• Korean Journal of Agricultural Science
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• v.47 no.3
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• pp.553-565
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• 2020

This study did an empirical analysis using consumer survey data to determine whether Taiwanese consumers' preference for the Korean Wave affects their preference for Korean dried persimmons. There were 158 effective respondents used for the analysis, and the effects of the Korean Wave was estimated using ordered logit regression. The main results of this study were as follows. First, females more preferred Korean dried persimmons compared to men. Second, it was found that the housewife variable had a statistically significant positive effect at a significance level of 1% indicating that the degree of preference for Korean dried persimmons was higher compared to other occupations. Third, when the main place for purchasing dried persimmons was a department store or a large discount store, the analysis result showed a positive effect at a significance level of 1%. Finally, the Korean wave effect was found to have a statistically significant positive influence at a 1% significance level. In particular, it is worth noting that as the Taiwanese consumers' preference for the Korean Wave increased, the preference for Korean dried persimmons increased, which could be useful information for companies wishing to export Korean dried persimmon products to Taiwan. As a promotional plan for revitalizing Korean dried persimmons in Taiwan, conducting promotional events in conjunction with the Korean Wave, such as K-pop contests, and promoting persimmons that reflect Korean traditional culture should be considered.

• Korean Institute of Interior Design Journal
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• v.15 no.3 s.56
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• pp.173-183
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• 2006

Design is inseparably related to aesthetics. In spite of that, it is difficult to explain the precise aesthetic variables that affect the aesthetic value of space or environment. Therefore, this study intended to find the relationships between aesthetic variables by perceptual and affective judgement for space design with focus on complexity and preference variables. The research found low level of 'arousing' as well as high levels of affective dimension variables 'pleasant' and 'relaxing' evoked high preference. High preference also appeared in space design cases with high unity, order, and clarity with low contrast and complexity, which are variables of perceptual dimension. Complexity, one variables of preference by Kaplan, is in an inverse proportion to space preference. Thus, space design with high complexity has high level of 'exciting' and 'arousing' affective responses and relatively low level of 'relaxing' response. Additionally, it was confirmed that the most importantly influential factor on complexity was diverse components rather than visual richness and ornamentation.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.117-126
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• 2014

This study examines how preference clarity and customer participation levels affect evaluation of fit toward customized services and also analyzes the effects of cultural difference between Korea and China that may cause variance in the evaluation of fit in the course of interaction with the prior two factors, preference clarity and customer participation level. It conducted a $2{\times}2{\times}2$ between-subjects factorial design adopting preference clarity, customer participation level, and difference of culture. The subjects were composed of 200 Korean and 200 Chinese. According to the analysis results, it is revealed that Korean consumers highly perceived fit toward customized services when their preference is clear and participation level is high, and they evaluate fit more favorably as participation level increased, while Chinese consumers' evaluation for fit deteriorated as participation level increased. The result shows that fit evaluation became more positive through participation when preference clarity is high in Koreans but not in Chinese.

• Journal of the Korean Society of Costume
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• v.30
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• pp.59-68
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• 1996

As a society is becoming more and more complicated people living in modern times are experiencing more stresses for various reasons. Some past research results proved the role of clothing in reducing the stresses. The purpose of this study is to investigate how the preference of the mini-style which is recently most fashionable styles is related to the psychological factors such as stress and body satisfaction. Measure Instrument were Nolmes and Masuda(1973)'s SRRS(Social Readjustment Rating Scal) Secord and Jourard(1953)' Body Cathexis Scale and mini-style preference scale by author Survey questionnaires were distributed to two hundred seventy adult women living in Seoul area during may 25 1992. through June 8. 1992. The age range of the subjects was from 30 to 49 The final number of subjects in-cluded in the statistical analysis was 244. The result and conclusions are as follows: 1. Significant difference was existed in mini-style preference between high and low body satisfaction groups. Mini-style was pre-ferred by high body satisfaction group than low body satisfaction group. 2, Significant difference was existed in mini-style preference between high and low stress groups. Mini-style was preferred by low stress group than high stress group. 3. Regarding demographic characteristics unmarried 2 year college graduates with low family income in their early 30's pref. mini-style. 4. There was a marginal interaction effect of demographic characteristics on the relation-ship between mini-style preference and body satisfaction. The higher preference and body satisfaction. The higher preference for mini-style was found for the higher body satis-faction group mostly with the age range of 35 to 39 married 4 year college graduates as drop-puts and mid less income group. 5. There was a marginal interaction effect of demographic variables on the relatonship be-tween mini style preference and stress level The higher preference for mini-style was re-lated to the low stress level group mostly with age group of 35 to 44 high school graduates or lower and highest income group regardless of their marital status. In sum mini-style seems to be preferred by women who feel relatively less stress and are more satisfied with their bodies thus psycho-logically stable.

