• Title/Summary/Keyword: Play Strategies

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The Impact of Design Characteristics on Brand Attitude and Purchase Intention - Focus on Luxury Fashion Brands - (럭셔리 패션 브랜드의 디자인 특성에 따른 브랜드 태도와 구매의도에 관한 연구)

  • Kim, Angella Ji-Young;Ko, Eun-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.2
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    • pp.252-265
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    • 2010
  • Most luxury fashion brands have a strong brand identity and the product design characteristics of a brand are critical factors that influence brand identity. The design of products influence brand identity and play an important role in the choice by consumers in which brand to purchase. This study investigates the impact design characteristics of luxury brands on brand attitudes as well as purchase intentions in the examination of the differences in the impact influence by product category and consumer characteristics. The product design of brands was evaluated and measured by innovative and traditional characteristics. The product categories were divided into apparel, bags, shoes, and accessories. The consumer characteristics used in this study are fashion involvement, age, income, and the amount of money used for purchasing fashion products. Sample brands, Louis Vuitton, Chanel, Hermes, Burberry, and Gucci, were extracted from the Intel-brand's Luxury Brand Ranking 2008 and pilot tested for appropriateness. The data collected from 120 luxury consumers and 92 samples were statistically analyzed with SPSS 15.0, reliability test, factor analysis, ANOVA, frequency test, regression, and t-test. The findings are as follow. First, luxury brands were divided into two groups by innovative design characteristics and traditional design characteristics; innovative design characteristics show a significant influence on brand attitude and purchase intention. Second, only fashion related behavior factors among consumer characteristics became moderators when design characteristics influenced brand attitude and purchase intention. Third, the differences in purchase intention affected by design characteristics were found in bags, shoes, and accessories category. It is necessary for luxury brands to focus on innovative design characteristics and to specify the different needs of consumers through fashion related behavioral factors. This research will be useful to luxury brands in designing products and planning marketing strategies by offering specific information for luxury brand consumers.

Mathematical Discovery and Justification through Modeling Activity in Spreadsheet Environment (스프레드시트 환경에서 모델링 활동을 통한 수학적 발견과 정당화)

  • Son, Hong-Chan;Lew, Hee-Chan
    • School Mathematics
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    • v.7 no.4
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    • pp.427-444
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    • 2005
  • The Purpose of this study is to explore he mathematical discovery and justification of six 10th grade students through mathematical modeling activities in spreadsheet environments. The students investigated problem situations with a spreadsheet, which seem to be difficult to solve in paper and pencil environment. In spreadsheet environments, it is easy for students to form a data table and graph by inputting and copying spreadsheet formulas, and to make change specific variable by making a scroll bar. In this study those functions of spreadsheet play an important role in discovery and justification of mathematical rules which underlie in the problem situations. In modeling activities, the students could solve the problem situations and find the mathematical rules by using those functions of spreadsheets. They used two types of trial and error strategies to find the rules. The first type was to insert rows between two adjacent rows and the second was to make scroll bars connecting specific variable and change the variable by moving he scroll bars. The spreadsheet environments also help students to justify their findings deductively and convince them that their findings are true by checking various cases of the Problem situations.

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Identification and Functional Analysis of Mating Type Loci in the Pleurotus eryngii

  • Ryu, Jae San;Kim, Min-Keun;Park, Bokyung;Ali, Asjad;Joung, Wan-Kyu
    • 한국균학회소식:학술대회논문집
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    • 2015.11a
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    • pp.35-35
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    • 2015
  • Pleurotus eryngii has recently become a major cultivated mushroom; it uses tetrapolar heterothallism as a part of its reproductive process. Sexual development progresses only when the A and B mating types are compatible. Such mating incompatibility occasionally limits the efficiency of breeding programs in which crossing within loci-shared strains or backcrossing strategies are employed. Therefore, understanding the mating system in edible mushroom fungi will help provide a short cut in the development of new strains. We isolated and identified pheromone and receptor genes in the B3 locus of P. eryngii and performed a functional analysis of the genes in the mating process by transformation. A genomic DNA library was constructed to map the entire mating-type locus. The B3 locus was found to contain four pheromone precursor genes and four receptor genes. Remarkably, receptor PESTE3.3.1 has just 34 amino acid residues in its C-terminal cytoplasmic region; therefore, it seems likely to be a receptor-like gene. Real-time quantitative RT-PCR (real-time qRT-PCR) revealed that most pheromone and receptor genes showed significantly higher expression in monokaryotic cells than dikaryotic cells. The pheromone genes PEphb3.1 and PEphb3.3 and the receptor gene PESTE3.3.1 were transformed into P5 (A3B4). The transformants were mated with a tester strain (A4B4), and the progeny showed clamp connections and a normal fruiting body, which indicates the proposed role of these genes in mating and fruiting processes. This result also confirms that PESTE3.3.1 is a receptor gene. In this study, we identified pheromone and receptor genes in the B3 locus of P. eryngii and found that some of those genes appear to play a role in the mating and fruiting processes. These results might help elucidate the mechanism of fruiting differentiation and improve breeding efficiency.

