• Journal of Fashion Business
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• v.16 no.4
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• pp.152-165
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• 2012

The purpose of this study was examining the preference difference of the necktie design for the stripe patterns according to the demographic characteristics. The study method was a research study through a survey. The study subject was the adult men in their from 20's to 50's. The study stimulative was the stripe patterns of man's necktie which were made by Adobe Photoshop 9 with using the color, the arrangement, the interval, and the width of necktie. The results of study are as follows. As the difference analysis result for the color preference for stripe pattern according to the demographic characteristic, men in their 20's preferred most gray series, men whose monthly income is less than two millions won and men of owner-operator preferred most red series, and all the rest of men preferred blue series. As the difference analysis result for the preference of arrangement type, men in their 20's preferred most the stripe pattern of width, students preferred most the stripe pattern of length, all the rest of men preferred most the stripe pattern of diagonal. As the difference analysis result for the preference of stripe interval for necktie, unmarried men, students, men in their 20's, and men engaging in sales/service and production work preferred most the interval of 0.6cm, all the rest of men preferred most the interval of 1.2cm. As the difference analysis result for the preference of necktie width, unmarried men, men in their 20's, men engaging in sales/service and production work, and students preferred most the width of 7cm, all the rest of men preferred most the interval of 8cm.

• The Research Journal of the Costume Culture
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• v.16 no.3
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• pp.518-532
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• 2008

The purposes of this study were to investigate the relationships between women's self-image and the preference and the wearing frequency of knit-wears, and to examine the characteristics of the design elements that influence the preferred knit-wear images. The subjects were 277 female college students and working women living in metropolitan area of Seoul. The data were analyzed by using descriptive analysis, factor analysis, Cronbach's $\alpha$-reliability coefficient, Pearson's correlation coefficient, and multiple regression analysis. Four dimensions of women's self-images were derived by factor analysis; elegance, conservativeness, individuality, and maturity. Women with conservative self-image preferred simple knit-wears and women with high rate for individuality preferred splendid and sporty knit-wears. Women with elegant self-image disliked sporty knit-wears. Women with conservative self-image preferred white, and those who rated their self-image to be individuality preferred various colors including yellow, blue, green, purple, pink, and sky-blue. Women with mature self-image preferred black and beige. Women with individuality as their self-image preferred jacquard pattern and abstract pattern. There was a higher wearing frequency for all four seasons for women with conservative self-image, and there was higher wearing frequency in the winter for those with elegant self-images. Women who preferred simple knit-wears showed preference for single color with no prints and low chroma color, and those who preferred sporty knit-wears showed preference for elastic materials. Women who preferred neat and elegant knit-wears showed preference for argyle check pattern.

• Journal of the Korean Society of Costume
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• v.51 no.4
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• pp.97-112
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• 2001

The purposes of this study were to investigate consumers preference and dissatisfied factors in knitted golf wear The 430 questionnaires were sent to consumers who live in the Seoul Metropolitan district including Pundang-city and Iisan-city, The return rate was 89.5%. Statistical devices were t-test, ANOVA, $X$2. frequency with SAS program. The results of this study were as follows: First, Preferred colors were pastel, straw yellow, and black in descending order. Preferred coordination was analogous rather than complementary coordination. The classical look with T-neck, pullover, and V-neck was preferred. The preferred materials were pure cotton and cotton/wool blend in solid colors or plain and intasia structure. There were significant differences that pure cotton was preferred the forties and fifties or housewife, and cotton blend was preferred the thirties or service jobholders. Second, dissatisfied factors were pilling, deformation and de-coloration. The pilling problem was indicated in all income levels. Customers complained about no exchange and no refund policy with sales persons'discourtesy and time delay for repairing.

