Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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The Effect of the Color Selection Motivation on Body Attractive Perception and Self-Respect in Working Women

직장여성의 메이크업 컬러선택동기가 신체매력지각과 자아존중감에 미치는 영향

  • Lee, Soeun (Dept. of Design & Craft Graduate School, HongIk University) ;
  • Lee, YounJin (Dept. of Color, Graduate School of CIPP, Hongik University)
  • 이소은 (홍익대학교 디자인공예학과) ;
  • 이윤진 (홍익대학교 문화정보정책대학원 색채전공)
  • Received : 2021.08.24
  • Accepted : 2021.11.20
  • Published : 2021.11.28
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Abstract

The purpose of this study is to empirically identify the effect of women's motivation for choosing makeup colors on their perception of physical attractiveness and self-respect. Participants in this study were surveyed through questionnaires for 256 employees in Seoul and Gyeonggi-do, and the collected data were analyzed in depth using statistical analysis methods of frequency analysis, factor analysis, and multiple regression analysis. The results derived through a series of research procedures are as follows: First, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on physical attraction perception. Second, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on self-esteem. Third, office workers' perceptions of physical attraction had a statistically significant impact on self-esteem.

본 연구의 목적은 직장여성의 메이크업 컬러선택동기가 신체매력지각과 자아존중감에 미치는 영향을 실증적으로 규명하는데 있었다. 본 연구의 참여자는 서울·경기 소재 직장인 256명을 대상으로 질문지를 통하여 조사되었으며, 수집된 자료는 빈도분석, 요인분석, 다중회귀분석의 통계적 분석 방법을 채택하여 심층적으로 분석되었다. 일련의 연구절차를 통하여 도출된 결과는 다음과 같다. 첫째 직장여성의 메이크업 컬러선택동기는 신체매력지각에 통계적 유의한 영향력을 나타내었다. 둘째, 직장여성의 메이크업 컬러선택동기는 자아존중감에 통계적 유의한 영향력을 나타내었다. 셋째, 직장인의 신체매력지각은 자아존중감에 통계적 유의하게 영향을 나타내었다.

Keywords

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