• Title/Summary/Keyword: Presence 서비스

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An Analysis of Wi-Fi Probe Request for Crowd Counting through MAC-Address classification (MAC-Address 분류를 통한 Wi-Fi Probe Request 기반 유동인구 분석 방법)

  • Oppokhonov, Shokirkhon;Lee, Jae-Hyun;Moon, Jun-young
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.4
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    • pp.612-623
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    • 2022
  • Estimation of the presence of people in real time is extremely useful for businesses in providing better services. Many companies and researchers have attempted various researches in order to count the number of floating population in a specific space. Recently, as part of smart cities and digital twins, commercialization of measuring floating populations using Wi-Fi signals has become active in the public and private sectors. In this paper we present a method of estimating the floating population based on MAC-address values collected from smartphones. By distinguishing Real MAC-address and Random MAC-address values, we compare the estimated number of smartphone devices and the actual number of people caught on CCTV screens to evaluate the accuracy of the proposed method. And it appeared to have a similar correlation between the two datas. As a result, we present a method of estimating the floating population based on analyzing Wi-Fi Probe Requests.

Determinants the Effect of Exposure Type of Short-form Branded Content on Consumer Response : Focusing on the Mediating Effect of Perceived Sense of Belonging (숏폼 브랜디드 콘텐츠 노출 유형이 소비자 반응에 미치는 영향: 인지된 소속감의 매개 효과를 중심으로)

  • Kim, Qurie;Choi, Jeonghye;Park, Kyung Min
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.642-657
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    • 2022
  • The fourth industrial revolution became a decisive opportunity to increase our dependence on non-face-to-face services. Therefore, this study tried to derive a new strategic plan for non-face-to-face marketing by discussing the short-form branded content currently in the spotlight among the digital native generation. In particular, focusing on the phenomenon of co-viewing, where short-form branded content is viewed and communicated on social media, how exposure type of branded content affect attitudes toward short-form branded content and the products it contains verified. In addition, this research presents the perceived sense of belonging as a mediating variable. It was confirmed through an experiment whether the sense of belonging perceived by consumers during the co-viewing process significantly mediated the relationship between the exposure types and consumer attitudes. As a result of the study, it was found that the exposure type significantly affected the attitude towards the contents and the products contained in them. Furthermore, the perceived sense of belonging was also significant as a mediating variable.

Updating Obstacle Information Using Object Detection in Street-View Images (스트리트뷰 영상의 객체탐지를 활용한 보행 장애물 정보 갱신)

  • Park, Seula;Song, Ahram
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.39 no.6
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    • pp.599-607
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    • 2021
  • Street-view images, which are omnidirectional scenes centered on a specific location on the road, can provide various obstacle information for the pedestrians. Pedestrian network data for the navigation services should reflect the up-to-date obstacle information to ensure the mobility of pedestrians, including people with disabilities. In this study, the object detection model was trained for the bollard as a major obstacle in Seoul using street-view images and a deep learning algorithm. Also, a process for updating information about the presence and number of bollards as obstacle properties for the crosswalk node through spatial matching between the detected bollards and the pedestrian nodes was proposed. The missing crosswalk information can also be updated concurrently by the proposed process. The proposed approach is appropriate for crowdsourcing data as the model trained using the street-view images can be applied to photos taken with a smartphone while walking. Through additional training with various obstacles captured in the street-view images, it is expected to enable efficient information update about obstacles on the road.

Analysis of relative importance and priority of decision-making factors in accelerator selection of startups using AHP technique (AHP 기법을 이용한 스타트업의 액셀러레이터 선택 의사결정요인의 상대적 중요도와 우선순위 분석)

  • Bae, Sang-Wan;Lee, Dong-Myung
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.127-140
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    • 2022
  • Recently, accelerators are attracting attention as a new startup incubator. This study empirically analyzed the relative importance and priority of decision-making factors when a startup selects an accelerator using the AHP technique. As a result, startup founders recognized the importance of decision-making factors in the order of funding factors, program factors, and accelerator characteristic factors. there was a difference in the relative importance of detailed factors between startup founders and accelerator workers, depending on the location of the business site and the presence or absence of sales performance. This suggests that accelerators need to strengthen the financial support capabilities and improve customized services to meet the needs of startups. This study can be used as a decision-making criterion when a startup selects an accelerator, and can be used as basic data for additional research on the accelerator program.

