• 한국정보시스템학회지:정보시스템연구
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• 제15권4호
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• pp.23-53
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• 2006

The main purpose of this paper is to setup a integrated model and verify the integrated model for a customer loyalty in the internet shopping environments. The results of a structural equation model (SEM) using AMOS and LISREL include: First, hypothesis that Internet environment characteristics in outside factors has a positive effect on satisfaction, trust and commitment is partially supported. However, mutual communication to satisfaction, community to commitment and open-ubiquity to trust did not reveal a positive effect. Second, hypothesis that Internet showing mall environment has a positive effect on satisfaction is partially supported. However, transaction to commitment and transaction to trust did not reveal a positive effect. Third, hypothesis that relational benefits has a positive effect on both satisfaction and commitment is partially supported. However, confident honest to commitment and economic honest to trust did not reveal a positive effect. Forth, satisfaction trust and commitment have a strong effect upon loyalty. Fifth, satisfaction has a positive effect on trust and commitment. However, trust did not show a positive effect on commitment. Outside factors(Internet environment characteristics, showing mall characteristics, and relational benefit) partially revealed a positive effect on satisfaction trust, and commitment. Mediating variables such as satisfaction, trust, and commitment again have positive effect on loyalty. But, the relationship for trust to commitment did not reveal the significant effect in this study while other studies revealed significant effect.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.123-133
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• 2021

The purpose of this study was to analyze the influence of product quality factors, product risk, company reputation, and service quality on the purchase intention of insurance policies by customers in Indonesia. The variables in this study are product quality, service quality, company reputation, perceived risk, and purchase intention. This study uses a quantitative approach. Primary data were obtained from 154 respondents. Data processing and model testing use the Structural Equation Modeling procedure with Lisrel 8.80. At the significance level of 0.05, the research found that product quality had a positive and significant effect on purchase intention; product quality had a positive and significant effect on company reputation; product quality had a positive and significant effect on perceived risk perception; company reputation had a positive and significant effect on purchase intention; company reputation has a positive and insignificant effect on service quality; product quality has a positive, but non-significant effect on service quality; service quality has a positive and significant effect on purchase intention; perceived risk has a negative and significant effect on purchase intention; perceived risk has a positive and significant impact on service quality; and perceived risk has a positive and significant effect on company reputation.

• 디지털융복합연구
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• 제17권4호
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• pp.57-64
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• 2019

본 연구는 국내 기업에 근무하는 탈북민 270명을 표본으로 수집하였다. 본 연구의 목적은 첫째, 조직 내에서 탈북민들이 경험하는 컴페션이 긍정 심리자본에 미치는 영향을 검증하는 것이고, 둘째는 컴페션을 통하여 형성한 긍정 심리자본이 잡 크래프팅에 미치는 영향을 실증하는 것이다. 셋째, 본 연구의 목적은 컴페션과 잡 크래프팅의 관계에서 긍정심리자본의 매개효과를 검증하는 것이고, 마지막으로 컴페션과 긍정심리자본의 관계에서 심층행동의 조절효과를 실증하는 것이다. 본 연구 결과 탈북민들이 경험하는 컴페션이 긍정심리자본에 정(+)의 영향을 미치는 것으로 실증되었고, 긍정심리자본이 잡크래프팅에 정(+)의 영향을 미치는 것으로 검증되었다. 또한 연구결과 긍정심리자본의 매개효과와 심층행동의 조절효과 역시 유의한 것으로 검증되어 모든 가설이 지지되었다. 본 연구는 한국 기업에 근무하면서 공감적인 돌봄을 필요로 하는 탈북민들에게 긍정적 정서와 능동적인 업무설계의 동기부여를 제공해 준다는 시사점이 있을 것이다.

