Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지

Influence of Consumer Innovativeness on Smart Clothing Innovativeness Evaluation

소비자 혁신성향이 스마트 의류 혁신성 평가에 미치는 영향

  • Received : 2009.02.18
  • Accepted : 2009.04.16
  • Published : 2009.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

Consumer Innovativeness is the level of acceptance tendency of new thinking, new product, and service without any communication with other people or experience. Product Innovativeness can be defined with the terms, newness, discontinuous, and radicalness of a product. The purpose of this research is finding if there are relationship between consumer innovativeness, consumers' product innovativeness evaluation, and attitude toward a product. The subjects were 338 male and female consumers aged from 18 to years old. The data were analyzed by regression analysis, t-test, Pearson correlation analysis, ANOVA. In conclusion, consumer's fashion innovativenes had important effects on smart clothing innovativeness evaluation, but consumer's technology innovativeness had no effect on it.

Keywords

References

  1. 강경영, 진현정. (2007). 소비자의 유행혁신성과 기술혁신성이 스마트 의류에 대한 태도와 구매의도에 미치는 영향. 의류산업학회지, 9(1), 35-40
  2. 강상임. (2005). DMB서비스를 위한 탐색적 연구. 숙명여자대학교 경영대학원 석사학위 논문
  3. 김종배. (1992). 신제품 성과에 영향을 미치는 요인에 대한 실증적 연구. 마케팅 연구, 7(1), 121-145
  4. 김한나, 이은영. (2001). 유행동조성과 혁신성에 따른 소비자 세분화 및 준거대상 연구. 한국의류학회지, 25(7), 1341-1352
  5. 김해룡, 홍신명, 이문규. (2005). 컨버전스 제품에 대한 소비자 평가. 한국마케팅저널, 7(1), 1-20
  6. 박은주, 박신형(2007). 혁신성 유형이 패션 쇼핑몰 e-충성도에 미치는 영향. 한국경영학회 통합학술대회 논문집, pp. 1-15
  7. 박재진. (2004). 소비자 혁신성이 온라인쇼핑 행동에 미치는 영향: 혁신기술수용모델을 중심으로. 광고연구, 63, 79-101
  8. 유재미, 김상훈, 이유재(2006). 제품 혁신성 지각의 결정요인과 제품 수용의향과의 관계: 소비자 관점을 중심으로. 마케팅 연구. 21(2), 27-52
  9. 이은영. (1997). 패션마케팅. 서울: 교문사, pp.102-198
  10. 섬유 디지털을 입다 (하). (2007. 6. 22). EBN 산업뉴스, 자료검색일 2007, 6, 20, 자료출처 http://www.ebn.co.kr/news/n_view.html?id =294751
  11. 전대근, 이은영. (2008). 성인 여성의 내재적 혁신성이 관여와 유행 혁신성에 미치는 영향. 한국의류학회지, 32(11), 1739-1749 https://doi.org/10.5850/JKSCT.2008.32.11.1739
  12. 조길수, 조자영. (2007). 미래 일상생활용 스마트 의류 기술 개발. Fiber Technology and Industry, 11(2), 111-116
  13. 조필교, 구은영. (1996). 의복관여과 유행혁신성, 유행의견선도력과의 관계. 대한가정학회지, 34(5), 223-233
  14. 최선윤, 이정란.(2006). 스마트 의류 개발과 활용을 위한 소비자 인식 조사. 한국의류산업학회지, 8(4). 420-426
  15. 황영미, 이정란. (2006). 스마트 의류 개발을 위한 소비자 선호도 조사 -연령별 비교를 중심으로- 패션비지니스학회지, 10(4). 130-139
  16. Blythe, J. (1999). Innovativeness and newness in high-tech consumer durables, Journal of Product & Brand Management , 8(5), 415-429 https://doi.org/10.1108/10610429910296028
  17. Garcia, R., & Calantone, R. J. (2002). A critical look at a technological innovation typology and innovativeness terminology: A literature review. The Journal of Product Innovation management, 19, 110-132 https://doi.org/10.1016/S0737-6782(01)00132-1
  18. Goldenberg, J., Lehmann, D. R., & Mazursky, D. (2001). The idea itself and the circumstances of its emergence as predictors of new product success. Management Science, 47, 69-84 https://doi.org/10.1287/mnsc.47.1.69.10670
  19. Goldsmith, R. E., & Flynn, L. R. (1992). Identifying Innovators in Consumer Product Markets. European Journal of Marketing, 26, 42-55 https://doi.org/10.1108/03090569210022498
  20. Goldsmith, R. E., & Hofacker, C. F. (1991). Measuring consumer innovativeness. Journal of the Academy of Marketing Sciences, 19(3), 209-221 https://doi.org/10.1007/BF02726497
  21. Henard, D. H., & Szymanski, D. M. (2001). Why some new products are more successful than others. Journal of Marketing Research, 38, 362-375 https://doi.org/10.1509/jmkr.38.3.362.18861
  22. Hurt, H. T., & Joseph, K. (1977). Scales for the measurement of innovativeness. Human Communication Research, 4(1), 58-65 https://doi.org/10.1111/j.1468-2958.1977.tb00597.x
  23. Johannessen, J., olsen, B., & Lumpkin, G. T. (2001). Innovation as newness: What is new, how new, and new to whom? European Journal of Innovation Management, 4(1), 20-31 https://doi.org/10.1108/14601060110365547
  24. Kleinschmidt, E. J., & Cooper, R. G. (1991). The impact of product innovativeness on performance. The Journal of Product innovation Management, 8, 240-251 https://doi.org/10.1016/0737-6782(91)90046-2
  25. Lawton, L., & Parasuraman, A. (1980). The impact of the marketing concept on new product planning. The Journal of Marketing, 44, 19-25 https://doi.org/10.2307/1250030
  26. Mann, S. (1997). The wearable computer and wearcam. Personal Technology, 1(1), 21-27 https://doi.org/10.1007/BF01317885
  27. Midgley, D. F., & Dowling, G. R. (1978). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4, 229-242 https://doi.org/10.1086/208701
  28. Olson, E. M., Walker, O. R. Jr., & Ruekert, R. W. (1995). Organizing for effective new product developement: The modeling role of product innovativeness. The Journal of Marketing, 59, 48-62 https://doi.org/10.2307/1252014
  29. Robertson, T. S. (1967). The process of innovation and the diffusion of innovation. Journal of Marketing, 31, 14-19 https://doi.org/10.2307/1249295
  30. Rogers, E. M. (1976). New product adoption and diffusion. Journal of Consumer Research, 2, 290-301 https://doi.org/10.1086/208642
  31. Veryzer, R. W. Jr. (1998). Key factors affecting customer evaluation of discontinuous new products. The Journal of Product Innovation Management, 15, 136-150 https://doi.org/10.1016/S0737-6782(97)00075-1