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Influence of Consumer Innovativeness on Smart Clothing Innovativeness Evaluation  

Kang, Keang-Young (Dept. of Fashion, Hoseo University)
Publication Information
Fashion & Textile Research Journal / v.11, no.3, 2009 , pp. 409-416 More about this Journal
Abstract
Consumer Innovativeness is the level of acceptance tendency of new thinking, new product, and service without any communication with other people or experience. Product Innovativeness can be defined with the terms, newness, discontinuous, and radicalness of a product. The purpose of this research is finding if there are relationship between consumer innovativeness, consumers' product innovativeness evaluation, and attitude toward a product. The subjects were 338 male and female consumers aged from 18 to years old. The data were analyzed by regression analysis, t-test, Pearson correlation analysis, ANOVA. In conclusion, consumer's fashion innovativenes had important effects on smart clothing innovativeness evaluation, but consumer's technology innovativeness had no effect on it.
Keywords
consumer innovativeness; product innovativeness; smart clothing;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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