• Asia Pacific Journal of Business Review
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• 제6권1호
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• pp.61-73
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• 2021

This study attempted to examine the structural relationship between the main factors that determine the intention to continue participation in yacht activities. Specifically, motivation for yacht activities was divided into achievement motivation, social motivation, escapist motivation, conspicuous motivation, and hedonic motivation, and the effect of each motivation on the satisfaction and continuous intention of yacht activities was examined. This study surveyed 338 ordinary people who were interested in yacht activities or had experience in yacht activities, and verified the main hypothesis through regression analysis. The main analysis results of this study are as follows. First, it was found that achievement motivation did not affect satisfaction. Second, it was found that social motivation had a positive (+) effect on satisfaction. Third, it was found that escapist motivation had a positive (+) effect on satisfaction. Fourth, it was found that the conspicuous motivation had a positive (+) effect on satisfaction. Fifth, it was found that hedonic motivation had a positive (+) effect on satisfaction. Sixth, it was found that the achievement motivation had a positive (+) effect on continuous intention. Seventh, it was found that social motivation did not affect continuous intention. Eighth, it was found that escapist motivation had a positive (+) effect on continuous intention. Ninth, it was found that the conspicuous motivation did not affect continuous intention. Tenth, it was found that the hedonic motivation had a positive (+) effect on continuous intention. Eleven, satisfaction was found to have a positive (+) effect on continuous intention. This study derived academic and practical implications based on the analysis results and proposed future research directions.

• 디지털융복합연구
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• 제17권6호
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• pp.123-131
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• 2019

본 연구의 목적은 조직 내 사회복지사들이 경험하는 컴페션이 긍정감정, 긍정심리자본, 그리고 조직 동일시에 미치는 인과관계를 실증하는 것이고, 이중매개 효과를 검증하는 것이다. 본 연구에서는 서울과 경기도에 위치한 사회복지 10개 시설 내의 사회복지사들 369명을 표본으로 하였다. 연구 결과 사회복지사들이 받는 컴페션이 긍정적 감정과 조직 동일시에 미치는 영향, 그리고 긍정심리자본이 조직 동일시에 미치는 영향이 모두 유의한 것으로 실증되었다. 또한 컴페션과 조직 동일시의 관계에서 긍정적 감정과 긍정심리자본의 이중매개효과 역시 유의한 것으로 실증되었다. 따라서 본 연구는 컴페션과 조직 동일시의 관계에서 긍정적 감정과 긍정심리자본의 이중매개효과를 실증했다는 이론적 시사점이 있다. 향후 연구에서는 표본의 일반화를 표본수집이 이루어져야 할 것이며 긍정적 정체성의 매개효과 검증도 수행되어야 할 것이다.

• 융합경영연구
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• 제12권1호
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• pp.65-75
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• 2024

Purpose: Through this study, first, we try to understand the characteristics of SNS beauty advertising using SNS. Second, focusing on S-O-R Theory, we aim to confirm the impact of SNS beauty advertising characteristics on positive emotions, commitment, and voluntary word-of-mouth intentions. Third, we intend to suggest measures related to effective SNS beauty advertising operation. Research design, data and methodology: To analyze the data collected of 308 questionnaires, the SPSS and AMOS statistical program was used, and the SNS beauty advertising characteristics were reclassified after analyzing the credibility and validity of the responses. Results: It was found that all SNS beauty advertising characteristics (interactivity, entertainment, credibility, and irritation) had a significant effect on positive emotions. However, entertainment and irritation did not have a significant effect on commitment. In addition, it was found that positive emotions had a positive effect on commitment, and commitment had a positive effect on voluntary word-of-mouth intentions, and positive emotions had no significant effect on voluntary word-of-mouth intentions. Conclusions: In order to improve consumers' commitment in SNS beauty advertising, it is important to secure trust through interaction, and it is judged that the more commit in SNS beauty advertising through positive emotions, the more spontaneous and positive word-of-mouth effect can be created.

• Journal of Information Technology Applications and Management
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• 제27권1호
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• pp.15-47
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• 2020

The purpose of this study is to investigate the effect of prep-entrepreneurs psychological characteristics and entrepreneurial intention. For this purpose, this study established Positive psychological capital and Public self-consciousness as variables of psychological characteristics based on Social Identity Theory and, as factors affecting Positive psychological capital and Public self-consciousness, established Narcissism, Self-compassion and Career ambition as independent variables based on self-affirmation Theory. In order to verify research hypotheses, 358 questionnaires collected from prep-entrepreneurs were used for the empirical analysis. The results of the analysis are as follows. First, narcissism and self-compassion has a positive effect on positive psychological capital. Second, career ambition has a positive effect on public self-consciousness. Third, positive psychological capital and public self-consciousness has a positive effect on entrepreneurial intention. As the outcome of Mediating effect positive psychological capital and public self-consciousness has a Mediating effect on the relationship between narcissism, self-compassion, career ambition and entrepreneurial intention. This study has a meaning in that it confirmed the influential relationship between the prep-entrepreneurs' psychological characteristics and entrepreneurial intentions. In addition, this study suggested its implications, limitations, and future research directions based on the study results.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권10호
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• pp.4997-5013
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• 2016