• Science of Emotion and Sensibility
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• v.4 no.1
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• pp.7-14
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• 2001

Based on the past research works on the relationship between face type and personality, personality and purchasing behavior, personality and preference for color, face type and preference for color, we assumed that there could be certain differences in preferred color tone in purchasing automobile according to face type. Objective of this paper is to analyze what differences there are preferred color tones of purchasing automobile by face type. The questionnaires on preferred color tone of automobile were investigated, and the tone of color were classified into light, dark, brilliant, plain tones, and the differences of preferred color tone of purchasing automobile were analyzed by the face types. The result showed the facts that compared with the other types, the rectangular face type preferred the light tone of color, whereas the other face types little showed a distinctive inclination for a particular color tone. Results of this research could be utilized for automobile sales policy for materials of research into color tones, provided some problems are fixed and the concrete researches into relationship between face type and personality, purchasing behavior, preference for color are carried out.

• Journal of the Ergonomics Society of Korea
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• v.14 no.2
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• pp.41-50
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• 1995

A field study was conducted to assess the preferred height and the range of discomfort recognition of school desks and chairs for students from elementary school to high school. For this study 43 male subjects and 44 female subjects in Taejon metropolitan area were surveyed. The result showed that the preferred height of chairs were found to be about 1.7cm higher than the popliteal sitting height, while the preferred height of desks showed no significant difference with the elbow sitting height which is known to be the ergonomically proper desk height. The threshold value between comfort and discomfort recognition of chair heigth was 1.88cm below the most preferred height and 1.79cm above it. The threshold value between comfort and discomfort recognition of desk height was 1.76cm below the most preferred height and 2.62cm above it.

• Journal of Fashion Business
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• v.23 no.6
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• pp.64-75
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• 2019

This study analyzed the clothing color preferences of elementary students and the colors of clothes actually worn at school in terms of hue and tone. The sample consisted of 385 students enrolled at a public elementary school in Seoul. In this study, 120 color cards were used to guide the hue and tone. Descriptive statistics and chi-square analysis were used to analyze the data. The results were as follows. First, the most preferred clothing colors were achromatic, purple blue, red, and blue, while the most preferred tones were vivid, and pale. Second, the largest percentage of top colors worn at school were achromatic and vivid tones, while the largest percentage of bottom colors at school were achromatic and dark tones. Third, elementary boys preferred vivid and strong tones, while girls preferred pale and vivid tones. Fourth, students at higher grades preferred deeper and darker tones compared with students in lower grades.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.680-691
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• 2005

The purpose of this study was to investigate the change of color preference of young women living in Seoul, to provide materials which is useful for setting up the color plan for a better costume, and to suggest new information in the apparel study. This study was done on the basis of color preference only by regional characteristics and the range of this study restricted on young women' clothes. The subjects were 1,100 in 1998, 1,393 young women in 2004. They were photographed in the street. The data were analyzed by frequency, percentage and $\chi^2-test$. The results of this study was as follows; The preference of chromatic color and achromatic color, hue and tone, pattern of textiles are different mainly by regional characteristics. 1) In 1998, young women prefered achromatic colors to chromatic colors. and the most preferred achromatic color was black, especially women of YOUNGDUOPO area prefer black. But, in 2004, young women preferred chromatic colors to achromatic colors and the most preferred achromatic color was white in the all areas. 2) Analysis of hue shows that in 1998, blue is most preferred color in the all areas by young women. But, in 2004, the most preferred color was different depending on the areas 3) Analysis of tone shows that in 1998, vivid, pale, dark tones are commonly preferred by young women. However, APGUJUNG area have specially inclination, they prefer vivid, pale and light tone. In 2004 year, pale, vivid and bright tones are most preferred tones in the all areas. 4) Analysis of pattern of textiles shows that, pattern textiles were preferred by young women of APGUJUNGDONG area in 1998 and YOUNGDUOPO area in 2004. The most preferred. pattern for young women in all area was a stripe pattern.

