• Title/Summary/Keyword: Personalization service

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Benefits and perceived risks of influencing the consumer's willingness to use customization service for rash guard design (래시가드 디자인 커스터마이징 서비스 이용에 영향을 미치는 소비자의 추구혜택과 지각된 위험)

  • Lee, Jung-Woo;Jang, Seyoon
    • The Research Journal of the Costume Culture
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    • v.26 no.4
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    • pp.598-612
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    • 2018
  • This research aims to shed a light on the benefits and perceived risks to the willingness to use perceived by consumers, centering on design-customizing service catering to individuals' tastes and needs, and to study their impacts on the use of a design-customizing service. The validation of how benefits and perceived risks affect the intention to use showed that only aesthetic and self-expressive benefits had significant impacts on the willingness to use. However, only time/economic loss and self-design risks had negative impacts on the willingness to use a service. By gender, there was no difference in benefits and perceived risks to willingness to use for the benefit factors, whereas in terms of perceived risks to willingness to use factors. By age, there were also differences in the effects of benefits and perceived risks to purchase on the willingness to use a rash guard customizing service. There were variations in the perceived risks to the willingness to use and benefits depending on age. In particular, it was found that there were no perceived risks to the willingness to use for the age group of 10s. As design-customizing services based on individual tastes have drawn more attention recently, this research on the benefits and perceived risks to purchasing a rash guard design customizing service, as well as their effects on service use (particularly backed up by comparative analysis by gender and age), is expected to provide insights into design-customizing service strategy development.

Study on the Situational satisfaction survey of Smart Phone based on voice recognition technology (스마트 폰 음성 인식 서비스의 상황별 만족도 조사)

  • Lee, Yoon-jeong;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.351-357
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    • 2017
  • The purpose of this study is to analyze the relationship between users' expectation and satisfaction through analyzing smart phone voice recognition service and surveying the situational satisfaction of voice recognition service. First, the concept and current status of speech recognition service were investigated through literature research, and the questionnaire survey was carried out through questionnaires based on the second and third principles. As a result, the user is most likely to use the smartphone voice recognition service when making a telephone call. Also, it was found that the service is the most used at home and the service is used most when the hand is not available. Through these results, various methods such as personalization service, condition recognition function, automatic emergency recognition, unlocking by voice could be derived. Based on this research, it is expected that it will be used effectively for improving smartphone voice recognition service and developing wearable device in the future.

Effect of Quality of Curation Service on User Satisfaction, Trust, and Persistence Usage (패션 큐레이션의 서비스 품질이 사용자 만족, 신뢰, 지속사용의도에 미치는 영향)

  • Kim, Seoyeong;Kim, Eunhye;Lee, Jin Hwa
    • Fashion & Textile Research Journal
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    • v.22 no.6
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    • pp.762-776
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    • 2020
  • This study tried to investigate the effect of the service quality attributes of the curation on the satisfaction, trust, and intention to continuous use of consumers in that curation services are derived in various forms and being greatly activated, there are not many academic discussions centered on them. Besides, differences between curation services by each service provider were also verified in this study. Data collection was conducted for one month in August 2019, with 373 men and women in their 20s. The results of the study are as follows. First, according to the result of investigating the variables that make effect on user satisfaction of curation service, it was identified that satisfaction has increased when figures of fulfillment, responsiveness, personalization, design, ease of use, and safety were higher. Second, among the variables that influence the reliability of the curation service, trust increases when user satisfaction, design, ease of use, and safety are higher. Third, satisfaction has a positive effect on trust, and both satisfaction and reliability affect the intention to continue use. Fourth, as a result of examining the difference in quality between the curation services divided by Curating subject, it was found that satisfaction, ubiquitous connectivity, and responsive quality were measured higher in the business operator service than in the user curation service.