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Optimized Immunohistochemical Analysis of Cerebellar Purkinje Cells Using a Specific Biomarker, Calbindin D28k

  • Kim, Byung-Joo;Lee, So-Yeon;Kim, Hyung-Woo;Park, Eun-Jung;Kim, Jun;Kim, Sang-Jeong;So, In-Suk;Jeon, Ju-Hong
    • The Korean Journal of Physiology and Pharmacology
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    • v.13 no.5
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    • pp.373-378
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    • 2009
  • Cerebellar Purkinje cells (PCs) play a crucial role in motor functions and their progressive degeneration is closely associated with spinocerebellar ataxias. Although immunohistochemical (IHC) analysis can provide a valuable tool for understanding the pathophysiology of PC disorders, the method validation of IHC analysis with cerebellar tissue specimens is unclear. Here we present an optimized and validated IHC method using antibodies to calbindin D28k, a specific PC marker in the cerebellum. To achieve the desired sensitivity, specificity, and reproducibility, we modified IHC analysis procedures for cerebellar tissues. We found that the sensitivity of staining varies depending on the commercial source of primary antibody. In addition, we showed that a biotin-free signal amplification method using a horseradish peroxidase polymer-conjugated secondary antibody increases both the sensitivity and specificity of ICH analysis. Furthermore, we demonstrated that dye filtration using a $0.22\;{\mu}m$ filter eliminates or minimizes nonspecific staining while preserving the analytical sensitivity. These results suggest that our protocol can be adapted for future investigations aiming to understand the pathophysiology of cerebellar PC disorders and to evaluate the efficacy of therapeutic strategies for treating' these diseases.

Performance Analysis of Sensor Systems for Space Situational Awareness

  • Choi, Eun-Jung;Cho, Sungki;Jo, Jung Hyun;Park, Jang-Hyun;Chung, Taejin;Park, Jaewoo;Jeon, Hocheol;Yun, Ami;Lee, Yonghui
    • Journal of Astronomy and Space Sciences
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    • v.34 no.4
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    • pp.303-314
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    • 2017
  • With increased human activity in space, the risk of re-entry and collision between space objects is constantly increasing. Hence, the need for space situational awareness (SSA) programs has been acknowledged by many experienced space agencies. Optical and radar sensors, which enable the surveillance and tracking of space objects, are the most important technical components of SSA systems. In particular, combinations of radar systems and optical sensor networks play an outstanding role in SSA programs. At present, Korea operates the optical wide field patrol network (OWL-Net), the only optical system for tracking space objects. However, due to their dependence on weather conditions and observation time, it is not reasonable to use optical systems alone for SSA initiatives, as they have limited operational availability. Therefore, the strategies for developing radar systems should be considered for an efficient SSA system using currently available technology. The purpose of this paper is to analyze the performance of a radar system in detecting and tracking space objects. With the radar system investigated, the minimum sensitivity is defined as detection of a $1-m^2$ radar cross section (RCS) at an altitude of 2,000 km, with operating frequencies in the L, S, C, X or Ku-band. The results of power budget analysis showed that the maximum detection range of 2,000 km, which includes the low earth orbit (LEO) environment, can be achieved with a transmission power of 900 kW, transmit and receive antenna gains of 40 dB and 43 dB, respectively, a pulse width of 2 ms, and a signal processing gain of 13.3 dB, at a frequency of 1.3 GHz. We defined the key parameters of the radar following a performance analysis of the system. This research can thus provide guidelines for the conceptual design of radar systems for national SSA initiatives.

Capturing Admission Judgment Policy from the Lens Model Perspective to Understand the Gender Difference in Science and Engineering (렌즈모델을 이용한 의사결정자의 Admission Policy 분석 - 과학과 공학분야에서의성차이의 영향을 중심으로)

  • Seong, Youn-Ho;Springs, Sherry L.;Tinnin, Deanna;Watkins, Meisha
    • Journal of the Ergonomics Society of Korea
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    • v.25 no.4
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    • pp.81-90
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    • 2006
  • Despite the government promoting women's participation in the engineering field, some statistics show that it has yet to be achieved. Potential reasons for this phenomenon include lower level of applications by women, or inherent gender gap in the professional field. Therefore, this study attempted to find impact of gender on college admission from the Lens Model perspective and Signal Detection Theory. This study consisted of three phases: identifying the necessary cues used in the admission process, analyzing existing data, and conducting two experiments to identify the effect of gender on admission decisions. Although the college application consisted of many cues, only five cues, school ranking, GPA, SAT score, resident status, and gender, were used to capture the officers' judgment policies for engineering admissions. Two experiments were conducted to investigate the impact of the gender factor in college admission. The enrollment officers first were presented with the existing data without the gender and asked to make dichotomous judgments. Secondly, the officers were asked to perform the judgment task with the gender cue present. Results showed that the gender did not play an important role in the judgments as expected. However, ideographical analyses on judgment strategies revealed that there were significant differences between the admission officers. Possible training implications are discussed.

