Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Image Pursuit Behavior according to Body Surveillance, Body Shame of Women using Image-Based SNS

이미지 기반 SNS 사용 여성의 신체감시성, 신체수치심에 따른 이미지추구행동 연구

  • Hyunok, Lee (Dept. of Clothing & Textiles, Kyungpook National University)
  • Received : 2022.09.20
  • Accepted : 2022.11.10
  • Published : 2022.11.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study examines the image pursuit behavior according to body surveillance, body shame of image-based SNS-used women. Questionnaires were administered to 215 SNS-used women aging between 20 to 30 years old. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's α, correlation analysis and regression analysis. The study analyzed the relationship between body surveillance, body shame single factor, and subfactors of image pursuit behavior(conformity, instrumentality, fashion pursuit, attractiveness pursuit, ostentation pursuit, interpersonal). It was observed that body surveillance and body shame had a positive influence on all the factors of image pursuit behavior. Body surveillance demonstrated a high influence on attractiveness pursuit while body shame demonstrated a high influence on ostentation pursuit. Body surveillance had a positive influence on body shame. These results provide useful information for understanding the influence of social media on the psychological attitude and consciousness of women with regard to their body and image pursuit behavior. In addition, results from this study will help to systematize women's theoretical physical consciousness, establish product strategies for physical appearance-related industries, and set marketing directions.