A Study On Customized Products and Services in Smart Environments (스마트환경에 따른 고객 맞춤 제품 및 서비스에 관한 연구)

  • Chang, Seog-Ju
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.1
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    • pp.167-174
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    • 2015
  • This study examines the Personalized Oriented Customized and services in smart environments. In addition to The structure of industry is currently smart environment shifting from the manufacturing industry focusing on goods production to service industry merging and combining service and marketing. The companies are placing a higher value on the customer needs to gain a competitive edge with creation of new business model. The key dilemma in mass customization and service, though, is how product customization can be realized without increasing production cost significantly. The purpose of this study is to explore new product development strategies that facilitate mass customization and service. Specifically, we propose Crowdsourcing marketing, Digital experience technology, Recommender Systems, 3D printing technology, Flexible manufacturing systems and UX based PSS(Product-Service Systems) in new product development processes as enabling strategies for mass customization and service in smart environments.

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Building a Log Framework for Personalization Based on a Java Open Source (JAVA 오픈소스 기반의 개인화를 지원하는 Log Framework 구축)

  • Sin, Choongsub;Park, Seog
    • KIISE Transactions on Computing Practices
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    • v.21 no.8
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    • pp.524-530
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    • 2015
  • A log is for text monitoring and perceiving the issues of a system during the development and operation of a program. Based on the log, system developers and operators can trace the cause of an issue. In the development phase, it is relatively simple for a log to be traced while there are only a small number of personnel uses of a system such as developers and testers. However, it is the difficult to trace a log when many people can use the system in the operation phase. In major cases, because a log cannot be tracked, even tracing is dropped. This study proposed a simplified tracing of a log during the system operation. Thus, the purpose is to create a log on the run time based on an ID/IP, using features provided by the Logback. It saves an ID/IP of the tracking user on a DB, and loads the user's ID/IP onto the memory to trace once WAS starts running. Before the online service operates, an Interceptor is executed to decide whether to load a log file, and then it generates the service requested by a certain user in a separate log file. The load is insignificant since the arithmetic operation occurs in a JVM, although every service must pass through the Interceptor to be executed.

Study on ″Policy-based Network service Management System for DEN″ (DEN 서비스를 위한 PBNM 개발)

  • 전준현;백성혁;구태원
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.41 no.4
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    • pp.1-10
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    • 2004
  • In NGNs(Next Generation Networks), It is necessary for Integrated management of resource and information to satisfy high-quality users'demands, such as stable speed, guarantee of high level service and service requirement in various fields. In relation to this, technology for efficiently using limited resources is becoming interesting things more and more. Therefore policy of network service is dealt essentially. Recently, DEN(Directory Enabled Network)-based personalization service is user-dependent services in NGNs, and integrated management and efficient use of limited resources. Also, PBNM(Policy-Based Network Management) is new technology defined and applied by policies of communication service environments and users on demand. Subsequently to study on how to optimizing the PBNM is of great importance. In this paper, we propose a technology of the PBNM based on DEN standardized in DMTF(Distributed Management Task Force).

A Converged Profile and Authentication Control Scheme for Supporting Converged Media Service (융합 미디어 서비스 제공을 위한 통합 프로파일 및 인증제어 기술 연구)

  • Lee, Hyun-Woo;Kim, Kwi-Hoon;Ryu, Won
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.3B
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    • pp.503-516
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    • 2010
  • In this paper, we propose the converged profile and authentication scheme for supporting converged media services of broadcasting & communications convergence in fixed mobile convergence networks. The proposed scheme supports the management of access, service, mobility and IPTV profiles on subscriber and a function of open API(Application Program Interface) for providing the subscriber profile for the third party service provider with the PUSH/PULL method. The open API is based on a web service and a REST(Representational State Transfer) and provides various services for the third party service provider with ease. In addition, the proposed scheme supports a function of SSO(Single Sign-on). After user succeeded in establishing an access connection, user can sustain the same authentication state with this function although connected access network is changed or IMS(IP Multimedia Subsystem) service network is attached. We evaluate and analyze the performance of the proposed scheme through the implementation of CUPS(Converged User Profile Server) system test-bed.

