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http://dx.doi.org/10.5805/SFTI.2020.22.6.762

Effect of Quality of Curation Service on User Satisfaction, Trust, and Persistence Usage  

Kim, Seoyeong (Department of Clothing and Textile, Pusan National University)
Kim, Eunhye (Cultural Heritage Preservation Research Institute, Pusan National University)
Lee, Jin Hwa (Department of Clothing and Textile, Pusan National University)
Publication Information
Fashion & Textile Research Journal / v.22, no.6, 2020 , pp. 762-776 More about this Journal
Abstract
This study tried to investigate the effect of the service quality attributes of the curation on the satisfaction, trust, and intention to continuous use of consumers in that curation services are derived in various forms and being greatly activated, there are not many academic discussions centered on them. Besides, differences between curation services by each service provider were also verified in this study. Data collection was conducted for one month in August 2019, with 373 men and women in their 20s. The results of the study are as follows. First, according to the result of investigating the variables that make effect on user satisfaction of curation service, it was identified that satisfaction has increased when figures of fulfillment, responsiveness, personalization, design, ease of use, and safety were higher. Second, among the variables that influence the reliability of the curation service, trust increases when user satisfaction, design, ease of use, and safety are higher. Third, satisfaction has a positive effect on trust, and both satisfaction and reliability affect the intention to continue use. Fourth, as a result of examining the difference in quality between the curation services divided by Curating subject, it was found that satisfaction, ubiquitous connectivity, and responsive quality were measured higher in the business operator service than in the user curation service.
Keywords
curation service; user satisfaction; user trust; continuous use intention; online shopping;
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