• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.3
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• pp.89-103
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• 2023

The purpose of this study is to investigate the mediating effect of news literacy in the relationship between sense of community and political efficacy. This study conducted a survey targeting the MZ generation. The survey was conducted online, and data from 309 cases were used for analysis. The research results are as follows. As a result of correlation analysis between sense of community, political efficacy, and news literacy, it was found that there was a statistically significant correlation between sense of community and news literacy sub factors. Second, the relationship between sense of community and political efficacy was found to have a significant positive effect on political efficacy as sense of community increased. Third, the relationship between sense of community and news literacy was confirmed to have a significant positive effect on news literacy as sense of community increased. Fourth, regarding the relationship between news literacy and political efficacy, it was confirmed that news literacy has a significant effect on political efficacy. Fifth, in the relationship between sense of community and political efficacy, news literacy was found to mediate the relationship between sense of community and political efficacy of the MZ generation. Based on the research results, news literacy education is required from the perspective of civic education, and differentiated educational contents by age are proposed.

• International Journal of Contents
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• v.8 no.2
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• pp.75-81
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• 2012

This study explores the important causal relationship between the public (domestic) and trade (international) disputes of South Korea and China. To understand the relations between the domestic and international disputes, Putnam's study of the two-level game theory has been conducted in order to analyze the effect of complicated social and political frameworks on international trade disputes. Due to the social and political differences between South Korea and China, this study provides three findings based on negotiation, policy, and strategic approaches.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.147-150
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• 2021

최근 문화 산업에서 정치적 올바름 요소를 더욱 확장시키고 있는데 이러한 소수자 우대 정책이 작품내 맥락을 고려하지 않아서 부자연스럽고 역차별을 야기한다는 주장이 많다. 본 논문에서는 게임에 들어가는 정치적 올바름 요소에 대해 알아보고 설문조사를 통해 게임 사용자들의 의견을 분석해서 게임에서의 정치적 올바름 요소에 대한 개선안을 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.350-366
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• 2022

The objective of this study is to empirically verify the relationship between the image of politicians, political belief agreement, and voting intention recognized through YouTube content, centering on the 4·7 Seoul Mayor's Election. A survey was conducted on voters in their 20s or older living in Seoul, and the following main results were derived. First, among the factors of politician image, morality, leadership, and administrative power were found to have a significant positive effect on political belief agreement. Second, it was found that the consensus of political beliefs with politicians had a significant positive effect on voters' voting intentions. Third, it was found that among the factors of politician image, political ability and communication ability had a directly significant positive effect on voting intention. Fourth, it was found that politicians' morality, leadership, and administrative power all had a significant effect on voters' voting intentions through political consensus. The significance of this study is that this study identified the factors of politician image on political belief agreement and voter voting intention by applying the relationship between politician image, political belief agreement, and voter voting intention to YouTube content.

• Korean journal of communication and information
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• v.46
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• pp.245-279
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• 2009

UCC, an abbreviation for User Created Contents, is not only a symbol of desire but also a product of creativity that a producer contains his or her subjective disposition. More and more UCC tend to have significantly increased in Web 2.0 environment. However, the research on the contents as a creative product has rarely been processed. It may be fairly said that this results in the indifference of researchers in the special field like the political contents since UCC is usually produced by amateurs. Producers' various desire is unlikely revealed, which leads to the flow of users into open media such as the Internet. It could also be available to represent the property, of plural visual language signs in a field. Moreover, UCC has the attribute of re-mediation in effective communication, so the differences between the semiotic properties in the Internet contents could be a significant material for researches. This could contribute to establish a theoretical system for the visual communication. Therefore, this study aims to analyse the signification of the political video UCC, . To develop this analysis, I apply Greimas' Generative Trajectory of Signification Theory to the text, or the UCC. He classifies it as three structures: deep structure, superficial structure, and discourse structure. As a result, the text shows meaningful contents delivering core political messages. In addition, this approach could exam that 'Obama Syndrome' in American recent presidential campaigns is caused by web 2.0 based on Internet campaigns including video UCC.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.294-300
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• 2010

