• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.2
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• pp.188-199
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• 2003

This study intended to analyze the differences in (general & apparel) color preference and possession of apparel color preference(POA) by influential factors(fashion involvement, age, body-size and body- cathexis). We collected data from 303 females in the ages of 20's and 40's living in Seoul. The results were as follows; As a result of factor analysis, the fashion involvement was categorized into three aspects: coordinating fashion involvement, opinion-leading fashion involvement, and innovating fashion involve ment. There were significant differences among fashion involvement groups in the color preference and POA. Also the significant differences in color preferences and POA by ages and body-size were found. But in the analysis based on body-cathexis, no noticeable variance between different groups were found.

• Journal of the Korean Home Economics Association
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• v.36 no.1
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• pp.117-128
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• 1998

This study examined the relationships between textile fiber preference(natural, synthetic, blended) and the perceived importance of textile properties, knowledge of textile fibers and demographic variables, focused on children's outdoor clothing. Subjects were 291 mothers with preschool children. Data were collected using a self-administered questionnaire and analyzed using analysis of variance and crosstabulation analysis. The results indicated that; (1)preference of fiber was significantly related to the perceived importance of textile fiber properties concerning flame resistance, absorbency, and hand. (2)blended fiber preference group had more knowledge on textile fibers than the other groups. (3)preference of fiber was significantly related to the perceived differences of textile performance characteristics in comfort. (4)None of demographic variables influenced textile fiber preference. (5)No difference in price consideration was found between the textile fiber preference groups.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.2
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• pp.1-11
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• 2002

The purpose of this study is to investigate landscape image and define elements of difference in visual preference of bridges on the Han River. To do this end, video was used as a media for the evaluation of the landscape image of 16 bridges on the Han River using a Semantic Differential scale. Data is collected by 50 students from Woosuk University, majoring landscape architecture. Final analysis utilized a total of 704 samples of data. Data is analyzed through descriptive statistics, and spatial image is analyzed by factor analysis algorithm Principle component analysis using Varimax method is applied far extraction and factor rotation. T-test is used to find the difference between the bridge type of preference with the data of factor score. Logistic regression is used to select the factors that influences the visual preference among the image factors. The results of this study can be summarized as follows; The image of whole bridges on the Han River is somewhat orderly, sequential and open. The degree of visual preference of unique bridge type is higher than normal but there are some differences in visual preference within the same type of structure. This suggests that the surrounding landscape is one of the important factor for visual preference. Factors covering the image of bridge are found to be 'aesthetic',　'structure','spatial factor', and 'shape'. Total variance is obtained as 60.4%. The aesthetic variables are the most important factor for visual preference and the structural factor presents no significant difference in visual preference between more preferred and less preferred bridges. Since the collapse of Songsu Bridge, we thought the structural factor is very important but the results of this study suggest that it is more important to consider the aesthetic and spatial factors of the bridge to increase the visual preference when planning and designing bridges. Simulations with more detailed data about surroundings should be utilized practical design.

• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.38-52
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• 2012

The purpose of this study is to confirm the international unique color sensibility according to the ethnic color preferences. The existing studies about color sensibility were investigated to analyze the international color sensibility. The countries were chosen according to its, strong regional and racial color. Also, the documents and websites about environment color such as structure color, natural feature color, traditional folk costume color and customary color names were investigated, and then, the international color sensibility was analyzed by using the color image scale. As a result of the analysis about the differences of color sensibility, internationally distinguished color sensibility was discovered. There were differences not only for the preference trend of hue but also for the tone or contrast of color among the selected countries. Especially, Great Britain had a strong preference for G categories that they preferred the warm-grayish color image. Russia has a preference for R, G, and B categories with the preference for the warm-clear image. Netherlands had a preference for R, Y, and PB categories and it preferred the cool-hard-grayish, warm-soft-clear image. Italy had a preference for R and Y categories and it preferred the warm-clear image. Morocco had a preference for R and B categories and it preferred the warm and cool, clear image. Japan had a preference for R, G categories and it preferred the warm-grayish image. Korea had a preference for R and B categories and it preferred the warm-soft-clear, and cool-clear image. With these results, the researcher concludes that the integrated analysis of the environment color and the traditional racial color factors are very persuasive methods to comprehend the international color sensibility.

