• Human Ecology Research
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• 제61권1호
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• pp.103-122
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• 2023

The purpose of this study was to explore the personal experiences of businesswomen regarding appearance management and their body image. To achieve this, diverse perspectives were employed, including critical, practical, and positive body image perspectives. Interviews were conducted with 17 Korean businesswomen with more than 10 years of work experience. The data were analyzed using a phenomenological approach to understand their lived experiences of appearance management and body image. The participants acknowledged that appearance is important in the workplace - more so for women than for men. They commented that appearance may play an important role in displyaing social attractiveness to strangers, but other elements of social attractiveness such as liveliness or social skills take prominence in established relationships. Businesswomen, particularly those whose professions involve the display of appearance, are more likely to engage in aesthetic labor or the unpaid labor of managing their physical appearance in order to meet expectations at work. In general, however, these women considered appearance management to be a practice of self-care which seems to demonstrate their positive body image. This study has significance in that it strived to understand the subjective, lived experiences of businesswomen, including their thoughts and emotions related to appearance management and body image.

• 한국의상디자인학회지
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• 제13권2호
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• pp.73-87
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• 2011

The Homme Fatale image, which has recently been brought to the fore by mass media in Korea, leads the public fashion with a strong influence on the preference of females who actively participate in men's fashion, and on the "mansumers"(man+consumer) who would use fashion styles as a medium for self-expression. In this study, the concept and fashion style of the homme fatale image expressed in the Korean mass media are exhaustively explored, and then its expressive characteristics are analyzed to determine the trends of men's fashion in Korea. According to the result of this analysis, the homme fatale image represented in the Korean mass media, shows us with its complex nature that it includes the following characteristics: strong and vigorous masculinity, sensuality which emphasizes physical attractiveness, duplicity of gentle sensibility and coldheartedness, and the mysteriousness of maturity and innocence. In conclusion, the homme fatale image can be thought to present fashion styles which emphasize masculinity and physical attractiveness in a variety of ways.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2006년도 추계 종합학술대회 논문집
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• pp.340-343
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• 2006

한 시대의 얼굴매력에 대한 관점을 미인대회 당선자들의 얼굴분석을 통해 알 수 있다는 가정 하에 물리적 특징에 기반 한 미스코리아 당선자들 얼굴의 변화추세를 알아보았다. 얼굴인상감성모형을 이용하여 각 미스코리아 얼굴의 물리적 특징을 측정하고 얼굴유형을 분류하였다. 분석대상은 미스코리아 171명이었다. 얼굴매력의 변화추세를 알아보기 위해 1950년부터 2005년까지 미스코리아의 얼굴 변화를 살폈다. 분석결과 미스코리아는 지난 50년간 성숙한 인상에서 앳된 인상으로 바뀐 것으로 나타났다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2007년도 추계 종합학술대회 논문집
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• pp.677-679
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• 2007

한 시대나 사회의 얼굴매력에 대한 관점을 영화배우 등 인기연예인의 얼굴분석을 통해 알 수 있다는 가정 하에 물리적 특징에 기반 한 한국 및 외국 연예인 얼굴의 교차 문화적 특징 및 추세를 알아보았다. 얼굴인상감성모형을 이용하여 각 연예인얼굴의 물리적 특징을 측정하고 얼굴유형을 분류하였다. 분석대상은 한국의 여자연예인 152명, 남자연예인 106명, 외국 여자연예인 115명과 남자연예인 85명으로 총 629명이었다. 교차문화적인 분석에서 동서양의 여자 연예인 얼굴에서 나타난 공통적인 특징은 앳된 인상이었다. 앳된 얼굴은 서양 남자연예인에게서도 두드러진 것으로 나타났으나 동양의 남자연예인에게서는 그러한 특징이 나타나지 않았다.

• 복식
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• 제51권5호
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• pp.5-16
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• 2001

The purpose of the study was to investigate the body cathexis, ideal body shape, clothing satisfaction and their interrelationships. The subjects were 445 middle- and high- school girls. The findings were as follows : the subjects were more satisfied with their face appearance than body parts. They were very unsatisfied with thigh. leg and weight. Generally they were more satisfied with upper body than lower body, and more satisfied with length measurements than girth measurements. They accepted 169.19cm as ideal height and 49.18kg as ideal weight. The middle-school girls wanted to be taller than high-school girls by 3cm. But the ideal weight of both were almost same. The Rohrer indices indicated that the subjects were normal to slender type. But the Rohrer indices calculated using ideal height and ideal weight showed that the subjects thought extremely slender type as ideal body shape. The attitude of body was evaluated by two factors. the awareness of body shape and the physical attractiveness. The awareness of body shape was deeply influenced by girth measurements and lower body parts. And physical attractiveness was severely affected by face appearance. Weight was more important than height in regard to body cathexis. The ideal body shape was independent of individual situation but was formed by social value. The satisfaction of clothing in terms of design related aspects was influenced by body cathexis. Also the more satisfied with their body. the more they felt comfortable for their clothing. The body cathexis was interrelated with the satisfaction of clothing in some aspects.

• 패션비즈니스
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• 제26권5호
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• pp.22-35
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• 2022

This study examines the image pursuit behavior according to body surveillance, body shame of image-based SNS-used women. Questionnaires were administered to 215 SNS-used women aging between 20 to 30 years old. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's α, correlation analysis and regression analysis. The study analyzed the relationship between body surveillance, body shame single factor, and subfactors of image pursuit behavior(conformity, instrumentality, fashion pursuit, attractiveness pursuit, ostentation pursuit, interpersonal). It was observed that body surveillance and body shame had a positive influence on all the factors of image pursuit behavior. Body surveillance demonstrated a high influence on attractiveness pursuit while body shame demonstrated a high influence on ostentation pursuit. Body surveillance had a positive influence on body shame. These results provide useful information for understanding the influence of social media on the psychological attitude and consciousness of women with regard to their body and image pursuit behavior. In addition, results from this study will help to systematize women's theoretical physical consciousness, establish product strategies for physical appearance-related industries, and set marketing directions.

