• Human Ecology Research
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• v.61 no.1
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• pp.103-122
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• 2023

The purpose of this study was to explore the personal experiences of businesswomen regarding appearance management and their body image. To achieve this, diverse perspectives were employed, including critical, practical, and positive body image perspectives. Interviews were conducted with 17 Korean businesswomen with more than 10 years of work experience. The data were analyzed using a phenomenological approach to understand their lived experiences of appearance management and body image. The participants acknowledged that appearance is important in the workplace - more so for women than for men. They commented that appearance may play an important role in displyaing social attractiveness to strangers, but other elements of social attractiveness such as liveliness or social skills take prominence in established relationships. Businesswomen, particularly those whose professions involve the display of appearance, are more likely to engage in aesthetic labor or the unpaid labor of managing their physical appearance in order to meet expectations at work. In general, however, these women considered appearance management to be a practice of self-care which seems to demonstrate their positive body image. This study has significance in that it strived to understand the subjective, lived experiences of businesswomen, including their thoughts and emotions related to appearance management and body image.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.73-87
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• 2011

The Homme Fatale image, which has recently been brought to the fore by mass media in Korea, leads the public fashion with a strong influence on the preference of females who actively participate in men's fashion, and on the "mansumers"(man+consumer) who would use fashion styles as a medium for self-expression. In this study, the concept and fashion style of the homme fatale image expressed in the Korean mass media are exhaustively explored, and then its expressive characteristics are analyzed to determine the trends of men's fashion in Korea. According to the result of this analysis, the homme fatale image represented in the Korean mass media, shows us with its complex nature that it includes the following characteristics: strong and vigorous masculinity, sensuality which emphasizes physical attractiveness, duplicity of gentle sensibility and coldheartedness, and the mysteriousness of maturity and innocence. In conclusion, the homme fatale image can be thought to present fashion styles which emphasize masculinity and physical attractiveness in a variety of ways.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.340-343
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• 2006

With an assumption that the view point of a given society and time on facial attractiveness can be inferred by analyzing winners of beauty pageant faces, the trends in the physical measures of miss Koreas were investigated. A classification model of affective facial impressions was used to obtain the physical measures of the faces and classifying them into a face-type category. The number of face images analyzed in the study were 171 winners of Miss Korea Contest. The results show that there has been a shift in the impression from 'mature' to 'babyish' for the Korean beauty-contest winners for the last 50 years.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.677-679
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• 2007

With an assumption that the view point of a given society and time on facial attractiveness can be inferred by analyzing popular stars' faces, the cross-cultural differences in the physical measures of Korean and foreign stars were investigated. A classification model of affective facial impressions was used to obtain the physical measures of the faces and classifying them into a face-type category. The number of face images analyzed in the study were 629 in total: 258 Korean stars, and 200 foreign stars. The results show that the common characteristics found in the cross-cultural analyses of Western and Eastern stars was a babyish impression. Babyish feature was found distinctive also in western male stars, while such trend was not found in Asian male star.

• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.5-16
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• 2001

The purpose of the study was to investigate the body cathexis, ideal body shape, clothing satisfaction and their interrelationships. The subjects were 445 middle- and high- school girls. The findings were as follows : the subjects were more satisfied with their face appearance than body parts. They were very unsatisfied with thigh. leg and weight. Generally they were more satisfied with upper body than lower body, and more satisfied with length measurements than girth measurements. They accepted 169.19cm as ideal height and 49.18kg as ideal weight. The middle-school girls wanted to be taller than high-school girls by 3cm. But the ideal weight of both were almost same. The Rohrer indices indicated that the subjects were normal to slender type. But the Rohrer indices calculated using ideal height and ideal weight showed that the subjects thought extremely slender type as ideal body shape. The attitude of body was evaluated by two factors. the awareness of body shape and the physical attractiveness. The awareness of body shape was deeply influenced by girth measurements and lower body parts. And physical attractiveness was severely affected by face appearance. Weight was more important than height in regard to body cathexis. The ideal body shape was independent of individual situation but was formed by social value. The satisfaction of clothing in terms of design related aspects was influenced by body cathexis. Also the more satisfied with their body. the more they felt comfortable for their clothing. The body cathexis was interrelated with the satisfaction of clothing in some aspects.