With the development of media technology, UCC actively working through the medium of the Net, the Internet space, which can influence politics instead of TV is drawing attention as the new leading media. As the one-sided media influence of TV is dwindling in the times of the Internet, the hegemony of the media is rapidly changing into UCC marked by two-way interaction. Especially, UCC has the characteristic that it has changed the people performing a role as the receptor of the media into the agent of enormous political influence as well as the freshness specific to its contents. This study was intended to investigate the types of diverse political influences of UCC in political practice as well as daily politics with a focus on the fact that it can newly project the world led by the media and their changes and exercise strong power in changing the society. Therefore, it attempted to investigate the political influence and ripple effect that UCC can exert by attempting to analyze what political influence UCC can exercise at diverse political situations including election. As a result, UCC led to four situations such as incentive-exploding type, issue-leading type, dispersion-switching type, direction-obeying type. This can be said to lead to the positive effect at the political field, such as implementing direct democracy through digital technology.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.385-398
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• 2018

This study aims to explore implications by analyzing voters' behaviors and attitudes of political campaigns & political advertising audience in the 19th presidential election. For this purpose, in-depth interviews with 59 voters who voted in the last election were conducted, and interviewees were allocated by their gender and age. As a result, the motivation to ballot for a candidate was based on the candidates' political affiliations to a party, political inclinations, and election pledges. Voters also determined whom they would vote for after watching the final TV debate. The biggest issue of this election was to create jobs in the public sector, an economical issue. TV was the most trusted medium among the voters, and TV debates had the greatest influence in changing the minds of the voters. Voters thought that Shim, Sang Jung was the best on TV debates and that An, Chul Soo was the worst. Also, voters recalled An, Chul Soo the most among all election posters, but they recalled Moon, Jae In the most out of other political advertisement methods. Therefore, the results elucidated the voters' behaviors and the audience's attitudes in political advertising, and this study provided theoretical and practical implications to be utilized in future presidential election campaigns and political advertising endeavors.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.431-443
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• 2017

This study explored factors influencing socialization of child care. Political ideology and age were found as major predicting factors of socialization of care. Age, especially, was confirmed as an important predicting factor of socialization of care. Also, those with more progressive political ideology had the higher level of socialization of care. This finding reassured that socialization of care were considered as political issues in Korea. Income did not predict socialization of care, although it is said that a tax increase provoked conflicts between socioeconomic classes. Issues of caring were shared among people regardless of income levels. Therefore, specific interventions are necessary for preventing caring issues from using as a political lever, overcoming value differences between generations, and promoting social integration.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.658-668
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• 2019

The political influences of general programming channels have grown with the help of the current affairs talk programs for years but also these channels have been criticized as politically biased media. This study investigates the characteristics of the panels who had appeared for 6 months since July of 2017 and examines the relationship between the panels' talk and the position of political parties. The results show that jobs of the casting panels were introduced as neutral ones which are not related to politics. However, after reclassifying them in terms of their political careers, most panels were more likely to be involved in political parties. In addition, they tend to support the positions of the ruling or opposition parties. The more the association with the political party, the stronger the panel's comments. The partisanship of the panels should be clearly presented in the broadcasting programs. It is necessary to distinguish genres of current affair programs by consistent standards to ensure consistency of deliberation. Lastly self-regulation of program producers should be more strengthened.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.278-289
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• 2013

In the democratic country, it is the very natural principle that political party makes the candidate. In spite of that the nomination of political party abolition issue is not in the local election the problem of is being easily solved. Therefore, the recent argument about the nomination of political party of the basic local election and overseas case were organized and the reasonable alternative was sought for. As to the argument related to the nomination of political party, the discussion in which the groping of the waste paper or new alternative is needed stops so that the existing politicians can overcome the nomination of political party evil in spite of the opposition position. In the positive investigation, the populations which are many in the waste paper of the system of public nomination by party agree. However, the bad effect that can be shown up according to the waste paper of the nomination of political party is the woman allocation door. Therefore, some alternatives were presented in the bad effect that can be shown up according to the waste paper of the nomination of political party. This alternative is the participation subject expansion, the introduction of political party claim to support, the introduction of local political party system, the application of upward official nomination procedure, and etc. The participation subject expansion presented logically as the optimum alternative among this method, the decision of the alternative should be confirmed through the social agreement procedure.