• Asia Marketing Journal
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• 제17권3호
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• pp.105-127
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• 2015

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

• Asia pacific journal of information systems
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• 제19권4호
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• pp.77-100
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• 2009

Information Systems (IS) is an essential tool for any organizations. The last decade has seen an increasing body of knowledge on IS usage. Yet, IS often fails because of its misuse or non-use. In general, decisions regarding the selection of a system, which involve the evaluation of many IS vendors and an enormous initial investment, are made not through the consensus of employees but through the top-down decision making by top managers. In situations where the selected system does not satisfy the needs of the employees, the forced use of the selected IS will only result in their resistance to it. Many organizations have been either integrating dispersed legacy systems such as archipelago or adopting a new ERP (Enterprise Resource Planning) system to enhance employee efficiency. This study examines user resistance prior to the adoption of the selected IS or ERP system. As such, this study identifies the importance of managing organizational resistance that may appear in the pre-adoption context of an integrated IS or ERP system, explores key factors influencing user resistance, and investigates how prior experience with other integrated IS or ERP systems may change the relationship between the affecting factors and user resistance. This study focuses on organizational members' resistance and the affecting factors in the pre-adoption context of an integrated IS or ERP system rather than in the context of an ERP adoption itself or ERP post-adoption. Based on prior literature, this study proposes a research model that considers six key variables, including perceived benefit, system complexity, fitness with existing tasks, attitude toward change, the psychological reactance trait, and perceived IT competence. They are considered as independent variables affecting user resistance toward an integrated IS or ERP system. This study also introduces the concept of prior experience (i.e., whether a user has prior experience with an integrated IS or ERP system) as a moderating variable to examine the impact of perceived benefit and attitude toward change in user resistance. As such, we propose eight hypotheses with respect to the model. For the empirical validation of the hypotheses, we developed relevant instruments for each research variable based on prior literature and surveyed 95 professional researchers and the administrative staff of the Korea Photonics Technology Institute (KOPTI). We examined the organizational characteristics of KOPTI, the reasons behind their adoption of an ERP system, process changes caused by the introduction of the system, and employees' resistance/attitude toward the system at the time of the introduction. The results of the multiple regression analysis suggest that, among the six variables, perceived benefit, complexity, attitude toward change, and the psychological reactance trait significantly influence user resistance. These results further suggest that top management should manage the psychological states of their employees in order to minimize their resistance to the forced IS, even in the new system pre-adoption context. In addition, the moderating variable-prior experience was found to change the strength of the relationship between attitude toward change and system resistance. That is, the effect of attitude toward change in user resistance was significantly stronger in those with prior experience than those with no prior experience. This result implies that those with prior experience should be identified and provided with some type of attitude training or change management programs to minimize their resistance to the adoption of a system. This study contributes to the IS field by providing practical implications for IS practitioners. This study identifies system resistance stimuli of users, focusing on the pre-adoption context in a forced ERP system environment. We have empirically validated the proposed research model by examining several significant factors affecting user resistance against the adoption of an ERP system. In particular, we find a clear and significant role of the moderating variable, prior ERP usage experience, in the relationship between the affecting factors and user resistance. The results of the study suggest the importance of appropriately managing the factors that affect user resistance in organizations that plan to introduce a new ERP system or integrate legacy systems. Moreover, this study offers to practitioners several specific strategies (in particular, the categorization of users by their prior usage experience) for alleviating the resistant behaviors of users in the process of the ERP adoption before a system becomes available to them. Despite the valuable contributions of this study, there are also some limitations which will be discussed in this paper to make the study more complete and consistent.

• Asia pacific journal of information systems
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• 제32권1호
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• pp.32-50
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• 2022

Technology acceptance is one of the most popular research areas. Rapid developments in technology are making human life more comfortable. However, still most of the rural area has been deprived of benefits of technological advancement. Seventy percent population of India resides in rural area. Leveraging the improved penetration of the internet; mobile friendly population in rural India has been increasingly shopping online in the last few years. e-Governance is one of the important vehicles to provide efficient services to the citizens by Governments. One major obstacle is acceptance of e-Governance platforms by the citizens. Considering the increasing trend of using e-Commerce in rural area, this paper attempts to investigate moderating effect of online shopping experience on intention to use e-Governance portals. We surveyed 365 villagers across Maharashtra: one of the leading states in India. The result confirmed online shopping experience moderates the relationship between: 'perceived security & privacy' and 'attitude'; 'perceived security & privacy' and 'intention to use'; 'Perceived usefulness' and 'attitude'; and, 'attitude' and 'intention to use'. In this study definition of moderating variable 'experience' is unique and different than most of the popular studies. We defined experience as: 'prior use of any application of technology similar to the target application of technology'. Whereas prior studies considered experience as prior experience with target application of the technology.