This paper proposes and then verifies a model that can be used to forecast the effects of behavior on mobile advertising based on the Technology Acceptance Model (TAM) and Web Advertising Effect. The objective of this research is to probe the relationship between the cause and effect of the entertainment, informativeness, usefulness, capacity to accommodate smart-environment technologies, Hedonic Adaptation Model (HAM), etc. that mobile advertisements provide, as well as the attitudes toward advertisements in general. In order to accomplish this goal, the research was verified using Structural Equation Modeling (SEM), and the results are as follows. First, the informativeness of mobile advertising has a positive effect on the recognized ease of use. Second, the entertainment and informativeness of mobile advertising has positive effects on the recognized usefulness. Third, the recognized ease of use has a positive effect on the recognized usefulness. Fourth, the informativeness of mobile advertising causes a positive effect on smart-environment technologies. Fifth, the entertainment and informativeness of mobile advertising cause positive effects on the HAM. Sixth, smart-environment technologies cause positive effects on the HAM. Seventh, the recognized usefulness causes a positive effect on the value of mobile advertising and the intention of use. Eighth, the HAM has a positive effect on the value of mobile advertising and the general attitudes toward it. Ninth, the value of mobile advertising has a positive effect on the attitudes toward advertising. Tenth, the attitudes toward mobile advertising have a positive effect on the intention of use.

• 품질경영학회지
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• 제50권1호
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• pp.91-104
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• 2022

Purpose: The purpose of this study is to analyze the effects of supervisor's coaching leadership on positive psychological capital and organizational commitment of organizational members in order to investigate the effect of supervisor's coaching leadership on organizational effectiveness in modern organizations. Methods: In this study, a survey was conducted on members of the organization in the company, and the hypothesis was verified using statistical analysis methods. Results: The results of this study are as follows. First, it was found that promotion and guide as coaching leadership of supervisors had a positive effect on positive psychological capital. Second, it was found that the supervisor's guide had a positive effect on the employee's organizational commitment. Third, it was found that positive psychological capital had a positive effect on organizational commitment. Finally, it was found that the guide had a significant effect on organizational commitment through positive psychological capital. Conclusion: This study suggested that it is necessary to enhance organizational effectiveness by effectively demonstrating the coaching leadership of superiors at the organizational level.

• 대한물리치료과학회지
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• 제31권2호
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• pp.75-89
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• 2024

Background: The purpose of this study is to examine the mediating effect of life satisfaction and moderating effect of physical activity on the effect of adolescents' perceived positive parenting on depressed. In addition, the present study explores the role of life satisfaction and physical activity in the relationship between adolescents' perceived positive parenting and depressed, which may help in the reduction and control of adolescent depressed. Design: This study utilizes data from the 2021 Korean Children and Youth Panel Survey. Methods: First, positive parenting attitudes have a significant positive effect on life satisfaction. Second, life satisfaction has a significant negative effect on depressed. Third, life satisfaction has a mediating effect on the relationship between positive parenting and depressed. Fourth, physical activity has a significant negative effect on depressed. Fifth, physical activity has a moderating effect on the relationship between life satisfaction and depressed. Finally, this study confirmed the mediating effect of life satisfaction and moderating effect of physical activity on the relationship between positive parenting attitudes and depressed. Conclusion: This study confirmed that life satisfaction and physical activity are positive resources for depressed in adolescents. Therefore, a system that promotes a positive outlook on life and voluntary physical activity is necessary to prevent and overcome depressed. In addition, it shows the need for arts and physical education as well as entrance examination-oriented subjects in the curriculum. The results of this study may provide a basis for the therapeutic approach of mental health physiotherapy in the treatment of adolescent depressed.