• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.165-181
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• 2001

The purpose of this study was to observe brand awareness and to research brand image in on line and off line market of casual wear. This study was to observe consumer's seeking image also. The 600 reliable questionnaires were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test was used. The results of this study were as follows: 1. Online research group and offline group had an association in brand awareness. 2. Consumers perceived natural, simple and comfortable image from Giodano brand. 3. The most favorite brand by online and offline group was Polo. The reason for their favorite brands were style > design > color in order. 4. Consumer sought simple, comfortable image in wearing a casual wear.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.2
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• pp.357-367
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• 1997

The success of apparel goods mainly depends on the purchase behavior of end use consumers. The decision making processes of apparel merchandise are very complicated according to the many information cues available to the consumers. The country-of-origin is one of the extrinsic cues to affect the consumers 'decision. To study the effect of country -of-origin, the Polo style knit shirts were chosen as stimuli to the male and the female subjects (total 527) aged from 18 to 35. The identical nine shirts (3 countries$\times$3 levels of price) were carefully manipulated for the treatments. The three countries labelled are Italy as industrialized country, China as less developed one, and Korea. In addition to the country-of -origin, the prices of the shirts were exposed to the respondents. The price levels were 14,000 won for the low, 39,000 won for the moderate, and 64,000 won for the high price level. The findings were as follows: 1) As price was increased, the perceived value and purchase intention were decresed. Price was not statistically significant to perceived quality, but it was significant to perceived value and willingness to buy. 2) The merchandise of "Made in Italy" was evaluated higher than those of "Made in Korea" and "Made in China" The country-of-origin had statistically significant influences on the perceived quality, perceived value and also willingness to buy. 3) The interaction between the two factors, country-of-origin and price, was not observed.n and price, was not observed.

• Steel and Composite Structures
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• v.6 no.1
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• pp.33-53
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• 2006

The rotational behaviour of bolted extended end plate beam-to-column connections is evaluated in the context of the component method. The full moment-rotation response is characterized from the force-deformation curve of the individual joint components. The deformability of end plate connections is mostly governed by the bending of the column flange and/or end plate and tension elongation of the bolts. These components form the tension zone of the joint that can be modelled by means of "equivalent T-stubs". A systematic analytical procedure for characterization of the monotonic force-deformation behaviour of individual T-stub connections is proposed. In the framework of the component method, the T-stub is then inserted in the joint spring model to generate the moment-rotation response of the joint. The procedures are validated with the results from an experimental investigation of eight statically loaded extended end plate bolted moment connections carried out at the Delft University of Technology. Because ductility is such an important property in terms of joint performance, particularly in the partial strength joint scenario, special attention is given to this issue.

• The Bulletin of The Korean Astronomical Society
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• v.35 no.1
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• pp.87.2-87.2
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• 2010

Near-Earth asteroid-comet transition object 4015 Wilson-Harrington is a possible target of the joint European Space Agency (ESA) and Japanese Aerospace Exploration Agency (JAXA) Marco Polo sample return mission. 4015 W-H was discovered showing cometary activity by Albert G. Wilson and Robert G. Harrington at Palomar Observatory in 1949. After recovered in 1979, 4015 W-H has been observed at every apparition, it always was seen as a point source. We made time series observations for 4015 W-H using the 1.8m telescope with 2K CCD at Bohyunsan Observatory, on the nights of 2009 November 17-19. The geocentric distance of 4015 H-W was about 0.38 AU at that time. No trace of cometary activity is seen from our images. From the light curve analysis, we find a double-peaked rotational period of 2.2 hours with amplitude of 0.4 magnitude. Our result is much shorter than previous measurements of 3.6 hours (Harris & Young 1983) and 6.1 hours (Osip et al 1995). We will discuss possible origin of the period variations.

• Asian-Australasian Journal of Animal Sciences
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• v.13 no.8
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• pp.1121-1126
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• 2000

Daily variation in the serum concentrations of insulin and insulin-like growth factor-I and in the plasma concentrations of thyroxine and triiodothyronine were evaluated in ewes fed 30%, 100% and 200% of theoretical maintenance energy requirements. The single daily meal has had significant effects (p<0.05) on almost all profiles. In general, serum or plasma hormone concentrations have increased after the meal, in particular at the two higher levels of energy intake. In the group submitted to the lowest level of energy intake, the consequences of the meal on circulating levels were almost imperceptible. The effects of feeding levels on serum or plasma concentrations have widely varied among hormones, not showing any objective pattern or relationship. Because these variations may affect the interpretation of these blood indicators, knowledge of daily profiles and of the effect of feed level must be considered. In order to maximize the diagnostic value of those indicators, the most suitable times for blood collection seem to be 16 h after the meal and (or) just before the meal. The collection 16 h after the meal apparently allows the characterization of a relatively steady metabolic state, intermediate between the close effects of food intake and the final phase of the intensification of body reserves mobilization. The collection just before the meal will give a good indication of the level of activity of those mobilization mechanisms.

• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1277-1288
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• 2009

Building strong brand equity has been the most effective method to extend market share and ensure profits. Brand extension strategy by using well-established mother brand names also becomes the most efficient way to enter a new market. The first objective of this study is to conceptualize and evaluate fashion brand equity. The next purpose is to investigate the relationship between mother brand equity and extended brand attitude. The survey was conducted from the 15th to the 26th of June 2009. We conducted a survey with 200 university students and 182 samples were analyzed. The data was analyzed by SPSS 12.0 with reliability analysis, frequency analysis, factor analysis, regression analysis and One-way ANOVA analysis. The results of this study are as follows. Firstly, the factors of brand equity based on customers were "Brand Satisfaction", "Brand Reliability", "Brand Personality/Value", "Brand Characteristic", and "Brand Edge". Secondly, the order of brand equity based on customers in this study was Polo, Beanpole and Tommy Hilfiger. Lastly, results revealed that brand extension was positively influenced by all factors of mother brand equity.

• The International Journal of Costume Culture
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• v.13 no.1
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• pp.51-61
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• 2010

The purpose of this research was to investigate the effects of clothing style and color of male casual wear on image perceptions and age evaluations. $4{\times}2$ (top color${\times}$trouser color) and $2{\times}3{\times}2$ (clothing style${\times}$clothing hue${\times}$clothing chroma) factorial designs were used as the experiment designs. Photoshop program was used to manipulate the clothing colors after creating photos of models wearing experiment clothing for stimulus. Subjects were 280 female college students from Seoul region and each subject responded to two stimuli. Factor analysis showed four factors of images of male casual wear; sociability, conspicuousness, softness and masculinity. Polo shirts were evaluated higher in sociability and softness than jumpers and nary blue trousers were evaluated higher in masculinity than beige trousers. High chroma clothing was assessed higher in sociability and conspicuousness than low chroma clothing. High chroma red jumpers displayed very sociable feel and low chroma blue jumpers displayed the lowest sociability. High chroma male clothing resulted in younger age perception but age was evaluated young when a black shirt was worn under the jacket when wearing a low chroma jacket.

• Journal of the Korean Society of Costume
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• v.32
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• pp.283-292
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• 1997

The country-of-origin may be used as surro-gate indicator when the consumers do not have confidence on quality evaluation. Since the global sourcing is getting popular in inter-national textile and apparel production the ef-fect of country-of-origin should be examined. The purpose of this study was to determine the effect of country-of-origin on product evaluation and its relation to the consumer characteristics. A questionnaire was distribu-ted to 524 respondents aged 18 through 35. The results indicated that the country-of-ori-gin had significant influence on quality evalu-ation. Furthermore product components such as design price fabric and workmanship were also influenced by the country-of-origin. Price was perceived as more affected variable by country-of-origin than design fabric and work-manship. The interest in country-of-origin was different according to the consumer charac-teristics. Among demographics age and in-come turned out to be significant variables to determine the interest in country-of-origin. Shopping habits of respondents such as pur-chasing price of polo-style knit shirt the place to purchase that shirt the number of shirts they have were significantly different accord-ing to the interest in country=-of-origin. The re-spondent had higher interest in country-of-ori-gin were more fashion-conscious more confi-dent on clothing purchase more brand loyal and more sensitive to price of clothin.

• Industry Promotion Research
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• v.3 no.1
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• pp.73-77
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• 2018

This paper written by Choi Bu based on "Piaohailu". This book consists of 3 volumes and it is his travelogue; Choi Bu has departed from Jeju Island to Naju, Jeolla province in the end of 1487, but it drifted on his way, so arrived to Zhejiang Province, China(Mid-Ming Dynasty) in early 1488. In this place, he interrogated with a reason for Japan pirates, but he released soon. And his waterway journey from Hangzhou to Beijing, he had received the award in Beijing which is the grace of the Emperor;and his land route journey from Beijing through Liaodong to Uiju, Pingan Province. Afterwards, this book had been translated in Japanese, English etc; and it had been awarded an alias of 'Chaoxian's Marco Polo'.From the description of the characters in the Mid-Ming Dynasty in the work of Pyohae-rok, the essay makes a study on the knowledge of ancient Korean scholars to China, and looks at the different social and political aspects and characteristics of the Ming Dynasty from the eyes of Korean scholars. It summarizes that when we face history squarely, it is important to refer to and draw on the foreign works recorded by ancient Korean scholars.

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.24-36
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• 2007

This study was performed for 235 caddies of 5 membership golf clubs in Jeonnam area to find out their attitude and usage, satisfaction and preference on uniforms $1^{st}\;to\;15^{th}$ February 2007. The result of the study could be summarized as fellows. First, 69.7% of them affirm in the inquiry of 'to feel belong' and 'to tell from others', but they showed low affirmation in other inquiries. In the case of satisfaction of wearing uniforms, they show low satisfaction in most categories such as design, color, materials, activity, and symbol. Second, the most favored color coordination is the two color coordination in the upper and bottom uniform, and the fevered design pattern is the no-pattern one with single color. The favored uniform constitutes a jacket and a trouser in spring through fall, and a parka long enough to hip line, a polo neck, a vest, and a trouser in winter Third, activity is the most important considering factor in the choice of uniform and is also the most improve-wanted factor in the presently wearing uniform. The most important factor in the characteristic of material is absorption of sweat, but there is especially high dissatisfaction in absorption. It shows that there are demands of functional design considering caddies' working environment and activities. Differentiated from other normal uniforms, the uniform should be improved for caddies to develop their specialty and to feel wearing satisfaction.