• 제목/요약/키워드: Port Service

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Exploring Study on the Effect of Perceived Port Service Quality on Customer Satisfaction and Loyalty.

  • Chang, Jae-Gon;Lee, Hong-Girl;Lee, Cheol-Yeong
    • Journal of Navigation and Port Research
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    • v.32 no.7
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    • pp.561-568
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    • 2008
  • Due to the rapid changes in world trade and shipping environment, today's ports face ever-increasing competition, from adjacent competing ports. To this reason, port service quality has been recognized as an important strategy to take competitive advantage for those competition. In general, service quality has effect on customer loyalty, and customer loyalty is the resource to sustain competitive advantage which service providers or service producers. By improving customer loyalty, companies can get more benefits and added value. However, this causality qf port service quality has not been clearly identified. Thus, various empirical studies in relation to port service quality are needed. The aim of this study is to analyze the effect of perceived port service quality on customer satisfaction and loyalty. To achieve this aim, we established 8 hypotheses based on SERVPERF in order to test correlations of 5 dimensions of port service, port service quality, customer satisfaction, and customer loyalty. From the result of the hypothesis testing, we found that customer satisfaction and port service quality do not affect customer loyalty in spite of high effect of port service on customer satisfaction.

An Empirical Study on the Perception of Port Service Quality - Primarily on SERVQUAL Model In Container Terminal - (항만 서비스품질 지각에 관한 연구 - 컨테이너항만의 SERVQUAL 적용을 중심으로 -)

  • 신한원;김성국;최영로
    • Journal of Korean Port Research
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    • v.15 no.1
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    • pp.1-18
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    • 2001
  • The purpose of this study is to explore the nature of the relationship between several factors representing perceived port service quality and the adaptability to the marketing strategy of container terminal. An empirical study was carried out to examine not only the determinants of port service quality using PZB's SERVQUAL model but also its implications to the service marketing strategy. The data investigating the determinants of port service quality were collected from 136 managers from shipping companies by the use of questionnaire method. Factor analysis and t-test were carried out to analyze the data. The results of this study were as follows ; First, Shipping companies perceive the port service quality on two the dimensions of personnel and material aspects. Second, Shipping companies put more emphasis on the reliance of port service quality even though the port authority offers good facilities and materials as parts of port shipping quality. Third, There is a significant relationship between the purchase intention and the customer satisfaction. These findings help not only to formulate service marketing strategy based on service quality but also to be a concept tool to enhance port service quality.

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An Analysis of the Relationship between the Port-Logistics Function and Port-Quality for the Competitiveness of Port (항만 경쟁력제고를 위한 항만물류기능과 항만품질수준간의 관련성 분석)

  • 김성규;김기수;안기명
    • Journal of Korean Port Research
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    • v.13 no.2
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    • pp.267-278
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    • 1999
  • Since the mid 1980s, the concept of logistics has become more important to the enterprises in strategic sense because it had aggrandized itself to more comprehensive and integrative concept. Therefore study on the service organization of the logistics system for customer’s satisfaction from the management’s point has been focused as one of the major subject in order to improve the logistics quality which would ultimately increase the value of logistics service. This study has been focused on what the port logistics functions and the factors of the port logistics quality are those Korean port managers acknowledge as important factor. And examins these port logistics quality levels and the port logistics value (port productivity, service results) obtained by the results of these activities while reviewing the relation of the custom value which the port managers evaluate in order to evaluate and promote the competitiveness of the Korean port. According to the study results the port logistics function which the Pusan Container Terminal managers recognized as important were customer service management the flexibility of the port facilities and curtailment of the original operation cost of the port. It also indicated that the managers recognized the importance of the customer-oriented terminal management as it showed a close relationship with the port quality level.

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A Study on the Satisfaction Analysis of Information Service for Port Logistics (항만물류 정보서비스의 만족도 분석에 관한 연구)

  • Lee, Hong-Girl
    • Journal of Korea Port Economic Association
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    • v.30 no.1
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    • pp.57-71
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    • 2014
  • Information which port provide to users including shipping companies is essential information for their business performance. Thus, information service of several services which port provide to shipping company is also very important port-logistics service. However, despite of this importance, there have been little research related to port-logistics information service. The aim of this study is to analyze the satisfaction of information service for port logistics. To achieve this objective, evaluation criteria consisting of 16 items based on the previous research was established. And satisfaction index that can effectively show the current level of information service for port logistics was developed. The results of analysis showed that satisfaction index of information service provided by Busan port was 61.90. And from the data analysis, it was revealed that current level of information service in whole area was less than 63 points. It was implied that improvement for overall port-logistics information service was needed. Finally, from the follow-up research, it was found that information service provided by Busan port have weakness in the aspects of unification of information and celerity of information.

The Relative Effects of Three Dimensions of Service Quality of Ports in the Yellow Sea Region (환황해권 항만의 서비스 품질 각 차원이 고객만족에 미치는 상대적 영향에 관한 연구)

  • Kim, Byung-Il;Yu, Hong-Seong
    • Journal of Korea Port Economic Association
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    • v.23 no.4
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    • pp.1-22
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    • 2007
  • The present study examined the effects of the factors of port service quality on customer satisfaction and surveyed customers' perception on service quality and their satisfaction with port services by comparing Incheon Port with Qingdo Port, Tianjin Port and Dalian Port. According to the results, the quality of port services can be divided into three levels-inner quality, external environment quality and interaction quality, and except the external environment quality of the Dalian Port, the three levels of service quality were found to have significant effects on customer satisfaction. In addition, according to the results of comparing customers' perception on the three levels of service quality among the ports, the Incheon Port was inferior to the Qingdo Port, the Tianjin Port and the Dalian Port in inner quality, and to the Qingdo Port and the Tianjin Port in external environment quality, but superior to the Tianjin Port and the Dalian Port in interaction quality. However, customers' satisfaction with the Incheon Port was lower than that with the Qingdo Port and the Tianjin Port.