• Journal of Industrial Convergence
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• v.13 no.3
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• pp.57-76
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• 2015

The purpose of this paper is to examine the moderate effects of self monitoring and the ways of thinking on the relationships and the moderate effects of brand credibility and brand attachment on the relationships between the negative information about a brand and the customer attitude holistic and analytic on the relationships between the negative information about a brand and customer attitude. To accomplish these purposes, this research divided negative information about a brand into corporate ability and corporate social responsibility. In addition, research also divided product type into functional product and symbolic product. participants are classified as having Low or High self monitoring. and the ways of thinking divided into holistic and analytic on the relationships between the negative information about a brand and customer attitude. The following are the summary of hypothesis test: (1)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for negative information of corporate ability. (2)the consumers with analytic(holistic) ways of thinking are more likely to reveal high level of preference for negative information of corporate ability. (3)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for functional product. (4)the consumers with analytic(holistic) ways of thinking aren't more likely to reveal high level of preference for functional(symbolic) product.

• Journal of Korean Elementary Science Education
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• v.26 no.2
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• pp.216-225
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• 2007

The purpose of this study is to find out the differences (if any) and the causes of preferences for science between elementary school boys and girls. Another purpose of this study is to find out when such differences in preference begin and what their causes we. Fourth, fifth and sixth grades from elementary school A in Gyeongg-gi Province participated twice in research surveys on preference levels in science with education, career course and personal experience taken into account. A total of 997 survey responses, (excluding no responses or half-hearted ones) were selected for comparative analysis. The analysis methods used were frequency analysis, cross stabs and one-way ANOVA Analysis which depended on survey items. The results of this study show that preference levels in science are 61.7% and the difference of preference levels in science between boys and girls are 31.2% and 30.5% with boys showing higher percentages in science preference levels than girls(p<.01). Moreover, the results also show that the point in which changes in preference level in science emerges is from fifth and sixth grades. Therefore, the gender difference in preference levels in science begins with fifth grade students, with science being slightly more favored by boys. finally, the main causes in gender differences seems to be the experiment participants' levels, scientific education textbook preference level, interests in science class, and plans for the future that are related to field of science. Among these causes, interests level in science class and preference levels in science are closely related.

• Journal of Korean Biological Nursing Science
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• v.13 no.1
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• pp.44-52
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• 2011

Purpose: The purpose of this study was to examine the effects of a preference music therapy on anxiety and pain of cystoscopy. Methods: This study was performed using the quasi-experimental study design with non-equivalent control group pre-test and post-test. Total of 76 adult clients admitted to a tertiary hospital located in Daegu, South Korea were selected by convenience sampling 19 in the control and 57 in the experimental group. The data were analyzed by $x^2$, t-test, paired t-test, and repeated measures ANOVA using SPSS 17.0. Results: Implementing a preference music therapy was found to be effective in reducing anxiety level before cystoscopy in the present study. However, there were no significant effects of this preference music therapy in reducing pain and anxiety during cystoscopy. In addition, there were no significant effects of a preference music therapy on the patients' satisfaction of the anxiety, discomfort, and pain relieving. Conclusion: The findings support that implementing a preference music therapy may reduce anxiety before the cyctoscopy procedure. Therefore, it can be suggested that a preference music therapy needs to be consider-ed as a regular nursing intervention to reduce patient anxiety level before cystoscopy.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.1
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• pp.11-18
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• 1999