• 한국조리학회지
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• 제6권1호
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• pp.177-195
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• 2000

The purpose of this study is to examine two different types of meal experiences as the experimental factors and empirically incorporates a context specific approach into the measurement of bakery attractiveness. The study used frequency analysis to examine the demography of respondents, t-test to compare the importance rating of each attribute for its contribution to the selection of a bakery in terms of each type of meal, and anova analysis to compare the satisfaction rating of each attribute for its contribution to the selection of a bakery in the context of regular meal and a eating between meal The study indicated the implications of these findings concerning marketing and development initiatives to improve the physical and perceptual attractiveness of the bakerys.

• 한국식품조리과학회지
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• 제27권6호
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• pp.825-838
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• 2011

The main purposes of this study were to assess coffee shop use and to identify the influence of physical environment of a coffee chop on customer behavioral intention. The survey was administered from April to May 2011, targeting twenties college students in Seoul, Gyeonggi Province. A total of 174 copies of the questionnaire were collected for the data analyses such as frequency test, descriptive analysis, chi-square analysis, reliability test, factor analysis, ANOVA, Duncan's multiple range test and multiple regression analysis using SPSS 17.0 program. The main results of this study were as follows: The number of visits was once or twice a week. Students went with their friends to the coffee shop. Most of the students answered that they visit the coffee shop at any time. The main purpose of visit was to have time to relax. The main source in choosing a coffee shop was recommendation from others. The main criterion for the selection of the coffee shop was atmosphere. Americano was a favorite drink. Coffee was drunk with a cake. Expenditure per visit was 3,000~5,000 won. The choice of the coffee shop was selected by the student. The factor analysis identified seven underlying dimensions of coffee shop physical environment perceptions (seating comfort, attractiveness, cleanliness, harmony, ambient condition, congestion, amenity) and one dimension of customer behavioral intention. Through multiple regression analyses, four determinants (attractiveness, cleanliness, amenity, ambient condition) were found to have the greatest impact on customer behavioral intention.

• 융합정보논문지
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• 제11권11호
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• pp.256-265
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• 2021

본 연구의 목적은 직장여성의 메이크업 컬러선택동기가 신체매력지각과 자아존중감에 미치는 영향을 실증적으로 규명하는데 있었다. 본 연구의 참여자는 서울·경기 소재 직장인 256명을 대상으로 질문지를 통하여 조사되었으며, 수집된 자료는 빈도분석, 요인분석, 다중회귀분석의 통계적 분석 방법을 채택하여 심층적으로 분석되었다. 일련의 연구절차를 통하여 도출된 결과는 다음과 같다. 첫째 직장여성의 메이크업 컬러선택동기는 신체매력지각에 통계적 유의한 영향력을 나타내었다. 둘째, 직장여성의 메이크업 컬러선택동기는 자아존중감에 통계적 유의한 영향력을 나타내었다. 셋째, 직장인의 신체매력지각은 자아존중감에 통계적 유의하게 영향을 나타내었다.

• 한국심리학회지 : 문화 및 사회문제
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• 제28권4호
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• pp.749-772
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• 2022

이 연구의 목적은 신체적 매력의 기준인 WHR(waist-to-hip ratio)과 황금비가 타당한지를 검증하는 것이었다. 이를 위해 대학생 남자 60명과 여자 60명을 각각 같은 수의 두 집단으로 나눈 다음, 3D 게임 프로그램을 이용하여 한 집단은 자신이 생각하는 이성, 다른 집단은 자신이 생각하는 동성의 이상형을 구현하도록 했다. 이렇게 구현한 이상형의 WHR과 황금비를 측정하여, 신체적 매력의 기준인 WHR(여성: .7, 남성: .9) 및 황금비(혹은 1.618)와 비교하였다. 그 결과, 참가자의 이상형은 그들의 성별에 상관없이 여성과 남성의 WHR을 매력의 기준치보다 낮게 구현했다. 즉, 참가자들은 남성과 여성의 몸매가 허리가 얇고 골반이 넓은 굴곡진 체형을 선호하는 것으로 나타났다. 다양한 방식으로 측정한 황금비의 경우에도 참가자들이 만든 이상형은 이론적인 비율과 거의 대부분 측정치에서 큰 차이가 있었다. BR(body ratio) 점수로 측정한 신체 비율을 보면, 참가자들은 매력적인 캐릭터를 황금비보다 다리를 짧고 허리도 짧게 묘사했으며, 특히 이상적인 남성이 이러한 특성을 더 많이 가지고 있었다. FR(facial ratio)과 FR_VP(facial ratio_vertical point)로 측정한 얼굴 비율에서 참가자들이 만든 매력적인 얼굴 형태는 참가자나 캐릭터의 성별과 관계없이 모두 황금비보다 얼굴이 짧고 넓은 단방형 얼굴의 남녀를 선호했다. 참가자들은 여자 캐릭터 얼굴로 하부 대비 상부가 넓은 동안(baby face)을 선호했고, 남자 캐릭터의 얼굴로 상부 대비 하부가 넓은 남성적 얼굴형을 선호했다. 마지막으로, 이러한 연구 결과의 의미와 함께, 이 연구의 한계점과 후속 연구를 위한 제언을 논의하였다.