Keywords

References

  1. An, N. (2007). The effects of sociocultural attitudes toward appearance and objectified body consciousness on appearance management behaviors (Unpublished master's thesis). Chonnam National University, Gwangju, Korea.
  2. Choi, D. B. (2019). Mediating effects of body shame and body self-esteem in relation to sexual objectification experience and plastic surgery intention of beauty art major female students (Unpublished master's thesis). Seokyeong University, Seoul, Korea.
  3. Choi, J. Y. (2016). The relationship between SNS exposure and desire for cosmetic surgery on female college students: The mediating effect of internalization of the standards of ideal appearance, body surveillance, face surveillance, and body shame (Unpublished master's thesis). Yonsei University, Seoul, Korea.
  4. Fardouly, J., Diedrichs, P. C., Vartanian, L. R., & Halliwell, E. (2015). Social comparisons on social media: The impact of facebook on young women's body image concerns and mood. Body Image, 13, 38-45 https://doi.org/10.1016/j.bodyim.2014.12.002
  5. Fredrickson, B. L., & Roberts, T. A. (1997).Objectification theory: Toward understanding women's lived experiences and mental health risks. Psychology of Women Quarterly, 21(2), 173-206. https://doi.org/10.1111/j.1471-6402.1997.tb00108.x
  6. Gim, W., Ryu, Y., & Park, E. (2007). The korean version of objectified body consciousness scales (K-OBCS): Development and validation. Korean Journal of Psychology, 26(2), 329-349.
  7. Grade, S., & Hyde, J. S. (2009). Body objectification, MTV, and psychological outcomes among female adolescents. Journal of Applied Social Psychology, 39(12), 2840-2858. https://doi.org/10.1111/j.1559-1816.2009.00552.x
  8. Haferkamp, N., & Kramer, N. C. (2011). Social comparison 2.0: Examining the effects of online profiles on social-networking sites. Cyberpsychology, Behavior, and Social Networking, 14(5), 309-314. https://doi.org/10.1089/cyber.2010.0120
  9. Han, G. (2013). The influence of sexual objectification experience, internalization of sociocultural standards of beauty, body surveillance, and body shame on job search stress among female college students (Unpublished master's thesis). Wonkwang University, Iksan, Korea.
  10. Han, H. Y. (2017). Mediating effects of self-monitoring in the relationship between covert narcissism and self-disclosure on SNS (Unpublished master's thesis). Korea University, Seoul, Korea.
  11. Jang. J. [Ji-won]., Lee, J., & Jang, J. [Jin-yi]. (2012). The relationship between interpersonal sexual objection experiences and desire for aesthetic surgery on female high school students: the mediating effect of internalization of the sociocultural standards of ideal apperance, body surveillance, and body shame. The Korean Journal of Woman Psychology. 17(4), 559-577. https://doi.org/10.18205/KPA.2012.17.4.002
  12. Jeon, A. Y. (2018). The negative effects of SNS body image posting on female university students: comparison between the self-concept clarity groups (Unpublished master's thesis). Korea National University of Education, Cheongju, Korea
  13. Jeong, S. (2019). The relationship between excessive use of image-based SNS and disordered eating behaviors of early adulthood woman: Mediating effects of objectified body consciousness and appearance-based rejection sensitivity (Unpublished master's thesis). Ewha Womans University, Seoul, Korea.
  14. Jeon, S. (2018). The relationship between body image and social media among women: Focusing on body surveillance, body shame, restraint eating (Unpublished master's thesis). Korea University, Seoul, Korea.
  15. Kang, B. S., & Kim, G. S. (2016). (SPSS 17.0) Social science statistical analysis (4th ed.). Seoul, Korea: Hannarae.
  16. Kim, D. (2020). A study on the factors influencing the body dissatisfaction and eating disorders of female social network service users: Focusing on objectification theory and social comparison theory (Unpublished master's thesis). Ewha Womans University, Seoul, Korea.
  17. Kim, E. (2013). The influence of objectification factors on the self-appearance satisfaction, self-concept and mental health of the adolescents (Unpublished doctoral dissertation). Baekseok University, Cheonan, Korea.
  18. Kim, H. J., & Lim, S. M. (2015). The relationship between social media use and disordered eating behavior: the mediating effects of body talk, celebrity worship. Korean Journal of Youth Studies, 22(8), 25-52.
  19. Kim, K. H. (2019). Exposure to ambivalent sexism on self-objectification and appearance management of college women student (Unpublished master's thesis). Ajou University, Suwon, Korea.
  20. Kim, M. (2015). The effects of facebook usage on female college students' body image concerns. Korean Journal of Journalism & Communication Studies, 59(5), 272-297.
  21. Kim, S. Y., & Seo, Y. S. (2011). The relations of exposure to sexuall objectifying media to disordered eating, learning flow, and performance anxiety among female high school students. The Korean Journal of Counseling and Psychotherapy, 23(4), 1137-1160.
  22. Kim, Y. (2007). The effects of sociocultural pressure, internalization ideal beauty stereotype, objectified body consciousness on body satisfaction and appearance management behavior (Unpublished doctoral dissertation). Sungkyunkwan University, Seoul, Korea.
