• Title/Summary/Keyword: Personalized Services

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Suggestion of Customized Professional Guide Services through Domestic and Foreign Travel Platforms (국내외 여행 플랫폼을 통한 맞춤형 전문 가이드 서비스 제안)

  • Kim, Seung-In;Lee, Kaha
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.421-428
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    • 2019
  • This study includes services that require six professional guides - health care, exhibition performance, restaurant, shopping, business and daily life - as well as a trip-based tour, along with solving existing problems that may occur on domestic and overseas trips, and proposes services that connect users with proven professional guides. As a result of previous research, the most needed services among overseas travel were air tickets, accommodation, transportation, and guides, but as Korea enters an aging society, professional guide services are expected to increase daily demand. Based on this, the service technology, user scenarios and brand development were presented. This Service Proposal provides users with a personalized guide to knowledge or experience that they have not previously known, providing them with a wealth of experience. In addition, guides can help develop new fields of expertise and help improve professional guides' capabilities. Finally, the platform service is meaningful in that it enables the creation of jobs by enabling everyone to engage in economic activities, as it allows users to provide services through their own capabilities while at the same time being convenient for them.

An Efficient Location Based Service based on Mobile Augmented Reality applying Street Data extracted from Digital Map (도로 데이터를 활용한 모바일 증강현실 기반의 효율적인 위치기반 서비스)

  • Lee, Jeong Hwan;Jang, Yong Hee;Kwon, Yong Jin
    • Spatial Information Research
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    • v.21 no.4
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    • pp.63-70
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    • 2013
  • With the increasing use of high-performance mobile devices such as smartphones, users have been able to connect to the Internet anywhere, anytime, so that Location Based Services(LBSes) have been popular among the users in order to obtain personalized information associated with their locations. The services have advanced to provide the information realistically and intuitively by adopting Augmented Reality(AR) technology, where the technology utilizes various sensors embedded in the mobile devices. However, the services have inherent problems due to the small screen size of the mobile devices and the complexity of the real world environment. Overlapping contents on a small screen and user's possible movement should be taken into consideration in displaying the icons on objects that block user's environment such as trees and buildings. The problems mainly happen when the services use only user's location and sensor data to calculate the position of the displayed information. In order to solve the problems, this paper proposes a method that applies street data extracted from a digital map. The method uses the street data as well as the location and direction data to determine contents that are placed on both sides of a virtual street which augments the real street. With scrolling the virtual street, which means a virtual movement, some information far away from the location of the user can be identified without user's actual movement. Also the proposed method is implemented for region "Aenigol", and the efficiency and usefulness of the method is verified.

A Study on the Intention to Use Personal Financial Product Recommendation MyData Service (금융상품 비교/추천 마이데이터 서비스 이용 의도에 관한 연구)

  • Sung Hoon Cho;Jung Sook Jin;Joo Seok Park
    • The Journal of Bigdata
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    • v.7 no.2
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    • pp.173-193
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    • 2022
  • With the revision of the Data 3 Act, the financial MyData industry was created newly. MyData services collect the financial customers' data scattered in various financial companies and provide personalized services such as personal financial product recommendation, personal expenditure advice, etc. Although MyData service started in 2022, but the use of the service has not been significantly activated. This study attempted to analyze the factors affecting the use of MyData services from the perspective of financial consumers through VAM, UTAUT2 model. The factors related to the perceived value and intention to use MyData services of financial consumers were verified using benefit and sacrifice variables. Personal Innovativeness was used as a moderating variable. As a result of this study, it was found that personal product recommendation service has an important influence on the use of MyData services, and personal innovativeness has an effect as a modulating variable. It can be said that it is meaningful as a preceding study in terms of timing because it studied the perceived value of consumers less than a year after the MyData service began. From the practical perspectives, it was possible to show the change direction and marketing points of the MyData service. In practice, it was possible to confirm the direction of the service and the marketing point.

