Browse > Article
http://dx.doi.org/10.21219/jitam.2019.26.2.001

A Study on the Factors Affecting Acceptance of Easy Payment Services Using Extended UTAUT Model  

Chung, Young-Soo (School of Business Administration, Chungnam National University)
Jung, Chul-Ho (Department of Business Administration, Mokwon University)
Publication Information
Journal of Information Technology Applications and Management / v.26, no.2, 2019 , pp. 1-11 More about this Journal
Abstract
Recently, mobile and smart devices are rapidly spreading. As a result, financial settlement services, which were formerly face-to-face and PC-based, have now been replaced by mobile environments. One of the business areas that utilize FinTech is focused on the easy payment services. The main purpose of this study is to analyze empirically the factors affecting the acceptance of the easy payment services. To achieve this purpose, we surveyed the individuals who have some understanding about the easy payment services. The collected 206 data were used for statistical analysis. The results of the hypotheses test using structural equation model are summarized as follows. First, performance expectancy, social influence, and security perceived by users of the easy payment services have positive influence on positive attitude, but effort expectancy does not. Second, facilitating conditions and positive attitude of easy payment services have positive effects on service adoption. Based on the results of the analysis, it provided meaningful implications for practitioners and researchers in related fields.
Keywords
Easy Payment Services; UTAUT Model; Security; Positive Attitude; Service Acceptance;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
연도 인용수 순위
1 Chang, E. J. and Kim, J. K., "What Makes People Keep Using Fintech Payment Service? In the Perspective of Herding Behavior Theory and Trust", The e-Business Studies, Vol. 18, No. 2, 2017, pp. 197-212.   DOI
2 Chen, L. and Lee, D., "An Empirical Study on the Factors Influencing the Acceptance of Mobile Easy Payment Service-A Case of Chinese User-", Journal of the Korea Contents Association, Vol. 17, No. 8, 2017, pp. 199-200.
3 Cho, E. and Kim, H., "A Study on the Promotion of Mobile Easy Payment Services in the Fintech Era", Information Policy, Vol. 22, No. 4, 2015, pp. 22-44.
4 Choi, Y. and Choi, H., "Mediating Effect of Cognitive Trust and Emotional Trust on Satisfaction of Mobile Easy Payment Services According to Gender", Journal of the Korea Contents Association, Vol. 17, No. 11, 2017, 525-532.   DOI
5 DMC Media, 2016 Mobile Easy Payment Usage Behavior : Mobile Easy Payment Service Usage Behavior, User Satisfaction and Future Usage Forecast, DMC REPORT, 2016.
6 Kang, S. and Kim, H., "A Study on the User's Acceptance and Use of Easy Payment Service-Focused on the Moderating Effect of Innovation Resistance-", Management and Information Systems Review, Vol. 35, No. 2, 2016, pp. 167-183.
7 Han, J., Jae, S., Kim, B., and Park, J., "Effects of Consumer Trust and Perceived Usefulness on Mobile Payment and Online Shopping Website Loyalty", Journal of Digital Convergence, Vol. 13, No. 12, 2015, pp. 75-87.   DOI
8 Ham, H. and Choi, C., "The Research on Accepting Attitudes of Financial Consumers for Mobile Payment Systems", The e-Business Studies, Vol. 17, No. 6, 2016, pp. 175-189.   DOI
9 Hanzaee, K. H. and Norouzi, A., "The Role of Cognitive and Affective Trust in Service Marketing : Antecedents and Consequence", Research Journal of Applied Sciences, Engineering and Technology, Vol. 4, No. 23, 2012, pp. 4996-5002.
10 Kim, S. and An, Y., "Factors Affecting the Intention to Use of Alibaba Mobile Payment Service : A Case of Chinese Users", Journal of the Korea Contents Association, Vol. 15, No. 12, 2015, pp. 517-524.   DOI
11 Kim, S., Lim, J., and Yang, S., "An Empirical Study on Influencing Factors of Intention to Use Third-Party Mobile Payment Services : Applying the Task-Technology Fit Model", Journal of Information Technology Services, Vol. 15, No. 2, 2016, pp. 185-201.   DOI
12 Lee, J., "Factors Influencing Mobile Commerce Adoption and the Moderating Effect of Gender : Focused on Shanhai and Guanzhou", International Commerce and Information Review, Vol. 16, No. 3, 2014, pp. 25-50.
13 Kim, Y., Park, Y., and Choi, J., "The Adoption of Mobile Payment Services for 'Fintech' ", International Journal of Applied Engineering Research, Vol. 11, No. 2, 2016, pp. 1058-1061.
14 Jung, M., Lim, S. and Han, K., "A Study on Consumer's Word-of-Mouth Intention of Off-line Mobile Payment Service : Focused on the Comparison between Korean and Chinese Consumer", Journal of Digital Contents Society, Vol. 18, No. 6, 2017, pp. 1109-1118.   DOI
15 Jung, S., "A Study of Consumer's Innovativeness and the Trust in Other Domain Affecting the Intention to Use Mobile Payment Services", Management and Information Systems Review, Vol. 36, No. 2, 2017, pp. 113-132.   DOI
16 Lee, J. M., "Dominants Factors Affecting the Mobile Payment Service in Korea : Applying UTAUT Model for Korean Young People", Korean Review of Corporation Management, Vol. 8, No. 3, 2017, pp. 37-53.   DOI
17 Lee, K. Y., "Factors Influencing the Usage of the Mobile Payment System- Focused Payment Authentication System by Handheld Phone-", Journal of Business Research, Vol. 20, No. 4, 2005, pp. 93-119.
18 Lee, J. and Lee, M., "Examining Factors Affecting the Intention to Use IP-TV with the Extended Technology Acceptance Model (TAM)", Broadcasting and Communication, Vol. 7, No. 1, 2006, pp. 100-131.
19 Lee, S. Y. and Park, J., "A Study on the Intention of the Use of Mobile Payment Services : Application of the Technology Acceptance Model", Korean Management Science Review, Vol. 33, No. 2, 2017, pp. 65-74.   DOI
20 Oh, E. and Kim, T., "A Study on Security and Use Intention of Easy-to-Use Mobile Payment", Proceedings of Symposium of the Korean Institute of Communications and Information Sciences, 2015, pp. 54-55.
21 Yoon, J. M., "Status and Prospect of Mobile Payment Technology", ICT & Media Policy, Vol. 27, No. 22, 2015, pp. 24-40.
22 Son, H., Lee, S., and Cho, M., "Influential Factors of College Students' Intention to Use Wearable Device : An Application of the UTAUT2 Model", Korean Journal of Communication and Information, Vol. 68, 2014, pp. 7-33.
23 Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D., "User Acceptance of Information Technology : Toward a Unified View", MIS Quarterly, Vol. 27, No. 3, 2003, pp. 425-478.   DOI
24 Yang, S., Hwang, Y., and Park, J., "A Study on the Use of Fintech Payment Services Based on the UTAUT Model", Journal of Management & Economics, Vol. 38, No. 1, 2016, pp. 185-211.
25 Yoon, M. S., A Study on the Fin-Tech and Consumer Protection Plan, Korea Consumer Agency, 2015.
26 Zhang, T. and Lee, J., "A Study on the Use Intention of Easy Mobile Payment Services", The e-Business Studies, Vol. 17, No. 6, 2016, pp. 203-218.   DOI