telematics Service Provider, Service Provider, Contents Provider. And, it is very difficult to connect in TSP, CP, SP having the product to be developed. In this paper, we proposed virtual telematics service provider. The proposed Virtual Telematics Service Provider is to provide telematics services and functionalities by integrating telematics servers into TSP gateway virtually. In other words, VTSP is performs with the role of TSP, CP, SP. And the VTSP support integration of telematics servers, interfacing and monitoring between terminal and the integrated servers.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.115-125
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• 2013

Unexpected consumer dissatisfaction emerges through rapid growth and expansion of on-line shopping channel. This research focused on the fashion online retail channels' negative aspect caused by service failure which possibly disappointed consumers. We also tried to seek for appropriate service recovery types based on frequently offered recovery types on-line. Data from college students were analyzed. Results indicate that fitting problem, insufficient information, product defect, inventory problem and slow delivery were the main service failure types in apparel e-shopping. Regression analysis identified that among these types, insufficient information, product defect, and slow delivery had significant influence on channel satisfaction after post recovery effort. Results also confirmed significant relationships between channel satisfaction and channel switching. Consumers perceived benefit level causes overall channel satisfaction level to rise while perceived risk leads to lower level of channel satisfaction. Choosing desirable service recovery activities in each service failure situations is necessary in order to raise consumer's channel satisfaction in online apparel shopping.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.9
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• pp.1387-1396
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• 2008

The objective of this study was to identify differences between internet fashion shoppers and non-shoppers in their fashion shopping orientation and attitude toward internet shopping site service. Also behavior of internet shoppers and non-shoppers was compared by gender. Twelve hundred and ninety two responses were obtained from an online survey. 20 items were used to measure shopping orientation and 13 items to measure attitude toward internet shopping site service, which were modified from previous studies. Some demographics and internet familiarity were asked. Factor analysis, t-test, chi-square test, and regression were conducted. Factor analysis produced five fashion shopping orientation factors such as fashion oriented, shopping oriented, brand oriented, personality oriented, and value oriented. Attitude toward internet shopping site service were classified into three factors, at-site service, after purchasing service, and product information. Internet fashion shoppers and non-shoppers were significantly different in most items of shopping orientation and attitude toward internet site service. Internet shoppers were likely to be fashion oriented, to enjoy shopping, to pursue brandname and personality, and to concern price more than non-shoppers were. Internet shoppers also had more favorable attitude toward product information and at-site service. Also, shoppers were more familiar than non-shoppers to the internet in terms of duration of web-browsing. Ratio of men and women differed significantly for shopper vs. non-shopper groups. Female shoppers were likely to be more fashion, shopping. and value oriented but to have less favorable attitude for after purchasing service than male shoppers.

• Culinary science and hospitality research
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• v.11 no.4 s.27
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• pp.134-149
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• 2005

First, generally the more business employ the financial and non financial outcome analysis for evaluation process, the higher the success rate of new product development becomes in the domestic restaurant market. Second, the study shows that the financial outcome tends to be considered more than non financial outcome on deciding success of the new product development. Third, it is indicated that although detailed plans have a large impact on the outcome of new product development, communication between departments within a company is not a considerably important factor for deciding success of the new product. Fourth, 'market environment' has significant influence on deciding adoption level of financial and non financial outcome analysis, organizational resources and culture.

• The Journal of Information Systems
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• v.20 no.2
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• pp.21-36
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• 2011

The Web has become an excellent source for gathering consumer opinions. There are now numerous Web sites containing such opinions, e.g., customer reviews of products, forums, discussion groups, and blogs. This paper focuses on online customer reviews of products. It makes some contributions. Especially it proposes minimalism and chunking framework for analyzing and comparing consumer opinions of competing products. Users are able to clearly see the strengths and weaknesses of each product in the minds of consumers in terms of various product features. This comparison is useful to both potential customers and product manufacturers. For a product manufacturer, the comparison enables it to easily gather marketing intelligence and product benchmarking information. In this paper, we only focus on mining opinion/product features that the reviewers have commented on. Five types of online review presentations are presented to mine such features. Our experimental results show that these techniques are useful to identify customers' opinions and trends.

• Fashion & Textile Research Journal
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• v.11 no.3
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• pp.409-416
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• 2009

Consumer Innovativeness is the level of acceptance tendency of new thinking, new product, and service without any communication with other people or experience. Product Innovativeness can be defined with the terms, newness, discontinuous, and radicalness of a product. The purpose of this research is finding if there are relationship between consumer innovativeness, consumers' product innovativeness evaluation, and attitude toward a product. The subjects were 338 male and female consumers aged from 18 to years old. The data were analyzed by regression analysis, t-test, Pearson correlation analysis, ANOVA. In conclusion, consumer's fashion innovativenes had important effects on smart clothing innovativeness evaluation, but consumer's technology innovativeness had no effect on it.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.10 no.16
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• pp.149-158
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• 1987

The Adoption/Diffusion of Innovations(New Product), a topic of study and research that has frown rapidly in the past few decades, deals with how a new product is adopted in a society. It is of high importance to marketing organizations because New Products must be brought out continuously in order to service. The purpose of this paper is to examine the Adoption/Diffusion Models for New product which will help to analyze the Adoption/Diffusion process of Adopters. There are a number of models that, with varying degrees of success, have been used to predict market acceptance of new product. In this paper, following types of new product Adoption/Diffusion Models was suggested. (1) Adoption Models : The Alternative Models of Adoption. The Rogers Model of the Innovation Decision Process. (2) Diffusion Models : First Purchase Models(Basic Models, Extension of the Basic Models), Repeat Purchase Models