• International Journal of Contents
• /
• 제6권3호
• /
• pp.47-52
• /
• 2010

This paper examines the casual relations among service quality, perceived value and satisfaction from the perspective of Job Fair attendees. Numerous studies have been conducted in the field of perceived value and satisfaction. This work would be the mere contribution in the literature development but surely contribute to the better development of service providing sector to create better quality, value and satisfaction. A framework suggested that personal service, touristic attractiveness and physical environments were turned out to affect positively on the perceived value and satisfaction. The service providers should concentrate on developing the issues.

• 한국의류학회지
• /
• 제42권5호
• /
• pp.884-896
• /
• 2018

This study investigates coping strategies of overweight or underweight males in Korea. For this purpose, the authors identify types of stress related to weight management. A qualitative method was utilized to collect the data related to successful weight management experiences of males aged 20-37 years. Data were analyzed based on a motivation theory of coping, which suggests coping strategy elements. The results of this study identified the stress related to weight: dissatisfaction with appearance, others' disapproval of appearance, health problems, weaker athletic ability, negative self-perception, passiveness about appearance, lower romantic attractiveness, others' disapproval of lower romantic attractiveness, weakened task execution capability, and negative stereo-types about task execution capability. In addition, six coping strategies were suggested: improved appearance, improved physical function, improved positive self-perception, more choices to improve appearance, enhanced romantic relationship, and enhanced job performance. This study shows that weight problems in modern society are diverse and complex. Therefore a man who has abnormal weight needs to clarify his stress first and then proposes strategies that are appropriate for each type of stress.

• 유통과학연구
• /
• 제15권3호
• /
• pp.39-47
• /
• 2017

Purpose - The purpose of this study is to measure the effect of brand awareness by color marketing to purchase and revisit intentions in Traditional Markets. Research design, data, and methodology - For this study, 5 point Likert-scale was used based on previous research. Used SPSS ver.22, factor analysis and Cronbach's alpha, regression and correlation were tested. 254 samples were used for the analysis. Results - The three attributes of color marketing(symbolism, identifiability, association) exerted significant effects on brand awareness of traditional marketing explained 38.7% of the variance. Thus, , , and were supported. However, was not supported. Conclusions - Colors play important roles in establishing new images in consumers' minds. The visual sense affects emotions and attitudes and most of the visual sense is affected by colors. Colors that we see move people's heart and induce atmospheres thereby greatly affecting humans' physical and mental activities. To increase traditional market brand awareness, it is necessary for traditional markets to display a level of attractiveness through the use of colors and visuals. So to use color marketing in traditional market is very important for brand awareness which can cause purchase and traditional market revisit intension.

• 한국관광식음료학회지:관광식음료경영연구
• /
• 제12권1호
• /
• pp.79-110
• /
• 2001

Tourist Destination is based on tourism attractions. Components of Tourism attraction are included tourism resources, entertainment facilities, transportation, accommodation, infrastructure, assistance facilities & service, hospitality, information facilities & service, and retailing & service. Tourism resources of them is the key to determine destination development pattern, because tourism attraction that attract tourists is based on tourism resources. Therefore, there are need to study what is tourism attraction of destination at the view of tourists and what is destination development pattern based on it to develop tourism attraction that is able appeal tourists. The purpose of this study is to examine what effect of tourism attraction affects destination development pattern. This study defined Haeundae, Kwanganri, Songjung, Taejongdae in Pusan, Korea as research areas. Research data were collected from 300 respondents by a simple random sampling method. A final 284 usable questionaries were used for empirical analysis after data purification process. Reliability and validity of the scale on the tourism attraction, destination image, and facility needs have been evaluated using Cronbach $\alpha$, item-total correlations. This study analyzed the factors of the tourism attraction and destination images. The result obtained that tourism attraction is divided relaxation attraction, local activity attraction, culture . nature attraction and touring circuit attraction, and destination image is divided culture . urban attractiveness, touring attractiveness, local . stay attractiveness, convenience of travel and relativeness for destination investigated. ANOVA and regression (stepwise) were used to test hypotheses. Based on the results of hypotheses testing, major findings of the empirical research are as follow : 1. The tourism attraction and destination image are significantly different, but facility needs are not significantly by destinations (e. g. Haeundae, Kwanganri, Songjung, Taejongdae) . 2. Destination development pattern is a(fact by the tourism attraction in partial. In case of Haeundea, relaxation attraction take effect partially spa, history and marine/spa tourism. 3. The destination development pattern is influenced by the destination image in partial. In case of Kwanganri, the natural . activity attractiveness and urban tourism images have been found as influential factors that affect marine tourism. 4. The destination images are influenced the physical attributes in literature review, but the destination image are taken effect partially the tourism attraction in this study. 5. Destination development pattern are influenced by the tourism attraction and the destination image partially. This research has provided a variety of practical suggestions. Especially, it was suggested that the destination have appeal to tourists by strengthening attraction and improving weakness. Also, we need to specialize destination in same destination development pattern.