• 한국문헌정보학회지
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• 제57권2호
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• pp.293-319
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• 2023

As libraries strive to improve their services, many have expressed interest in implementing new technologies. One such technology is metaverse, a virtual-reality space that enables social activities using avatars. However, implementing this technology can be challenging when many librarians are unfamiliar with the concept. This study aimed to investigate how librarians' prior experiences with metaverse influence their expectations and potential use of the technology in libraries. Interviews with a total of 18 librarians were conducted. The study findings reveal that librarians had different conceptualizations of metaverse, regardless of prior experience. However, librarians had different thoughts on the potential use of metaverse for libraries dependent on prior experience. Regarding thoughts on potential use, the librarians who had non-experience running metaverse programs suggested ideas in expanding and trying out new services within metaverse. The librarians who had experience running metaverse programs, on the other hand, suggested focusing on transferring the existing services that are currently being provided in the library to metaverse.

• 벤처창업연구
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• 제9권3호
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• pp.13-22
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• 2014

본 연구에서는 연쇄창업자를 대상으로 창업자의 창업경험을 통한 학습, 이전 창업기업의 성과, 산업의 전문성, 재창업을 위한 준비(창업커뮤니티와 교육) 요인이 재창업기업의 성과에 어떠한 영향을 미치는지를 실증적으로 분석하였다. 또한 창업경험과 재창업기업의 성과간의 관계에서 동종산업내 재창업 여부와 창업커뮤니티 또는 교육 프로그램 참여를 통한 효과가 조절역할을 하는지도 함께 분석하였다. 분석결과, 창업경험과 이전 창업기업의 성과는 재창업기업의 매출성과에 유의미한 영향을 미쳤으며 동종산업내 재창업 여부와 창업커뮤니티 또는 교육 프로그램의 효과는 직접적인 유의미한 영향은 없었으나 창업경험에 대한 조절효과를 나타냈다. 이러한 연구결과를 토대로 연쇄창업자가 산업의 전문성을 자산화 시켜 활용하고 재창업을 위한 커뮤니티와 교육프로그램 참여를 통해 재창업에 도전할 수 있으며 궁극적으로 재창업기업의 성과를 향상시킬 수 있다는 시사점을 제시하였다.

• International Journal of Human Ecology
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• 제4권2호
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• pp.39-53
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• 2003

This study was designed to provide a better understanding of Korean female Internet users' intention to search for information regarding apparel goods and to shop for these goods. Shopping orientation, familiarity, and prior purchase experience were seen as influencing the intention to use the Internet for information search. An important aspect in the search habits that a consumer adopts in gathering information for their buying decisions was Internet shopping attitude. The objective was to predict apparel shopping in terms of prior Internet shopping experience, familiarity, intention to search information via the Internet, and shopping orientation. Internet shopping attitude, familiarity, prior purchase experience, and intention to use to search information were significant in predicting Internet apparel shopping. The most important determinants which influenced Internet shopping were attitude toward Internet shopping and intention to search. In considering the results of the present study, one should recognize the inherent limitations associated with generalizing these findings beyond the sample and the consumer products examined which in this study were apparel goods. Also this study focused on female computer users only. Therefore, future research should utilize more broadly based samples and refine the instrument to distinguish among different apparel products. This study does provide some information that should be helpful to retailers targeting the women's online apparel market.

• 한국유통학회지:유통연구
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• 제13권3호
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• pp.1-25
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• 2008

본 연구는 Schmitt (1999)가 제시한 전략적 경험 모듈을 기반으로 하여 사전 쇼핑 경험, 점포 내에서의 선호경험, 그리고 점포분위기에 대한 반응으로 구성된 변수들을 중심으로 시간적인 관점에서 백화점, 대형마트, 인터넷점포의 3개 점포를 대상으로 점포별 쇼핑의 사전경험의 정도와 이에 따른 선호 쇼핑경험에 대한 관계, 그리고 선호 쇼핑경험과 충동구매행위와의 관계를 검증하려는 목적을 가진다. 또한 쇼핑경험의 공간적 특성을 고려하여, 조명, 실내색상, 실내장식, 제품진열과 같은 점포내 분위기에 대한 감성적 반응과 충동구매간의 관계를 검증하고 경험적 차원에서 선호경험과 충동구매간의 조절역할에 대해서 조사한다. 세부적 연구결과는 다음과 같다. 첫째, 대형마트에서는 사전쇼핑경험수준에 따라 인지적 쇼핑경험이 감성적 경험보다 더 선호되었으나, 백화점의 경우에는 사전 경험이 많을수록 감성적 경험을 선호하는 것으로 판명되었다. 둘째, 고객이 선호하는 쇼핑경험과 충동구매간의 관계에 대한 가설 검정결과 감성적 쇼핑경험은 충동구매에 긍정적인 영향을 미쳤으며, 반면 인지적 쇼핑경험은 충동구매에 부정적인 영향을 미쳤다. 셋째, 점포분위기에 대한 감정반응이 감성적 (인지적) 쇼핑경험과 충동구매간 관계를 조절한다는 가설은 부분적으로 지지되었는데 백화점에서는 제품진열이 감성적 경험과 충동구매와는 부(-)의 조절역할을 보였으며, 실내장식은 인지적 경험과 충동구매 간에 부(-)의 조절역할을 하였다. 대형마트에서는 실내색상이 감성적 경험과의 부(-)의 조절역할을 하였고, 제품진열은 정(+)의 조절 역할을 하였다.