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A Study on the Reasonable Service Charges for Incheon North Port(berth 3) under the Private Investment Project

  • Park, Jin-Hee
    • Journal of Navigation and Port Research
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    • v.28 no.7
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    • pp.601-608
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    • 2004
  • Recently, port development has been actively in progress through a private investment project. Incheon North Port functions as an auxiliary port for Incheon Port to solve its chronic demurral and freight congestion and to treat materials such as wood, iron material, feed materials. Service charges is one of important factors in the port choice to treat general goods. In general, service charges can be calculated by two methods such as cost accounting method and market price method. This study will review the characteristics of the Incheon North Port (berth 3), which is under the progress of the private investment project and estimate the reasonable service charges for general goods on the basis of market price. This will help a concessionaire to maximize the operation efficiency.

The Impact of Service Quality in the Port Logistics on Customer Satisfaction, Port Image and Relation Continuity Intention: Focused on Busan Port (항만의 서비스품질이 고객만족과 항만이미지 및 관계지속의도에 미치는 영향에 관한 연구 - 부산항을 중심으로 -)

  • KIm, Ga-Hyun;Ryoo, Dong-Keun
    • Journal of Navigation and Port Research
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    • v.41 no.6
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    • pp.423-436
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    • 2017
  • This study examines the level of port service quality based on $Gr{\ddot{o}}nroos$(1984)'s Two-Dimensional Model: we investigated service-environment quality and service-delivery quality, and added service-product quality as a process quality. This study focused on a service user like a llner, forwarder, shipper, or a logistics firm using port service in the Port of Busan. We investigated relationships among the following vairables: service quality, customer satisfaction and port image; we also analyzed the path coefficients using Smart-PLS 3.0. The results and suggestions of this study are summarized as follows. First, all of the service quality variables influenced customer satisfaction but service-delivery quality didn't have an impact on port image. Secondly, there is correlation between customer satisfaction and port image; customer satisfaction had a positive effect with port image. Lastly, customer satisfaction and port image influenced the Relation Continuity Intention.

An Empirical Study on the Service Quality Factors of Port Supply Industry on the Relationship Orientation (항만물품공급업의 서비스품질요인이 관계지향성에 미치는 영향에 관한 실증연구)

  • Bae, Bag-Sig;Park, Nam-Kyu
    • Journal of Fisheries and Marine Sciences Education
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    • v.24 no.2
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    • pp.166-179
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    • 2012
  • This study shows how the service quality of port supply industry impacts with customer satisfaction and relationship orientation. Through previous research, service quality of port supply company is considered, at the same time, the key factor of service quality is divided into tangibles, reliability, responsiveness, assurance and empathy. Sample design is based on shipping companies which are registered in Korea Ship owners' Association and Korea Ship managers' Association from Aug. 8 through 26 in 2011. And total of 275 questionnaires are collected from shipping companies in Busan and Kyong nam. Result of this study would be utilized in marketing strategy for port supply industry. In the future research, based on analysis of port supply company's characteristics, the study for port supply industry which are perceived by customers could be conducted.

Development of DMQFD Model for Analysis of Port Logistics Service Quality (항만물류 서비스 품질 분석을 위한 DMQFD 모형의 개발)

  • Song, Suh-Ill;Lee, Bo-Geun;Jung, Hey-Jin
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.30 no.3
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    • pp.62-70
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    • 2007
  • This study define the concepts of port logistics service by investigating various elements of port logistics service and grouping them in six attributes using a Data Mining technique. The QFD (Quality Function Deployment) technique is applied to measure the quality of port logistics service, and those results are analyzed. The DMQFD (Quality Function Deployment using Data Mining) model proposed in this study is a model for analyzing of port logistics service quality which is produced by combining those two stages. Using the DMQFD model, the requirements of customer could understand more correctly and systematically, and it could be an alternative tool to accomplish a customer satisfaction.

A Study on Improvement of throughput-linked Port Development (Trigger Rule) System (물동량 연동 항만개발제도 개선방안 연구)

  • LEE, Su-Young;LEE, Na-Young
    • Journal of Korea Port Economic Association
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    • v.39 no.3
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    • pp.179-189
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    • 2023
  • Korea's port development adjusts the completion time and size of port facilities according to the future port throughput. The current port development system, which is referred to as "throughput-linked port development (Trigger Rule)", has received positive evaluation for efficiently executing the limited port development budget. Recently concerns have been growing over deteriorating service levels in port facilities in Korea due to accelerated aging of terminal facilities. However, the current port development system does not possess any standard for assessing the level of service and utilizing development indicators. The purpose of this paper is to calculate the Port Service Index (PSI) by selecting indicators to measure the Level of Service (LOS) of ports and deriving weights between the indicators, so that the current "throughput-linked port development (Trigger Rule)" can be linked with the level of service. Based on the result of analysis on a variety of preceding studies, the ship waiting rate, berth productivity, ship turnaround time and ship productivity were selected as four indicators to constitute the Port Service Index. The AHP and entropy methodologies were used to derive weights for each of four indicators which were later combined to calculate the comprehensive weight. The calculation formula of the Port Service Index (PSI) was derived by using the aggregated weights of each indicator, based on which the LOS of domestic container and bulk terminals were evaluated and this measurement result was divided into 6 classes to define each LOS. This paper contributes to draw the improvement measures for port development system that are able to connect the quantitative indicator of throughput, as well as a qualitative indicator of the level of "service".