• Title/Summary/Keyword: Policy Elements of Promotion

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A Policy Direction for Promoting Wireless Industry by the Widespread Utilization of Radio Waves (전파이용 확산에 따른 전파 산업 활성화 방향)

  • Park, Seok-Ji;Park, Duk-Kyu
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.24 no.7
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    • pp.701-709
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    • 2013
  • In this paper, we studied a policy direction for promoting wireless industry. For this, we defined the concept of wireless industry and classified their structure and suggested a growth model of wireless industry and policy elements, which is composed of technology development, service development, advancement of law and regulations, business model development, assistance of production and use, publicity enforcement for promotion. Also, we had a survey on the policy elements for promoting the industry by experts interview. We drew some policy directions for promotion of wireless industry from survey results.

A Promoting Policy Direction of Radio Industry by Ecosystem Analysis (산업 생태계 분석에 따른 전파 산업 발전 방향)

  • Park, Seok-Ji;Park, Duk-Kyu
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.27 no.7
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    • pp.588-598
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    • 2016
  • In this paper, we studied a policy direction for promoting radio industry by analyzing the ecosystem. For this, we drew the growing structure and mechanism of radio industries according to wireless technology and service development. We suggested policy elements for radio industry promotion, which is composed of technology development, service development, advancement of law and regulations, business model development, assistance of production and use, publicity enforcement for promotion. The concept and radio industry sector practices of the ecosystem analysis are analyzed by survey of experts. From this result, the 5 policy options are proposed.

Health Psdromotion Strategies under Regional Health Planning (보건소의 건강증진사업과 지역보건의료계획)

  • 이규식
    • Health Policy and Management
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    • v.7 no.1
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    • pp.1-31
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    • 1997
  • In many people's minds, health promotion is simply a more modern term covering roughly the same field as disease prevention or life style related reduction of the risk factors of chronic disease. A review of the modern literature of health promotion make it clear that there is more to this term than what is involved in functioning as a synonym for disease prevention. Therefore, in order to reach a clear understanding of what health promotion is, this study suggest the concept of the health balance model. Health balance is represented in terms of an equilibrium between physical, social, and life-style-related health challenges on the one hand and health potential on the other hand. Thus, health promotion strategies encompasses both the reduction of health challenges and the strengthening of health potential. Many elements of reducing health challenge are mainly related to the regulation laws. Aspects of strengthening of health potential are related to activities of health center. Therefore, health promotion strategies at a community level should be included in regional health planning which is implemented by health center.

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Study on the Influence of Child Birth Promotion Policy Due to postpartum care and Maternity Leave to Economical Activities in the Era of Convergence (융복합시대 산후조리와 육아휴직으로 인한 출산장려정책이 경제활동에 미치는 영향에 관한 연구)

  • Jang, Myung-Sook;Yang, Hae-Sool
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.245-254
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    • 2015
  • This research aims to look into correlation between Korea's childbirth promotion policy caused from women's maternity leave and economic activity. For the purpose, 300 surveys were distributed to mothers using postnatal care centers located in Seoul. Listed postnatal care centers such as Babe Glory, Shinsegae, Happy, Miznomall and out of 260, 222 surveys were selected for the research. Several advanced studies regarding child birth promotion policy backed up by current government and related domestic and overseas documents were used as reference. Decisive factors including social insurance, tax, cost for child birth and rearing service, social culture were derived as trait elements for child birth promotion. Mentioned factors along with economic activity by childbearing women were used when setting up the research model and hypothesis. Relation with material leave was employed as parameter for this study of which purpose lies in empirical analysis and investigation.

