• Title/Summary/Keyword: Popularity Factor

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The Relationship of Food-Related Lifestyle Type and Fast Food Consumption Behaviors of the Middle School Students (일부 중학생의 패스트푸드 소비형태와 식생활 라이프스타일 유형과의 관계)

  • Oh, Sung-Cheon;Jang, Jae-Seon
    • The Korean Journal of Food And Nutrition
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    • v.28 no.1
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    • pp.119-125
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    • 2015
  • This study was analyzed to provide fundamental data on the relationship between fast food consumption behaviors and food-related lifestyle types. Data was collected from 268 middle students in the Incheon region through a self-administered questionnaire. A factor analysis extracted five comprising food-related lifestyle, which we named health seeking (factor 1), taste seeking (factor 2), easy seeking (factor 3), popularity seeking (factor 4) and safety seeking (factor 5). According to the results of the factor analysis, the food-related lifestyle showed that the average consumption was more than 2.95 and, 0.792 in Cronbach alpha coefficient. There were significant differences in the influence factor for the selection of fast food according to taste seeking and, popularity seeking types (p<0.05). Also, the easy seeking and safety seeking lifestyle types showed a significant differences for the reason the choosing criteria of fast food (p<0.05). Especially, the nutrition problem was of the highest importance for the health and safety seeking but an advertisement effect trend appealed more to the taste seeking, easy seeking and popularity seeking lifestyles. There were significant differences in fast food of intake frequency according to health seeking, easy seeking, popularity seeking and safety seeking types (p<0.05). A significant positive result of the internal characteristics of fast food consumption (p<0.05) was shown for the health seeking and safety seeking types. A significant positive result of the external characteristics of fast food consumption (p<0.05) was shown for the popularity seeking and safety seeking types.

The Effect of Peer Relationship, Depression, and Aggression on Bullying and Victim among Boys and Girls (남녀 아동의 또래 괴롭힘의 가해와 피해에 또래관계, 우울 및 공격성이 미치는 영향)

  • Kang, In Seol;Park, Hee Kyung
    • Human Ecology Research
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    • v.52 no.3
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    • pp.213-228
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    • 2014
  • This study examined the effects of peer relationships, depression, and aggression on bullying and victimization among boys and girls. The subjects were 364 3rd grade students (boys, 218; girls, 146) and 368 6th grade students (boys, 186; girls, 182), that is, a total of 732 students from three elementary schools. Data were collected on bullying, victimization, peer relationships (mutual friendship, mutual antipathy, and peer popularity), depression, and aggression (overt aggression and relationship aggression) from July 12, 2012 to July 13, 2012. These data were analyzed by means of a chi-squared analysis, t-test, and a logistic regression analysis. The results revealed that there were differences by sex in the case of direct bullying and victimization but no differences in the case of indirect bullying and victimization. Among boys, the factors influencing direct bullying were depression and overt aggression, and the factor influencing direct/indirect victimization was depression. Among girls, the factors influencing direct bullying were mutual antipathy relations and relational aggression, the factors influencing indirect victimization were mutual antipathy relations and peer popularity, the factor influencing indirect bullying was mutual antipathy relations, and the factor influencing indirect victimization was peer popularity. The results of this study showed that the factors influencing bullying and victimization are differences in sex. Finally, the implications and methodology for developing bullying prevention education programs were discussed.

The Comparative Study on the Purchase of Convenience Foods according to the Food-related Lifestyle in Chinese Students (재한 중국인 유학생의 식생활 라이프스타일에 따른 편의식품 구매 비교 연구)

  • Jang, Jae-Seon
    • The Korean Journal of Food And Nutrition
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    • v.30 no.1
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    • pp.105-111
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    • 2017
  • This study was performed to provide fundamental data on the convenience foods purchase according to the food-related lifestyle. The subject was 250 Chinese students in South Korea region through a self-administered questionnaire. A factor analysis extracted five comprising food-related lifestyle, which we named health seeking (factor 1), taste seeking (factor 2), easy seeking (factor 3), popularity seeking (factor 4) and safety seeking (factor 5). According to the results of the reliability analysis, the food-related lifestyle showed an average of 3.16 and 0.813 for Cronbach's alpha coefficient. There were significant differences for the selection of convenience foods according to health seeking (p<0.05). Also, the popularity seeking and easy seeking lifestyle factors showed significant differences for the reason the purchase criteria of convenience food (p<0.05). There was not significant differences in convenience foods of selection criteria according to health seeking, taste seeking, easy seeking, popularity seeking and safety seeking types (p<0.05). A significant positive result of the internal characteristics of convenience foods purchase (p<0.05) was shown for the health seeking and taste seeking. A significant positive result of the external characteristics of convenience food purchase (p<0.05) was shown for the health seeking, taste seeking and safety seeking. In the correlation between convenience food purchase factors, the correlation coefficient of nutrition and ingredients are highest with 0.46, 0.445 in cooking and price, 0.441 in ingredients and expiry date, 0.383 in brand and price, 0.361 in taste and easy. In conclusion, this study presented the desirable direction of convenience food consumption in Chinese students.

