• 대한전기학회:학술대회논문집
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• 대한전기학회 2000년도 추계학술대회 논문집 학회본부 A
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• pp.3-5
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• 2000

It has been the paradigm of game theory that more than two utilities compete and determine the price and amount of dispatch. In order for this theory to be available on real power system, it is necessary to consider the transmission costs as well as the generation costs. In addition Independent System Operator(ISO) should be able to mitigate the congestion, recover the transmission costs and provide information for long-term capacity investment by devising reasonable pricing schemes for the transmission services. Generators also have to take the transmission costs into account when building the bidding strategies. This paper proposes an approach to analyzing the profit maximizing game considering the transmission cost in a competitive electricity market.

• 전기학회논문지
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• 제60권2호
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• pp.266-272
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• 2011

Real Time Pricing(RTP) is used not only to stabilize the price volatility in electricity market, but to hedge the price risk for Load Serving Entity(LSE). This paper presents an efficient method to reduce the risk of the price volatility in real-time electricity market. For designing the RTP, load patterns of customer are calculated by applying the demand elasticity and customer's utility is also analyzed to compute the RTP revenue through the risk-attribute of the LSE. In the end, the distribution of the LSE's profits can be evaluated to lead the optimal RTP value, depending on the level of customer's participation. Results from the case study based on PJM data are reported to illustrate the proposed method.

• KIEE International Transactions on Power Engineering
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• 제4A권4호
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• pp.243-253
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• 2004

As deregulation evolves, pricing electricity becomes a major issue in the electric power industry. Participants in the competitive marketplace are able to improve their profits substantially by effectively pricing the electricity. In this paper, game theory is applied to analyze price-clearing in the generation bidding competition with the competition modeled as the non-cooperative and complete information game. The result of this analysis can be useful in understanding spot price-clearing of electricity as well as GENCOs' strategic behavior in the competitive electricity market.

• 한국전자거래학회지
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• 제14권4호
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• pp.133-148
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• 2009

다수의 구매자와 판매자가 존재하는 경매분야에서 효율적인 협상에 대한 새로운 에이전트 협상방법론을 제시하였다. 경매문제를 게임이론으로 재 정의하고 이를 에이전트 협상에 적용하여, 온라인 티켓 재판매 시장 문제에 적용하였다. 본 에이전트를 적용한 결과 모든 구매자가 만족할 수 있는 내쉬균형을 보이고, 구매자와 판매자의 조합이 파레토 최적임을 보여주고 있다. 특히 본 에이전트 협상을 적용할 수 있는 새로운 비즈니스 모델을 수립하고, 에이전트 협상 진행 시 필요한 도메인과 프로세스를 온톨로지로 구현하였다.

• Journal of Electrical Engineering and Technology
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• 제2권4호
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• pp.494-499
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• 2007

In this paper, we have investigated how transmission network constraints can be modeled in an electricity market equilibrium model. Under Cournot competition assumption, a game model is set up considering transmission line capacity constraints. Based on locational marginal pricing principle, market clearing is formulated as a total consumers# benefit maximization problem, and then converted to a conventional optimal power flow (OPF) formulation with a linearized transmission model. Using market clearing formulation, best response analysis is formulated and, finally, Nash equilibrium is formulated. In order for illustration, a numerical study for a four node system with two generating firms and two loads are presented.

• 전기학회논문지
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• 제58권6호
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• pp.1087-1092
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• 2009

This paper presents a method for improvement of capacity payment in CBP(cost based pool) market. Capacity payments have been used as common mechanisms in various pools for compensating generators recognized to serve a for reliability purpose. Ideal pricing for capacity reserves by definition achieves a balance between economic efficiency and investment incentives. That is, prices must be kept close to costs, but not so low as to discourage investment. However, the price set is not easy. This paper concludes with market design recommendations that apply fuzzy theory for improvement of capacity payment. Following this model, market participants decided on their own based on their forecast to the market demand and the payment for it.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2008년도 추계학술대회 및 정기총회
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• pp.37-62
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• 2008

Recent market environment shows a new relationship between customer and company. You can easily observe customers take initiatives to get involved in the marketing activities such as product development, pricing and distribution etc. Despite the fact there are a lot of marketing activities initiated by customers in the online travel market, customer participation has been given little attention in the academic literature. Our research is grounded in the well-known commitment-trust theory of relationship marketing, originally proposed by Morgan and Hunt(1994). According to the theory, trust is central to successful relationship marketing. This study explores the effect of trust on customer participation in the online travel market. Consequently, this study suggests some managerial implications for marketing strategies in response to customer initiative in the marketing activities on the online travel market.

• 경영과학
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• 제26권2호
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• pp.1-18
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• 2009

Recent market environment shows a new relationship between customer and company. You can easily observe customers take initiatives to get involved in the marketing activities such as product development, pricing and distribution etc. Despite the fact there are a lot of marketing activities initiated by customers in the online travel market, customer participation has been given little attention in the academic literature. Our research is grounded in the well-known commitment-trust theory of relationship marketing, originally proposed by Morgan and Hunt(1994). According to the theory, trust is central to successful relationship marketing. This study explores the effect of trust on customer participation in the online travel market. Consequently, this study suggests some managerial implications for marketing strategies in response to customer initiative In the marketing activities on the online travel market.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2003년도 하계학술대회 논문집 A
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• pp.670-672
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• 2003

The market participants make plans of bidding and transaction strategies to maximize their own profits in competitive electricity market. Also, It is concerned with transmission congestion in power market. Two methods are generally used for congestion management;nodal pricing and uplift. The participants will have different strategies for their profits in the two methods. This paper analyzes their equilibrium strategies by using the supply function model and congestion methods.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.117-123
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• 2020

The objective of this study is to examine whether the four-factor model explains variation in the expected return of stocks on the Stock Exchange of Thailand. The study used individual monthly data for all stock with continuous trading on the Stock Exchange of Thailand. The study used sample data of 429 listed stocks to construct 8 portfolios bases on the industries. In this study, subject to market factors such as size, the book-to-market ratio, the market beta, and stock liquidity are taken into account. The Empirical analysis reveals that not all of the variables included in the four-factor asset pricing model are statistically significant to do affect the formation of the rate of return on stocks calculated on a monthly basis. The result shows that market beta, stock liquidity, and the book-to-market ratio has a significant increase in the rate of return on shares listed on the Consumer Products. It is therefore apparent that at least in respect of monthly analysis, the predictions of bass models in the field of modern finance theory systematic risk measured by the beta coefficient did play a significantly important role in the formation of the rate of return on the Stock Exchange of Thailand.