An Analysis of Importance of Radio Spectrum and Radio Industry in Intelligent Information Society (지능정보사회의 전파와 전파 산업의 중요도 분석)

  • Park, Seok-Ji;Park, Duk-Kyu
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.28 no.8
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    • pp.589-602
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    • 2017
  • In this paper, we analyzed on the importance of radio spectrum and radio industry for promoting radio ecosystem. For this, we investigated the changes of future society and analyzed the recognition and importance of radio industries by survey on opinion changes of experts. We suggested a direction for radio industry promotion, which is composed of technology development, service development, advancement of law and regulations, business model development, assistance of production and use, publicity enforcement for promotion. The importance changes and radio use industry sector practices of the radio industry are analyzed by survey of experts. From this result, the 5 policy options are proposed.

Searching for the Policy Alternatives for the Activation of the Local Culture Industry in Korea (지역문화산업의 활성화를 위한 정책 대안의 모색)

  • Kwon, Young-Gil
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.175-191
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    • 2020
  • The purpose of this study is to find out the policy alternatives for the activation of the local culture industry in Korea. The research methodology is content analysis into law articles of local culture promotion act and framework act on the promotion of culture industries and some related acts, to review the relations between local culture promotion and the promotion of culture industries. The results of this study are the followings: Firstly, the policies for the promotion of culture industries should connect to the policies of local culture promotion. 1) Local culture industries are related with the facilities like living cultural centers and the activities of the arts organizations or clubs of residents. 2) The industrial condiitions should be considered in the process of designation of cutural city and cultural area. 3) The local cuture industry policies should be connected to raise the funds for local culture promotion. 4) The local culture industries should be connected to the cultivation of professional personnel for local cultural promotion. Secondly, for the activation of the local culture industries, the obstructive factors should be eliminated and the facilitating factors should be utilized. 1) The purpose of the culture industries should be defined as concrete and clear through the clearly prescribing the range of culrure industries. 2) The roles which have been dispersed to various agents should assigned as designated clealy and the cooperative system should be construced. 3) In designating cultural cities and cultural area, conceptual elements should be considered and the brand of the local culrure industries should be presented. 4) The background industries such as tourism industries should be utilized. 5) Governance systems should be constructed and utilized.

Analysis on elements of policy changes in character industry (캐릭터산업의 정책변인연구)

  • Han, Chang-Wan
    • Cartoon and Animation Studies
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    • s.33
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    • pp.597-616
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    • 2013
  • Character industry is not only knowledge-based industry chiefly with copyrights but also motive power for creative economy to take a role functionally over the fields of industries because it has industrial characteristic as complement product to promote sale value in manufacturing industry and service industry and increase profit on sales. Since 2003, the national policy related to character has aimed to maximize effect among connected industries, extend its business abroad, enforce copyrights through the improvement of marketing system, develop industrial infrastructure through raising quality of character products. With the result of this policy, the successful cases of connected contents have been crystallized and domestic character industry has stepped up methodically since 2007. It is needed to reset the scales of character industry and industrial stats because there are more know-how of self industry promotion and more related characters through strategy of market departmentalization starting with cartoon, animation, games, novels, movies and musicals. Especially, The Korea government set our target for 'Global Top Five Character Power' since 2009 and has started to carry out to find global star characters, support to establish network among connected industries, diversify promotion channels, and develop licensing business. Particularly, since 2013, There have been prospered the indoor character theme park with time management just like character experimental marketing or Kids cafes using characters, the demand market of digital character focusing on SNS emoticon, and the performance market for character musical consistently. Moreover, The domestic and foreign illegal black markets on off-line have been enlarged, so we need another policy alternative. To prepare for the era of exploding character demand market and diversifying platform, it is needed to set up a solid strategy that is required the elements of policy changes in character industry to vitalize character industry and support new character design and connected contents. the following shows that the elements of policy changes related to the existing policy, the current position of market. Nowadays, the elements of policy changes in domestic character industry are that variety of consumers in the digital character market according to platform diversification, Convergence contents of character goods for the Korean waves, legalization of the illegal black contents market, and controling the tendency of consumers in departmentalized market. This can help find the policy issue entirely deferent with the existing character powers like US, Japan or Europe. In its final analysis, the alternatives are the promotion of models with contract copyrights of domestic and foreign connected contents, the diversification of profit models of platform economy, the additive development of target market related to enlarging the Korean waves, and the strategy of character market for the age-specific tendency according to developing character demand market.