The Effects of Consumers' Attitude toward Party on Dress Code Receptiveness (파티에 대한 태도가 드레스코드 수용에 미치는 영향)

  • Seo, Sang-Woo;Lee, Yu-Ri
    • Journal of the Korean Society of Costume
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    • v.58 no.1
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    • pp.104-115
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    • 2008
  • Party is an important communication method in the 21st century and this tendency is not exceptional in Korea. With this noteworthy phenomenon, this study summarized the concept and history of party first, and then analysed "belief - attitude - behavioral intention" model based on the one-dimensional attitude theory. The variables included in this research were western culture familiarity as belief factor, three variables evaluating the party culture(i.e., non-popularity of party, marketability of party, sociability of party) as attitude factor, and dress code receptiveness as behavioral intention factor. The samples of this study were 498 women in twenties and thirties from metropolitan areas in South Korea. SPSS 12.0 and AMOS 4.0 packages were used for statistical analysis. The results of this research are as follows: First, western culture familiarity had a significant effect on attitude toward party culture. Specifically, western culture familiarity negatively influenced the non-popularity dimension of party and positively influenced the marketability and sociability dimension of party. Second, attitude toward party culture significantly influenced the dress code receptiveness. Consecutively, all of three dimensions about attitude toward party culture positively influenced the dress code receptiveness. Managerial implications were provided.

Understanding Watching Patterns of Live TV Programs on Mobile Devices: A Content Centric Perspective

  • Li, Yuheng;Zhao, Qianchuan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.9
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    • pp.3635-3654
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    • 2015
  • With the rapid development of smart devices and mobile Internet, the video application plays an increasingly important role on mobile devices. Understanding user behavior patterns is critical for optimized operation of mobile live streaming systems. On the other hand, volume based billing models on cloud services make it easier for video service providers to scale their services as well as to reduce the waste from oversized service capacities. In this paper, the watching behaviors of a commercial mobile live streaming system are studied in a content-centric manner. Our analysis captures the intrinsic correlation existing between popularity and watching intensity of programs due to the synchronized watching behaviors with program schedule. The watching pattern is further used to estimate traffic volume generated by the program, which is useful on data volume capacity reservation and billing strategy selection in cloud services. The traffic range of programs is estimated based on a naive popularity prediction. In cross validation, the traffic ranges of around 94% of programs are successfully estimated. In high popularity programs (>20000 viewers), the overestimated traffic is less than 15% of real happened traffic when using upper bound to estimate program traffic.

The Relationship of Masstige Clothing Benefit Seeking and Brand Loyalty (경주시 대학생의 매스티지 의류추구혜택과 상표충성도의 관계)

  • Yu, U-Jong;Chung, Mi-Sil;Jeon, Eun-Kyung
    • Fashion & Textile Research Journal
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    • v.11 no.1
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    • pp.33-40
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    • 2009
  • The purpose of this study was to examine the relationship of masstige clothing benefit seeking and brand loyalty. The data were collected from university students, 248 males and 262 females, living in Gyeong-ju, via a self-administered questionnaire. The data were analyzed by reliability analysis, factor analysis, Pearson's correlation, regression analysis, and t-test. The results of this study were as follows: 1) Four factors of the masstige clothing benefit seeking were identified; the rise of the social position and self-improvement, the popularity and durability, the desire for individuality and favorable impression, and the rare and precious value. Three factors of the brand loyalty were identified; the committed brand loyalty, the continued brand loyalty, and the symbolic brand loyalty. 2) The committed brand loyalty had a positive relation with two factors of masstige clothing benefit seeking, that is, the popularity and durability, the desire for individuality and favorable impression. The symbolic brand loyalty had a positive relation with the rise of the social position and self-improvement of masstige clothing benefit seeking. 3) There was sex difference on the desire for individuality and favorable impression, the popularity and durability of the masstige clothing benefit seeking. Also, there was sex difference on the committed brand loyalty.