A Scalable Hybrid P2P MMOG Cloud Architecture for Load Management in a Region (영역내 부하 관리를 위한 확장적 하이브리드 P2P MMOG 클라우드 구조)

  • Kim, Jin-Hwan
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.3
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    • pp.83-91
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    • 2022
  • This paper proposes a scalable hybrid P2P(peer-to-peer) cloud architecture for MMOGs(massively multiplayer online games) which includes load management schemes for each region. A game world is divided into several game regions and each game region is serviced by at least one peer(player) in this MMOG cloud environment. The load must be managed regionally to support smooth interactions among them even in the presence of a high concentration of players in a specific region. In the proposed architecture where an efficient and effective provisioning of resources is realized, it is suitable for players to interact with cloud servers effectively and it avoids bottlenecks of the current client-server MMOG architecture. This architecture also relieves a lot of computational power and network traffic, the load on the servers in the cloud by exploiting the capacity of the players. Simulation results show that the proposed hybrid P2P cloud architecture can reduce the considerable bandwidth at the server compared to the client server architecture as the available resources grow with the number of players in crowding or hotspots.

Why abandon Randomized MAC-Address : An Analysis of Wi-Fi Probe Request for Crowd Counting (Why abandon Randomized MAC-Address : Wi-Fi Probe Request 기반 유동인구 분석 방법)

  • Oppokhonov, Shokirkhon;Lee, Jae-Hyun;Moon, Jun-young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.10a
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    • pp.24-34
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    • 2021
  • Estimation of the presence of people in real time is extremely useful for businesses in providing better services. Many companies and researchers have attempted various researches in order to count the number of floating population in specific space. Recently, as part of smart cities and digital twins, commercialization of measuring floating populations using Wi-Fi signals has become active in the public and private sectors. This paper explains the floating population measuring system from the perspective of general consumers(non-experts) who uses current population data. Specifically, it presents a method of estimating the floating population based on MAC-address values collected from smartphones. By distinguishing Real MAC-address and Random MAC-address values, we compare the estimated number of smartphone devices and the actual number of people caught on CCTV screens to evaluate the accuracy of the proposed method. And it appeared to have a similar correlation between the two datas. As a result, we present a method of estimating the floating population based on analyzing Wi-Fi Probe Requests

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Study on Utilization of Jewelry 3D Modeling in E-commerce Marketing - Focusing on Metaverse Platform (주얼리 3D 모델링의 이커머스 마케팅 활용연구 - 메타버스 플랫폼을 중심으로)

  • Hye-Rim Kang
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.581-587
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    • 2023
  • During the global pandemic period, The world has created a new paradigm using digital technology, aligning one direction with the highest value of life and survival. Untact has changed from a convenience value to an essential value with quarantine and sanitation. And the industry process has shifted from face-to-face to non-face-to-face. The platform formed an community in a virtual space, and companies started a new service based on presence. For a sense of reality, information is expressed and stored from 2D centered on images to 3D multifaceted. Companies are marketing using 3D modeling, focusing on augmented reality, virtual world, and mirror world of Metaverses. The purpose of this study is to analyze the current status and examples of 3D modeling in the E-commerce environment of domestic and foreign jewelry brands in this era of change, and present ways to use 3D modeling in jewelry industries.

Australian Case Study in Regulatory Techniques to the Security Industry Reform and Policy Implications (호주 민간경비산업 고품질 규제수단 검토 및 시사점)

  • Kim, Dae-Woon
    • Korean Security Journal
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    • no.47
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    • pp.7-36
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    • 2016
  • The security providers industry, often referred to as an industry with unconfined growth ceiling, has entered a remarkable mass-growth phase since the 1980. In the modern era, private-sector security increasingly cover functions relating to general security awareness (including counter-terrorism) in partnership with State bodies, and the scale of operations continue to accelerate, relative to the expanding roles. In the era of pluralisation of policing, there has been widening efforts pursued to develop a range of regulatory strategies internationally in order to manage such growth and development. To date, in South Korea, a diverse set of industry review studies have been conducted. However, the analyses have been conventionally confined to North America, Britain, Germany and Japan, while developments in other world regions remain unassessed. This article is intended to inform the drivers and determinants of regulatory reforms in Australia, and examine the effectiveness of the main pillars of licensing innovations. Over the past decades, the Australian regime has undergone a wave of reforms in response to emerging issues, and in recognition of the industry as a 'public good' due to underpopulation density and the resulting security challenges. The focus of review in this study was on providing a detailed review of the regulatory approach taken by Australia that has expanded police-private security co-operation since the 1980s. The emphasis was on examining the core pillars of risk management strategies and oversight practices progressed to date and evaluating areas of possible improvement in regulation relative to South Korea. Overall, this study has identified three key features of Australian regime: (1) close checks on questionable close associates (including fingerprinting), (2) power of inspection and seizure without search warrant, (3) the 'three strikes' scheme. The rise of the private security presence in day-to-day policing operations means that industry warrant some intervening government-sponsored initiative. The overall lessons learnt from the Australian case was taken into account in determining the following checks and balances that would provide the ideal setting for the best-practice arrangement: (1) regulatory measure should be evaluated against a set of well-defined indicators, such as the merits of different enforcement tools for each given risk, (2) information about regulatory impacts should be analysed by a specialist research institute, (3) regulators should be innovative in applying a range of strategies available to them by employing a mixture of compliance promotional strategies, and adjust the mix as required.