CIM Interface Technique for a Collage Promotion in the Age of Smart - Focusing on Smart Web - (스마트시대의 대학 홍보를 위한 CIM 인터페이스 기법 - 스마트 웹 중심 -)

  • Jang, Seung-Young
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.3
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    • pp.597-606
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    • 2012
  • The description of this paper was made putting the emphasis on CIM Interface configuration with a college policy program as the center whether it is suitable or not for a college promotion. CIM Interface technique for a college promotion is an expression method by visual requirements. Alternatives to a college promotion turned up which are depending on Contents, Image, Marketing strategies by visual elements. The application of consumer contents to give users information did the role of a channel inducing the users to join. Besides, an information designing enabled the information structure to be a visual expression by being grafted on content consistency. First above all, the implementation policy of such systematical formation could be found through University Identity Program-IMC useful as a branding strategy of a college promotion. Like this, a methodology which is able to increase the efficiency of college promotion through a process and a connection was established.

Promotive Factors, Roles Analysis and Implications of Community Organization in Rural Areas in Sight of the Regional Innovation System Theory: focusing on the Case of "Songakdongnesaramdeul", a Social Cooperative Located in Asan City (지역혁신체제론 관점에서의 농촌지역 주민공동체조직 형성 촉진요인과 역할 분석 및 시사점: 아산시 사회적협동조합 '송악동네사람들' 사례를 중심으로)

  • Ko, Kyoung-Ho
    • Korean Journal of Organic Agriculture
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    • v.28 no.4
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    • pp.505-534
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    • 2020
  • The purpose of this study is to explore the key elements of the regional innovative milieu by analyzing the role of regional innovative elements and case organizations that promoted the emergence of 'Songakdongnesaramdeul (the people of the Songak town),' and to present pertinent policy implications. For the purpose, this study set the "Songakdongnesaramdeul," a residential community organization founded for regional innovation to revitalize the village community, as a case organization from the perspective of regional innovation system theory. The result of the study showed that creating an innovative milieu through the creation of various innovation elements to revitalize the village community is crucial. Especially, this study confirmed that the existence of regional development organizations is the key element of the innovative milieu. such as case organization that contributes to regional development while promoting interaction between actors, common learning and systemization, and new value creation activities. The implications derived through the study can be summarized in four points. First, a variety of means to promote the formation of subjects in response to the public debate of the village agenda is needed. Second, it is highly important to create innovative elements, for example, organizations and programs, resources, and spaces that promote regional innovation. Third, forming a close network between various innovative resources existing in the region and establishing regional capabilities that allow to mobilize and utilize such innovative resources are important. Fourth, the establishment of a promotion mechanism such as a case organization is suggested as a major task, to revitalize the village community. Specifically, forming and revitalizing numerous private-based community organizations with regional developmental capabilities to establish local governance also has significant importance. In this vein, based on the point of view of the regional innovation system theory, the establishment of regional policies to construct a regional innovation milieu, such as creating innovative elements that can actively promote the regeneration of the village community and establishing a promotion system, can be presented as major tasks.

A Case Study of Public Contents in Out-Of-Home Advertising: Focused on Visual Characteristics (옥외광고를 활용한 공공 콘텐츠 사례연구: 시각적 특성을 중심으로)

  • Kim, Woon-Han;Jeong, Hyeon-Ju
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.453-459
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    • 2023
  • This study analyzed the creative properties of public service advertisements and public content in outdoor advertising. The results of a case analysis focusing on outdoor advertisements for fundraising are as follows. First, government ministries were mainly found as advertisers. Second, most of the advertising messages were about policy promotion by the government and public institutions, with few public content or public interest messages. Third, in terms of expression, text took up more weight than visual elements, and illustrations were the main visual expression element. This proves that the public content of domestic outdoor advertisements mainly has a strong purpose of conveying direct information.