Analysis of The Effect of The Digital Divide on The Digital Daily Life of The Elderly (디지털 격차가 노인의 디지털 일상생활에 미치는 영향 분석)

  • Hu, Sung-Ho
    • Journal of Digital Convergence
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    • v.18 no.9
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    • pp.9-15
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    • 2020
  • This study is to analyze the influence of the digital divide on the digital daily life of the elderly. Adaptation tendencies for digital divide were measured and classified into groups for elderly people over 60 years old. And digital communication skills, digital confidence, digital self-control, and digital life satisfaction were measured. The research model used a cross over design model and a dual mediation model. As a result of the study, first, it was found that a group with high adaptive accessibility to the digital divide had a positive effect on the overall digital daily life. Second, a group with high adaptive literacy to the digital divide had a positive effect on the digital self-control. Third, digital communication skill has a positive effect on digital life satisfaction, and digital confidence and digital self-control play a mediating role. Based on these findings, we discussed strategies to overcome the digital divide in old age.

Class Analysis Method Using Video Synchronization Algorithm (동영상 동기화 알고리즘을 이용한 수업 분석 방법)

  • Kwon, Ohsung
    • Journal of The Korean Association of Information Education
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    • v.19 no.4
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    • pp.441-448
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    • 2015
  • This paper describes about a software implementation for class analysis and quantization based on our video synchronization method. We proposed a new indexing method, synchronization strategies, and data structure for our analyzer implementation. We implemented a class video analyzer using intelligent multimedia technologies which can play class video selectively. Our proposed method analyzes class videos depending on the time schedule composed of introduction, development and summary stages. We apply our analysis filters to the class videos in the predefined regular intervals. We experimented on the synchronization performance of our proposed method and software. In the experimental, we could demonstrate the effectiveness and practicality of our class analyzing method within the margin of error.

CURRENT REVIEW OF MOLECULAR BIOLOGY IN DISTRACTION OSTEOGENESIS (신연 골형성술에 있어서의 분자생물학적 최신 지견)

  • Jee, Yu-Jin;Song, Hyun-Chul;Kim, Yeo-Gab;Kim, Jin;Kim, Chang-Hyen
    • Journal of the Korean Association of Oral and Maxillofacial Surgeons
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    • v.28 no.6
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    • pp.456-463
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    • 2002
  • Distraction osteogenesis is a well-established clinical treatment for limb length discrepancy and skeletal deformities. Appropriate mechanical tension-stress is believed not to break the callus but rather to stimulate osteogenesis. In contrast to fracture healing, the mode of bone formation in distraction osteogenesis is primarily intramembranous ossification. Although the biomechanical, histological, and ultrastructural changes associated with distraction osteogenesis have been widely described, the basic biology of the process is still not well known. Moreover, the molecular mechanisms in distraction osteogenesis remain largely unclear. Recent studies have implicated the growth factor cascade is likely to play an important role in distraction. And current reserch suggested that mechanical tension-stress modulates cell shape and phenotype, and stimulates the expression of the mRNA for bone matrix proteins. This article presents the hypotheses and current research that have furthered knowledge of the molecular biology that govern distraction osteogenesis. The gene regulation of growth factors and extracellular matrix proteins during distraction osteogenesis are discussed in this article. It is believed that understanding the biomolecular mechanisms that mediate distraction osteogenesis may guide the development of targeted strategies designed to improve distraction osteogenesis and accelerate bone healing.

An Analysis of Inappropriate Consumer Compliant Behavior Type Based on the Theory of Planned Behavior (계획된 행동이론을 적용한 소비자들의 부적절한 불만행동 유형별 분석)

  • Lee, Youngae
    • Journal of Families and Better Life
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    • v.32 no.2
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    • pp.13-26
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    • 2014
  • The theory of planned behavior proposed by Ajzen predicts that certain behaviors are determined by behavioral intentions which are affected by an attitudinal belief toward the behavior, the subject norms, and the individual's perception of their control over the behavior. This study's aim is to examine consumers' inappropriate complaint behaviors, using the theory of planned behavior. Consumers' inappropriate complaint behaviors are defined by two types, which are low -and high-intensity inappropriate complaint behavior based on the primary data collected from a group of consumer affairs professionals in the business field. The survey questionnaire was administered to 1,000 consumers via an on-line survey. The two models were assessed with path analysis in order to predict consumers' inappropriate complaint behaviors, using the theory of planned behavior. The results are as follows: First, two types of inappropriate compliant behaviors were identified according to the results of an exploratory study conducted by professionals who had been employed at the department of consumer affairs. Second, the theory of planned behavior is adequately fitted to examine the factors related to consumers' inappropriate complaint behaviors. Also, all three variables based on the theory of planned behavior, -perceived behavior control, subjective norm, and attitude-had a significant effect on inappropriate complaint behavior intention. Third, consumers' inappropriate complaint behavior intention played the most significant role in low-intensity inappropriate complaint behavior, whereas attitude was found to play a significant role in high-intensity inappropriate complaint behavior. The significance and implication were discussed in terms of effective customer management strategies.