International Journal of Contents

The Korea Contents Association (한국콘텐츠학회)
권호 표지
DOI QR코드

DOI QR Code

Service Quality, Value and Satisfaction in University Job Fair

  • Received : 2010.04.23
  • Accepted : 2010.06.07
  • Published : 2010.09.28
Download PDF
⟨ Previous Next ⟩

Abstract

This paper examines the casual relations among service quality, perceived value and satisfaction from the perspective of Job Fair attendees. Numerous studies have been conducted in the field of perceived value and satisfaction. This work would be the mere contribution in the literature development but surely contribute to the better development of service providing sector to create better quality, value and satisfaction. A framework suggested that personal service, touristic attractiveness and physical environments were turned out to affect positively on the perceived value and satisfaction. The service providers should concentrate on developing the issues.

Keywords

References

  1. W.J. Kang, J.I. Kim and J.W. Kim, "A study on the analyses and effectiveness of the job search supporting programs by universities," Korean Academy of Human Resource Management, vol. 15, no. 1, 2007, pp. 17-36.
  2. J.Y. Suh, Analyses of Relationship Between the Employment Insecurity and The Standard of Selecting Workplace of Senior Students, Graduate School of Kyunggy University, 2007.
  3. A. Parasuraman, V.A. Zeithaml and L.L. Berry, "SERVQUAL : a multi-item scale for measuring consumer perception of service quality," Journal of Retailing, vol. 64, no. 1, 1988, pp. 13-30.
  4. C. Grönroos, "An applied service marketing theory," European Journal of Marketing, vol. 16, no. 7, 1993, pp. 30-41. https://doi.org/10.1108/EUM0000000004859
  5. K.N. Ragendran and H.S. Hariharan, "Understanding Value: the role of consumer preferences," Journal of Marketing Management, vol. 17, 1996, pp.525-537.
  6. R.L. Oliver, "Measurement and evaluation of satisfaction process in retail setting," Journal of Retailing, vol. 67, Fall, 1981, pp. 25-48.
  7. R.A. Spreng, S.S. MacKenzie and R.W. Olshavsky, "A reexamination of the determinants of consumer satisfaction," Journal of Marketing, vol. 60, no. 3, 1996, p. 15-32. https://doi.org/10.2307/1251839
  8. C. Fornell, "A National Customer Satisfaction Barometer: The Swedish Experience," Journal of Marketing, vol. 56, no. 1, 1992, pp. 6-21. https://doi.org/10.2307/1252129
  9. R.N. Boston and H.D. James, "A Multistage Model of Consumers` Assessments of Service Quality and Value," Journal of Consumer Research, vol. 17, 1991, pp. 375-384. https://doi.org/10.1086/208564
  10. H.S. Lee and Y. Kim., "Service Quality and Service Value," Korean Journal of Marketing, vol. 1, no. 2, 1999, pp.77-99.
  11. M.K. Lee and F.M. Ulgado, "Customer Evaluation of Fast-food Services : a Cross-national Comparison," Journal of Service Marketing, vol. 11, no.1, 1997, pp. 39-52. https://doi.org/10.1108/08876049710158358
  12. J.H. Park, "The relationship Fitness Club of service quality and service value, customer satisfaction and customer loyalty," The Korean Journal of Physical Education, vol. 45, no. 5, 2006, pp. 301-311.
  13. M.O. Ki and D.I. Lee, "Influence of Perceived Quality and Brand Image on the Perceived Value and Loyalty in Specialty Coffee Shop-Moderating Role of the Consumer Knowledge," Journal of Foodservice Management, vol. 11, no. 3, 2008, pp. 49-72.
  14. Y.J. Lee, "A Theoretical Examination of Customer Satisfaction Research: Findings and Outlook," Journal of Consumer Studies, vol. 11, no. 2, 2000, pp. 139-166.
  15. H.Z. Al-Sabbahy, Y. Ekinci and M. Riley, "An Investigation of Perceived Value Dimensions: Implications for Hospitality Research," Journal of Travel Research, vol. 42, no. 3, 2004, pp.226-234. https://doi.org/10.1177/0047287503258841
  16. R.B. Kline, Principles and practice of structural equation modeling. NY : Guilford Press. Covers confirmatory factor analysis using SEM techniques. See esp. Ch. 7, 1998.
  17. R.I. Allison and K.O. Uhl, "Influence of beer brand identification on taste perception," Journal of Marketing Research, vol. 64, no. 1, 1964, pp. 36-39.