The Differences in Color Preference and Possession of Apparel Color Preference by Influential Factors -Focusing on fashion involvement, age, body size and body-cathexis

This study intended to analyze the differences in (general & apparel) color preference and possession of apparel color preference(POA) by influential factors(fashion involvement, age, body-size and body- cathexis). We collected data from 303 females in the ages of 20's and 40's living in Seoul. The results were as follows; As a result of factor analysis, the fashion involvement was categorized into three aspects: coordinating fashion involvement, opinion-leading fashion involvement, and innovating fashion involve ment. There were significant differences among fashion involvement groups in the color preference and POA. Also the significant differences in color preferences and POA by ages and body-size were found. But in the analysis based on body-cathexis, no noticeable variance between different groups were found.

영향 변인에 따른 색채 선호도와 의복색 소유도의 차이 -유행 몰입도, 연령, 신체 치수 및 신체 만족도를 중심으로-