• Journal of Information Technology Services
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• v.9 no.3
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• pp.25-43
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• 2010

The speed and magnitude of mobile phone adoption is a recent worldwide phenomenon akin to those of the television in the middle of the 20th century and the Internet in the late 20th century. During the 2000s, mobile phone adoption was exploded and subscriptions reached 3 billion around the globe. Korea and Japan have been ahead of the rest of the world in introducing new handset and service capabilities. They were the first markets to launch 3G services and are currently the only markets to have achieved mainstream adoption of 3G with over one-third of customers in both markets subscribing to 3G services. The purpose of this article is to explore the cultural similarities and differences associated with mobile mail by presenting findings from a cross-cultural comparison of perceptions and uses of the technology. The results of the study are as follows：Of the characteristics that make up the mobile text-messaging service in Korea, a person's perceived ease of use and perceived enjoyment was found to have a positive effect on use attitude. Among the characteristics that make up a person's perceived ease of use, perceived enjoyment was found to have a positive effect on use intention. And use attitude was found to have positive effects on use intention. But, of the characteristics that make up the mobile text-messaging service in Japan, a person's perceived usefulness, perceived ease of use and perceived enjoyment were found to have a positive effect on use attitude. Among the characteristics that make up a person's perceived usefulness, perceived ease of use and perceived enjoyment were found to have a positive effect on use intention. And use attitude was found to have positive effects on use intention. This study contributes to telecommunications research by delineating the various stimuli to consider for successful technology acceptance in a global setting, which can account for differential impacts across regions. The findings of this study can assist telecommunications operators in formulating an effective region-specific strategy when launching a wireless data service in a particular environment.

• Journal of Information Technology Applications and Management
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• v.26 no.2
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• pp.1-11
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• 2019

Recently, mobile and smart devices are rapidly spreading. As a result, financial settlement services, which were formerly face-to-face and PC-based, have now been replaced by mobile environments. One of the business areas that utilize FinTech is focused on the easy payment services. The main purpose of this study is to analyze empirically the factors affecting the acceptance of the easy payment services. To achieve this purpose, we surveyed the individuals who have some understanding about the easy payment services. The collected 206 data were used for statistical analysis. The results of the hypotheses test using structural equation model are summarized as follows. First, performance expectancy, social influence, and security perceived by users of the easy payment services have positive influence on positive attitude, but effort expectancy does not. Second, facilitating conditions and positive attitude of easy payment services have positive effects on service adoption. Based on the results of the analysis, it provided meaningful implications for practitioners and researchers in related fields.

• Journal of Elementary Mathematics Education in Korea
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• v.12 no.2
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• pp.125-148
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• 2008

The purpose of this study was to analyze concretely and minutely a primary factor of deciding attitude of learning mathematics of elementary school students, grope a solution for negative attitude of learning mathematics with researching a difference between major factors by achievement in mathematics, and examine a suggestion in forming positive attitude of learning mathematics. The results of this study is as follows. First, elementary school students decided whether they liked or disliked mathematics, depending on not only characteristics of mathematics, but also teacher's teaching mathematics with interest and fun, or teacher's teaching tediously and difficultly. Second, negative attitude toward mathematics exam of elementary school students was influenced by parents' meddling for exam and negative attitude toward result of exam more than uneasiness by exam itself. Third, as private education for elementary school students becomes more popular, the learning mathematics out of school can be an important factor to decide attitude of learning mathematics of students on several sides such as teacher, teaching method, method of presenting task, and so on as much as mathematics class in school, and characteristics of mathematics. Fourth, students demanded silent and concentrative atmosphere in studying to have positive attitude of learning mathematics. Fifth, as the result of examining major factors that form attitude of teaming mathematics of groups by achievement in mathematics, there was considerable difference in each group. Students in a group of ‘upper’ and ‘lower’ disliked parents' meddling and rebuke, but it didn't change greatly their attitude toward mathematics exam. However a group of ‘middle’ showed the greatest uneasiness toward an exam, and they reacted sensitively to parent's rebuke, scolding, learning environment, and so on.

• Journal of Families and Better Life
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• v.14 no.4
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• pp.163-174
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• 1996

The purpose of this study was to examine the effects of children's role play by animatino on self-concept formation, The subjects of this study were 20 children of a kindergarten located in Gunpo City. the mean age were 5.5 years. Children were assigned to the study group and the control group. The children in the study group had role play of which the main themes were positive self-comcept formation but the children in control group did not have any role play by animation. The result showed 1. Role play by animation influenced on children's positive self-concept. 2. There was a difference in self-concept test score: The self-image attitude to the kindergatrten and attitude to the group of peer. Role play by animation influenced on the self-image and attitude to the group of peer. But attitude to the Kindergarten score was not increased significantly. 3. Role play by animation influenced on chikren's catharsis of emotion.

