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Development of DMQFD Model for Analysis of Port Logistics Service Quality  

Song, Suh-Ill (Dept. of Industrial & Management Systems Engineering, Dong-A University)
Lee, Bo-Geun (Dept. of Industrial & Management Systems Engineering, Dong-A University)
Jung, Hey-Jin (Dept. of Industrial & Management Systems Engineering, Dong-A University)
Publication Information
Journal of Korean Society of Industrial and Systems Engineering / v.30, no.3, 2007 , pp. 62-70 More about this Journal
Abstract
This study define the concepts of port logistics service by investigating various elements of port logistics service and grouping them in six attributes using a Data Mining technique. The QFD (Quality Function Deployment) technique is applied to measure the quality of port logistics service, and those results are analyzed. The DMQFD (Quality Function Deployment using Data Mining) model proposed in this study is a model for analyzing of port logistics service quality which is produced by combining those two stages. Using the DMQFD model, the requirements of customer could understand more correctly and systematically, and it could be an alternative tool to accomplish a customer satisfaction.
Keywords
Data Mining; QFD; Port Logistics; Service Quality; HOQ;
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