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http://dx.doi.org/10.12812/ksms.2013.15.2.151

The relationship between internal marketing and food safety, and the moderating effect of employment type in food service industry  

Ahn, Kwan-Young (Department of Business Administration, Sangji University)
Bae, Jung-Nam (Division of Tourism, Sangji University)
Publication Information
Journal of the Korea Safety Management & Science / v.15, no.2, 2013 , pp. 151-159 More about this Journal
Abstract
This paper reviewed the relationship between internal marketing(management support, education, pay system, internal communication, employment security) and food safety climate(prevention, superior attitude, work condition), and the moderating effect of employment type(permanent or temporary employees) in food service company. Based on the responses from 304 responses, the results of hierarchical multiple regression analysis showed that 4 factors(management support, education, internal communication, employment security) effect positively on food safety climate(prevention, superior attitude, work condition). The positive effect of internal communication on superior attitude and work condition appeared to be more positive in permanent employees than in temporary employees. And the results of t-test analysis showed that permanent employees perceived more positively all internal marketing factors(management support, education, pay system, internal communication, employment security) and food safety climate(precaution, superior attitude, work condition) than temporary employees.
Keywords
Food safety climate; Internal marketing; Employment type; Food service industry;
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