• International Journal of Human Ecology
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• v.15 no.1
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• pp.1-11
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• 2014

We conducted an examination of 243 female adolescent fandom members in order to understand the relationship of the engagement in fandom activities, love attitude, and ego-identity. Researchers used three scales of 'Engagement in Fandom Activities', 'Love Attitude' (Hendrick & Hendrick, 1986) and 'Ego-identity' (Dignan, 1965). Correlation analysis and multiple regression analysis were applied after data was collected depending on the scales. The study showed that the degree of engagement and the tendency towards erotic love behavior had a positive correlation. The correlation with the sub-domains of ego-identity were positive with role-expectation and self-assertiveness while self-awareness was negative. All four factors affected the degree of engagement in fandom activities. It is meaningful that research help to understand the characteristic of female adolescent fandom and simultaneously investigate the effective factors of engagement in fandom activity.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.59-75
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• 2013

As education environment is changing rapidly and competition of education industry is more intensive, the importance of service view about education is increasing as a differential competitive advantage. This study attempted to investigate the impact of service convenience as a different competitive advantage on e-learning acceptance by using TAM. The purpose of this study is to examine how five-dimensional service convenience constructs(decision convenience, access convenience, transaction convenience, benefit convenience, post-benefit convenience) affect consumers' perceived usefulness, attitude and usage intention. For this study, data were gathered from respondents who bought or used e-learning services and analyzed by structural equation model. Among the five-dimensional service convenience constructs, two constructs(benefit convenience, post-benefit convenience) affected consumers' positive perceived usefulness, attitude and usage intention about e-learning service. The results show that management and investment to improve benefit and post-benefit service convenience make consumers' positive attitude and usage intention about e-learning service.

• Journal of the Korean Society of School Health
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• v.32 no.3
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• pp.135-143
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• 2019

Purpose: This study aimed to identify factors affecting the intention to donate organs among high school students. Methods: Data were collected using a questionnaire to measure the knowledge, attitudes, and intention regarding organ donation among 382 high school students in three high schools in one city in December 2018. Data analysis using SPSS 20.0 included a chi-squared test, the Mann-Whitney U test and a logistic regression model. Results: 69.9% of the subjects responded they had intention to donate organs. The factors influencing their organ donation intention were interest in organ donation (odds ratio: OR=3.49, p<.001), knowing the meaning of brain death (OR=7.79, p<.001), acceptive attitude (OR=4.35, p<.001), and exclusive attitude (OR=0.34, p<.001). Conclusion: Organ donation intention is an important factor in the interest in, knowledge of, and positive attitude towards organ donation. High school students should be educated to improve their knowledge and positive attitude regarding organ donation to increase their intention to donate organs.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.3
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• pp.334-346
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• 2014

Green marketing is efforts to achieve the environmental responsibility in all marketing activities. This study investigates the contribution of SPA fashion brands' green marketing activities to consumers' green behavior and the brands' growth as well as the natural environment. Green marketing activities are classified by product relevance and consumer participation. An online survey is conducted using scenarios developed according to the two (high/low product relevance) by two (high/low consumer participation) research design. Green consuming intention and brand attitude are compared by product relevance and consumer participation. The positive effects of product relevance and consumer participation on green consuming intention are found. The positive effects of consumer participation and the interaction effect of product relevance and consumer participation on brand attitude. Based on the results, this study suggests effective green marketing activities for fashion brands.

• Journal of the Korea Safety Management & Science
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• v.15 no.2
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• pp.151-159
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• 2013

This paper reviewed the relationship between internal marketing(management support, education, pay system, internal communication, employment security) and food safety climate(prevention, superior attitude, work condition), and the moderating effect of employment type(permanent or temporary employees) in food service company. Based on the responses from 304 responses, the results of hierarchical multiple regression analysis showed that 4 factors(management support, education, internal communication, employment security) effect positively on food safety climate(prevention, superior attitude, work condition). The positive effect of internal communication on superior attitude and work condition appeared to be more positive in permanent employees than in temporary employees. And the results of t-test analysis showed that permanent employees perceived more positively all internal marketing factors(management support, education, pay system, internal communication, employment security) and food safety climate(precaution, superior attitude, work condition) than temporary employees.

• Journal of Korean Society for Quality Management
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• v.40 no.2
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• pp.199-210
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• 2012

The objective of this study ware to explore the antecedent and consequences of management quality and to examine the mediating effects of the management quality on the relationship between antecedent and consequences. In order to verify the relationships and mediating effect, data were obtained from 328 employees working in firms at Jinju, Masan, Changwon City were analyzed by using SPSS 12.0. and AMOS 5.0. The findings are as follows: First, antecedent(psychological ownership) was positively related to management quality. Second, there were also positive relationship between management quality and consequences(employee's attitude). Third, there were also positive relationship between psychological ownership and employee's attitude(job satisfaction, organizational commitment). Finally, management quality was a partial mediating effect on the relationship between psychological ownership and employee's attitude. Based on these findings, the theoretical and practical implications and limitations are discussed in conclusion.