• 대한건축학회논문집:계획계
• /
• 제35권3호
• /
• pp.41-48
• /
• 2019

The purpose of this study is to investigate the environmental factors relating to children's outdoor play and to assess how the residential neighborhood is suitable for play in the perception of parents. Based on a citywide survey of 500 parents of elementary school students in grades 1-4 in Seoul, this empirical study shows that children's outdoor play environments in residential neighborhoods of Seoul have been observed to be overall unsuitable for play activity. Three physical environmental factors (spatial availability, neighborhood attractiveness, and street difficulties) and three social environmental factors (fear of crime, social interactions, and psychological comfort) are related to children's play activity. Five factors, with the exception of the psychological comfort factor, impact the suitability of children's outdoor play environment. Specifically, it is the physical environment, rather than the social environment, that was deemed unsuitable in spite of its impacts. These findings help us understand the current conditions of neighborhood play environments associated with children's play activity. It is necessary to improve parents' perceptions of the play environment and children's play activities by improving the physical environment.

• Advances in concrete construction
• /
• 제16권6호
• /
• pp.291-302
• /
• 2023

As the first part of the body that strikes the ground during running, sports shoes are especially important for improving performance and reducing injuries. The use of new nanotechnology materials in the shoe's sole that can affect the movement angle of the foot and the ground reaction forces during running has not been reported yet. It is important to consider the material of the sole of the shoe since it determines the long-term performance of sports shoes, including their comfort while walking, running, and jumping. Running performance can be improved by polymer foam that provides good support with low energy dissipation (low energy dissipation). Running shoes have a midsole made of ethylene propylene copolymer (EPP) foam. The mechanical properties of EPP foam are, however, low. To improve the mechanical performance of EPP, conventional mineral fillers are commonly used, but these fillers sacrifice energy return. In this study, to improve the magnificence of physical education training with nanotechnology, carbon nanotubes (CNTs) derived from recycled plastics were prepared by catalytic chemical vapor deposition and used as nucleating and reinforcing agents. As a result of the results, the physical, mechanical, and dynamic response properties of EPP foam combined with CNT and zinc oxide nanoparticles were significantly improved. When CNT was added to the nanocomposites with a weight percentage of less than 0.5 wt%, the wear resistance, physical properties, dynamic stiffness, compressive strength, and rebound properties of EPP foams were significantly improved.

• 한국콘텐츠학회논문지
• /
• 제21권7호
• /
• pp.351-362
• /
• 2021

본 연구의 목적은 커피전문점의 물리적 환경, 브랜드 이미지 및 재방문의도 간의 구조관계를 파악하고, 추가적으로 감정반응의 조절역할에 대하여 분석하는 것이다. 본 연구의 실증분석에 따른 연구 결과는 다음과 같다. 첫째, 물리적 환경은 공간성, 청결성, 쾌적성, 매력성 요인으로 분류되었고, 물리적 환경 요인 모두 브랜드 이미지에 유의한 영향을 미치는 것으로 나타났다. 둘째, 물리적 환경은 재방문의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 브랜드 이미지는 재방문의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 감정반응은 물리적 환경 중 매력성 요인과 브랜드 이미지 간의 영향관계에서 조절효과가 있는 것으로 나타났다. 마지막으로 본 연구는 결과를 토대로 물리적 환경, 브랜드 이미지, 재방문의도 및 감정반응을 향상시키기 위한 전략적 시사점을 제시하였다.