• Journal of the Korean Society of Costume
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• v.56 no.4 s.103
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• pp.160-170
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• 2006

The purpose of this study is to analyze the image of color combination in fashion design. For this study 14,121 color samples were collected from 116 fashion brands selected by the market segmentation based on the results of the previous studies. The brands have high market share and brand recognition in each segmental market. The color samples were measured by spectrophotometer and analyzed by the Munsell's H V/C and CIE $L^*a^*b^*$ value. The representative colors of each market were selected concerning the tensity in CIE $L^*a^*b^*$ color space and the distance between the color samples. h4 a result, 2,213 representative colors were chosen. These color samples composed top and bottom color combination samples by the program 'Item Comparator' that calculated the color differences$({\Delta}E^*)$. Top includes the items such as blouse, shirt, and coats, bottom includes the items such as skirt and pants. The color combination samples were divided into two groups. In one group ${\Delta}E^*$ was less than 30, and In the other group ${\Delta}E^*$ was 30 or more. For investigating the image of color combination, 480 rotor combination samples were classified. The image adjectives for the survey from preceding studies and brand dictionaries were 'classic', 'modern', 'feminine', 'casual', and 'romantic', which have highly preferred in women's wear brands. The result of the study is as follows; For 'classic' 'image, YR, and greyish tone were generally preferred. In the color combination of 'casual' image, the samples with PB color and greyish tone were preferred. For 'feminine' image, RP was preferred as a top color, R, RP, P were preferred as a bottom color. For 'casual' image, PB was preferred as a top color, PB, B were preferred as a bottom color. For 'romantic' image, RP was preferred as a top color, R, P were preferred as a bottom color. The bigger the color differences between the color combination samples were, the more remarkable the image of color combination samples was.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.1
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• pp.35-50
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• 2007

We performed the subjective sensibility evaluation on knitted fabrics by the following procedures: setting acrylic fabrics used for S/S among fabrics as basis, five kinds of blended spun yarns and four kinds of twisted filament yarns made by different twisting methods then, we did questionnaire survey targeting sixty females in the expert groups. Utilizing SPSS 12.0, correlation, ANOVA, Duncan, and Multidimensional Standard way were analyzed. The results are as following. First, the result of evaluating on preferred knits followed by the analysis of the sense factor, in the 'drape sense', the acrylic/rayon blended knit was preferred as the most flexible, pliable, and elastic knit; in weight/bulk factor, the acrylic filament knit the most twisted was preferred as the least bulk, thin, cool and transparent knit; in 'surface depression sense' factor, A(F)W acrylic/wool blended knit was preferred as the most haggard, straight, dry knit. Second, the result of evaluating on preferred knits followed by the analysis of the sensibility factor, in the 'neatness' the acrylic filament hit was preferred as the most clean, neat and delightful knit; in the 'comfortableness', the acrylic/wool blended knit was preferred as the most natural, stable, and comfortable knit. Third, according to the result of evaluating on preferred knits as the spring and summer, generally the acrylic filament twisted yarn knits were more preferred than the acrylic blended yarns. However the preference on the kinds of the acrylic twisted filament yarn showed that there is a little difference on the acrylic blended yarn knit.

• Journal of the Korean Society of Costume
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• v.62 no.4
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• pp.207-217
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• 2012

The function of the school uniform is to represent the role of a student and also to restrict the scope of action for the student. Many students wear school uniforms for the most of their daily life. So the school uniform is very important for students during the school days. The purpose of this study was to suggest the fundamental information for the development of the school uniform design based on actual wearing conditions and preferred designs. Photos of school uniforms of 61 girls' high schools in Seoul were analyzed. Surveys of actual wearing conditions and preferred designs were investigated. The major conclusions of the study were as the following: 1. Most of the high school girls wore the uniform jackets that had tailored collars, were single breasted, slightly fitted, and that have a medium length between the waistline and hipline. Many students wore skirts with various pleats and knee length. Many school uniforms were navy blue and grey. 2. Many students bought ready-to-wear school uniforms from agencies with their parents. When they bought the school uniforms, they tried it on and confirmed the sizes on their own. However, since they didn't know the size systems, and they had to repair the size and design of the school uniforms. Students felt uncomfortable with how the shoulders and sleeves fit. 3. Uniform Jackets with tailored collars, single breasted, slightly fitted, and a short waistline length were preferred. Pleats skirts with knee length or upper-knee length were preferred. Navy blue and grey colors, and elastic fabrics were preferred. 4. When comparing the actual wearing conditions and preferred designs of school uniforms, there were a few differences in styles, but overall, students preferred shorter lengths of jackets and skirts. It is considered to reflect the fashion trends and the students' pursuit for beauty.