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http://dx.doi.org/10.13000/JFMSE.2012.24.2.166

An Empirical Study on the Service Quality Factors of Port Supply Industry on the Relationship Orientation  

Bae, Bag-Sig (Tongmyong University)
Park, Nam-Kyu (Tongmyong University)
Publication Information
Journal of Fisheries and Marine Sciences Education / v.24, no.2, 2012 , pp. 166-179 More about this Journal
Abstract
This study shows how the service quality of port supply industry impacts with customer satisfaction and relationship orientation. Through previous research, service quality of port supply company is considered, at the same time, the key factor of service quality is divided into tangibles, reliability, responsiveness, assurance and empathy. Sample design is based on shipping companies which are registered in Korea Ship owners' Association and Korea Ship managers' Association from Aug. 8 through 26 in 2011. And total of 275 questionnaires are collected from shipping companies in Busan and Kyong nam. Result of this study would be utilized in marketing strategy for port supply industry. In the future research, based on analysis of port supply company's characteristics, the study for port supply industry which are perceived by customers could be conducted.
Keywords
Service quality; Customer satisfaction; Port supply industry; Relationship orientation; Ship supply industry;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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