• Journal of Fashion Business
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• v.26 no.5
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• pp.22-35
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• 2022

This study examines the image pursuit behavior according to body surveillance, body shame of image-based SNS-used women. Questionnaires were administered to 215 SNS-used women aging between 20 to 30 years old. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's α, correlation analysis and regression analysis. The study analyzed the relationship between body surveillance, body shame single factor, and subfactors of image pursuit behavior(conformity, instrumentality, fashion pursuit, attractiveness pursuit, ostentation pursuit, interpersonal). It was observed that body surveillance and body shame had a positive influence on all the factors of image pursuit behavior. Body surveillance demonstrated a high influence on attractiveness pursuit while body shame demonstrated a high influence on ostentation pursuit. Body surveillance had a positive influence on body shame. These results provide useful information for understanding the influence of social media on the psychological attitude and consciousness of women with regard to their body and image pursuit behavior. In addition, results from this study will help to systematize women's theoretical physical consciousness, establish product strategies for physical appearance-related industries, and set marketing directions.

• Culinary science and hospitality research
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• v.6 no.1
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• pp.177-195
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• 2000

The purpose of this study is to examine two different types of meal experiences as the experimental factors and empirically incorporates a context specific approach into the measurement of bakery attractiveness. The study used frequency analysis to examine the demography of respondents, t-test to compare the importance rating of each attribute for its contribution to the selection of a bakery in terms of each type of meal, and anova analysis to compare the satisfaction rating of each attribute for its contribution to the selection of a bakery in the context of regular meal and a eating between meal The study indicated the implications of these findings concerning marketing and development initiatives to improve the physical and perceptual attractiveness of the bakerys.

• Korean journal of food and cookery science
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• v.27 no.6
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• pp.825-838
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• 2011

The main purposes of this study were to assess coffee shop use and to identify the influence of physical environment of a coffee chop on customer behavioral intention. The survey was administered from April to May 2011, targeting twenties college students in Seoul, Gyeonggi Province. A total of 174 copies of the questionnaire were collected for the data analyses such as frequency test, descriptive analysis, chi-square analysis, reliability test, factor analysis, ANOVA, Duncan's multiple range test and multiple regression analysis using SPSS 17.0 program. The main results of this study were as follows: The number of visits was once or twice a week. Students went with their friends to the coffee shop. Most of the students answered that they visit the coffee shop at any time. The main purpose of visit was to have time to relax. The main source in choosing a coffee shop was recommendation from others. The main criterion for the selection of the coffee shop was atmosphere. Americano was a favorite drink. Coffee was drunk with a cake. Expenditure per visit was 3,000~5,000 won. The choice of the coffee shop was selected by the student. The factor analysis identified seven underlying dimensions of coffee shop physical environment perceptions (seating comfort, attractiveness, cleanliness, harmony, ambient condition, congestion, amenity) and one dimension of customer behavioral intention. Through multiple regression analyses, four determinants (attractiveness, cleanliness, amenity, ambient condition) were found to have the greatest impact on customer behavioral intention.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.256-265
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• 2021

The purpose of this study is to empirically identify the effect of women's motivation for choosing makeup colors on their perception of physical attractiveness and self-respect. Participants in this study were surveyed through questionnaires for 256 employees in Seoul and Gyeonggi-do, and the collected data were analyzed in depth using statistical analysis methods of frequency analysis, factor analysis, and multiple regression analysis. The results derived through a series of research procedures are as follows: First, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on physical attraction perception. Second, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on self-esteem. Third, office workers' perceptions of physical attraction had a statistically significant impact on self-esteem.

• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.749-772
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• 2022

This study aimed at investigating the validity of WHR (or waist-to-hip ratio) and Golden ratio as standards of physical attractiveness. Each of 60 male and 60 female college students were divided into two groups of 30. Using the 3D game program, each person in one group drew a physically attractive figure of the opposite sex while the other group drew a physically attractive figure of the same sex. Then, WHR and Golden ratio of the figures were measured and compared with the ideal WHR (.7 for women and .9 for men) and Golden ratio 1.618. It was found that WHR and Golden ratio for the physically attractive figures were lower than the ideal standards regardless of the participant's gender. That is, the participants preferred to men and women having curvaceous body shapes with a narrow waist and a wide pelvis. In most cases, Golden ratios measured in many ways were not correspondent to the ideal ratio, 1.618. In regards to BR (or Body Ratio), the legs and waist of the physically attractive figures were shorter relative to the Golden ratio and this was more salient for physically attractive man figures. Regarding the facial ratio measured by FR(or facial ratio) and FR_VP(or facial ratio_vertical point), the faces of figures made by participants, regardless of their sex, were shorter and wider compared to the Golden ratio. Further, the participants preferred baby-faced woman and masculine man figures. Finally, implications of the findings, limitations the of the present study, and the suggestions for future research were discussed.