• Journal of the Korean Institute of Landscape Architecture
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• v.21 no.1
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• pp.13-30
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• 1993

The purpose of this study was to present data to the landscape planning and design through analyzing correlation between visual preference of users and nonusers and the landscape of hole in golf couses. Stimulus objects were selected from the 18 holes in Tae-gu Country Club. Preference value was judged through photo simulation by 35 subjects photographed at Tee and Interpoint (IPI, IP2), and classified into three landscape types and nine landscape components from photo analysis by researcher. For test of difference between groups toward each stimulus, t-test was used, and Duncantest, Correlation analysis for finding out correlation between preference degree and the landscape of each hole. The results of this study were as follows: As a result of analysis of preference value between groups for each hole, it has been shown that there was scarcely difference with each other. Form the relation between preference degree and spacial structure of hole, the holes making up a superior preference group have been shown that the greater part of the holes had a downward slope or a gentle slope mostly and then a visible ratio of fairway was high, and had diversified scenery by a lotus pond, a solitary planting tree, the roll of a fairway, facilities for convenience, etc. The holes making up a low-ranking preference group have been shown that the greater part of the holes had upward slope or a similar slope to it and had characteries of the bad condition of lawn, the nearby factories and odors, the monotonous scenery of a fairway, an unreasonable mixing of holes, etc. From the relation between preference degree and landscape components forming hole, it has been shown that the preference degree between users and nonusers had positive correlation to the occupied ratio of space of landscape components at Tee and Approach. At Tee, it has been shown that the preference degree of two groups were related with a lawn surface of fairway negatively, a lotus pond, a sky positively, and the preference degree of nonusers was related with iron-top for electric transmission positively. At Approach, it has been shown that the preference degree of two groups were related with iron-top for electric transmission negatively, and the preference degree of nonusers was related with a building positively. From the relation between preference degree group to each hole and the occupied ratio of space of landscape types, it has been shown that the constituent ratio of a high-ranking group was 1:2.4:2.2 and a low-ranking group was 1:4.1:5.1 among vertical type, horizontal type and background at Tee, but the constituent ratio of space of a high-ranking group was similar to a low-ranking group at Approach.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.28 no.3
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• pp.122-130
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• 2010

The Study takes the rivers in Zhouzhuang - traditional Chinese Kangnam watery landscape as the object. The purpose of this study is to grasp the relationships between visual characteristics and the preference. The following is the research process: Firstly, the theoretical study of Zhouzhuang, the traditional Kangnam region in China, is conducted, the watery landscape is taken pictures, and 22 photos are selected. Secondly, in order to grasp the visual preference and landscape characteristics of the watery landscape in Zhouzhuang, 22 pictures and 25 pairs of adjectives are adopted for the questionnaire survey. Thirdly, in order to have a better understanding on the physical properties and effects of physical quantity on the preference, the occupation ratios of buildings and sculptures, natural elements, footpaths, bank revetments and other landscape elements are calculated, and the mean analysis, dispersion analysis and regression analysis are conducted. In order to grasp the landscape characteristics and preference factors, 25 pairs of adjectives are used to conduct the factor analysis. In order to grasp the effects of characteristics of visual factors on the preference, the dispersion analysis and regression analysis are carried out. The results are as follows: From the results of the landscape preference analysis, in the No.22 photo with the top preference, 11 pairs of adjectives, namely, "harmonious-disharmonious", "beautiful-ugly", "rural-urban", "soft-rough", "stable-instable", "romantic-realistic", "cheerful-gloomy", "brilliant-simple", "natural-artificial", "familiar-strange", and "clean-dirty" have positive effects on watery landscape. It can be viewed as the relatively important factor in the visual preference. In terms of the results of visual physical quantity analysis of traditional Chinese Kangnam watery landscape, the landscape with high occupation ratio of buildings and sculptures has positive effects on visual preference. The results of analysis of visual physical quantity and preference show that the preference degree increases as the occupation ratio of footpath area increases. The analysis results of visual characteristics of traditional Chinese Kangnam watery landscape identify four factors, namely psychological factor, cultural factor, condition factor and physical factor. It can be concluded from the results of analysis of the relationships between visual preference and visual characteristics that the return coefficient B of the psychological factor is +0.936. It can significantly affect the watery landscape, so it can be identified as the most important factor among the visual preference factors of Chinese Kangnam watery landscape.

• Journal of the Korea Fashion and Costume Design Association
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• v.2 no.1
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• pp.21-35
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• 2000