• 컴퓨터교육학회논문지
• /
• 제22권5호
• /
• pp.39-50
• /
• 2019

본 연구에서는 중학교 SW교육에 활용할 수 있는 피지컬 컴퓨팅 교구의 선정을 위한 기준을 개발하였다. 교구를 선정하기 위한 기준을 개발하기 위하여 문헌 분석, 델파이 설문 실시와 AHP 방법을 적용하였다. 먼저 문헌을 통해 피지컬 컴퓨팅 교구가 갖추어야 할 특성을 '교육과정 적합성', '안전성', '내구성', '경제성', '범용성', '매력성', '관리의 용이성' 7개의 영역으로 설정하고 전문가 델파이 설문을 통해 영역별 세부 기준을 도출하여 7개 영역의 31개 세부 기준으로 구성된 피지컬 컴퓨팅 교구의 선정 기준을 제안하였다. 이렇게 제안된 선정 기준에 대해 추가로 AHP 방법을 적용하여 7개의 영역과 31개의 세부 기준에 대한 상대적 중요도를 분석하고 이를 바탕으로 세부 기준별 배점을 계산하여 정량화된 피지컬 컴퓨팅 교구의 선정 기준을 개발하였다.

• 한국의류산업학회지
• /
• 제23권5호
• /
• pp.559-575
• /
• 2021

The popularity of K-pop, the development of diverse media and communications, and rapid globalization are increasing consumers' attachment to celebrities. These celebrities, called "Human brand", have a growing impact on consumers. However, research on idol celebrities has been conducted mainly on teenagers. Furthermore, there are limits to the studies on consumers' attachment to idol celebrities who do not advertise specific products and intention to purchase products which are not advertised but related to the idol human brand. Therefore, this study has been conducted on 301 out of 400 adult women in their twenties to forties in Korea to examine the relationship between the characteristics of the idol human brand, attachment to the idol human brand, desire to imitate the idol human brand, desire to identify with the idol human brand and its fandom community, and the effect on purchase intention. For the statistical analysis, SPSS and AMOS were used. The study found that the characteristics of the idol human brand which are trust, professionality, social attractiveness, and physical attractiveness positively influenced attachment to the idol human brand. The attachment to the idol human brand positively affected the imitation desire toward the idol human brand, and the identification desire with the idol human brand, and to identify with its fandom community. Additionally, the desire to imitate and to identify with the idol human brand and its fandom community positively affected the intention. Furthermore, the relationships between all variables were found to have a significant mediating effect.

• 한국의류산업학회지
• /
• 제25권1호
• /
• pp.104-112
• /
• 2023

This study attempted to investigate the characteristics of beauty influencers' social media contents and examine their influence on color cosmetics purchase intention. For this, female millennials who have shown an interest or subscribed beauty contents on social media platforms as followers were selected by convenience sampling. In terms of a research method, a self-administered questionnaire was performed from September 19 to 30, 2022. Among a total of 220 questionnaires distributed, 200 copies excluding poorly answered ones were used for final analysis. The collected data were analyzed by frequency analysis, descriptive statistics, factor analysis, reliability analysis, correlation analysis and multiple regression analysis, using SPSS 24.0, and the results found the followings: First, concerning characteristics of beauty influencers' beauty contents, five factors were derived: reliability, professionalism, social attractiveness, attractive appearance, sympathy In purchase intention, on the contrary, two factors were obtained: base makeup, point makeup. Second, regarding the effects of characteristics of beauty contents on color cosmetics purchase intention, 'professionalism (β = -.170 p = .015)' and 'physical attractiveness (β = -.148, p = .037)' revealed a negative influence with statistical significance. Through the result, by demonstrating the effect on the intention to purchase color cosmetics based on the beauty contents feature of the beauty influencer, it is considered that the purchasing power of the color cosmetics industry will continue to increase and help to suggest more effective color cosmetics promotion ways and indicators which companies can utilize.