Knowledge Sharing in the New World of Work : Effects of the New Way of Working

  • de Kok, Arjan;Esten, Roel;Helms, Remko W.
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.315-335
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    • 2015
  • The New Way of Working (NWOW) is changing the world in which we work today. The principles of NWOW are based on freedom of time and place to work, and steering on output (results) instead of input (presence). As NWOW is a relatively new phenomenon, research on the effect of NWOW on knowledge sharing in organizations is scarce. In this research two multiple-case studies were performed to investigate the effect of the New Way of Working on knowledge. In the first study (A) different knowledge sharing scenarios were used at organizations that were in the process of implementing NWOW. This provided the opportunity to compare the sharing of knowledge between 'NWOW workers' and employees that still worked in the traditional way (non-NWOW workers). In total 216 scenario results were evaluated to determine differences in channel choice between the traditional and new work environment. For the second study (B) a Knowledge Sharing Framework was developed, based on the theories of Nonaka and Alavi & Leidner. This framework was used to determine the type of knowledge shared, e.g. tacit or explicit knowledge, in 84 situations. Additionally, to measure the level of NWOW adoption, a NWOW Analysis Monitor was used. The results show that NWOW workers use more different communication channels than traditional workers. When knowledge workers become more mobile, they will exchange knowledge less explicit (codified) and more tacit (personalized), use less face-to-face communication, but more video calls and e-mail. The adoption of the principles of NWOW seems to have a balancing effect on the knowledge that is shared in a tacit and explicit way, which in the view of Scheepers et al. is an effective knowledge sharing strategy. The research results show organizations need to realize that the New World of Working is affecting the way knowledge is shared. Missing out on this development may result in the loss of important knowledge and impact the operation of organizations.

Conflict Process and Policy Implications of NEIS Case using Frame Analysis (프레임 분석을 통한 NEIS 갈등과정 분석과 정책적 함의)

  • Seo, Hyungjun;Myeong, Senghwan
    • Informatization Policy
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    • v.21 no.3
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    • pp.56-84
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    • 2014
  • ICT development has led the government to provide more personalized services which means that the government has to collect more private information to satisfy the information demand from citizen. It is a dilemma because the more tailored information services may arise conflict against the right of private information protection which is one of the side effect by ICT. In this study, we analyzed the case of NEIS which still represents the issue of privacy conflict among each stakeholder's perspectives. To analyze the case, we used the frame analysis which is used as a tool for analyzing the case of public conflict. Through the analyses and discussions, we found the policy implication for the future ICT policies which can mediate the conflict between a data opening and the protection of privacy. Finally, we suggest a new governance approach for the better ICT policy contrary to top-down approach.

(ubi-UCAM: an Unified Context-Aware Application Model for ubiHome) (ubiHome을 위한 컨텍스트 기반 응용 서비스 모형)

  • 장세이;우운택
    • Journal of KIISE:Software and Applications
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    • v.30 no.5_6
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    • pp.550-558
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    • 2003
  • Context-aware application plays an important role in ubiquitous computing (ubiComp) environment by providing user with anytime, anywhere services even without any explicitly triggered command. In this paper we propose a unified context-aware application model which is an essential part to develop various applications in ubiquitous computing environment. The proposed model affirms the independence between sensor and application by using unified context in the form of 5W1H. It also ensures that application exploits relatively accurate context to trigger personalized services. To show usefulness of the proposed model, we apply it to the sensors and applications in the ubiHome, a test bed for ubiComp-enabled home applications. According to the experimental results, without loss of generality, we believe it can be extended to various context-aware applications in daily life.

Development of Customized Trip Navigation System Using Open Government Data (공공데이터를 활용한 맞춤형 여행 네비게이션 시스템 구현)

  • Shim, Beomsoo;Lee, Hanjun;Yoo, Donghee
    • Journal of Internet Computing and Services
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    • v.17 no.1
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    • pp.15-21
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    • 2016
  • Under the flag of creative economy, Korea government is now releasing public data in order to develop or provide a range of services. In this paper, we develop a customized trip navigation system to recommend a trip itinerary based on integration of open government data and personal tourist data. The system uses case-based reasoning (CBR) to provide a personalized trip navigation service. The main difference between existing trip information systems and ours is that our system can offers a user-oriented information service. In addition, our system supports Turn-key style contents provision to maximize convenience. Our system can be a good example of the way in which open government data can be used to design a new service.