The purpose of this study was to evaluate the preference of image for modern application of Korean traditional patterns. A survey was conducted using the randomly selected 292 undergraduate women students of Taegu city. The degree of interest and preference in Korean traditional style or something like that had measured by 5 scale method. And then they had two groups which are interest/non-interest group, and preference/non-preference group in Korean traditional style. Also, preference of Korean traditional patterns was measured by 5 scale method. The image of Korean traditional patterns consisted of semantic differential scales. Analysis was by frequency, percentage, and mean. For difference of groups analysis was by t-test. The results were as follows:1. For the survey, 53.8% showed the interest and 40.4% did the preference for the traditional patterns. There was the positive correlation(0.782) between the degree of the interest and preference. 2. Among twenty traditional patterns, the patterns of plants and nature were very preferred, but the patterns of geometrical things was not preferred. 3. For the nature pattern, the image seemed to be elegant and feminine(womanly). For the plant pattern, the image seemed to be feminine, neat, weak, light and mild. For the animal pattern, the image seemed to be heavy, gorgeous, deluxe, virile(manly), strong and active. Last, for the geometrical pattern, the image seemed to be elegant, deluxe, rigid and strong. 4. Between the interest／non­interest groups, there was the significant difference in pattern of cloud, mountain, lotus flower, plum blossoms, orchid, dragon, chinese phoenix and bogy. Especially, for the orchid pattern, the preference difference between these groups was large. 5. For the plant pattern, the image difference between these groups was very large as the elegant-rustic image. Especially, the interest group evaluated as the elegant image. 6. Between the preference／non­preference groups, there was the strongly significant difference in the preference for the orchid pattern. 7. For the geometrical pattern, the image difference between these groups was very large as the mild­cold image. Especially, the preference groups evaluated as the cold image.

• Journal of Nutrition and Health
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• v.38 no.5
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• pp.395-403
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• 2005

The purposes of this study were 1) to analyze the relationship between brand equity factors ie brand awareness, brand image, brand preference and brand loyalty and 2) to suggest the strategy for brand management of contract food service management company. The developed questionnaires were distributed to the college and university students in Incheon area from September 20 to September 24 in 2004. Total 198 questionnaires were used for the final data analysis with response rate of $82.5\%$. For the statistical analysis, the descriptive analysis, factor analysis, pearson correlation analysis, and regression analysis were conducted by using SPSS Win (10.0). The results of this study showed that the following 5 hypotheses were supported. Hypothesis 1: The brand awareness of the contract foodservice company affects positively the brand image of that. Hypothesis 2: The brand image of the contract foodservice company affects positively the brand preference of that. Hypothesis 3: The brand awareness of the contract foodservice company affects positively the brand preference of that. Hypothesis 4: The brand preference of the contract foodservice company affects positively the brand royalty of that. Hypothesis 5: The brand image of the contract foodservice company affects positively the brand loyalty of that. As a conclusion, the brand awareness has a positive effect on the brand image and brand preference significantly, so it is recommended that the contract foodservice company should focus on improving the brand awareness as a brand strategy. And the brand preference and brand image have the significant effect on the brand loyalty. Therefore the company should strive to strengthen the brand loyalty though building brand preference and brand image, because the brand loyalty brings about the customer's more visiting the foodservices, which is directly related to the profitabilities of the contract foodservice management company.

• Korean Journal of Agricultural Science
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• v.30 no.2
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• pp.139-147
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• 2003

The main purpose of this study is to obtain forest scenic beauty management informations toward forest working systems in pinus densiflora forest stands, etc. To get these information, visual preference and spatial image analysis methods are used. 25 different alternatives were simulated to visualize on basis of actual forest working methods with taken photos from May to July, 2003. The options were illustrated as photos produced by computer software. Respondents' ratings for 25 landscape scenes were obtained by interview survey method. Each alternatives were evaluated by forest major student group with total 103 respondents after reliability test. Visual preference evaluation was used 10 point rating scale. Spatial images of 12 alternatives were measured by 12 semantic differential scale. In general, the respondents preferred refreshing and ordering forest stand after forest working to natural forest stand before forest working. High visual preference for forest density produces 400-600 trees/ha in small diameter class forest stands. Regarding visual preference according to pavement type of trail, soil trail is ranked high. Visual preference for cutting area ranks mature forest stand and visual preference for trail slope cover type ranks shrub with grass as relatively high on the preference scale. Through the factor analysis, spatial images of 12 coniferous forest stands are classified as 'ordered opened' and 'beautiful healthy'. Results indicate how to conduct forest working systems for forest scenic beauty management.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.4
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• pp.87-93
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• 1999

This study is focus on exploring the relationship between the index of shape and the factor of perception. This study site is a Sorak National Park which sciences of road-landscape. Slides, which were used in the study, were taken in the Sorak National Park along the roads. For this purpose, the study used the questionnairy about the Road-landscape which was presented by a slide projection, also used th index of Shape. This research used analysis method of multi-regression between the preference and perceptional factors, and between the preference and index of shape. 1) The regression result of $R^2$ is 00827 between the preference and perceptional factors, therefore we can positively consider that the preference is related to the perception. The preference is affected highly by the intimacy which is the one of perceptional factors. 2) The regression result of $R^2$ is 0.692 between the preference and the index of shape. The preference has a relation with the index of shape, and it is affected highly by the index of sky. 3) Therefore, this study identifies the relationship between the preference and the perceptional factors, and the index of shape makes this relationship possible.