• PNF and Movement
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• 제12권2호
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• pp.81-88
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• 2014

Purpose: The purpose of this study is to examine the needs of prior field learning and the academic achievement of field experience learning in a college. Methods: This study was performed from May 1 to October 30, and students were given questionnaire. The research questionnaire as follows: (1) to investigate the academic achievement after field experience learning, (2) to verify the needs of field experience learning. A statistical analysis was performed using SPSS 17.0 for window version. Results: The results was as follows : First, satisfaction of field learning had scored good(47.2%) in lesson goal, good(51.8%) in acquisition of knowledge and techniques, good(51.0%) in preparation of study and good(45.9%) in association. Second, curriculum of field learning had scored normal(35.5%) in prior education, good(47.4%) in composition, good(50.8%) in guidance and good(47.2%) in contents. Third, curriculum of field learning had scored good(44.6%) in duration, good(46.1%) in numbers, good(51.3%) in convenience and normal(38.1%) in means of transportation. Forth, needs of field learning had scored good(46.6%) in field learning of practicum, good(48.2%) in field learning of theory subject, 3-4 times(42.0%) in frequency of field learning and 2hours(57.3%) in a field learning hour. Conclusion: These findings suggest that college student's thinking of field experience learning is positive. Field experience learning provided that college students have directly an opportunity of gaining valuable experience to feel the field.

• 한국초등과학교육학회지:초등과학교육
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• 제38권1호
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• pp.43-54
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• 2019

In order to organize various places for science experience study, this study gathered and analyzed prior research on science experience study and various science experience perated in school. To that end, a total of 162 relevant prior studies of literature published from 2000 to 2016 were collected and 2,201 cases of science experience study conducted in 2015 were collected and analyzed. The place where the science experiential learning was done is divided into three areas of natural ecology, cultural history, facility experiential learning study, and the characteristics of participating subjects are examined. In terms of the number of articles published in the field of science-related experiential learning areas, 83 ecological experience study sites (51.2%), facilities institution experience study sites 56 (34.6%), and cultural history experience study books 23 (14.2%). Through this study, it was found out that research tendency to analyze science - related attitudes became prominent by setting study subjects using natural objects around and learning to play while playing and playing in nature. There was also an analysis by subjects of participation in science related experience learning centers. Cultural history experiential learning field was significantly lower than previous studies. In the lower grades, nature ecological experience learning was mainly performed. Combining the above findings, it can provide implications for the development of science-related experience activities. First, it is necessary to develop a technology-related experience learning center using local community resources. Second, it is necessary to expand the culture and history experience learning center related to science. Third, we need an education support center to support the expansion and operation of such a technology-related cultural history learning center.

• Journal of Korea Trade
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• 제24권7호
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• pp.54-72
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• 2020

Purpose - This study explores the contextual factors that affect the relationship between CEO overseas experience and firm internationalization. This study incorporates a wide range of contextual factors, including mega, macro, and micro variables. In particular, this study goes a step further from prior studies by incorporating a higher-order variable i.e., the global financial crisis that can constrain the managerial discretion of a CEO. Design/methodology - To structure the balanced data set before and after the 2008 global financial crisis, we used the data for the years from 2002 to 2014 from a sample of Korean manufacturing firms. Ultimately, 1101 firm-year unbalanced panel observations from 101 firms were used for the analysis. Findings - Our main findings can be summarized as follows. CEO overseas experience is positively related to firm internationalization. However, this relationship varies depending on the CEOs level of managerial discretion. As for the constraining moderation, the global financial crisis weakened the positive relationship between CEO overseas experience and firm internationalization. As for the enabling moderation, the CEOs tenure strengthened the relationship. Originality/value - This study adopted the knowledge, skills, and abilities (KSA) framework to explain the relationship between CEO overseas experience and firm internationalization. Moreover, we argue that the CEO-internationalization relationship depends on the specific context of the managerial discretion, focusing on the 2008 global financial crisis. Empirically, this study adopted the 2SLS procedure to correct endogeneity. Instead of taking the actual value of prior internationalization as a control, we estimated prior internationalization using the instrument variables at an industry level. This procedure made our estimation more robust.