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http://dx.doi.org/10.5762/KAIS.2015.16.1.62

Effects of Contents Narrativity on the Related Contents Preference: Surveying on Korean College Students  

Lee, Yun-Jeong (Department of Culture and Arts Management, Graduatet School, Hongik University)
Shin, Hyung-Deok (College of Business Administration, Hongik University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.16, no.1, 2015 , pp. 62-69 More about this Journal
Abstract
This study examined the effects of the level of narrativity of a culture content on the level of preference of a related culture content. The culture contents were categorized into novels, cartoons and TV programs according to the content type, and into dramas, comedies, and actions by the contents genre because previous studies found a high level of narrativity in novels and dramas. Based on the survey data on the movie preference, the following were found. First, when people prefer novels with high-level narrativity, rather than TV programs, which have low-level narrativity in a certain genre, they prefer watching movies in the same genre. Second, this relationship is even more reinforced when the genre of the original of the movie is drama, which has high-level narrativity, rather than comedies or actions, which have low-level narrativity. Narrativity plays an important role in the movie preference, especially when it comes to movie originals.
Keywords
Narrativity; Contents Type; Contents Genre; Movie Preference;
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Times Cited By KSCI : 3  (Citation Analysis)
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