Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 21 Issue 2
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- Pages.357-367
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- 1997
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
A Study on the Market Penetration of Imported Apparel and Consumer Attitude toward the Country-of-Origin
시장 개방하에서 수입 의류의 시장 침투와 의류상품의 원산지에 대한 소비자 태도 조사
Abstract
The success of apparel goods mainly depends on the purchase behavior of end use consumers. The decision making processes of apparel merchandise are very complicated according to the many information cues available to the consumers. The country-of-origin is one of the extrinsic cues to affect the consumers 'decision. To study the effect of country -of-origin, the Polo style knit shirts were chosen as stimuli to the male and the female subjects (total 527) aged from 18 to 35. The identical nine shirts (3 countries
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