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Exploring Twitter Follower-Networks of Startup Companies Employing Social Network Analysis and Cluster Analysis (소셜네트워크 분석과 클러스터 분석 방법을 활용한 스타트업 회사의 트위터 팔로워 네트워크에 대한 탐색적 연구)

  • Yu, Seunghee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.199-209
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    • 2019
  • The importance of business strategy for successful social media engagement has quickly increased as more businesses engage in social media. The importance is even greater for startup companies because startup companies are genuinely new to business, and they need to increase their presence in the market, and quickly access future customers. The objective of this paper lies in exploring key indicators of social media engagements by selected startup companies. The key indicators include two aspects of social media usages by the companies: i) overall social media activities, and ii) properties of network structure of the information flow platform provided by social media service. To better assess and evaluate the key indicators of social media usages by startup companies, the indicators will be compared with those of selected large established companies. Twitter is selected as a social media service for the analysis of this paper, and using Twitter REST API, data regarding the key indicators of overall Twitter activities and the Twitter follower-network of each company in the sample are collected. Then, the data are analyzed using social network analysis and hierarchical clustering analysis to examine the characteristics of the follower-network structures and to compare the characteristics between startup companies and established companies. The results show that most indicators are significantly different across startup companies and established companies. One key interesting finding is that the startup companies have proportionally more influencers in their follower-networks than the established companies have. Another interesting finding is that the follower-networks of startup companies in the sample have higher modularity and higher transitivity, suggesting that the startup companies tend to have a proportionally larger number of communities of users in their follower-networks, and the users in the networks are more tightly connected and cohesive internally. The key business implication for the future social media engagement efforts by startup companies in general is that startup companies may need to focus on getting more attention from influencers and promoting more cohesive communities in their follower-networks to appreciate the potential benefits of social media in the early stage of business of startup companies.

Fusion of the Guardianship System and Mental Health Law Based on Mental Capacity - Focusing on the Enactment and the Application of the Mental Capacity Act (Northern Ireland) 2016 - (의사능력에 기반한 후견제도와 정신건강복지법의 융합 - 북아일랜드 정신능력법[Mental Capacity Act (Northern Ireland) 2016]의 제정 과정과 그 의의를 중심으로 -)

  • Kihoon You
    • The Korean Society of Law and Medicine
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    • v.24 no.3
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    • pp.155-206
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    • 2023
  • When a person with diminished mental capacity refuses necessary medical care, normative judgments about when paternalistic intervention can be justified come into question. A typical example is involuntary hospitalization for people with mental disabilities, traditionally governed by mental health law. However, Korean civil law reform in 2011 introduced a new form of involuntary hospitalization through guardianship legislation, leading to a dualized system to involuntary hospitalization. Consequently, a conflict has arisen between the 'best interest and surrogate decision-making' paradigm of civil law and the 'social defense and preventive detention' paradigm of mental health law. Many countries have criticized this dualized system as not only inefficient but also unfair. Moreover, the requirement for the presence of 'mental illness' for involuntary hospitalization under mental health law has faced criticism for unfairly discriminating against people with mental disabilities. In response, attempts have been made to integrate guardianship legislation and mental health law based on mental capacity. This study examines the legislative process and framework of the Mental Capacity Act (Northern Ireland) 2016, which reorganized the mental health care system by fusing guardianship legislation with mental health law based on mental capacity. By analyzing the case of Northern Ireland, which has grappled with conflicts between guardianship legislation and mental health law since the 1990s and recently proposed mental capacity as a single, non-discriminatory standard, we aimed to offer insights for the Korean guardianship and mental health systems.