The objective of this study are to figure out the physical attributes of the three predictors in the Informational Approach: complexity, coherence, mystery and to investigate the relationships between these attributes and the preference exploratively. Visual inspection of the scenes relative to their rated levels of the predictors revealed the existence of relationship between these variables and the physical attributes. The following are the summary of the relationship between three predictors and the physical attributes: (1) The level of complexity was associated with the pattern of physical attributes which were the amount of facility, line, shape, color plant and arrangement of the visual elements. (2) The level of coherence was related with the regular arrangement of the visual elements. For example, there was certain pattern founded the color, shape, texture was applied to the various space repetitively and symmetrically. (3) The level of mystery had the relationship with the physical attributes of screen, spatial definition, distance of view, physical accessibility, radiant forest, the depth of space.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.1
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• pp.62-69
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• 2015

This study examined the effects of the level of narrativity of a culture content on the level of preference of a related culture content. The culture contents were categorized into novels, cartoons and TV programs according to the content type, and into dramas, comedies, and actions by the contents genre because previous studies found a high level of narrativity in novels and dramas. Based on the survey data on the movie preference, the following were found. First, when people prefer novels with high-level narrativity, rather than TV programs, which have low-level narrativity in a certain genre, they prefer watching movies in the same genre. Second, this relationship is even more reinforced when the genre of the original of the movie is drama, which has high-level narrativity, rather than comedies or actions, which have low-level narrativity. Narrativity plays an important role in the movie preference, especially when it comes to movie originals.

• The Korean Journal of Rehabilitation Nursing
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• v.5 no.2
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• pp.180-192
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• 2002

The purpose of this study was to survey basic data for management of elderly day care centers. In this study, occupation, leisure life, and food, clothing and habituation, as well as social relationship, health state and behavior, and general characteristics of subjects were examined to identify the factors affecting their cognition, need and preference of the day care centers. The subjects of this study were 392 elderly, aged 60 years or over, living in Gangnung and neighboring districts. Data were collected by educated interviewers from November 4 through November 22, 2002. The subjects were interviewed face to face, one for one after the interviewee's agreements on the survey. The collected data were analysed with logistic regression analysis by SAS (statistical analysis system). Logistic regression analysis was done to identify affecting factors for cognition, need and preference of the elderly day care centers. The major findings are as follows: 1. The factors affecting cognition for the day care centers were analysed. The subjects with an occupation and a lower satisfaction level of living environment and friendship, who were economically secure enough to manage a sudden accident, showed a higher level of cognition of the day care centers. The subjects with a higher level of mental health state and a lower level of IADL also showed a higher level of cognition. On the general characteristics younger female subjects showed a higher level of cognition. 2. The subjects with a lower level of perceived economic condition who did not own their housing and were not economically safe enough to manage a sudden accident, had showed a higher level of need for the day care centers. It showed that the subjects with a high level of mental health state, a bad eye sight and dental condition, a good perceived health condition, and a lower level of IADL, needed the centers. 3. The subjects who had an occupation, however, not capable of making their own daily expenses, and a low occupation satisfaction level, and who did not own their housing, and were economically poor not enough to manage a sudden accident, showed a higher preference for the day care centers. The subjects with higher levels of friendship satisfaction and perceived health condition, not living with their spouse, and a higher education level, showed a higher preference for the centers. In conclusion, the common factors affecting their cognition, need and preference of the day care centers were occupation, economic security enough to manage accidents, and friendship satisfaction level. Especially, the subjects who had an occupation, however, not economically secure enough to manage accidents, and who did not live in their own housing with a good perceived health condition, showed high levels of need and preference for the day care centers. These results can be used as basic data to develop the efficient elderly day care centers, thus contribute to the elderly welfare in a local community.