A Study on Design of K-12 e-Learning System for Utilization Smartphone (스마트폰 활용을 위한 초.중등 교육용 이러닝 시스템 설계에 관한 연구)

  • Kim, Yong;Shon, Jin-Gon
    • Journal of Internet Computing and Services
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    • v.12 no.4
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    • pp.135-143
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    • 2011
  • The smartphone allows learners to be involved in learning environments in which students actively study from anywhere and at anytime. Because learners can keep engaged in the environment where they can access to the internet, they can efficiently study in transit using various features and functions of smartphone. Smart learning is a unique learning based on mobility and functions of mobile digital devices including searching and sharing information and using various applications. For the effective use of smartphones in e-learning systems, the contents and learning management systems should be designed to meet effective teaching and learning principles, such as interactivity and collaborations. In smart learning, learning contents for effective learning need to be integrated with typical functions of smartphones and to develop small pieces of learning contents according to learning topics. In the case of learning management systems, it should reflect understanding of learners' environment using a PA agent program and provide personalized learning services.

An Implementation and Analysis on the Effectiveness of SNS based Blended Learning System for Internet Ethics Education (인터넷 윤리교육을 위한 SNS 기반의 블렌디드 러닝 시스템 구현과 효과 분석)

  • Lee, Jun-Hee
    • Journal of Information Technology Services
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    • v.10 no.3
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    • pp.61-76
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    • 2011
  • The purpose of this paper was to design and implement effective learning model for internet ethics education, following the learning principle and procedure of PBL(Problem-Based Learning) which is one of the constructivism teaching-learning theories(, and to apply it). In this learning model, online learning and face-to-face classes were systematically combined for achieving the teaching-learning goals and the main module for online learning run on Moodle, an open source LMS(Learning Management System). It is possible for learner to participate actively in creation of micro-contents and reorganize contents using various SNS(Social Network Service). The learner can achieve the learner-oriented learning and select micro-contents in order to reorganize the personalized learning contents to take advantage of SNS among learners. To examine educational effectiveness of the proposed learning model, an experimental study was conducted through the education content and method to the subjects of two classes in the second-grade of university located in OO city. 60 students(treatment group=30, control group=30) participated in the experiment. The result statistically verified that the proposed learning method is more effective in cultivating consciousness of internet ethics than the face-to-face PBL learning method. The results of this paper also showed that a lecture using blended learning is efficient in achieving learning performance and that learners responded positively(, which are indicating that the higher effectiveness of learning would be expected) by forming connectedness among learners using SNS. The results of this paper showed that a lecture using blended learning is effectiveness in achieving learning performance and that learners responded positively, which are indicating that the higher effectiveness of learning would be expected by forming connectedness among learners using SNS.

Effective Method to Change Multimedia Scene Configuration Information Using DOM Update (DOM update를 이용한 효율적인 멀티미디어 장면 구성 정보 변경 방안)

  • Kim, Kyuheon;Park, JungWook;Kim, Byungchul
    • Journal of Broadcast Engineering
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    • v.18 no.1
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    • pp.43-58
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    • 2013
  • Richmedia Service means that interactive media service can provide view with various multimedia elements(such as Video, Audio, Text) at same time. Various Multimedia elements can be serviced by Scene Description technology standards like BIFS(Binary Format for Scenes) and LASeR(Light Application Scene Representation). By providing Scene Component information, richmedia service is available to various multimedia services. so users is available to personalized services fitting temporal and spatial options. In conventional technology, when the scene is changed by user or service, mobile deletes the scene of configuration information and makes new scene of configuration information. this is a very inefficient way. In this paper, Propoesed that by using DOM(Document Object Model) method, to pass only the dynamic configuration part, changes scene method.