A Study on the Intention to Use MyData Service based on Open Banking (오픈뱅킹 기반의 마이데이터 서비스 이용의도에 관한 연구)

  • Lee, Jongsub;Choi, Jaeseob;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.21 no.1
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    • pp.1-19
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    • 2022
  • With the revision of the Credit Information Use and Protection Act in August 2020, the MyData service based on open banking policy will take effect in January 2022. Nonetheless, the previous studies focused on the legal system or security-related issues of such service. Therefore, this paper conducted an empirical study on financial consumers aged 20 or older nationwide to analyze the factors which influence the intention to use MyData services based on open banking. Five characteristics representing open banking-based MyData service were derived through prior research, and a research model that combined value-based adoption model and privacy calculus theory was presented. The proposed research model and the relationship of its variables was analyzed using a sample of 400 users that is randomly selected. The results of empirical analysis showed that personalization had the greatest influence on benefits and reliability on sacrifice among service characteristics. They also suggested that MyData operators should devote themselves to providing customized services optimized for customers and establishing trust relationships. It was confirmed that both usefulness and enjoyment had a great influence on perceived value, and in terms of sacrifice, the burden of financial costs had a greater influence than privacy concerns. This study is meaningful in that it explored the psychological propensity of financial consumers to identify service utilization factors and presented a new approach that can contribute to the successful settlement of the domestic MyData industry.

Method for Preference Score Based on User Behavior (웹 사이트 이용 고객의 행동 정보를 기반으로 한 고객 선호지수 산출 방법)

  • Seo, Dong-Yal;Kim, Doo-Jin;Yun, Jeong-Ki;Kim, Jae-Hoon;Moon, Kang-Sik;Oh, Jae-Hoon
    • CRM연구
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    • v.4 no.1
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    • pp.55-68
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    • 2011
  • Recently with the development of Web services by utilizing a variety of web content, the studies on user experience and personalization based on web usage has attracted much attention. Majority of personalized analysis are have been carried out based on existing data, primarily using the database and statistical models. These approaches are difficult to reflect in a timely mannerm, and are limited to reflect the true behavioral characteristics because the data itself was just a result of customers' behaviors. However, recent studies and commercial products on web analytics try to track and analyze all of the actions from landing to exit to provide personalized service. In this study, by analyzing the customer's click-stream behaviors, we define U-Score(Usage Score), P-Score (Preference Score), M-Score(Mania Score) to indicate variety of customer preferences. With the devised three indicators, we can identify the customer's preferences more precisely, provide in-depth customer reports and customer relationship management, and utilize personalized recommender services.

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Collaborative Consumption Motivation Factor Model under the Sharing Economy (공유경제 모형에서의 협력적 소비 영향요인)

  • Roh, Tae-Hyup;Choi, Hwa-Yeol
    • The Journal of Information Systems
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    • v.27 no.2
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    • pp.197-219
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    • 2018
  • Purpose The purpose of this study is to examine what motivates users to adopt one of the emerging applications for collaborative consumption of sharing economy. Using the self-determination theory, motivation theory and TAM(Technology Acceptance Model) as the theoretical framework, this study illustrates important factors that influence adoption of collaborative consumption service. We develops the ICTs(Information and Communications Technologies) initiatives and motivation model to collaborative consumption. Design/methodology/approach This paper makes use of a quantitative methodology using survey questionnaire that allows for the measurement of the eight constructs(System Availability, Contents Quality, Design & Personalization, Security & Privacy, Emotional & Social Value, Economic Value, Attitude, Adoption & Consumption) contained in the hypothesized theoretical model on the basis of the prior literatures. Data collected from a sample of 227 respondents who have used the collaborative consumption services and provided the foundation for the examination of the proposed relationships in the model. Findings This study has the following implications for the users and providers of CC platforms and services. The ICTs initiatives (System Availability, Contents Quality, Design & Personalization, Security & Privacy) are the influential factors that motivate the emotional and social value to CC. On the other hand, The ICTs initiatives (System Availability, Contents Quality) are not very significant factors of economic value to CC. The empirical analysis result indicate that there are significant causal effect among emotional & social value, economic value, and adoption to CC. This study provides important theoretical implications for innovation adoption research through an empirical examination of the relationship between ICTs initiatives, motivation factors to collaborative consumption in the sharing economy.