Browse > Article
http://dx.doi.org/10.22156/CS4SMB.2021.11.11.256

The Effect of the Color Selection Motivation on Body Attractive Perception and Self-Respect in Working Women  

Lee, Soeun (Dept. of Design & Craft Graduate School, HongIk University)
Lee, YounJin (Dept. of Color, Graduate School of CIPP, Hongik University)
Publication Information
Journal of Convergence for Information Technology / v.11, no.11, 2021 , pp. 256-265 More about this Journal
Abstract
The purpose of this study is to empirically identify the effect of women's motivation for choosing makeup colors on their perception of physical attractiveness and self-respect. Participants in this study were surveyed through questionnaires for 256 employees in Seoul and Gyeonggi-do, and the collected data were analyzed in depth using statistical analysis methods of frequency analysis, factor analysis, and multiple regression analysis. The results derived through a series of research procedures are as follows: First, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on physical attraction perception. Second, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on self-esteem. Third, office workers' perceptions of physical attraction had a statistically significant impact on self-esteem.
Keywords
Working women; Color Selection Motives; Perceived Physical Attractiveness; Self-Esteem; Makeup color;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Y. J. In & K. H. Lee (2015). Outdoor wear color preference and color selection motives of male and female consumers. Journal of the Korean Society of Fashion Design, 15(4), 153-169. DOI : 10.18652/2015.15.4.10   DOI
2 K. R. Fox & C. B. Corbin. (1989). The physical self-concept profile: Development and preliminary validation. Journal of Sport & Exercise Psychology, 11, 408-430.   DOI
3 R. N. Sonstroem & W. P. Morgan. (1989). Exercise and self-esteem rationale and model. Medicine and Science in Sports and Exercise, 21(3), 329-337.
4 M. J. Song. (2019). A study on the effect of discrepancy of personal color consulting result and preferred color on cognitive dissonance behavior in accordance with self-esteem. master thesis. Hongik university, Seoul.
5 J. M. Lee. (2017). Influence of Beauty and Health Care Behavior on Perceived Physical Attractiveness, Self-Esteem and Interpersonal Orientaation in Middle-Agee Men. Doctor Thesis. Sungshin University, Seoul.
6 M. Rosenberg. (1965). Society and adolescent self-image. Princeton, NJ: Princeton, University Press.
7 G. R. Kim & K. J. Myung. (2020). Negative health behavior, mental health and self-esteem differences in tattooed and nontattooed university students. Journal of the Korean Applied Science and Technology, 37(5), 1257-1267. DOI : 10.12925/ jkocs.2020.37.5.1257   DOI
8 H. F. Kaiser & J. Rice. (1974). Little jiffy, mark IV. Educational and psychological measurement, 34(1), 111-117.   DOI
9 J. H, Ahn & J. D. Kim. (2013). Theoretical consideration on color therapy. Journal of Naturopathy, 2(1), 74-82.
10 Y. J. Hwang & T. S. Yoo. (2010). The effects of sociocultural attitudes toward appearance, self-esteem, and physical attractiveness perceptiveness on weight and clothing management behavior. Journal of the Korean Society of Clothing and Textiles, 34(11), 1923-1932.   DOI
11 H. K. Park. (2013). A study on container of cosmetics for men, considering the correlation between gender characteristic and brain function differentiation. Journal of Cultural Product & Design, 34, 159-168.
12 Y. S. Park & M. S. Hong. (2005). Focused changing skin color on the age of twenties. Korean Color Design Studies, 1(1), 87-97.
13 K. Y. Ha & M. H. Lee (2008). A study of the image in men's hair style depending on hair color and texture. The Research Journal of the Costume Culture, 16(2), 293-304.   DOI
14 G. R. Park (2019). The effect of personal color on the psychological.physical self-esteem. Master thesis. Hongik University, Seoul.
15 Y. J. In & K. H. Lee (2015). Outdoor wear color preference and color selection motives of male and female consumers. Journal of the Korean Society of Fashion Design, 15(4), 153-169. DOI : 10.18652/2015.15.4.10   DOI
16 E. R. Mahoney & M. D. Finch. (1976). The dimensionality of body cathexis. Journal of Psychology, 92, 227-279.   DOI
17 T. F. Cash & A. S. Labarge. (1996). Development of the appearance schemes inventory: a new cognitive body-image assessment. Cognitive Therapy and Research, 20(1), 37-50.   DOI
18 S. Y. Joung & Y. S. Park. (2015). An effect on children by self esteem scale and personal color analysis. Journal of Korea Society of Color Design StColor Studies, 29(1), 173-184.   DOI
19 E. A. Park. (2003). Psychosocial meaning of make-up. Korean Journal of Consumer and Advertising Psychology, 4(2), 105-127.
20 S. Y. Ko (2017). Qualitative Study on the Ideal-self and the fantasy of men wearing makeup by employing Zaltman Metaphor Elicitation Technique. Journal of the Korean Society of Clothing and Textiles, 41(1), 1-16.   DOI
21 M. S, Han. (2002). A study on the personal colors selection factors and the satisfaction-Centered on the color for hair and make-up-. Fashion & Textile Research Journal, 4(4), 369-375. ,