| How to Forecast Behavioral Effects on Mobile Advertising in the Smart Environment using the Technology Acceptance Model and Web Advertising Effect Model |
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Kim, Yong Beom
(Dept. of Business-Administration, Korea Polytechnic University)
Joo, Hyung Chul (Communications Policy Research Center, Yonsei University) Lee, Bong Gyou (Graduate School of Information, Yonsei University) |
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