A Study on the Popular Factors, Consumption Paths and Effects of Korean Wave Contents: Focused on the Indonesian Market (한류콘텐츠의 인기 요인, 소비 경로 및 효과에 관한 연구:인도네시아 시장을 중심으로)

  • Moon, Hyo-jin
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.2
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    • pp.201-206
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    • 2019
  • The study aims to explore ways to advance into the Indonesian market, focusing on hallyu contents such as Korean dramas, music and movies. To this end, we have empirically explored the reasons why local people in Indonesia like Korean wave contents, its consumption channels, its popularity factors for Korean wave contents and its effectiveness. According to the research, the reasons for the popularity of Korean wave contents were confirmed by the quality of the contents itself and the human appeal of the contents. And the consumption path was mainly through television, and the favorable impression of Korean wave contents was found to have a positive effect on the positive feeling toward Korea and the willingness to visit Korea.

A LFU based on Real-time Producer Popularity in Concent Centric Networks (CCN에서 실시간 생성자 인기도 기반의 LFU 정책)

  • Choi, Jong-Hyun;Kwon, Tea-Wook
    • The Journal of the Korea institute of electronic communication sciences
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    • v.16 no.6
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    • pp.1113-1120
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    • 2021
  • Content Central Network (CCN) appeared to improve network efficiency by transforming IP-based network into content name-based network structures. Each router performs caching mechanism to improve network efficiency in the CCN. And the cache replacement policy applied to the CCN router is an important factor that determines the overall performance of the CCN. Therefore various studies has been done relating to cache replacement policy of the CCN. In this paper, we proposed a cache replacement policy that improves the limitations of the LFU policy. The proposal algorithm applies real-time producer popularity-based variables. And through experiments, we proved that the proposed policy shows a better cache hit ratio than existing policies.

RELATIONS BETWEEN SHYNESS AND INTERPERSONAL VARIABLES - FOCUSING ON SOCIAL SKILL AND MOTIVATION FACTOR - (수줍음과 대인관계 변인간의 상호관련성 - 사회적 기술 및 동기 요인의 역할을 중심으로 -)

  • Kim, Guen-Young;Yoon, Gene
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.6 no.1
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    • pp.90-99
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    • 1995
  • This study was intended to investigate the effects of shyness, which is regarded as one of the former and comprehensive factors of social anxiety disorder, on interpersonal relationship. Particularly, the relations among Social Skill Factor, Motivation Factor, and Shyness were examined in order to verify a conventional belief('the most shy people have both low social skill and high motivation.') 497 middle school students(231 males and 266 females) in seoul were administrated with Snyder's Self-Monitoring Scale and Shyness Scale, and Peer-Group Popularity was measure. The results are : 1) the lower social skill is and hight Motivations is the more he or she is shy. 2) influence of Social Skill Factor is greater than that of Motivation Factor. 3) interaction effect among sex, shyness, and peer-group popularity was found.

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Analysis on Awareness and Practices for Diet according to Lifestyles of College Students (대학생의 라이프스타일 유형에 따른 다이어트 인식도 및 실천 행동 분석)

  • Kim, Hyo-Chung;Kim, Mee-Ra
    • Korean Journal of Human Ecology
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    • v.19 no.1
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    • pp.157-165
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    • 2010
  • The purpose of this study was to investigate the awareness and practices for diet according to the lifestyles of college students in Youngnam region. The data were collected by self-administered questionnaires during May 2007. One hundred-ninety samples were analyzed by SPSS Windows. Frequencies, Cronbach's alpha, factor analysis, cluster analysis, one-way analysis of variance, Duncan's multiple range test and chi-square test were conducted. The results were as follows. Lifestyles were categorized into four factors by factor analysis: popularity-seeking type, body-management-seeking type, convenience-seeking type and healthy-seeking type. In addition, the respondents belonged to one of four groups by cluster analysis: body-management-seeking group, popularity-seeking group, convenience-seeking group, and healthy-seeking group. There were significant differences in perception about individual body images, concern of diet, awareness of diet necessity and knowledge and practices for diet among the four groups. That is, the body-management-seeking group showed the highest levels of concern of diet, awareness of diet necessity and the practice of fasting therapy. Additionally, the healthy-seeking group showed the highest level of practice of exercise therapy.