  23. Kim, Y. H. (2019, May 30). SNS(소셜네트워크서비스) 이용추이 및 이용행태 분석 [Analysis of SNS usage trend and user behavior]. KISD STAT Report, 19(10), 1-7. Retrieved from https://mediasvr.egentouch.com/egentouch.media/apiFile.do?action=view&SCHOOL_ID=1007002&URL_KEY=592561de-611e-481e-a65e-9b27c4ca1cab 1007002&URL_KEY=592561de-611e-481e-a65e-9b27c4ca1cab
  24. Kim, Y. H. (2022, Jun 15). Social network service(SNS) usage behavior by generation. KISD STAT Report, 22(11), 1-6. Retrieved from https://mediasvr.egentouch.com/egentouch.media/apiFile.do?action=view&SCHOOL_ID=1007002&URL_KEY=a3559b65-b36d4a2c-8abb-6784e61203e 1007002&URL_KEY=a3559b65-b36d4a2c-8abb-6784e61203e
  25. Kwon, W. Y. (2013). (A)study on the impact of appearance care motives by lifestyle type of female consumers on permanent makeup behaviors (Unpublished doctoral dissertation). Kyungsung University, Busan, Korea.
  26. Lee, H. (2020). The effects of SNS viewing, body surveillance and body satisfaction on appearance management behaviors (Unpublished master's thesis). Ewha Womans University, Seoul, Korea.
  27. Lee, H. (2022). A study on image management behavior according to self-monitoring, self-objectification of profile-based SNS users. Fashion & Textile Research Journal, 24(2), 195-205. doi:10.5805/SFTI.2022.24.2.195
  28. Lee, H., & Ku, Y. (2015). Study on the relationship of interpersonal relations disposition, appearance concern, appearance management behavior of men. Journal of the Korean Society of Costume, 65(7), 118-128. doi:10.7233/jksc.2015.65.7.118.
  29. Lee, H., & Ku, Y. (2018). Study on the relationship of appearance instrumentality, appearance concern and appearance management behavior of women. Journal of the Korean Society of Costume, 68(1), 1-13. doi:10.7233/jksc.2018.68.1.001
  30. Lee, J. H., Yoo, S. H., & Sim, Y. (2019). The relationship between SNS involvement and objectified body consciousness on college students-the mediating effect of sociocultural attitudes toward appearance. Journal of Research in Education, 32(1), 1-23. doi:10.24299/kier.2019.32.1.1
  31. Lee, M. (2013). A study on adolescents' body esteem and clothing behaviors according to the sociocultural attitude toward appearance. Journal of the Korean Fashion & Costume Design Association, 15(2), 43-56.
  32. Lee, M. (2014). The effects of sociocultural attitude toward appearance and objectified body consciousness on male consumer' appearance management behavior. Journal of the Korean Fashion & Costume Design Association, 16(4), 63-77.
  33. Lee, M., & Jun, J. H. (2017). Objectified body consciousness and appearance management behaviors of korean and chinese female university students. Journal of the Korean Fashion & Costume Design Association, 19(1), 147-162.
  34. Lee, M., & Lee, H. (2017). The effects of SNS appearance related photo activity on women's body image and self-esteem. Journal of the Korean Society of Clothing and Textiles, 41(5), 858-871. doi:10.5850/JKSCT.2017.41.5.858
  35. Lee, S. (2010). The impacts of image management behavior on psychological expectation effects and career success (Unpublished doctoral dissertation). Dongyang University, Yeongju, Korea.
  36. Lee, Y. B. (2011). Factors influencing appearance management behaviors in middle-aged women (Unpublished doctoral dissertation). Daegu Haany University, Gyeongbuk, Korea.
  37. Lim, B. H. (2010). The effects of adolescences' socio-cultural attitude toward appearance and objectified body-consciousness on appearance management behavior (Unpublished master's thesis). Daegu University, Gyeongsan, Korea
  38. Lim, J. H., Kim, G. M., Song, J. E., & Choi, J. W. (2021, October 15). Latent profile analyses of SNS user behavior in different age groups. KISD STAT Report, 21(20), 1-10. Retrieved from https://mediasvr.egentouch.com/egentouch.media/apiFile.do?action=view&SCHOOL_ID=1007002&URL_KEY=ff4c28b1-5ff3-48bc-a981-c69e2f531cb3 1007002&URL_KEY=ff4c28b1-5ff3-48bc-a981-c69e2f531cb3
  39. Lim, W. K. (2017). Influence of image management behaviors on selfe-steem in female college students (Unpublished master's thesis). Sungshin Women's University, Seoul, Korea.
  40. McConnell, C. A. (2000). An object to herself: the relationship between girls and their bodies (Unpublished doctoral dissertation). University of Wisconsin, Madison, WI.
  41. McKinley, N. M., & Hyde, J. S. (1996). The objectified body consciousness scale: Development and validation. Psychology of Women Quarterly, 20(2), 181-215. https://doi.org/10.1111/j.1471-6402.1996.tb00467.x
  42. Roh, E. S. (2016). The effect of adolescents' self objectification and self esteem on the sexual assertiveness: focusing on the use patterns (Unpublished master's thesis). Catholic University, Bucheon, Korea.
  43. Park, J. (2012). Influence of covert narcissistic personality tendency, self-objectification, body shame on eating behaviors (Unpublished master's thesis). Seoul University of Buddhism, Seoul, Korea.
  44. Ryu, A., & Song, W. (2013). Effects of thin-ideal internalization and physical comparison on disordered eating behavior: The verification of the mediating effect on body shame. Korean Journal of Health Psychology, 18(2), 345-362. https://doi.org/10.17315/kjhp.2013.18.2.006
  45. Sin, M. (2016). The mediating effect of body shame on the relation between body image and aesthetic surgery attitude (Unpublished master's thesis). Ajou University, Suwon, Korea.
  46. Son, E. (2013). An examination of the multi-dimensional model for binge eating among college women. The Korean Journal of Woman Psychology, 18(1), 109-128. doi:10.18205/kpa.2013.18.1.006